Companies Using Adobe Experience Platform Launch
Our database tracks 4,407 companies using Adobe Experience Platform Launch, from enterprise technology leaders to global consulting firms and, surprisingly, thousands of law firms. Below you'll find the full list of companies using Adobe Experience Platform Launch including brands that use Adobe Experience Platform Launch like Accenture, Deloitte, McDonald's, and Bank of America, with enriched company data across 50M+ domains at TechnologyChecker.io.
Adobe Experience Platform Launch holds a minimal share of the tag management market (rounding to 0%), ranking #28 in a category dominated by Google Tag Manager. But that stat is misleading, the platform targets enterprise buyers, not mass-market adoption. The top companies using Adobe Experience Platform Launch are primarily large enterprises and professional services firms, with over 54% of users coming from the legal sector. We've enriched 2,966 of these domains with full company profiles.
Published Mar 12, 2026 · Updated Mar 12, 2026 · Data analysed on March 12, 2026.
Adobe Experience Platform Launch Usage Statistics
How has Adobe Experience Platform Launch adoption changed over time? Adobe Experience Platform Launch entered our detection dataset in November 2021 with 576 active domains, growing to a peak of 4,094 domains by November 2024, per our monthly crawl at TechnologyChecker.io. That's a 7x increase in three years. The growth curve shows two clear phases: steady expansion from 576 to roughly 3,800 domains through 2023, then a sharper acceleration in 2024. Since late 2024, the count has stabilized around 4,000 active domains, suggesting the platform has reached its current ceiling in the market.
List of Companies Using Adobe Experience Platform Launch
Download all 4,407 Adobe Experience Platform Launch customers with full company data, or create a signal to track when companies start or stop using Adobe Experience Platform Launch.
| Company | Detection URL | Domain | Country | Industry | Employees | Type | Founded | |
|---|---|---|---|---|---|---|---|---|
| accenture.com | accenture.com | Ireland | Business Consulting and Services | 10001+ | Public Company | 1989 | https://linkedin.com/company/accenture | |
| dt.deloitte.com | deloitte.com | United States | Business Consulting and Services | 10001+ | Privately Held | 1900 | https://linkedin.com/company/deloitte | |
| mcdonalds.com | mcdonalds.com | United States | Restaurants | 10001+ | Public Company | 1955 | https://linkedin.com/company/mcdonald's-corporation | |
| pwc.com | pwc.com | United Kingdom | Professional Services | 10001+ | Privately Held | 1998 | https://linkedin.com/company/pwc | |
| www-preview1-helix.ecnp.bankofamerica.com | bankofamerica.com | United States | Banking | 10001+ | Public Company | 1998 | https://linkedin.com/company/bank-of-america | |
| dhl.com | dhl.com | Germany | Transportation, Logistics, Supply Chain and Storage | 10001+ | Public Company | 1969 | https://linkedin.com/company/dhl | |
| marriott.com | marriott.com | United States | Hospitality | 10001+ | Public Company | 1927 | https://linkedin.com/company/marriott-international | |
| stg-akamai.markethub.shell.com | shell.com | United Kingdom | Oil and Gas | 10001+ | Public Company | 1833 | https://linkedin.com/company/shell | |
| canada.ca | canada.ca | Canada | Government Administration | 10001+ | Government Agency | 1867 | https://linkedin.com/company/government-of-canada | |
| samsung.com | samsung.com | South Korea | Computers and Electronics Manufacturing | 10001+ | Public Company | 1938 | https://linkedin.com/company/samsung-electronics |
Show 11 more Adobe Experience Platform Launch using companies as demo data
| Company | Detection URL | Country | Industry | Employees | Type | Founded | ||
|---|---|---|---|---|---|---|---|---|
| allianz.com | allianz.com | Germany | Financial Services | 10001+ | Public Company | 1890 | https://linkedin.com/company/allianz | |
| ford.com | ford.com | United States | Motor Vehicle Manufacturing | 10001+ | Public Company | 1903 | https://linkedin.com/company/ford-motor-company | |
