Companies Using Umami

Umami is used by 12,413 companies worldwide, including Synopsys, Inc., Goteborg, Red Hat, Inc., based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (7.87% of customers).

Umami has 12,413 active customers detected through our monthly crawl of 50M+ domains. We enriched 5,460 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 8,542 sites that previously used Umami are also tracked.

Umami holds 0.05% of the Web Analytics market, ranking #48 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Umami include Google Analytics (24.46% market share), Facebook Pixel (7.75% market share), Hotjar (1.04% market share), Snowplow (0.93% market share) — based on our market share data across 50M+ crawled domains.

France leads with 1,336 Umami customers, followed by United States (739), United Kingdom (596), Germany (512), Netherlands (283), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 82.7% of Umami customers, based on our analysis of 5,460 enriched companies. This is followed by 11-50 employees (10%) and 51-200 employees (4.1%).

The majority of Umami customers were founded in the 2010s (39.53%), followed by the 2020s (30.5%), based on our analysis of 5,460 enriched companies. This suggests Umami is most popular among relatively young companies.

The ideal Umami customer is: Company Size: 1-10 employees, Location: France, US, or UK, Industry: Software Development / IT Services, Founded: 2010-2019, Company Age: 5-15 years old — based on our analysis of 5,460 enriched companies at TechnologyChecker.io.

Umami is a strong alternative for teams that prioritize privacy and data ownership. It's open-source, self-hosted, and GDPR-compliant by design since no user data leaves your servers. Our data shows 12,413 active domains use Umami, with 48% still running Google Analytics in parallel during migration. It lacks GA4's advanced attribution and machine learning features, but covers core metrics like pageviews, referrers, and device breakdowns.

The self-hosted version of Umami is completely free and open-source under the MIT license. You need your own server and database, which typically costs $5-20/month on cloud providers like Vercel, Railway, or DigitalOcean. Umami Cloud, the managed hosting option, starts free for up to 10K events per month, with paid plans at $9/month for 100K events and $19/month for 1M events.

Both are privacy-focused Google Analytics alternatives, but they serve different users. Umami is open-source and self-hosted, giving you full control and zero recurring costs beyond hosting. Plausible is a paid SaaS starting at $9/month. TechnologyChecker.io tracks 12,413 Umami domains versus 28,834 for Plausible. Umami's user base skews more technical (24.71% use React), while Plausible attracts a broader audience that prefers managed services.

Notable companies using Umami include Synopsys, Red Hat, Autodesk, GitHub, Knight Frank, and Miro. Universities like MIT, EPFL, and Stockholm University also use it. Based on TechnologyChecker.io data, 82.7% of Umami customers have 1-10 employees, making it primarily a tool for small businesses and indie developers. Enterprise adopters typically deploy it on specific subdomains or internal tools.

Yes, Umami works well with Next.js. Our tech stack data shows 13.57% of Umami customers also use Next.js, well above the web average. Umami provides a lightweight tracking script that works with any framework. For Next.js specifically, you can add the script tag to your custom _app.js or layout.tsx file. The Umami npm package also supports programmatic event tracking in React and Next.js applications.

Yes, Umami is GDPR-compliant by design. It collects no personal data, uses no cookies, and when self-hosted, keeps all data on your own servers. This eliminates cross-border data transfer concerns. Our data confirms this matters: 65% of Umami's enriched customer base is in Europe, with France alone accounting for 25.9%. The self-hosted architecture means no data processor agreements are needed since you control the entire data flow.

France leads Umami adoption at 25.9% of enriched companies, more than the US at 14.3%. France's strict CNIL enforcement of GDPR, particularly rulings against Google Analytics data transfers to the US, pushed French organizations toward self-hosted alternatives. Umami's open-source model means data never leaves French servers. Construction (4.36%) and IT services (5.54%) are the top French industries using it.

As of March 2026, TechnologyChecker.io detects 12,413 active domains using Umami, with a peak of 9,525 simultaneous active installations in May 2025. An additional 8,542 sites have used Umami previously but no longer run it. The platform has grown from 6 domains in October 2020 to over 12,000 total detections, reflecting rapid adoption among privacy-focused developers and European organizations.

For basic web analytics, yes. Umami tracks pageviews, sessions, referrers, devices, countries, and custom events. It lacks GA4's advanced features like conversion funnels, predictive audiences, and Google Ads integration. Our data shows 48% of Umami sites still run Google Analytics alongside it, suggesting many teams use both during a transition period. Organizations that don't need advertising attribution can fully replace GA with Umami.

Based on 5,459 enriched companies on TechnologyChecker.io, Umami users typically run jQuery (77.85%), Google Tag Manager (50.39%), and React (24.71%) or Next.js (13.57%). Facebook social integrations appear on 68.66% of Umami sites, and LinkedIn on 56.35%. For infrastructure, Let's Encrypt (78.77%) and Nginx (47.79%) dominate, reflecting the self-hosted, open-source orientation of the user base.

Umami and Matomo serve overlapping but different needs. Umami is lighter, easier to deploy, and better suited for developers who want minimal analytics without configuration overhead. Matomo offers more features including heatmaps, session recordings, and A/B testing, but requires more resources to run. Umami tracks 12,413 domains in our data. Both are self-hosted and GDPR-compliant, but Umami's simpler interface appeals to teams that find Matomo's feature set excessive.

Software Development leads at 7.87%, followed by IT Services and IT Consulting (5.54%) and Technology/Internet (5.29%). Combined, tech verticals account for 18.7% of Umami's enriched customer base. Construction is a surprising fourth at 4.36%, driven mainly by French companies. No single industry exceeds 8%, making Umami a horizontal tool that's adopted wherever developers influence analytics decisions.

Umami can be self-hosted on any server that supports Node.js and PostgreSQL or MySQL. The official Docker image makes deployment straightforward on providers like DigitalOcean, Railway, Vercel, or your own infrastructure. Setup takes 10-15 minutes with Docker Compose. You add a single script tag to your website, similar to Google Analytics. The GitHub repository has over 23,000 stars and detailed deployment documentation.