Consent Management Platforms Market Share & Usage Statistics (2026)
CookieYes runs on 763,823 live websites, 18.5% of the 4,128,115 sites we detect using consent management platforms. Below, all 100 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.
Data updated Oct 19, 2026
- #1
CookieYes
CookieYes is a Google-certified consent management platform used to comply with GDPR, CCPA and other privacy regulations.
Live websites763,823Market Share18.49%Top CountryUnited States - #2
Global Privacy Control
Global Privacy Control (GPC) is a browser-based privacy signal that lets users automatically opt out of data sharing and selling across websites.
Customers648,833Top CountryUnited States - #3
Complianz
Complianz is a WordPress-native privacy and cookie consent plugin covering GDPR, CCPA, LGPD, POPIA and other privacy regulations.
Live websites483,099Market Share11.7%Top CountryGermany 
Cookiebot
Cookiebot is a cloud-based consent management platform that automatically detects and controls cookies and trackers on websites.
Live websites304,264Market Share7.37%Top CountryGermany
Cookie Notice
Cookie Notice is a WordPress plugin that adds customizable cookie consent banners to websites, helping owners comply with GDPR, CCPA and other privacy regulations.
Live websites226,400Market Share5.48%Top CountryFrance
OneTrust
OneTrust is the enterprise consent and privacy management platform detected on 174,655 live domains, including IBM, McDonald's, and all four of the largest US banks.
Live websites186,010Market Share4.5%Top CountryUnited States
iubenda
iubenda's cookie banner or hosted privacy policy runs on 145,775 websites in our crawl, and 70,590 of the matched companies are Italian.
Live websites (cleaned)145,775Market Share3.53%Top CountryItaly
Cookie Consent by Osano
Cookie Consent by Osano is a free, open-source JavaScript plugin that helps websites comply with GDPR, CCPA, and privacy regulations in 50+ countries.
Customers110,047Market Share0.5%Top CountryGermany
Usercentrics
Usercentrics is a SaaS consent management platform founded in 2017, serving enterprise customers who need to obtain, manage and document user consent.
Live websites109,857Market Share2.66%Top CountryGermany
Termly
Termly runs on 42,303 live domains once 81,585 domain-for-sale pages are set aside, and about half get it through a website builder.
Live websites (cleaned)42,303Market Share1.02%Top CountryUnited States
Osano
Osano's consent banner runs on 31,663 websites, but where we can read the account, 7,033 domains belong to 1,522 Osano accounts.
Live websites (cleaned)31,663Market Share0.77%Top CountryUnited States
TrustArc
TrustArc, the enterprise privacy and consent platform formerly known as TRUSTe, serves its consent banner on 13,311 live domains.
Live websites13,629Market Share0.33%Top CountryUnited States
Efilli
Efilli is a Turkish consent management platform that collects and manages cookie consent for KVKK, GDPR and LGPD compliance, with published support for Google Consent Mode v2 and IAB TCF 2.2.
Live websites1,031Market Share0.02%Top CountryTurkey
Consent & Privacy Management Market Data
Adoption and 30-day momentum across 100 consent & privacy management technologies, measured from our live detection crawl.
Biggest Movers
Expert Insight: Consent Management Platforms Market Share & Momentum
No consent tool holds a fifth of the market, and the fastest riser is a framework vendor rather than a plugin.
CookieYes leads with about 764,000 of the 4.1M domains where we detect a consent tool, under 20%. Complianz is at roughly 12% and Cookie Control 10%, and after that it falls away fast across 100 tracked tools. This is the most fragmented category we publish, and it is really two markets in one table: WordPress plugins bought for a few euros, and enterprise consent platforms bought by a legal team.
The most fragmented category we publish
CookieYes about 18.5%, Complianz 12%, Cookie Control 10%, Funding Choices 8%, Cookiebot 7%, Consent Manager 6%, Cookie Notice 5.5%, OneTrust 4.5%. The top three hold roughly 40%, where in most categories the leader alone clears that. Twenty-three of the hundred entries have the word cookie in the name, several of them near-identical, which tells you how low the barrier to shipping a banner is.
Consent Manager grew by about a quarter in 90 days
Consent Manager gained roughly 47,000 domains over 90 days and about 10,000 over 30, reaching about 242,000, the only substantial growth in the category that survives scrutiny. It is an IAB framework implementation, which places it with the ad-tech consent stack rather than with the plugins above it. The largest number in the 30-day column, Termly's, is not adoption: most of its raw row is domain-for-sale pages that load its banner, and its cleaned count is about 42,000. Several smaller tools added roughly their entire footprint over 90 days, which is the signature of a tool entering our detection set rather than spreading.
The leader is down about 7% of its base in a month
CookieYes lost roughly 54,000 more domains than it gained over 30 days and about 86,000 across 90, the largest decline in the category on both windows. Category turnover runs about 5.6%, high next to the platforms these banners sit on. Dropped means the banner stopped appearing in our crawl, and for a WordPress plugin that often means a theme change or a swap to whatever the new agency prefers rather than a considered move.
Two markets, and one of them nobody chose
Complianz, Cookie Notice, Borlabs and Moove are WordPress plugins; OneTrust, Cookiebot, Usercentrics and iubenda are consent platforms sold to compliance teams, and the two halves rarely compete for the same buyer. Funding Choices is a third thing again, Google's consent tool for AdSense publishers, so it arrives with the advertising stack rather than being selected. Before reading any share here as competitive position, work out which of the three lists a vendor is actually on.
Market Share
- CookieYes18.49%
- Complianz11.7%
Cookie Control9.87%
Funding Choices7.79%- Cookiebot7.37%
- CConsent Manager5.87%
- …Others38.9%
Consent & Privacy Management
FAQ.