| support.sap.com | sap.com | Germany | Software Development | 10001+ | Public Company | 1972 | https://linkedin.com/company/sap | |
| stg-cvsassets.cvshealth.com | cvshealth.com | United States | Hospitals and Health Care | 10001+ | Public Company | 1963 | https://linkedin.com/company/cvshealth | |
| honeywell.com | honeywell.com | United States | Appliances, Electrical, and Electronics Manufacturing | 10001+ | Public Company | 1974 | https://linkedin.com/company/honeywell | |
| beta.cascade.boeing.com | boeing.com | United States | Aviation & Aerospace | 10001+ | Public Company | 1916 | https://linkedin.com/company/boeing | |
| subway.com | subway.com | United States | Restaurants | 501-1000 | Privately Held | 1965 | https://linkedin.com/company/subway | |
| gmenergy.gm.com | gm.com | United States | Motor Vehicle Manufacturing | 10001+ | Public Company | — | https://linkedin.com/company/general-motors | |
| roche.com | roche.com | Switzerland | Biotechnology Research | 10001+ | Public Company | 1896 | https://linkedin.com/company/roche | |
| pfizer.com | pfizer.com | United States | Pharmaceutical Manufacturing | 10001+ | Public Company | 1848 | https://linkedin.com/company/pfizer | |
| verizon.com | verizon.com | United States | IT Services and IT Consulting | 10001+ | Public Company | 1983 | https://linkedin.com/company/verizon |
There are 4,407 companies and websites using Adobe Experience Platform Launch, sign up to download the entire Adobe Experience Platform Launch dataset.
Here are some of the most recognizable companies using Adobe Experience Platform Launch and brands using Adobe Experience Platform Launch in 2026:
- Accenture – Global consulting leader using Adobe Experience Platform Launch for tag orchestration across digital properties
- Deloitte – Professional services firm deploying Adobe Experience Platform Launch for marketing analytics
- McDonald's – Global restaurant chain using Adobe Experience Platform Launch for web analytics deployment
- Bank of America – Financial institution using Adobe Experience Platform Launch for tag management
- Ford – Automotive manufacturer using Adobe Experience Platform Launch for digital experience tracking
- DHL – Logistics provider implementing Adobe Experience Platform Launch for web data collection
- PwC – Professional services firm with Adobe Experience Platform Launch for tag deployment
- Samsung – Technology manufacturer using Adobe Experience Platform Launch for analytics orchestration
- SAP – Enterprise software company deploying Adobe Experience Platform Launch across digital properties
- Marriott – Hospitality brand using Adobe Experience Platform Launch for customer experience tracking
Which Countries Use Adobe Experience Platform Launch the Most?
Which countries use Adobe Experience Platform Launch the most? The United States dominates at 81% of all customers (2,389 of 2,950 enriched companies), based on our analysis at TechnologyChecker.io. That's an exceptionally high US concentration compared to other enterprise tools we track. The UK follows at just 3.7%, with Canada, India, and Australia each under 2%. This US-heavy profile aligns with Adobe's enterprise sales motion, which is strongest in North America. International teams should expect English-first documentation and US-centric support structures.
Adobe Experience Platform Launch Market Share Among Tag Management
What is Adobe Experience Platform Launch's market share? Adobe Experience Platform Launch holds near-zero share of the tag management market by domain count, ranking #28, based on our monthly crawl of 50M+ domains at TechnologyChecker.io. But market share by domain count is the wrong lens for this tool. Google Tag Manager dominates the category because it's free and targets everyone. Adobe Launch targets enterprise customers already invested in the Adobe Experience cloud platform. With 4,407 detected domains and 2,966 enriched companies. It's a niche enterprise product, not a mass-market one.
