Companies Using Adobe Experience Platform Launch

Large organisations already inside Adobe Experience Cloud. Enterprise brands like Accenture, Deloitte, McDonald's, PwC, IBM and Bank of America run it as the tag layer of their Adobe stack, alongside global IT services groups such as Tata Consultancy Services, Infosys and Cognizant. Based on our analysis of 37,951 enriched companies, 70.59% are US-based, and the industry mix is broad: Retail 11.01%, Motor Vehicle Manufacturing 7.46%, Law Practice 5.61%.

We detect 77,129 domains running Adobe Experience Platform Launch across our monthly crawl of live business domains. Company data could be matched for 37,951 of them (49.2%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 17,257 domains carried a Adobe Experience Platform Launch detection previously and no longer do.

Adobe Experience Platform Launch holds 0.71% of the Tag Management category, ranking #2. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Adobe Experience Platform Launch include Google Tag Manager (97.9% market share), Adobe DTM (0.51% market share), Tealium (0.27% market share), Matomo Tag Manager (0.24% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 24,340 matched Adobe Experience Platform Launch domains, followed by United Kingdom (1,860), Canada (1,590), Germany (1,341), Spain (943). These are counts within the 37,951 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 46.55% of the Adobe Experience Platform Launch domains we could match to a company record and size — a subset of 37,951 matched companies, not of all 77,129 detected domains. This is followed by 11-50 employees (23.98%) and 51-200 employees (13.48%).

Among the Adobe Experience Platform Launch domains we could match to a company with a known founding date, the largest group was founded in the 2010s (27.65%), followed by the 2000s (17.66%). That matched subset is drawn from 37,951 companies and is not representative of all 77,129 detected domains. This suggests Adobe Experience Platform Launch is most popular among relatively young companies.

The ideal Adobe Experience Platform Launch customer is: Company Size: 1-10 employees, Location: US, Germany, or Italy, City: New York, Chicago, London, Founded: Pre-1960 or 2010s, Company Age: 60+ years or 10-15 years — based on our analysis of 37,951 enriched companies at TechnologyChecker.io.

Adobe Experience Platform Launch (now called Adobe Experience Platform Data Collection) is Adobe's tag management system for deploying marketing, analytics, and advertising tags across websites and apps. It's part of the Adobe Experience cloud platform, and our data at TechnologyChecker.io shows 96.9% of Launch users also run Omniture SiteCatalyst, confirming it's deeply integrated with Adobe's analytics stack.

Adobe Launch replaced Adobe Dynamic Tag Manager (DTM) as Adobe's tag management system. Launch offers a modern extensible architecture, a more flexible rules engine, and native integration with Adobe Experience Platform. Adobe officially deprecated DTM, and our detection data at TechnologyChecker.io shows active migration from DTM to Launch across the enterprise customer base.

Adobe Experience Platform Launch is included with Adobe Experience Cloud licenses. There's no separate per-tag pricing. However, you need an active Adobe Experience Cloud subscription, which is enterprise-priced. Our data shows the platform targets organizations with significant martech budgets: notable users include Accenture, Bank of America, and McDonald's.

They target different markets. GTM is free and holds 97.9% of the category. Adobe Launch targets enterprises already invested in Adobe Analytics, Adobe Target and Adobe Audience Manager. Our migration data shows 5,354 domains switched from Launch to GTM since we began tracking in March 2026 versus 2,102 going the other direction. In practice it is rarely either/or: GTM already runs alongside Adobe Launch on 69.2% of its domains, so most of that movement is dropping a second tag manager rather than replacing a live one.

Retail leads at 11.01%, followed by Motor Vehicle Manufacturing at 7.46% and Law Practice at 5.61%, per our analysis of 37,951 enriched companies. Financial Services (3.51%), Hospitality (3.21%) and Insurance (2.92%) are the next largest. Automotive is the notable one: at roughly triple the category-wide rate, it reflects how completely carmakers and their dealer networks standardised on Adobe's analytics suite.

Based on 37,951 enriched companies at TechnologyChecker.io, 96.9% also use Omniture SiteCatalyst, 95.6% use Adobe Fonts, and most run Adobe Target for personalization. The near-universal Omniture overlap confirms Adobe Launch is an network play, you don't adopt it without Adobe Analytics. JQuery (67.9%) and Google Fonts (64.5%) are the most common non-Adobe technologies in the stack.

Yes, our detection data at TechnologyChecker.io shows approximately 4,000 active domains running Adobe Experience Platform Launch as of late 2024, up from 576 when we first detected it in November 2021. The platform has stabilized around this level. Adobe has rebranded it as Adobe Experience Platform Data Collection, but the underlying technology and detection signature remain the same.

Adobe rebranded Launch as Adobe Experience Platform Data Collection (sometimes shortened to AEP Data Collection). Our detection data still identifies it under the original Launch signature. The rebrand reflects Adobe's strategy of consolidating products under the Experience Platform umbrella, but the core tag management functionality hasn't changed.

We detect 77,129 active domains using Adobe Experience Platform Launch, based on our monthly crawl of 29.9M active domains. Of those we have enriched 37,951 with LinkedIn company data. A further 17,257 domains have dropped it since we began tracking in March 2026.

Based on our enriched data at TechnologyChecker.io, the largest companies include Accenture (10,001+ employees), Deloitte (10,001+), McDonald's (10,001+), PwC (10,001+), Bank of America (10,001+), and T-Mobile (10,001+). These enterprise adopters use Adobe Launch as part of broader Adobe Experience Cloud implementations. It's the tag management layer that ties their Adobe analytics, personalization, and audience tools together.

Law firms are a real but much smaller segment than they once appeared. On our current data Law Practice is 5.61% of identified Adobe Launch companies, third behind Retail and Motor Vehicle Manufacturing. An earlier reading put the legal share far higher, but that was measured on a much smaller set of identified companies; with 37,951 enriched the distribution is broad rather than legal-dominated.