What is Consent & Privacy Management software?
Consent & Privacy Management covers the tools a site can load or configure to handle this part of its stack. We detect one of the 100 consent & privacy management tools in this category on 4,128,115 live sites. A detection means we found the technology on the site, which is not the same as a paid account.
What are the most popular consent & privacy management platforms?
Across 4,128,115 detected sites, the most widely found consent & privacy management tools are: CookieYes (18.49% share, 763,823 sites), Complianz (11.7% share, 483,099 sites), Cookie Control (9.87% share, 407,841 sites). Others we see regularly include Funding Choices and Cookiebot.
Which consent & privacy management tool has the largest market share?
CookieYes is the most widely detected consent & privacy management tool at 18.49% share, on 763,823 sites. The largest share of those sites belongs to Construction companies, and to businesses in the 1-10 employee band.
Which industries use consent & privacy management software the most?
The industries with the most detected sites in this category are Construction, Retail, Business Consulting and Services, IT Services and IT Consulting, Advertising Services. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.
Which countries have the highest adoption of consent & privacy management tools?
We detect the most consent & privacy management sites in United States, Germany, Italy, United Kingdom, Spain. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.
How do I choose the right consent & privacy management platform?
Start from your own size, industry and primary use case rather than from share. CookieYes, Complianz and Cookie Control are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.
How many companies use consent & privacy management software?
TechnologyChecker.io detects consent & privacy management tools on 4,128,115 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.
People Also
Ask.
Common questions about consent & privacy management software, answered with real data.
Is cookie consent mandatory in Europe?
Yes. The EU's ePrivacy Directive and GDPR require websites to get informed consent before setting non-essential cookies for European visitors. You can't use pre-ticked checkboxes, and you must offer a genuine option to decline. We detect Cookiebot on about 304,000 live domains and Usercentrics on about 110,000, both focused heavily on EU compliance. Fines for non-compliance can reach 4% of annual global turnover under GDPR.
What are the GDPR consent requirements?
GDPR requires consent that is freely given, specific, informed, and unambiguous. Users must actively opt in — no implied consent from continued browsing. You need to explain what data you collect, why, and who receives it. Users must be able to withdraw consent as easily as they gave it. Cookie consent platforms like CookieYes (about 764,000 domains) and Cookiebot (about 304,000) automate this by detecting cookies and generating compliant banners.
Are cookie banners legally required?
In the EU, yes — if your site uses non-essential cookies. In the US, California's CCPA requires a 'Do Not Sell' option but not a traditional cookie banner. Colorado and Connecticut mandate recognition of Global Privacy Control signals. Many sites display banners globally to avoid geo-fencing complexity. In our crawl no single consent tool holds a fifth of the sites that run one.
What should a cookie consent banner include?
A compliant banner needs: a clear explanation of what cookies you use and why, separate consent options for different cookie categories (necessary, analytics, marketing), an accept button and a reject button of equal prominence, and a link to your full cookie policy. Tools like Complianz (about 483,000 domains) and Cookie Notice (about 226,000) generate these elements automatically for WordPress sites. Avoid dark patterns — hiding the reject option violates GDPR guidance.
Which cookie consent tool has the most users?
CookieYes. We detect it on about 764,000 live domains, roughly 18% of the sites where we find a consent tool. Complianz, a WordPress plugin, is second at about 12% and Cookie Control third at about 10%, followed by Funding Choices, Google's consent tool for AdSense publishers, and Cookiebot. No tool holds a fifth of the category, which makes it one of the most fragmented we track.
How much does a cookie consent tool cost?
Several quality options are free. Cookie Notice and Complianz offer free WordPress plugins. Cookie Consent by Osano is a free open-source JavaScript snippet. CookieYes starts at $10/month with a free tier. Cookiebot is free for sites with under 100 pages and charges from about $14/month after that. Usercentrics and OneTrust (Optanon) target enterprises with custom pricing — expect $200-2,000+/month for large multi-domain deployments.
What's the difference between Cookiebot and CookieYes?
Both are Google-certified CMPs, but they target different segments. Cookiebot (about 304,000 domains in our crawl) was acquired by Usercentrics and focuses on enterprise GDPR compliance with automatic cookie scanning. CookieYes (about 764,000 domains, the most of any consent tool we detect) positions itself as more affordable with plans from $10/month and claims 1.5 million total websites. Cookiebot customers include Deloitte, McDonald's, and Capgemini. CookieYes counts Novartis, Sony, and Intuit among its users.
Do I need a consent management platform for a US-only website?
Technically, federal US law doesn't require cookie consent banners. But California's CCPA, Colorado's CPA, and Connecticut's privacy laws require honoring Global Privacy Control signals. If you run ads, the NAI framework and YourAdChoices add self-regulatory opt-out requirements. A lightweight CMP is good insurance even for US-only sites as state laws keep expanding.
What is Global Privacy Control and do I need to support it?
Global Privacy Control (GPC) is a browser signal that automatically tells websites 'don't sell or share my data.' California's CCPA and Colorado's privacy law legally require businesses to honor GPC. Major browsers including Firefox, Brave, and DuckDuckGo support it. If you have California or Colorado customers, you should implement GPC recognition. Tools like Cookiebot and Usercentrics can detect and respond to GPC signals automatically.
How do I make my WordPress site cookie-compliant?
Install one of the top WordPress cookie plugins: Complianz (about 483,000 domains) auto-detects cookies and generates region-specific banners. Cookie Notice (about 226,000 domains) is simpler, good for sites that just need a basic consent bar. For more control, CookieYes offers granular category management from $10/month. Whichever tool you pick, configure it to block non-essential cookies until consent is given, not just display a notice. A banner that doesn't actually block cookies isn't GDPR-compliant.