Companies Using YouTube

We detect YouTube on 1,536,793 domains, including Amazon Literary Partnership, Accenture PLC, Cognizant Technology Solutions Corporation. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Construction (3.67%).

We detect 1,536,793 domains running YouTube across our monthly crawl of live business domains. Company data could be matched for 916,163 of them (59.6%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 228,147 domains carried a YouTube detection previously and no longer do.

YouTube holds 38.11% of the Video Players & Hosting category, ranking #1. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to YouTube include MediaElement.js (18.3% market share), VideoJS (17.49% market share), Vimeo (16.95% market share), Plyr (3.3% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 277,499 matched YouTube domains, followed by United Kingdom (55,664), Brazil (51,977), India (50,560), France (38,329). These are counts within the 916,163 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 61.39% of the YouTube domains we could match to a company record and size — a subset of 916,163 matched companies, not of all 1,536,793 detected domains. This is followed by 11-50 employees (23.41%) and 51-200 employees (9.11%).

Among the YouTube domains we could match to a company with a known founding date, the largest group was founded in the 2010s (38.27%), followed by the 2000s (18.49%). That matched subset is drawn from 916,163 companies and is not representative of all 1,536,793 detected domains. This suggests YouTube is most popular among relatively young companies.

The ideal YouTube customer is: Company Size: 1-10 employees, Location: US, UK, or Brazil, City: New York, London, Sao Paulo, Paris, Founded: 2010-2019, Company Age: ~6-15 years old — based on our analysis of 916,163 enriched companies at TechnologyChecker.io.

YouTube was founded on February 14, 2005, by Chad Hurley, Steve Chen, and Jawed Karim, all former PayPal employees. Google bought the site in October 2006 for $1.65 billion. It's now a subsidiary of Alphabet Inc. and the world's largest video-sharing platform, with 2.70 billion monthly active users (per GMI, February 2026). Our crawl detects YouTube embeds on 1.39 million active websites.

Yes, YouTube embedding is completely free for all websites. You can copy an iframe embed code from any public YouTube video and paste it into your site's HTML. There are no hosting fees, bandwidth charges, or API costs for standard embeds. This zero-cost model is the primary reason YouTube holds 35% of the video player market, dwarfing paid alternatives like JW Player and Brightcove.

Websites integrate YouTube using iframe embed codes generated from the share menu on any YouTube video. The standard embed uses a responsive iframe pointing to youtube.com/embed/[video-id]. Advanced integrations use the YouTube IFrame Player API for JavaScript control over playback, events, and player parameters. Most CMS platforms including WordPress, Squarespace, and Drupal support one-click YouTube embedding by pasting a video URL.

They serve different priorities and our data shows sites routinely use both. YouTube is detected on 1,536,793 domains against Vimeo's 683,359, and among domains that run YouTube, 6.40% also run Vimeo. YouTube brings discovery, search reach and no bandwidth cost; Vimeo offers ad-free playback, privacy controls and player customisation that matter for embedded brand content. Notably, sites that dropped YouTube are less likely to run Vimeo (3.05%) than sites that kept it, so this is not a market where one displaces the other.

Yes. Companies with 10,001+ employees account for 0.33% of matched YouTube domains, which is 2,825 large organisations in absolute terms, including Amazon, McDonald's, Samsung and IBM. The low percentage reflects the denominator rather than enterprise reluctance: because embedding is free, the base is dominated by the 84.8% of matched companies with fewer than 50 employees.

We cannot answer that from our own data and would rather say so. YouTube entered our detection index in March 2026, so we hold six months of history. Active domains move from 1,312,408 in June 2026 to 1,536,793 in August, but our overall crawl coverage expanded across the same period, so that slope measures our reach rather than YouTube's adoption.

Marketing automation is sparse across this base. HubSpot leads at 6.84% of YouTube-embedding domains, followed by HighLevel (0.49%) and Salesforce Marketing Cloud Account Engagement (0.37%). On commerce, WooCommerce reaches 8.84% and Shopify 4.55%, so roughly one in seven of these sites sells something directly. A YouTube embed alone qualifies nothing, but an embed combined with a commerce platform and a marketing tool describes a much smaller and more commercially serious segment.

WordPress dominates at 50.96% of YouTube-embedding domains, followed by Squarespace (3.93%), GoDaddy Website Builder (2.53%), Webflow (1.22%) and Wix (1.10%). That WordPress share explains most of this page's demographic shape: the flat industry mix, the concentration in companies under 50 employees, and the relatively low analytics penetration all follow from a base that is half WordPress.

Yes, considerably. Per Swarmify (2026), a single YouTube embed adds 1.3-2.6 MB of JavaScript, CSS, fonts, and tracking scripts. Pages with YouTube embeds score 4.5s on Largest Contentful Paint vs. 1.8s without, and each extra embed adds another 1.3-2.6 MB (resources aren't shared between embeds). Fixes include lazy-loading, the lite-youtube-embed library (224x faster initial load), or click-to-play thumbnail placeholders.

Mostly they did not go anywhere else. Our data shows 228,147 domains dropped YouTube since March 2026, about 14.8% of the live base, and no competitor picks them up at a rate beating the base. MediaElement.js appears on 6.89% of domains that kept YouTube but only 2.85% of those that dropped it, and Vimeo is 6.40% against 3.05%. The pattern indicates sites being rebuilt or removing video sections altogether, not migrating to another player.

Yes, by a clear margin. Our August 2026 crawl detects YouTube on 1,536,793 domains, 38.11% of the Video Players & Hosting category and 2.08 times second-placed MediaElement.js (738,091), ahead of VideoJS (705,121) and Vimeo (683,359). Worth noting that MediaElement.js and VideoJS are open-source players bundled into WordPress and many themes, so a large part of their footprint arrives with a platform rather than being chosen.

Google Analytics appears on 59.78% of YouTube-embedding domains, followed by Cloudflare Browser Insights (6.58%), WordPress.com Stats (3.89%), Site Kit (3.36%) and MonsterInsights (2.44%). The Google Analytics figure is notably lower than on any paid tool we track, because a free embed reaches the large population of websites that run no analytics at all.