Companies Using Figma

With over 10 years in web crawling and technographic data analysis, I've analyzed Figma's footprint across our dataset of 1,587 enriched companies matched from 1,087 detected domains as of our April 2026 crawl. What emerges is a company profile unlike most SaaS tools we track: Figma skews heavily toward large, established organizations rather than the startups and SMBs that typically dominate web technology adoption charts. Figma itself reports 13 million monthly active users and $1.06 billion in 2025 revenue (41% YoY growth), with a 136% net dollar retention rate that confirms strong expansion within existing accounts.

1. Growth trajectory

Figma first appeared in our detection data in October 2024 with 538 active domains. By July 2025, that number had climbed to 1,253, a 133% increase in nine months. The growth has been remarkably consistent, with only January 2025 showing a minor dip (684 from 714). Every other month posted gains. Figma was founded in 2012 and launched publicly in 2016, but our detection footprint captures primarily embedded Figma assets, prototypes, and design tokens on corporate websites. Company-wide, Figma is guiding to $1.36-1.37B in 2026 revenue, roughly 30% growth. Q4 2025 revenue hit $303.8 million, accelerating to 40% YoY growth. The recent acceleration in our web detection likely reflects Figma's 2024-2025 push into Dev Mode, Figma Sites, and enterprise SSO, all of which increase the surface area of Figma code showing up in production web properties.

Sales Signal: A 133% growth rate in web presence means more companies are integrating Figma into production workflows, not just using it internally. Sales teams should target companies with active Figma embeds as they're likely expanding their design-to-code pipeline and may need complementary tooling.

"The fact that Figma only became detectable in our web crawls in late 2024, despite being around since 2016, tells you something important: these companies aren't just using Figma for mockups anymore. They're shipping Figma output directly to production." - Mehmet Suleyman, CEO at TechnologyChecker.io

2. Customer profile

This is where Figma breaks the mold. Only 7.9% of Figma customers have 1-10 employees. That's extremely low for any SaaS tool we track. The largest segment is 51-200 employees at 25.1%, followed by 10,001+ employees at 19.4%. Combined, companies with 200+ employees make up 52.3% of all Figma customers in our data. Our top 50 companies list reads like a Fortune 500 index: Accenture, Deloitte, IBM, Siemens, Samsung, Ford, PepsiCo, AT&T, Morgan Stanley, and L'Oreal. Per Figma's S-1 filing, 95% of Fortune 500 companies use the platform, and it counts 1,031 customers paying over $100,000 annually (47% YoY growth).

Cross-referencing with Figma's own published customer stories, we can confirm that HP uses Dev Mode to save developers 98 minutes per week with a 500% ROI in time savings and 50% cut in development time. Accor adopted Figma's AI tools for hotel experience design, and Loblaw Digital built a federated design system for 14 brands using Figma. Two-thirds of Figma's users aren't professional designers, which means the platform has expanded well beyond design teams into product management, engineering, and marketing.

Sales Signal: Figma's customer base is disproportionately mid-market and enterprise. Companies in the 51-200 and 201-500 employee range represent the sweet spot (38.1% combined). These teams typically have 5-20 designers and are exactly the size where ad-hoc design tools break down and collaborative platforms become necessary.

3. Industry and geographic concentration

Software Development leads at 15.34%, which is expected for a design tool. But what's more interesting is the spread: IT Services (7.99%), Financial Services (7.09%), and Advertising (6.01%) follow closely. No single industry exceeds 16%, confirming Figma's horizontal appeal. The technology cluster (Software + IT Services + Technology) accounts for 28.7% combined, while financial services, insurance, and banking together represent about 11%.

Geographically, the US dominates at 44.7%, but Figma has stronger European traction than most US-based tools we track. Germany (6.3%), France (3.3%), Netherlands (2.3%), and Switzerland (1.8%) give Western Europe a combined 13.7% share. Japan at 1.3% signals early APAC enterprise adoption, which Figma's Sansan case study confirms.

Sales Signal: Financial services represents an underserved growth vector. Companies like Morgan Stanley, Deutsche Bank, Fidelity, and BNY Mellon are already using Figma. Targeting compliance-heavy industries with enterprise security messaging (SCIM, SSO, audit logs) could unlock the next wave of Figma expansion.

4. Migration patterns

Migration data is limited given Figma's small detection footprint, but the direction is clear. We tracked 137 companies whose domains previously ran Subversion and now run Figma, alongside 14 from Supabase and 9 each from Postman and HTTrack. Going the other direction, only 3 companies left Figma for another tracked tool in the category. That's a net gain ratio of roughly 60:1.

