Companies Using Adobe Marketo Engage

Adobe Marketo Engage is used by 12,901 companies worldwide, including Amazon, IBM, Concentrix, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (18.68% of customers).

Adobe Marketo Engage has 12,901 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 6,572 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights.

Adobe Marketo Engage holds 1.05% of the Marketing Automation market, ranking #12 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Adobe Marketo Engage include HubSpot (47.55% market share), HighLevel (8.91% market share), Salesforce Marketing Cloud Account Engagement (4% market share), WonderPush (2.8% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 4,083 Adobe Marketo Engage customers, followed by United Kingdom (459), Australia (358), Japan (258), Canada (247), based on our enriched company data at TechnologyChecker.io.

The most common company size is 11-50 employees, representing 22.97% of Adobe Marketo Engage customers, based on our analysis of 6,572 enriched companies. This is followed by 51-200 employees (22.31%) and 1-10 employees (21.04%).

The majority of Adobe Marketo Engage customers were founded in the 2010s (30.36%), followed by the 2000s (23.95%), based on our analysis of 6,572 enriched companies. This suggests Adobe Marketo Engage is most popular among relatively young companies.

The ideal Adobe Marketo Engage customer is: Company Size: 11-200 employees, Location: US, UK, or Australia, City: New York, London, San Francisco, Founded: 2010s, Industry: Software, IT services, financial services — based on our analysis of 6,572 enriched companies at TechnologyChecker.io.

Marketo, now sold as Adobe Marketo Engage, is a business-to-business marketing automation platform. Teams use it for lead capture, email campaigns, behavioural scoring, and account-based programs, then pass qualified leads into a CRM. Our crawl finds it on 12,901 domains, most often on campaign, event, and newsroom subdomains where marketing teams run demand generation.

Yes. Adobe acquired Marketo in 2018 and sells it as Adobe Marketo Engage within Experience Cloud. Our data shows the product keeps a distinct install base: 24.75% of Marketo sites at companies above 1,000 employees run Adobe's tag manager, which means roughly three quarters of that enterprise base still has not adopted the wider Adobe stack.

The official product name is Adobe Marketo Engage. Most practitioners, job listings, and certifications still say Marketo, and the tracking code it deploys is still called Munchkin. We list the product under its Adobe name and track it as Marketo because that remains the name buyers search for and the name the industry uses day to day.

Our crawl verifies 12,901 domains running Marketo, including IBM, Kaiser Permanente, Honeywell, Nokia, Hewlett Packard Enterprise, U.S. Bank, Philips, AMD, Mayo Clinic, S&P Global, Marks & Spencer, Workday, Red Hat, and Atlassian. Software Development is the largest single industry at 18.68% of the 6,572 companies we matched to company records.

No. Marketo is a marketing automation platform that works alongside a CRM rather than replacing one. Our stack data makes the pairing clear: Salesforce appears on 10.06% of Marketo domains against 0.52% for Microsoft Dynamics 365. In practice a Marketo account is almost always a Salesforce account, at a ratio of about nineteen to one.

They solve different problems. Salesforce is the system of record for accounts and opportunities; Marketo runs the campaigns that create them. Salesforce also sells a competing marketing platform, Marketing Cloud Account Engagement, which we detect on 49,175 domains against Marketo's 12,901. Marketo is the more enterprise-concentrated of the two at 14.13% above 1,000 employees versus 9.15%.

We detect Marketo on 12,901 live domains and matched 6,572 of them to company records for the analysis on TechnologyChecker.io. That count reflects deployments we can verify on public websites rather than licence numbers, so a customer running campaigns only on landing pages hosted elsewhere would not appear in it.

Marketo spans the range but skews larger than most of its category. Among matched companies, 45.28% employ between 11 and 200 people, while 14.13% employ more than 1,000 and 3.39% more than 10,000. For comparison, HubSpot reaches 1.69% above 1,000 employees on the same measurement, and Oracle Eloqua reaches 18.39%.

HubSpot is far larger by website count, at 583,796 domains against Marketo's 12,901, but the two serve different markets. HubSpot's base is 1.69% companies above 1,000 employees; Marketo's is 14.13%. In observed switching since April 2026, Marketo lost 364 domains to HubSpot and gained 98 back, so movement runs roughly four to one.

The United States leads with 4,083 matched companies, ahead of the United Kingdom at 459 and Australia at 358. Japan is the notable entry in fourth place with 258 companies. Measured the same way on Oracle Eloqua, Japan ranks tenth with 30 companies, so Marketo's Japanese presence is specific to the platform rather than typical of the category.

Software Development leads at 18.68% of matched companies, followed by IT Services and IT Consulting at 7.36% and Financial Services at 5.49%. Healthcare, advertising, higher education, and real estate each account for between 2% and 4%. The concentration in software is more than double what we measure on any competing platform.

On G2, the most-cited strength is day-to-day usability once programs are built, with 192 mentions, followed by multi-channel automation at 185. The leading complaint is the learning curve, with 176 mentions, and reviewers without technical experience describe needing outside help to get started. Pricing draws 87 mentions as a commercial objection.

We look for the tracking code Marketo deploys on public pages and record the exact subdomain where it loads. Because Google Tag Manager sits on 92.48% of Marketo domains, the code is usually injected at runtime rather than written into the page source. Our approach is described in more detail in our guide to technology detection methods.

Our records show steady growth in detected sites across sixteen years with no year of reversal. Recent switching runs against Marketo on its two largest rivals: over the last 90 days, 363 domains moved to HubSpot and 205 to Salesforce, against 97 and 25 coming the other way. Marketo gained 55 domains from Mautic over the same window and lost 3.

Google Tag Manager appears on 92.48% of Marketo domains and Google Analytics on 88.08%. Adobe's tag manager reaches 13.62% and Adobe Analytics 9.37%. Salesforce is the dominant CRM at 10.06%. In conversational tools, Intercom and Drift are level at 2.62% each, reflecting the account-based programs common in Marketo's software-heavy base.