Companies Using SiteMinder

I pulled SiteMinder out of our October 2026 crawl expecting a big number, because SiteMinder's pricing page talks about 56,000 hotels. The crawl finds its booking engine on 1,094 domains, 877 of them matched to a company. Both figures can be right. Ours measures what a hotel website shows, and most of SiteMinder's business never shows on one.

What the 1,094 covers

A domain counts when its pages load SiteMinder's booking widget, the script behind a hotel's Book Now button. SiteMinder's core product is a channel manager that pushes rates and availability to booking sites, and a hotel that only uses that leaves no trace on its own pages. To test the widget rather than trust the tag, we fetched every clean live homepage again in mid-October. Of the 1,050 pages that loaded, 1,006 still carried the widget, 9 linked to a SiteMinder booking page without it, 33 showed nothing and 2 returned server errors. We then opened 20 booking links taken from those pages. All 20 opened a live booking page for a named property, while a made-up property code returned SiteMinder's 404 page.

None of the seven customer stories we read on SiteMinder's case studies page, such as Moov Hotels in Portugal and Eco Tree Hotel in Hong Kong, turn up among our domains. Their stories are about channel management and revenue tools, which leave no widget behind.

Sales signal: treat this list as the hotels that sell rooms directly through SiteMinder on their own website. For a channel-manager pitch, SiteMinder's real base is far larger and mostly invisible to a website crawl.

Steady, not climbing

The chart reads 970 domains in June, 1,037 in July, 1,050 in August, 1,079 in September and 1,094 in October. Most of that rise comes from our side. The set of domains we crawl turns over every month, with dead sites dropping out and newly found ones coming in, and our detection widens over time. Since we started tracking SiteMinder in March 2026, 138 domains have dropped the widget from at least one hostname. 17 still load it on another, so 121 dropped it entirely.

"These 1,094 domains are hotels selling rooms through SiteMinder on their own websites. Set against the 56,000 hotels on its pricing page, most of its customers never appear on a homepage at all." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: this is a stable pool of about a thousand direct-booking sites. Nothing here supports pitching SiteMinder's segment as fast-growing, and 121 full drops in seven months are too few to call a trend.

Small, owner-run properties

65.45% of matched companies with a known size have 1 to 10 employees and 21.82% have 11 to 50. Only 18 of the 715 companies with a size have more than 200 staff. Age points the same way. Of the 211 companies with a founding year, 40.28% were founded in the 2010s and 8.06% before 1960. The named users fit: the lakefront Rees Hotel in Queenstown, Lake House in Daylesford, the Royal Hotel in Ventnor on the Isle of Wight.

Sales signal: the buyer is usually the owner or general manager, often the same person. Sell anything that saves front-desk time or wins bookings back from the booking sites, and keep onboarding short.

Australia first, the US a long way back

Australia has 157 matched companies, the United Kingdom 122, Germany 120 and Spain 118. The United States has 70, fewer than Spain. Australia and New Zealand, SiteMinder's home region, together hold 194 of the 877. It was founded in Sydney in 2006 and has been listed on the Australian Securities Exchange since November 2021 (Wikipedia). The industry mix is narrow. Hospitality is 73.25% of companies with an industry; Restaurants and Real Estate are 5.38% each, which here means pubs with rooms, serviced apartments and holiday lets. A few outliers book beds for something else, like Plas y Brenin, the National Outdoor Centre in Snowdonia, and the youth charity Brathay Trust.

Sales signal: for a European or Australian hotel-tech product, this list beats a US-centric one. These owners already pay for distribution software and run their own booking page.

Who it sits beside

When the rivals in SiteMinder's table show up on its sites, they look more like partners. 19 domains run SiteMinder and Cloudbeds today, out of 26 ever seen with both, and the two companies announced a partnership in June 2024 to connect their platforms. 13 domains run SiteMinder and Mews, out of 16 ever. Those overlaps are small and stable, and we don't count them as switching.

"Where SiteMinder and a property system meet on the same site, they're usually working together. 19 of the 26 domains ever seen with SiteMinder and Cloudbeds still run both." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: property management vendors should read SiteMinder sites as integration prospects rather than displacement targets. The pitch is to keep the channel manager and change what sits under it.

The stack around it

WordPress runs on 70.61% of SiteMinder's 1,082 clean live domains, with Elementor on 21.9% and Divi on 8.87%. Google Analytics is on 66.36%. Few sites run anything hotel-specific for marketing: The Hotels Network reaches 2.77% and Sojern 2.68%. DoubleClick Floodlight, Google's ad conversion tag, appears on 12.85%, so a minority measure conversions from Google's ad tools.

Sales signal: the typical site is a WordPress build with little hotel-specific marketing on it. Conversion tools for small hotels have room here, and so does anyone selling metasearch or retargeting, given how few sites run Sojern or The Hotels Network.

What it costs

SiteMinder's pricing page, shown to us in euros on 15 October 2026, starts the base SiteMinder plan at €75 a month and SiteMinder Plus at €105, for a five-room property, per property, before tax. The booking engine we detect belongs to Plus, alongside a website builder and metasearch ads. There's a 14-day free trial, plans run month to month with 30 days' notice, and some products add a commission on completed stays.

Sales signal: a site with SiteMinder's widget is most likely paying for Plus or a group package, and can leave on a month's notice. That makes it reachable for a rival booking engine, as long as the switch leaves the channel manager in place.

Key takeaways

1. 1,094 domains in October 2026, 19th in Booking & Reservations with 1.48%. It's a floor on SiteMinder's booking-engine users, far below its own 56,000-hotel figure.

2. The widgets work: 1,006 of 1,050 reachable homepages carry one, and 20 of 20 sampled booking links opened a live property page.

3. One property per site: 639 domains with a readable property code map to 584 properties or groups, and the largest covers four domains.

4. Small and mostly not American: 65.45% have 1 to 10 staff, and Australia (157), the UK (122), Germany (120) and Spain (118) all beat the US (70).

5. Partners more than rivals: 19 domains run Cloudbeds alongside it and 13 run Mews.

How to use this list

Filter by country first, then by size, and dedupe the few alias domains that point at one property. For the full list of 1,094 SiteMinder domains with company, size and stack data, explore TechnologyChecker.io.