Top Competitors by Market Share
Adobe Experience Platform Launch Customers by Company Size & Age
Is Adobe Experience Platform Launch only for enterprises? Here's where the data gets interesting. While the product is marketed to enterprises, 67.4% of Adobe Experience Platform Launch customers have 1-10 employees, based on our analysis of 2,966 enriched companies at TechnologyChecker.io. But that's almost entirely because of the law firm concentration, thousands of small legal practices use Adobe Launch. If you look at the non-legal customer base, the profile shifts dramatically toward large enterprises like Accenture, Deloitte, McDonald's, and Bank of America. The 6.2% with 10,001+ employees are the true enterprise segment.
Company Size Distribution
Company Age (Founded Decade)
What Industries Use Adobe Experience Platform Launch the Most?
What industries use Adobe Experience Platform Launch? Law Practice dominates at 37%, followed by Legal Services at 17.7%, based on our enriched data at TechnologyChecker.io. Combined, legal-sector customers represent over 54% of all users. A strikingly unusual concentration for a tag management tool. Professional Services (3.7%), Business Consulting (3.5%), and Financial Services (2.7%) round out the top five. The law firm dominance likely stems from a shared website platform or CMS provider that bundles Adobe Launch across its legal clients.
Why do so many law firms use Adobe Experience Platform Launch? Law firms using Adobe Experience Platform Launch account for 37% of the customer base, over 1,000 firms, per our enriched data at TechnologyChecker.io. This concentration is almost certainly driven by a common legal website platform or marketing agency that deploys Adobe Launch as a default analytics tag across its client base. Legal services companies on Adobe Experience Platform Launch add another 17.7%. Outside legal, enterprise brands using Adobe Experience Platform Launch include McDonald's, Bank of America, and T-Mobile, companies with dedicated martech teams managing complex tag architectures.
Adobe Experience Platform Launch Alternatives & Competitors
Who competes with Adobe Experience Platform Launch? In the tag management category, Google Tag Manager dominates with millions of installations, while niche enterprise alternatives include GTM Server Side Tagging (17,226 domains) and Tealium, based on our data across 50M+ crawled domains at TechnologyChecker.io. Adobe Launch doesn't compete on volume, it competes on enterprise feature depth. Customers already invested in Adobe Analytics, Adobe Target, and Adobe Audience Manager choose Launch for native integration. Our migration data shows 1,558 companies switched from Adobe Launch to GTM, but the reverse flow exists too: 1,020 companies switched from GTM to Adobe Launch.
| Technology | Domains | Market Share |
|---|---|---|
 | 17,226 | 0.23% |
 | 8,166 | 0.11% |
 | 2,962 | 0.04% |
 | 2,618 | 0.04% |
 | 1,403 | 0.02% |
Adobe Experience Platform Launch Customer Migration
Are companies switching away from Adobe Experience Platform Launch? Based on 2,966 enriched companies at TechnologyChecker.io. There's a net outflow, 1,558 companies switched to Google Tag Manager versus 1,020 that came from GTM. That's a 1.5:1 loss ratio. But context matters: many of those losses are small law firms migrating, not enterprise accounts. The enterprise segment appears more stable, with companies like Accenture, Deloitte, and Bank of America showing continued usage. Enterprise-level churn would be a far more meaningful signal than mass law firm migrations.
| Competitor | Gained | Lost | Net |
|---|---|---|---|
| +678 | -1,558 | -880 |
 | +246 | -527 | -281 |
| +11 | -3 | +8 |
 | 0 | -3 | -3 |
| 0 | -2 | -2 |
| +1 | 0 | +1 |
 | +1 | 0 | +1 |
Tech Stack of Adobe Experience Platform Launch-Powered Websites
What technologies pair with Adobe Experience Platform Launch? Based on 2,966 enriched companies at TechnologyChecker.io, Adobe Launch customers overwhelmingly run the full Adobe stack: Omniture SiteCatalyst (96.9%) for analytics, Adobe Fonts (95.6%), and Adobe Target for personalization. The 96.9% Omniture overlap confirms this is a deeply integrated platform play, you don't adopt Adobe Launch without Adobe Analytics. JQuery (67.9%) and Google Fonts (64.5%) round out the most common companion technologies.
