Companies Using Drupal

Drupal occupies a fascinating position in the CMS market as the platform of choice for institutions that value security and complexity over simplicity. Our dataset of 47,605 enriched companies using Drupal reveals a product in transition, losing ground among small businesses while maintaining a defensible position in government, higher education, and enterprise sectors where its strengths align with non-negotiable requirements.

Growth Trajectory and Market Position

Drupal's usage history tells a story of steady institutional adoption followed by recent contraction. First detected in our data in July 2005, the platform experienced consistent growth through 2024, peaking at 91,762 active domains in December 2024. Since then, we've observed a sharp 20.7% decline to 72,746 domains by July 2025. This seven-month drop suggests acceleration of a trend we've been tracking: migration from traditional open-source CMS platforms to modern website builders and headless architectures.

At 2.57% market share and #11 in the CMS category, Drupal trails far behind leaders like Squarespace (18.42%) and Wix (17.87%). However, market share percentages obscure what makes Drupal unique: its enterprise penetration. While 63.5% of Drupal users are small 1-10 employee teams, an extraordinary 1.5% employ 10,001+ people. Most CMS platforms see enterprise organizations represent less than 0.5% of their user base. This distribution indicates Drupal serves two distinct markets with minimal overlap: freelance developers building sites for local organizations, and IT departments at major institutions managing mission-critical digital properties.

Sales Signal: The 20.7% domain decline since December 2024 means thousands of organizations are actively evaluating alternatives. Target companies still running Drupal with migration-related messaging, or position your product as a complement that helps them get more value from their existing Drupal investment before they decide to leave.

Customer Profile and Ideal User

The typical Drupal customer, according to our data, is a small team (1-10 employees) in the United States, France, or Germany, founded in the 2010s. However, this statistical profile masks the platform's true strength among established institutions. An unusually high 13.27% of Drupal users were founded before 1960 — the highest proportion we've seen for any CMS platform. These are government agencies, universities, and multinational corporations with decades of accumulated digital infrastructure and content.

Industry distribution makes Drupal's positioning crystal clear. Government Administration leads at 3.55%, immediately followed by Non-profit Organizations at 3.49% and Higher Education at 2.99%. This public sector trifecta accounts for over 10% of all Drupal users and defines the platform's core market. These organizations share common requirements: accessibility compliance (WCAG), security certifications (FISMA, FedRAMP), multilingual content management, complex user permissions, and the ability to maintain sites for decades rather than rebuild them every few years.

Sales Signal: The 13.27% of Drupal users founded before 1960 are institutional buyers with established procurement budgets and long technology cycles. These organizations plan purchases 12-18 months ahead and respond to compliance-focused messaging, not feature comparisons. Position your product around security certifications, accessibility standards, and long-term support commitments.

Industry and Geographic Concentration

Geographic distribution shows Drupal's strength in Western democracies with strong public institutions. The United States leads with 12,190 customers (25.6%), followed by France (3,787, 8.0%), Germany (3,129, 6.6%), and the United Kingdom (2,834, 6.0%). The fifth position is revealing: Belgium with 2,640 customers, despite having a fraction of these larger countries' populations. This Belgian concentration almost certainly reflects EU government institutions, international organizations, and NGO headquarters in Brussels choosing Drupal for multilingual official websites.

Company age distribution reinforces the institutional thesis. While 28.22% were founded in the 2010s (the digital transformation decade), 13.27% predate 1960 and 21.32% date to the 2000s. Old organizations that have survived for generations tend to prioritize stability, security, and longevity over modern user experience. They're building digital infrastructure meant to last 20 years, not marketing sites that get redesigned every 18 months. Drupal's architecture philosophy aligns with these institutional timeframes in ways that rapid-iteration platforms like Squarespace fundamentally don't.

Sales Signal: Belgium's outsized Drupal adoption (2,640 customers despite its small population) points directly to EU institutions and international organizations in Brussels. If your product serves government or international bodies, filter TechnologyChecker.io data by Belgium + Drupal + Government Administration to surface a concentrated cluster of high-value institutional prospects.

Migration Patterns and Competitive Dynamics

Customer migration data from TechnologyChecker.io reveals Drupal's dual role as both destination and departure point. The platform has gained 2,827 customers from Joomla while losing only 872 to it — a 3.2:1 gain ratio that indicates consolidation among open-source CMS users. TYPO3 shows similar patterns (791 gained vs. 502 lost). These traditional PHP-based platforms are losing users to Drupal as organizations realize they need enterprise features that only Drupal's maturity provides.

However, the migration story reverses with modern website builders. Drupal has lost 2,910 customers to Wix (gained only 663) and 2,708 to Squarespace (gained only 665). These 4:1 loss ratios signal small businesses and nonprofits abandoning Drupal's complexity for platforms where non-technical staff can manage content without developer support. This bidirectional churn is creating a barbell distribution: Drupal is simultaneously moving upmarket toward enterprise while losing the lower end of its market to consumer-grade tools. This isn't necessarily unhealthy — it may represent the market correctly segmenting itself.

Sales Signal: The 3.2:1 gain ratio from Joomla means thousands of organizations recently migrated to Drupal and are in active technology consolidation mode. Target these recent switchers with complementary tools (hosting, security monitoring, analytics) while they're still building out their new stack. Conversely, the 4:1 loss ratio to Wix and Squarespace identifies organizations actively leaving Drupal — they need migration services, data export tools, and simpler alternatives.

