Companies Using Google Analytics

Google Analytics is used by 6,032,470 companies worldwide, including Tata Consultancy Services Limited, Accenture PLC, Deloitte Touche Tohmatsu Limited, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Retail industry (6.09% of customers).

Google Analytics has 6,032,470 active customers detected through our monthly crawl of 50M+ domains. We enriched 148,018 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 7,093,102 sites that previously used Google Analytics are also tracked.

Google Analytics holds 24.46% of the Web Analytics market, ranking #1 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Google Analytics include Global Site Tag (22.4% market share), Google Analytics 4 (GA4) (14.95% market share), Facebook Pixel (7.75% market share), Site Kit (3.02% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 82,248 Google Analytics customers, followed by United Kingdom (23,727), Australia (9,724), France (9,500), Canada (9,472), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 73.3% of Google Analytics customers, based on our analysis of 148,018 enriched companies. This is followed by 11-50 employees (15%) and 51-200 employees (6.3%).

The majority of Google Analytics customers were founded in the 2010s (40.04%), followed by the 2020s (20.29%), based on our analysis of 148,018 enriched companies. This suggests Google Analytics is most popular among relatively young companies.

The ideal Google Analytics customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: New York, London, Chicago, Mumbai, Founded: 2010-2019, Company Age: ~6-15 years old — based on our analysis of 148,018 enriched companies at TechnologyChecker.io.

Privacy concerns are the primary driver. Google Analytics collects user behavior data that Google can monetize for advertising. EU regulators have flagged GA's data transfers to US servers as non-compliant with GDPR. Our data shows 7,093,102 domains have previously used Google Analytics but stopped, with many switching to privacy-focused alternatives like Plausible or Fathom.

Digital marketing data analysts, SEO specialists, social media marketers, and marketing managers use Google Analytics most frequently. Based on our analysis of 148,018 enriched companies at TechnologyChecker.io, advertising services (3.07%) and software development (2.86%) are among the top industries, confirming that marketing and tech professionals drive adoption.

Yes, the standard version of Google Analytics (GA4) is free with no usage caps for most websites. Google also offers Google Analytics 360, an enterprise tier starting at $50,000 per year that provides higher data limits, BigQuery export, and service-level agreements. The overwhelming majority of the 6 million+ sites we track use the free version.

GA 360 provides higher data processing limits (billions of events vs. 10 million for free), guaranteed data freshness (within 4 hours), BigQuery export for raw data analysis, and dedicated support. Free GA4 is sufficient for most small and mid-size sites. Based on our data, 73.3% of Google Analytics customers have 1-10 employees and likely use the free tier.

Google Analytics collects and reports on website traffic data. Google Tag Manager deploys and manages tracking codes (including the GA tag) without editing site code directly. Our tech stack data shows 99.3% of Google Analytics users also run Google Tag Manager, meaning they're nearly always used together rather than as alternatives.

Google deprecated Universal Analytics in July 2023 (July 2024 for GA 360) to consolidate on GA4, which uses an event-based data model better suited for cross-platform tracking and privacy regulations. Our migration data confirms this: 47,120 enriched companies switched from Universal Analytics to Google Analytics, the single largest migration flow we track.

Based on our market share data, the top third-party alternatives include Facebook Pixel (7.75% market share), Hotjar (1.04%), Microsoft Clarity (0.89%), and Plausible Analytics (0.12%). Privacy-focused options like Plausible, Fathom, and Matomo have gained traction among GDPR-conscious European sites. The choice depends on whether you need behavioral analytics, heatmaps, or privacy compliance.

Yes. Our tech stack data shows 20,140 enriched Google Analytics customers (20.14%) also use Shopify, making it one of the most common ecommerce platforms in the GA user base. Shopify supports native GA4 integration through its admin panel and Google's own channel app, which simplifies tag deployment without custom code.

Google Analytics uses a JavaScript snippet (gtag.js or deployed via Google Tag Manager) that loads on each page. It sends event data (page views, clicks, form submissions) to Google's servers. GA4 uses first-party cookies and event-based tracking instead of the session-based model in Universal Analytics, aligning with stricter browser privacy policies.

Retail leads at 6.09% of enriched companies, followed by advertising services (3.07%), software development (2.86%), construction (2.50%), and IT consulting (2.46%), based on our analysis of 148,018 companies at TechnologyChecker.io. No single industry exceeds 6.1%, confirming Google Analytics as a genuinely horizontal tool used across every vertical.

Google Analytics has faced regulatory challenges in the EU. Austrian, French, and Italian data protection authorities ruled certain GA implementations non-compliant with GDPR due to data transfers to US servers. Google has since introduced EU-based data processing and consent mode for GA4, but sites must configure these options correctly and typically need a cookie consent banner.

Yes. GA4 was designed for cross-platform tracking, supporting both websites and iOS/Android apps through the Firebase SDK. This differs from Universal Analytics, which only supported web. App and web data can be combined in a single GA4 property, giving marketers a unified view of user behavior across platforms.

TechnologyChecker.io currently tracks 6,032,470 active domains using Google Analytics, based on our crawl of 50M+ domains. W3Techs estimates GA is used by over 55% of all websites that use any analytics tool. Including related Google products (GA4, Global Site Tag, Universal Analytics), Google's analytics family covers the majority of the measured web.

Google is investing heavily in GA4's AI-powered features, including predictive audiences, anomaly detection, and attribution modeling. The platform is shifting from a reporting tool to a planning and decision engine. GA4's integration with BigQuery for raw data access and its privacy-centric design (consent mode, data minimization) position it for a cookieless future, though smaller competitors continue to chip away at privacy-conscious segments.