Web Analytics
CDN
JavaScript Frameworks
Social Media
Advertising
Adobe Experience Platform Launch Customer Reviews with Pros and Cons
What do G2 reviewers say about Adobe Experience Platform Launch? Based on aggregated G2 reviews (399 total mentions), Adobe Launch scores highest for ease of use and tag deployment flexibility. The most common criticism relates to learning curve, the platform is powerful but complex to configure for teams new to tag management or the Adobe environment. Users also note that the platform works best when paired with other Adobe tools, which creates a vendor lock-in dynamic.
Generated from real user reviews on G2
- Users love the ease of use of Adobe Real-Time CDP, thanks to intuitive AI tools simplifying data analysis.(51 reviews)
- Users value the personalization features of Adobe Real-Time CDP, enhancing marketing strategies and decision-making efficiency.(50 reviews)
- Users value the real-time unification of customer data, enhancing personalization and campaign effectiveness while saving time.(49 reviews)
- Users appreciate the thorough data insights from Adobe Real-Time CDP, enhancing marketing strategies and customer engagement.(36 reviews)
- Users value the smooth integrations of Adobe Real-Time CDP, enhancing data management across various platforms effortlessly.(35 reviews)
- Users find the learning curve steep, requiring extensive research and support to navigate Adobe Real-Time CDP effectively.(56 reviews)
- Users find the complex setup of Adobe Real-Time CDP requires time and expertise, making initial use challenging.(38 reviews)
- Users find the difficult setup process challenging, requiring constant double-checking and additional support for a smoother experience.(32 reviews)
- Users find the pricing too high, making it challenging for many to adopt Adobe Real-Time CDP.(31 reviews)
- Users struggle with the steep learning curve of Adobe Real-Time CDP, which complicates initial setup and usability.(21 reviews)
Expert Analysis: Adobe Experience Platform Launch Growth Trends & Key Signals for Sales Teams in 2026
At TechnologyChecker.io. We track Adobe Experience Platform Launch across our full dataset of 16+ domains, and this analysis reflects what that data reveals.
Growth Trajectory
Adobe Experience Platform Launch appeared in our detection data in November 2021 with 576 domains, expanding to 4,094 domains by November 2024. The adoption curve shows rapid initial growth through 2022–2023, then a plateau followed by steady decline from December 2024 onward, domains dropped from 4,094 in November 2024 to 3,353 by July 2025, a 18% contraction. This isn't typical churn. It signals either migration to Google Tag Manager or consolidation within Adobe's broader Experience Platform suite as companies shift to server-side tagging architectures.
Sales Signal: This is a contracting addressable market. For vendors targeting Adobe Launch users, the 5,259 previously-used sites (companies that abandoned the platform) represent a receptive audience for competitive positioning. The decline suggests openness to alternatives, time your outreach accordingly.
Customer Profile
Adobe Experience Platform Launch users are 67.4% micro-businesses with 1-10 employees, but the customer list includes 152 enterprises with 10,001+ employees (5.2%). Companies like Accenture, Deloitte, Ford, and Samsung prove the platform scales to Fortune 500 deployments. The age distribution shows 21% founded pre-1960 (established enterprises) alongside 20% founded in the 2010s (digital-native startups). A bimodal distribution suggesting two distinct buyer personas: legacy enterprises within Adobe networks and small law firms adopting legal tech stacks.
Sales Signal: These companies chose Adobe Launch for deep integration with Adobe Analytics and Audience Manager, they need tag orchestration that connects to enterprise martech. Don't sell standalone features. Sell community compatibility and migration services from Google Tag Manager.
