Companies Using Umami

We detect Umami on 79,426 domains, including TUI Group, Buenos, Atlassian Corp.. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is IT Services and IT Consulting (4.75%).

We detect 79,426 domains running Umami across our monthly crawl of live business domains. Company data could be matched for 47,993 of them (60.4%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 9,191 domains carried a Umami detection previously and no longer do.

Umami holds 0.47% of the Web Analytics category, ranking #15. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Umami include Google Analytics (64.26% market share), Cloudflare Browser Insights (11.25% market share), Site Kit (3.62% market share), WordPress.com Stats (2.63% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 7,226 matched Umami domains, followed by France (6,503), Germany (5,966), Netherlands (5,739), United Kingdom (4,186). These are counts within the 47,993 domains we could match to a company record, not the full detected base.

Overwhelmingly small ones. 76.49% of enriched Umami domains belong to companies with 1-10 employees and another 16.62% to companies with 11-50 — over 93% under fifty people. The enterprise tail is thin but genuine, including Atlassian, TUI Group, GEA Group, Fraunhofer ILT, Zerodha and VSP Vision Care, along with several universities.

Among the Umami domains we could match to a company with a known founding date, most were founded in the 2010s (41.97%), followed by the 2020s (26.88%). That matched subset is drawn from 47,993 companies and is not representative of all 79,426 detected domains. This suggests Umami is most popular among relatively young companies.

The ideal Umami customer is: Company Size: 1-10 employees, Location: France, US, or UK, Industry: Software Development / IT Services, Founded: 2010-2019, Company Age: 5-15 years old — based on our analysis of 47,993 enriched companies at TechnologyChecker.io.

Umami is a strong alternative for teams that prioritise privacy and data ownership. It is open-source, self-hostable and GDPR-compliant by design, since no user data need leave your servers. Our data shows 79,426 active domains running Umami, and — unusually — 81.98% of them run no Google Analytics at all, the highest sole-analytics rate in the category. Most Umami users replaced Google rather than running both. What it lacks is GA4's advanced attribution and audience modelling, so sites that depend on Google Ads attribution generally keep both.

The self-hosted version of Umami is completely free and open-source under the MIT license. You need your own server and database, which typically costs $5-20/month on cloud providers like Vercel, Railway, or DigitalOcean. Umami Cloud, the managed hosting option, starts free for up to 10K events per month, with paid plans at $9/month for 100K events and $19/month for 1M events.

They are the closest possible comparison — both cookieless, privacy-first, self-hostable alternatives to Google Analytics — and they are the only pair in this category between which we can measure real switching. 1,476 domains have moved from Plausible to Umami, against 85 the other way, with only 29.4% of domains that ever ran both still running both. Plausible remains larger (117,813 domains to 79,426) and is a paid hosted product; Umami is MIT-licensed and free to self-host, which is the main practical difference for most teams.

Companies we currently detect running Umami include Atlassian, TUI Group, GEA Group, Fraunhofer ILT, Zerodha, Ramp, VSP Vision Care and NIIT, plus universities such as EPFL, NTNU and Addis Ababa University. The university cohort is distinctive and follows from self-hosting: institutions with data-residency obligations can run Umami on their own infrastructure. Most of the base is much smaller — 76.49% of Umami domains belong to companies with 1-10 employees.

Yes, Umami works well with Next.js. Our tech stack data shows 13.57% of Umami customers also use Next.js, well above the web average. Umami provides a lightweight tracking script that works with any framework. For Next.js specifically, you can add the script tag to your custom _app.js or layout.tsx file. The Umami npm package also supports programmatic event tracking in React and Next.js applications.

Yes. Umami collects no personal data, uses no cookies, and when self-hosted keeps all data on your own servers, which removes cross-border transfer concerns entirely. Our data confirms this matters to its users: France (6,503 domains), Germany (5,966) and the Netherlands (5,739) all rank above the United Kingdom, and France sits just behind the United States overall — an EU-weighted footprint you do not see on US-hosted analytics tools. The self-hosted architecture also means no data processor agreement is needed, since you control the whole data flow.

France is Umami's second-largest market at 6,503 domains, close behind the United States (7,226) and ahead of Germany (5,966), the Netherlands (5,739) and the United Kingdom (4,186). That ordering is genuinely unusual — in almost every other profile we publish the US leads by a multiple and the UK is second. The likely drivers are France's active self-hosting and open-source community and strict CNIL guidance on analytics consent, which makes a cookieless, self-hosted tool an easier compliance story than a US-hosted one.

TechnologyChecker.io currently detects 79,426 active domains running Umami, a 0.47% share of the web analytics category at rank #15. For context on that rank: most technologies above it are automatic rather than chosen, so among tools somebody deliberately installed, Umami is second only to Plausible — and is currently taking domains from it.

For most sites, yes — and unusually, our data shows people actually doing it rather than just considering it. 81.98% of Umami domains run no Google Analytics at all, the highest sole-analytics rate we measure in this category. Umami covers pageviews, unique visitors, referrers, UTM campaigns, top pages and geography. What it does not do is the deep funnel, audience and ad-attribution work Google Analytics offers, so sites that depend on Google Ads attribution generally keep both.

A distinctly modern one. Tailwind CSS appears on 57.95% of Umami domains — the highest concentration of any profile on this site — with Headless UI (14.61%) and Radix UI (9.72%) alongside it, and Svelte at 15.86%. WordPress underlies just 11.46% and jQuery 26.43%, against 40.73% and 72.73% on Google Analytics domains. Cloudflare fronts 35.07% and Bunny 19.97%.

Umami and Matomo serve overlapping but different needs. Umami is lighter, easier to deploy and better suited to developers who want minimal analytics without configuration overhead. Matomo offers more features — heatmaps, session recording, A/B testing — but needs more resources to run. In our data Umami is on 79,426 domains against Matomo's 312,313, so Matomo is the larger installed base, though Umami's is the more committed: 81.98% of Umami domains run no Google Analytics, against 87.2% of Matomo domains that still run both. Both are self-hostable and GDPR-compliant; Umami's simpler interface appeals to teams that find Matomo's feature set excessive.

Based on our enriched company data, IT Services and IT Consulting leads at 4.75%, effectively tied with Software Development and Retail at 4.47% each, followed by Construction (3.92%) and Technology, Information and Internet (3.92%). The technical verticals at the top reflect the self-hosting requirement; Retail and Construction appearing so high suggests agencies deploying Umami on behalf of clients.

Umami can be self-hosted on any server that supports Node.js and PostgreSQL or MySQL. The official Docker image makes deployment straightforward on providers like DigitalOcean, Railway, Vercel, or your own infrastructure. Setup takes 10-15 minutes with Docker Compose. You add a single script tag to your website, similar to Google Analytics. The GitHub repository has over 23,000 stars and detailed deployment documentation.