The Subversion-to-Figma corridor is interesting. These aren't companies replacing version control with a design tool. More likely, large organizations that still run legacy Subversion infrastructure are also the ones modernizing their design workflows. It signals a broader digital transformation pattern where Figma adoption correlates with other modernization efforts.

Sales Signal: Companies moving away from legacy development tools are prime candidates for Figma expansion. The low churn (only 3 departures) means once Figma gets in, it stays. Retention-focused messaging should emphasize switching costs and ecosystem lock-in benefits.

"A 60:1 net gain ratio with almost zero churn is the kind of stickiness metric that turns heads. Once teams standardize on Figma, they don't leave. That's a powerful signal for anyone selling into the design tooling ecosystem." - Mehmet Suleyman, CEO at TechnologyChecker.io

5. Technology ecosystem

Figma customers run sophisticated tech stacks. Google Analytics appears on 81.15% of Figma customer domains, and Atlassian Cloud on 61.1%. That Atlassian overlap is telling: these are product-driven organizations using Jira and Confluence alongside Figma for end-to-end product development. Hotjar (27.74%) and Microsoft Clarity (19.04%) show strong UX research tooling, while FullStory (8.2%) and Snowplow (3.91%) indicate data-mature teams.

On the frontend, AngularJS (23.64%) and styled-components (19.17%) are the top JavaScript patterns. The AngularJS prevalence suggests many Figma customers are large enterprises with established Angular codebases, not greenfield startups.

Sales Signal: The 61% Atlassian Cloud overlap is a clear targeting criterion. Companies running Jira + Figma likely have formal product development processes and budget for design tooling. Vendors selling dev workflow tools should filter for this Figma + Atlassian combination on TechnologyChecker.io.

6. G2 review signals

G2 reviewers praise Figma most for ease of use (181 mentions) and real-time collaboration (116 mentions). The top 5 pros all center on collaboration and intuitive design, totaling 618 mentions. On the con side, performance with large files (71 mentions) is the dominant complaint, followed by general performance issues (63 mentions) and internet dependency (39 mentions).

Our migration data corroborates the low churn signal from G2. With only 3 companies leaving Figma in our detection data and no G2 cons mentioning pricing or competitor advantages, the retention picture is strong. The performance complaints around large files are consistent with our finding that 19.4% of Figma customers are 10,001+ employee organizations, where design files inevitably grow complex.

Sales Signal: The performance complaints create a wedge for infrastructure vendors. Companies running complex Figma files at scale likely need better CDN, networking, and bandwidth solutions. Target Figma enterprise customers with connectivity and performance optimization messaging.

7. Key takeaways

1. Enterprise-first tool. Only 7.9% of Figma customers are micro-businesses (1-10 employees). The 51-200 employee segment is the core at 25.1%.

2. 133% growth in 9 months. Figma's web detection footprint is expanding rapidly as teams ship Figma output to production.

3. Horizontal adoption. No industry exceeds 16%, with software, financial services, IT consulting, and advertising all above 6%.

4. Near-zero churn. 60:1 net gain ratio in migration data, confirmed by G2 review sentiment.

5. Atlassian-heavy tech stack. 61% of Figma customers also use Atlassian Cloud, signaling product-driven organizations with structured development workflows.

8. Sales applications

Outreach template: "Hi [Name], I noticed [Company] is using Figma alongside Atlassian Cloud. Our data shows 61% of Figma enterprise customers pair these tools, and we've found teams in this setup often need [your product] to bridge the gap between design and development. Interested in a quick look at how [your product] fits into your Figma workflow?"

Targeting strategy: On TechnologyChecker.io, filter for companies using Figma + Atlassian Cloud + Google Analytics. This combination (present in ~60% of our 1,587 enriched Figma companies) identifies product-driven organizations with mature analytics, active design teams, and structured project management. Narrow further by 201-5000 employee range for mid-market, or 10001+ for enterprise.

Competitive angle: Companies still evaluating design tools should know that Figma's net gain ratio of 60:1 means the market is consolidating around it. Vendors selling design-adjacent tools should position as complements, not alternatives. The 19% of Figma customers still using AngularJS likely need modernization help, creating opportunities for frontend consulting, migration services, and React/Vue adoption support.

For the full dataset of 1,587 enriched Figma companies with industry, size, and technology filters, visit TechnologyChecker.io's Figma page.