Industry & Geographic Concentration
Adobe Experience Platform Launch has unusually vertical adoption, 37% Law Practice + 17.7% Legal Services = 54.7% legal-sector concentration. No other industry exceeds 5%. This isn't typical for a tag manager. It suggests the platform became embedded in legal tech vendor platforms, possibly via integrations with practice management software or legal CMS platforms. Geographically, 81% of users are in the United States, with Germany (2%) and Italy (2%) as distant seconds. English-speaking markets account for 83%+ of the user base.
Sales Signal: The legal vertical represents untapped opportunity for complementary tools, legal analytics, compliance tracking, or practice management integrations. For non-Adobe vendors, target the 46% of users outside legal sectors who likely adopted the platform for Adobe Analytics compatibility but aren't locked into vertical-specific workflows.
Migration Patterns
Adobe Experience Platform Launch shows a 2.3:1 loss ratio to Google Tag Manager. 1,558 companies switched to GTM vs. 678 gained from GTM. The platform also lost 527 companies to Google Conversion Linker while gaining 246. This bidirectional flow suggests experimentation: some Adobe users try Google's free tier, while some Google users return for enterprise features like server-side event forwarding and Adobe Analytics integration. The net outflow indicates pricing or feature gaps are driving defections.
Sales Signal: Target the 1,558 companies that migrated to Google Tag Manager with enterprise upsell opportunities, server-side tagging, compliance tools, or Adobe environment integrations they can't get from Google's free tier. Conversely, target Adobe Launch users with cost-tuning pitches framed around Google's zero-cost model.
technology stack
Adobe Experience Platform Launch users overwhelmingly run Adobe-centric stacks, 96.9% use Omniture SiteCatalyst (Adobe Analytics), 95.5% use Adobe Audience Manager, and 64.2% still have Adobe Dynamic Tag Management (the predecessor product). Outside Adobe, 81.5% use Cloudflare CDN, 66.3% use jQuery, and 83.1% use Facebook Pixel. This reveals the platform's position as a component within a broader Adobe Experience Cloud deployment rather than a standalone tag manager.
Sales Signal: Low adoption of non-Adobe analytics tools suggests upsell opportunities for multi-vendor tag orchestration, data layer standardization, or tag governance platforms. Target companies with high Cloudflare overlap (81.5%) for edge computing and server-side tagging migrations.
Customer Reviews (G2)
Customer Sentiment: G2 reviewers cite ease of use (51 mentions) as the top strength, while learning curve steep (56 mentions) as the most common complaint. Users also value personalization features (50 mentions). Secondary concerns include complex setup (38 mentions). The 1.2:1 positive-to-negative ratio suggests solid but not universal satisfaction.
What G2 Reviewers Say
From a marketing perspective, G2 reviews confirm what our data shows. Users highlight ease of use (51 mentions) as Adobe Experience Platform Launch's strongest asset, while learning curve steep (56 mentions) remains the most cited friction point. These insights are valuable for teams building competitive positioning.
Key Takeaways
Adobe Experience Platform Launch occupies a niche, enterprise-focused position in the tag management market, with minimal market share (0%) but deep penetration among Adobe Analytics customers. The platform's 54.7% legal-sector concentration is unusual and suggests vertical lock-in via integrations. The 18% decline from November 2024 to July 2025 signals either migration to Google Tag Manager or consolidation within Adobe's broader Experience Platform. The customer base splits between 67.4% micro-businesses and 5.2% Fortune 500 enterprises, reflecting two distinct buyer personas.
Sales Applications
Prospecting Template (Migration Services): "We noticed [Company] uses Adobe Experience Platform Launch alongside Adobe Analytics. Our analysis of 2,966 Adobe Launch users shows 67% face tag governance challenges when scaling beyond 1-10 employees. We help Adobe customers consolidate to server-side architectures without losing Adobe Analytics integration, cutting tag load times by 40%+. Worth a 15-minute call?"
