Companies Using Google Analytics

We detect Google Analytics on 10,942,935 domains, including Tata Sons Limited, Amazon Literary Partnership, Deloitte Touche Tohmatsu Limited. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (4.3%).

We detect 10,942,935 domains running Google Analytics across our monthly crawl of live business domains. Company data could be matched for 6,325,382 of them (57.8%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 845,511 domains carried a Google Analytics detection previously and no longer do.

Google Analytics holds 64.26% of the Web Analytics category, ranking #1. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Google Analytics include Cloudflare Browser Insights (11.25% market share), Site Kit (3.62% market share), WordPress.com Stats (2.63% market share), Snowplow Analytics (2.23% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 1,950,816 matched Google Analytics domains, followed by United Kingdom (515,743), Brazil (302,795), India (266,544), Australia (253,759). These are counts within the 6,325,382 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 63.23% of the Google Analytics domains we could match to a company record and size — a subset of 6,325,382 matched companies, not of all 10,942,935 detected domains. This is followed by 11-50 employees (23.72%) and 51-200 employees (8.24%).

Among the Google Analytics domains we could match to a company with a known founding date, the largest group was founded in the 2010s (38.16%), followed by the 2020s (18.98%). That matched subset is drawn from 6,325,382 companies and is not representative of all 10,942,935 detected domains. This suggests Google Analytics is most popular among relatively young companies.

The ideal Google Analytics customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: New York, London, Chicago, Mumbai, Founded: 2010-2019, Company Age: ~6-15 years old — based on our analysis of 6,325,382 enriched companies at TechnologyChecker.io.

Privacy is the primary driver. Google Analytics collects behavioural data that Google can monetise for advertising, and EU regulators have flagged its data transfers to US servers as non-compliant with GDPR. Our data shows 845,511 domains have dropped the legacy Google Analytics tag since we began tracking it in March 2026 — a large absolute number, but under 8% of its active base, so this is a steady trickle rather than an exodus. Where sites do move, the deliberate destinations are privacy-focused tools such as Matomo, Plausible and Umami.

Digital marketers, data analysts, SEO specialists, social media managers and marketing managers use Google Analytics most frequently. Based on our analysis of 6,325,382 enriched companies at TechnologyChecker.io, the tool is far broader than the marketing profession though — Construction is the second-largest industry using it (4.04%), behind Retail (4.3%), which reflects how often the tag arrives inside an agency-built template rather than through a marketing hire.

Yes, the standard version of Google Analytics (GA4) is free with no usage caps for most websites. Google also offers Google Analytics 360, an enterprise tier starting at $50,000 per year that provides higher data limits, BigQuery export, and service-level agreements. The overwhelming majority of the 6 million+ sites we track use the free version.

GA 360 provides higher data processing limits (billions of events against 10 million on the free tier), guaranteed data freshness within four hours, BigQuery export for raw analysis and dedicated support. Free GA4 is sufficient for most small and mid-sized sites — and that describes almost all of this base: 63.23% of Google Analytics domains belong to companies with 1-10 employees and a further 23.72% to companies with 11-50, so the overwhelming majority are on the free tier.

Google Analytics collects and reports website traffic data; Google Tag Manager deploys and manages tracking codes (including the GA tag) without editing site code directly. They are complements, not alternatives, and our co-occurrence data shows just how tightly: 92.34% of Google Analytics domains also run Google Tag Manager. For comparison, Facebook Pixel appears on 24.47% of them.

Google deprecated Universal Analytics in July 2023 (July 2024 for GA 360) to consolidate on GA4, which uses an event-based data model better suited to cross-platform tracking and privacy regulation. We publish no migration figures for that transition: it was a forced platform change inside Google's own ecosystem rather than competitive switching, and our detection cannot meaningfully separate one Google tag generation moving to another from a site simply running both.

Based on our market share data, the largest measured technologies after Google Analytics (64.26%) are Cloudflare Browser Insights (11.25%), Site Kit (3.62%), WordPress.com Stats (2.63%) and Snowplow Analytics (2.23%) — but most of those are automatic or Google's own. The genuinely chosen alternatives are the privacy-focused tools: Matomo, Plausible (0.69%) and Umami (0.47%). They are small in share and are the only names in the top ranks that somebody deliberately installed.

Yes. Google Analytics integrates with Shopify natively, and our co-occurrence data shows the two are commonly deployed together. More broadly, WordPress is the dominant platform beneath Google Analytics at 40.73% of its domains, with Wix (2.75%), Squarespace (2.42%) and GoDaddy Website Builder (2.09%) following — so most Google Analytics installations sit on a hosted CMS or builder rather than a custom application.

Google Analytics uses a JavaScript snippet (gtag.js or deployed via Google Tag Manager) that loads on each page. It sends event data (page views, clicks, form submissions) to Google's servers. GA4 uses first-party cookies and event-based tracking instead of the session-based model in Universal Analytics, aligning with stricter browser privacy policies.

Retail leads at 4.3% of enriched Google Analytics domains, followed by Construction (4.04%), IT Services and IT Consulting (3.39%), Real Estate (3.15%) and Advertising Services (3.03%). The striking feature is how flat that is: no industry exceeds 4.5%, the most even distribution we measure for any technology. Google Analytics has become default infrastructure rather than a tool chosen by particular sectors.

Google Analytics has faced regulatory challenges in the EU. Austrian, French, and Italian data protection authorities ruled certain GA implementations non-compliant with GDPR due to data transfers to US servers. Google has since introduced EU-based data processing and consent mode for GA4, but sites must configure these options correctly and typically need a cookie consent banner.

Yes, gA4 was designed for cross-platform tracking, supporting both websites and iOS/Android apps through the Firebase SDK. This differs from Universal Analytics, which only supported web. App and web data can be combined in a single GA4 property, giving marketers a unified view of user behavior across platforms.

TechnologyChecker.io currently detects 10,942,935 active domains running the legacy Google Analytics tag, based on our crawl of 29.9M live domains — a 64.26% share of the web analytics category. Note that this counts the legacy ga.js/analytics.js tag specifically; sites running only GA4's gtag.js are detected separately, so the total Google analytics footprint across all its tag generations is larger still.

Google is investing heavily in GA4's AI-powered features, including predictive audiences, anomaly detection, and attribution modeling. The platform is shifting from a reporting tool to a planning and decision engine. GA4's integration with BigQuery for raw data access and its privacy-centric design (consent mode, data minimization) position it for a cookieless future, though smaller competitors continue to chip away at privacy-conscious segments.