Companies Using Plausible

Plausible is used by 32,774 companies worldwide, including British Broadcasting Corporation, Almaviva Brazil, World Vision International, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (7.03% of customers).

Plausible has 32,774 active customers detected through our monthly crawl of 50M+ domains. We enriched 15,325 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 25,637 sites that previously used Plausible are also tracked.

Plausible holds 0.12% of the Web Analytics market, ranking #36 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Plausible include Google Analytics (24.46% market share), Facebook Pixel (7.75% market share), Hotjar (1.04% market share), Snowplow (0.93% market share) — based on our market share data across 50M+ crawled domains.

Netherlands leads with 3,270 Plausible customers, followed by United States (2,782), United Kingdom (1,208), France (1,090), Belgium (778), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 79.04% of Plausible customers, based on our analysis of 15,325 enriched companies. This is followed by 11-50 employees (10.96%) and 51-200 employees (4.89%).

The majority of Plausible customers were founded in the Pre-1960 (3.28%), followed by the 2020s (36.74%), based on our analysis of 15,325 enriched companies. This suggests Plausible is most popular among established companies.

The ideal Plausible customer is: Company Size: 1-50 employees, Location: EU, US, or Canada, Industry: Software, SaaS, Media, Government, Founded: 2010-2025, Company Age: ~1-15 years old — based on our analysis of 15,325 enriched companies at TechnologyChecker.io.

Yes. Plausible Analytics is a registered company based in the EU (Estonia), founded in 2019 by Uku Taht and Marko Saric. It reached $1M in annual recurring revenue by June 2022, entirely bootstrapped with no outside funding. The platform is open-source under AGPL, hosted on European-owned infrastructure, and used by over 28,000 active domains per TechnologyChecker.io data.

Plausible pricing starts at $9 per month for up to 10,000 monthly pageviews, with a 30-day free trial and no credit card required. Plans scale based on pageview volume: 100K views costs around $19/month, 1M views around $69/month, and 10M views around $169/month. Annual billing saves roughly 33%. A free self-hosted Community Edition is also available for teams comfortable with Docker and server management.

Plausible is cookie-free, GDPR-compliant without consent banners, and weighs under 1 KB. Google Analytics 4 requires cookie consent in the EU, uses complex event-based tracking, and sends data to Google's servers. Plausible's dashboard fits on one page. GA4 offers deeper custom reporting, funnel analysis, and integration with Google Ads, but at the cost of a steeper learning curve and privacy trade-offs.

Three reasons: privacy compliance, simplicity, and page speed. Plausible doesn't use cookies, so EU sites skip consent banners entirely. The script is under 1 KB compared to GA4's 45 KB+, which measurably improves Core Web Vitals. And Plausible's single-page dashboard gives you traffic, sources, and top pages without navigating dozens of reports. Trade-off: no funnel analysis or session replay.

PostHog is a product analytics suite with session replay, feature flags, A/B testing, and event funnels. Plausible is a lightweight web analytics tool focused on traffic and pageview stats. PostHog offers a free tier with 1M events/month and targets product teams. Plausible targets marketers and site owners who want clean traffic data without cookies. They solve different problems for different audiences.

The hosted version is not free, starting at $9/month after a 30-day trial. However, the Plausible Community Edition is a free, self-hosted, AGPL-licensed version you can run on your own infrastructure using Docker. The Community Edition has fewer features than the hosted version (no email reports, no custom properties in older versions), but it's fully functional for basic web analytics.

For most small-to-medium websites, yes. Plausible covers pageviews, unique visitors, bounce rate, traffic sources, UTM campaigns, top pages, and geographic data. It can't replace GA4 for sites that need ecommerce tracking, custom funnels, audience segmentation, or Google Ads integration. If your analytics needs fit on a single dashboard, Plausible handles it. If you need event-level user journeys, you'll want GA4 or PostHog.

Plausible generates a daily hash from the visitor's IP address and User-Agent string. This hash rotates every 24 hours, so no persistent identifier carries across sessions. The raw IP is never stored or logged. This approach counts unique visitors per day accurately while remaining fully GDPR, CCPA, and PECR compliant without cookie consent banners.

Based on detection data from TechnologyChecker.io and third-party sources, companies using Plausible include Sonos, Infineon, Maersk, F-Secure, Titleist, Scania, and Barcelona's city government. The platform is popular among EU public sector organizations, universities, developer tool companies, and media publishers who prioritize GDPR compliance and lightweight analytics scripts over feature-rich alternatives like Google Analytics.

Yes. Plausible is fully GDPR, CCPA, and PECR compliant by design. It doesn't use cookies, doesn't collect personal data, doesn't track users across sites, and doesn't store IP addresses. The data is hosted on EU-owned infrastructure in Germany and Finland. Sites using Plausible don't need cookie consent banners for analytics, which removes friction from the visitor experience.

Plausible often reports higher visitor counts than GA4 because it isn't blocked by ad blockers or cookie consent rejections. GA4 relies on cookies that many EU visitors decline, causing undercounting. Plausible's server-side approach captures visits that client-side trackers miss. Independent comparisons typically show Plausible reporting 20-40% more unique visitors than GA4 on the same site.

Yes. Plausible Community Edition is AGPL-licensed and can be self-hosted using Docker. It requires a Linux server with at least 2 GB RAM, PostgreSQL, and ClickHouse as the analytics database. Self-hosting gives you full control over your data with zero monthly costs beyond server expenses. The managed hosting at plausible.io starts at $9/month for teams who prefer not to manage infrastructure.

Yes. Plausible has an official WordPress plugin with over 20,000 active installations. It adds the tracking script automatically, shows stats in the WordPress admin dashboard, and supports custom events and goal tracking. No manual code editing is required. The plugin also supports WooCommerce and works alongside caching plugins and CDNs without conflict.