Targeting Strategy: Filter TechnologyChecker.io for companies using Adobe Experience Platform Launch + Adobe Analytics + Cloudflare (2,415 companies, 81.5% overlap). Cross-reference with 1-10 employee filter (67.4% of users) to target micro-businesses scaling beyond their current tag setup. Export the list with LinkedIn enrichment to identify marketing ops contacts.
Competitive Angle: The 1,558 companies that migrated from Adobe Launch to Google Tag Manager represent a receptive audience for "best-of-both-worlds" pitches, Google's free tier for basic tagging plus enterprise add-ons for Adobe Analytics compatibility. Frame outreach around cost boost: "You switched to Google Tag Manager but kept Adobe Analytics. We connect both without custom JavaScript, 40% faster than Adobe Launch, zero tag manager cost."
Access our complete dataset of 2,966 enriched companies using Adobe Experience Platform Launch with LinkedIn profiles, tech stacks, and migration histories at TechnologyChecker.io. Our database covers 4,407 total domains with 67.3% company match rate.
Frequently Asked Questions
Who uses Adobe Experience Platform Launch?
Adobe Experience Platform Launch is used by 4,407 companies worldwide, including Accenture PLC, Deloitte Touche Tohmatsu Limited, McDonald's, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Law Practice industry (36.95% of customers).
How many customers does Adobe Experience Platform Launch have?
Adobe Experience Platform Launch has 4,407 active customers detected through our monthly crawl of 50M+ domains. We enriched 2,966 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 5,259 sites that previously used Adobe Experience Platform Launch are also tracked.
What is Adobe Experience Platform Launch's market share?
Adobe Experience Platform Launch's market share in the Tag Management category is tracked through related detection technologies. With 4,407 detected customers, it is a major player in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.
What are the best alternatives to Adobe Experience Platform Launch?
The top alternatives to Adobe Experience Platform Launch include GTM Server Side Tagging (0.23% market share), LoftLoader (0.11% market share), Yahoo! Tag Manager (0.04% market share), HandL UTM Grabber (0.04% market share) — based on our market share data across 50M+ crawled domains.
Which countries use Adobe Experience Platform Launch the most?
United States leads with 2,389 Adobe Experience Platform Launch customers, followed by Italy (46), Germany (55), Canada (43), United Kingdom (38), based on our enriched company data at TechnologyChecker.io.
What size companies use Adobe Experience Platform Launch?
The most common company size is 1-10 employees, representing 67.4% of Adobe Experience Platform Launch customers, based on our analysis of 2,966 enriched companies. This is followed by 11-50 employees (8.8%) and 51-200 employees (5.5%).
How old are companies that use Adobe Experience Platform Launch?
The majority of Adobe Experience Platform Launch customers were founded in the Pre-1960 (21.16%), followed by the 2010s (20.02%), based on our analysis of 2,966 enriched companies. This suggests Adobe Experience Platform Launch is most popular among established companies.
What is the ideal customer profile for Adobe Experience Platform Launch?
The ideal Adobe Experience Platform Launch customer is: Company Size: 1-10 employees, Location: US, Germany, or Italy, City: New York, Chicago, London, Founded: Pre-1960 or 2010s, Company Age: 60+ years or 10-15 years — based on our analysis of 2,966 enriched companies at TechnologyChecker.io.
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch (now called Adobe Experience Platform Data Collection) is Adobe's tag management system for deploying marketing, analytics, and advertising tags across websites and apps. It's part of the Adobe Experience cloud platform, and our data at TechnologyChecker.io shows 96.9% of Launch users also run Omniture SiteCatalyst, confirming it's deeply integrated with Adobe's analytics stack.
What is the difference between Adobe DTM and Adobe Launch?
Adobe Launch replaced Adobe Dynamic Tag Manager (DTM) as Adobe's tag management system. Launch offers a modern extensible architecture, a more flexible rules engine, and native integration with Adobe Experience Platform. Adobe officially deprecated DTM, and our detection data at TechnologyChecker.io shows active migration from DTM to Launch across the enterprise customer base.