Technology Environment and Stack Analysis

Drupal's technology environment reveals professional, analytics-driven organizations. An extraordinary 69.82% of Drupal users run Google Analytics — one of the highest overlap rates we've measured for any CMS platform. For context, many website builders see analytics adoption below 40%. This indicates Drupal sites aren't vanity projects; they're business-critical properties where traffic, conversions, and user behavior matter enough to instrument carefully. 50.25% use Global Site Tag and 37.87% still run Google Universal Analytics, suggesting some lag in upgrading to GA4 but also organizational processes that prevent jumping on every new platform immediately.

Marketing automation adoption sits at 4.79% for MailChimp and 2.75% for HubSpot — modest numbers that reflect Drupal's government and nonprofit concentration. These organizations do less email marketing than commercial companies and often face procurement restrictions on SaaS tools. JavaScript framework usage shows modernization in progress: 8.24% use GSAP, 7.42% run Vue, and 6.1% still use AngularJS. The persistence of older frameworks reflects long-lived code bases maintained over years rather than constantly rewritten.

Ecommerce adoption is notably low, with only 7.35% running cart functionality and 3.39% using WooCommerce. Drupal has its own ecommerce solution (Drupal Commerce), but low adoption across the board indicates most Drupal sites aren't transactional. They're informational portals, knowledge bases, publishing platforms, and content repositories — exactly what government, education, and nonprofit organizations need.

Sales Signal: The 69.82% Google Analytics overlap is one of the highest for any CMS, but marketing automation sits below 5%. This gap means Drupal organizations measure website performance seriously but haven't invested in converting that traffic. Email platforms, marketing automation tools, and conversion optimization services that meet government procurement standards have a clear opening with this audience.

Key Takeaways for Marketing and Sales Teams

From a CMO perspective, the Drupal market presents a clear segmentation opportunity. There are two distinct Drupal buyers with almost nothing in common:

Segment 1: Institutional Drupal — Government agencies, universities, international organizations, and established enterprises with pre-1960 founding dates. These buyers prioritize security certifications, accessibility compliance, long-term support, and structured content management. They have IT departments, procurement processes, and requirements documents. Sales cycles are long, budgets are defined, and decisions involve committees. These organizations will use Drupal for another decade because replacing it would require years of migration work.

Segment 2: Agency/Freelance Drupal — Small web development shops (1-10 employees) building sites for local clients. These users compete with WordPress developers and Squarespace designers. They're price-sensitive, prefer open-source solutions, and value flexibility. This segment is declining as their clients migrate to managed platforms where monthly fees replace developer relationships.

If you're selling to Drupal users, focus on Segment 1 with products that integrate into enterprise workflows: analytics platforms, marketing automation that meets government security standards, accessibility testing tools, hosting with compliance certifications, and development services for major version migrations. Don't waste resources trying to sell consumer SaaS to this market — they can't buy it even if they want to.

Sales Signals and Targeting Strategies

TechnologyChecker.io data provides several high-intent signals for targeting Drupal users. Companies running outdated Drupal versions (still on Drupal 7 or 8) face mandatory upgrades and represent prime opportunities for hosting providers, development agencies, and migration consultants. Organizations that recently added Google Analytics 4 show digital maturity and budget availability — they're investing in their web presence. Drupal sites with low marketing automation adoption but high traffic represent opportunities for email platforms that meet government security requirements.

Geographic targeting should prioritize Brussels, Ottawa, Washington DC, Paris, and London where government and international organization concentration is highest. Industry filters should focus on Government Administration, Higher Education, Non-profits, and Financial Services where Drupal's security credentials are non-negotiable requirements. Company age filters should target organizations founded before 1980 with established digital properties and modernization budgets.

The migration data suggests a specific play: target Joomla and TYPO3 users with "enterprise CMS consolidation" messaging. These platforms are losing users to Drupal at 3:1+ ratios, indicating dissatisfaction and active shopping. A campaign offering "Migrate from Joomla to Drupal in 90 days" would hit companies already halfway through their buying journey.

Final Assessment

Drupal is a platform in managed decline at the small business level but stable entrenchment at the institutional level. The 20.7% drop in active domains over seven months looks alarming until you realize most of that churn is micro-businesses migrating to Wix. Meanwhile, organizations like the United Nations, Government of Canada, and IBM aren't switching to Squarespace anytime soon. They've invested millions in Drupal customizations, trained staff on its workflows, and built integrations that would take years to replicate elsewhere.

For B2B companies, the Drupal market offers a well-defined, stable customer base with specific needs and procurement budgets. These aren't impulse buyers clicking "upgrade now" buttons — they're organizations that plan multi-year technology roadmaps and issue RFPs for six-figure contracts. If your product aligns with government, education, or enterprise requirements and you understand procurement processes, Drupal users on TechnologyChecker.io represent some of the most qualified leads available in the CMS market.

Use our platform to filter by Drupal version, company size, industry, and technology stack overlaps. Download enriched company lists with decision-maker contacts, LinkedIn profiles, and technology installation dates. Track when organizations add or remove technologies to identify buying windows. That's how you turn market data into revenue.