Companies Using Osano

Osano looked like an easy one. The detection is one script address, cmp.osano.com, and it held up: all 21 random live pages we could reach loaded it. The hard part was the unit. Our September 2026 crawl counts 31,663 websites running Osano, 18,334 of them matched to a company record, and a large share of those websites belong to platforms that bought one Osano account and put the banner on every site they host.

Websites are not accounts

Osano's script address carries the customer's account ID. For the 7,033 domains where we recorded it, there are 1,522 accounts, 4.6 domains each, and 59.6% of those domains sit in accounts with ten or more. The biggest is a funeral-home website provider with 894 sites under one ID. After it come 337 equipment-dealer sites built on Sandhills, 177 Keller Williams agent sites, 157 association sites, 151 UK car-dealer sites built by GForces and 146 Finnish small-business sites on Kotisivukone. Hosting records add radio stations on Townsquare Media, job boards on YM Careers and property-management sites: at least 5,836 domains (17.9%) point at a vertical website platform.

Even the named list needed checking. amp.xylem.com and mybrand.schroders.com load Osano under one account shared by 27 brand portals, all hosted by the digital-asset platform Bynder. The banner is Bynder's, so we took Xylem and Schroders off the list, along with four more rows like them.

"One account in our data runs Osano on 894 funeral-home websites. When you count domains, a single platform deal can look like hundreds of customers." - David Thomson, CTO at TechnologyChecker.io

Sales signal: prospect at the account level. A dealer or agent site with Osano is usually its website provider's customer, and the provider is the one who can change vendors.

The chart measures our reach

The usage chart climbs through the summer to 31,663 in September. The rule hasn't changed since March, and the rise isn't adoption either: the set of domains we crawl turns over every month, dead sites out and new ones in, and our coverage widened over the summer; 18.97% of today's Osano domains were first seen in August or September. What we can count is exits: 3,085 domains dropped Osano since we began tracking it in March 2026.

Sales signal: size the opportunity in accounts, not websites. At 4.6 domains per account where we can see it, the number of buyers is a fraction of 31,663, and four months of data won't support a growth pitch.

Who buys Osano directly

Remove the 12,377 domains that are platform sites, members of accounts with ten or more domains, or funeral homes, and about 20,200 remain. On that set the top industries are Real Estate (8.22%), Software Development (5.72%) and Retail (4.10%), and companies founded before 1960 fall from 17.57% to 11.47%. The size mix barely moves: 44.15% have 1 to 10 employees, against 47.81% on the full count. So the direct base is still mostly small, with an enterprise tail: 396 companies with more than 1,000 staff remain after the cut (698 on the full count), including Halliburton, Amentum, New York University, Hilton Grand Vacations and Owens Corning. Most run it on the main domain. Harley-Davidson's account also covers LiveWire and Buell, and Riot Games' covers leagueoflegends.com. Osano's customer stories name the American Society of Anesthesiologists and Gear Patrol, and both load Osano in our crawl.

"Take the platforms out and Osano's buyers look like US marketing teams at mid-size companies, plus about 400 large ones. That's a smaller, sharper market than 31,663 websites suggests." - David Thomson, CTO at TechnologyChecker.io

Sales signal: the direct buyers are US real-estate brokerages, software companies and mid-size B2B firms. That's where the alternatives on Osano's own list, such as Usercentrics and Cookiebot, would compete for the same budget.

Why there's no switching table

Three flows into Osano pass our numeric switching tests, and each turns out to be a handful of customers moving their own portfolios. The largest, 216 domains from CookieYes, is mostly a single live-venue website provider: 18 of the 24 movers we opened load the same Osano account. A corridor made by one customer is a sales win, not a market trend, so this page doesn't publish one.

Sales signal: watch the platforms, not the flows. When a funeral-home or dealer-site provider changes consent vendor, hundreds of sites move in a day.

The stack says B2B marketing

HubSpot runs on 10.94% of Osano domains, with Pardot (3.05%), Marketo (2.49%) and 6sense (1.51%) behind it, and Salesforce CRM on 3.29%. WordPress is on 24.48% and Google Analytics on 85.15%. Two rows are platform fingerprints rather than choices: Brightspot (5.94%) is the publishing system behind newspaper groups that deploy Osano across their titles, and Invoca call tracking (3.40%) sits on dealer and agent sites. UserWay, an accessibility overlay, is on 8.86%.

Sales signal: an Osano site running HubSpot or Marketo has a marketing team that owns consent, and that team is the buyer for consent-mode and tag-governance tools.

What Osano says, and what we see

Osano's own pages give three sizes on the same day: "Join 1000+ Companies" on the plans page, "5,000+ leaders" on the customer-stories page and "40,000+ Osano users" on its company facts page (all read 29 September 2026). The last counts users, not companies. Our 1,522 accounts cover only the 7,033 domains where we can read the ID, so the full number is higher, and a figure in the low thousands is plausible. Pricing fits the platform pattern: the Free plan covers one domain and 5,000 monthly visitors, Plus is $199 a month for three domains, and the custom Basic Privacy tier removes the domain limit, the tier a provider with 894 sites would need.

Sales signal: small Osano sites on the self-serve plans may never have spoken to Osano. Custom-tier accounts are priced through Osano's sales team, so they carry a negotiated renewal to win or defend.

Key takeaways

1. 31,663 websites, 19th of 129 in Consent & Privacy Management, on a clean rule.

2. Where the account ID is visible, 7,033 domains belong to 1,522 accounts, 4.6 each.

3. One funeral-home website provider runs nearly all of the 4,304 funeral-home sites (13.2%), which fill the Individual and Family Services and pre-1960 rows.

4. Without platform fleets, Real Estate (8.22%) and Software Development (5.72%) lead, and 396 companies with over 1,000 staff remain.

5. 80.07% of located companies are in the United States.

How to use this list

Collapse the list by company before you count prospects, and set aside funeral-home, dealer and agent sites unless you sell to their website providers. For the full list of 31,663 Osano websites with company, size and stack data, explore TechnologyChecker.io. Our guide to technology detection methods explains why one script can stand for one buyer or for hundreds of sites.