Is Adobe Experience Platform Launch free?
Adobe Experience Platform Launch is included with Adobe Experience Cloud licenses. There's no separate per-tag pricing. However, you need an active Adobe Experience Cloud subscription, which is enterprise-priced. Our data shows the platform targets organizations with significant martech budgets: notable users include Accenture, Bank of America, and McDonald's.
How does Adobe Launch compare to Google Tag Manager?
They target different markets. GTM is free and dominates the mass market. Adobe Launch targets enterprises already invested in Adobe Analytics, Adobe Target, and Adobe Audience Manager. Our migration data at TechnologyChecker.io shows 1,558 companies switched from Launch to GTM versus 1,020 going the other direction. A 1.5:1 ratio. But much of that outflow is small law firms, not enterprise accounts.
Which industries use Adobe Experience Platform Launch the most?
Law Practice leads at 37% and Legal Services adds 17.7%, making the legal sector over 54% of all users, per our analysis of 2,966 enriched companies at TechnologyChecker.io. This unusual concentration likely stems from a shared legal website platform that bundles Adobe Launch. Outside legal, Professional Services (3.7%), Business Consulting (3.5%), and Financial Services (2.7%) are the next largest segments.
What technologies pair with Adobe Experience Platform Launch?
Based on 2,966 enriched companies at TechnologyChecker.io, 96.9% also use Omniture SiteCatalyst, 95.6% use Adobe Fonts, and most run Adobe Target for personalization. The near-universal Omniture overlap confirms Adobe Launch is an network play, you don't adopt it without Adobe Analytics. JQuery (67.9%) and Google Fonts (64.5%) are the most common non-Adobe technologies in the stack.
Is Adobe Experience Platform Launch still used in 2026?
Yes, our detection data at TechnologyChecker.io shows approximately 4,000 active domains running Adobe Experience Platform Launch as of late 2024, up from 576 when we first detected it in November 2021. The platform has stabilized around this level. Adobe has rebranded it as Adobe Experience Platform Data Collection, but the underlying technology and detection signature remain the same.
What is Adobe Launch called now?
Adobe rebranded Launch as Adobe Experience Platform Data Collection (sometimes shortened to AEP Data Collection). Our detection data still identifies it under the original Launch signature. The rebrand reflects Adobe's strategy of consolidating products under the Experience Platform umbrella, but the core tag management functionality hasn't changed.
How many companies use Adobe Experience Platform Launch?
We detect 4,407 active domains using Adobe Experience Platform Launch, based on our monthly crawl of 50M+ domains at TechnologyChecker.io. Of those. We've enriched 2,966 with LinkedIn company data. We also track 5,259 sites that previously used Adobe Launch, more than the current active count, indicating some churn, particularly among smaller law firms.
What are the biggest companies using Adobe Experience Platform Launch?
Based on our enriched data at TechnologyChecker.io, the largest companies include Accenture (10,001+ employees), Deloitte (10,001+), McDonald's (10,001+), PwC (10,001+), Bank of America (10,001+), and T-Mobile (10,001+). These enterprise adopters use Adobe Launch as part of broader Adobe Experience Cloud implementations. It's the tag management layer that ties their Adobe analytics, personalization, and audience tools together.
Why are so many law firms using Adobe Experience Platform Launch?
Over 54% of Adobe Launch users are in legal sectors (Law Practice at 37%, Legal Services at 17.7%), per our data at TechnologyChecker.io. This concentration almost certainly stems from a shared legal website CMS or marketing agency that deploys Adobe Launch as a default tag across hundreds of law firm websites. The individual firms likely didn't choose Adobe Launch specifically, it came bundled with their web platform.
Based on 2,966 company data
These insights include all TechnologCchecker.io detections of Adobe Experience Platform Launch (free & paid plans).