Companies Using Tock

I pulled Tock out of our October 2026 crawl in the middle of its retirement as a brand. American Express owns it, has moved its venues onto Resy and sells its software under Resy's name. The script hasn't gone anywhere. A domain counts when its pages load Tock's script from www.exploretock.com, and our crawl found 1,724 such domains. I fetched every homepage and opened every Tock business they point to. After removing the dead ones, the count on this page is 1,332 domains, 1,037 of them matched to a company.

A brand being folded into Resy

Squarespace bought Tock in 2021 and American Express bought it in 2024 (Wikipedia). In February 2026 Restaurant Business reported that Amex would combine its two reservation services under Resy, that Tock's website and app would go dark once its catalogue moved, and that the restaurant software would keep running. On 11 August 2026 Resy announced that Tock's restaurants, wineries and experiences were bookable on Resy, taking it past 25,000 venues.

The going-dark part hasn't happened yet. When I checked on 15 October 2026, exploretock.com still served venue pages for Alinea and Silver Oak under a banner reading "Tock is now part of the Resy network", and tock.js still loaded on Silver Oak's own site. But many of the businesses behind the script have gone. Of the 1,345 Tock business ids we read off these homepages, 941 opened a venue page, 369 redirected to Tock's home page and 35 returned not found. 377 domains pointed only at dead businesses, and 14 winery subdomains at a template default that opens someone else's venue. We removed all 391.

Sales signal: treat every domain here as a Resy account in transition. The operator still works in Tock's software, but the contract and the roadmap now sit with Resy.

One month on the chart

We began tracking Tock on 4 August 2026 and ran the booking check on the October crawl, so the chart shows October only, at 1,332 domains. Earlier totals still held the dead widgets, and a line through them would mix two things. Churn we can follow back to August: 95 domains dropped Tock on at least one hostname, 33 of those still run it on another, so 62 left entirely. Any count of ours also moves for reasons on our side, because the set of domains we crawl turns over every month as dead sites drop out and new ones are found, and our detection widens over time.

"Tock's script was on 1,724 domains, but 377 of them pointed only at Tock businesses that no longer open a booking page. That's the gap between a tag and a customer." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: a site whose tock.js points at a dead Tock page belongs to a venue that has moved on, and its owner may not know the button is broken. Those 377 removed sites are a list in their own right, for OpenTable and SevenRooms sellers and for Resy's own team.

Drink producers outnumber restaurants

Among matched companies with a known industry, restaurants make up 27.46%. Drink producers are ahead of them: Beverage Manufacturing (20.24%), Wine & Spirits (7.46%) and Wineries (6.39%) add up to 34.09%. That's Silver Oak, Caymus, Joseph Phelps, Kendall-Jackson and Domaine Carneros, all with live Tock pages. Resy's matched companies are 68.44% restaurants, so Amex bought two booking tools with different buyers.

The companies are small, and older than Resy's. 86.58% of those with a known size have 50 or fewer staff (49.3% have 1 to 10), and 37.89% were founded before 2000, against 16.49% on Resy's profile. Hotels are the next group (Hospitality, 7.81%), among them The Brown Palace in Denver, founded in 1892, and the St. James Hotel in Red Wing, Minnesota.

Sales signal: wine-trade tools have a warm list here. 268 of the 1,236 readable Tock homepages also carry Commerce7, a sales platform for wineries, so club and shipping software already has a foothold, and the tasting-room booking sits next to it.

Domains, venues and one lodge on 24 domains

Domain counts overstate venues here, though not by much. The 1,041 domains with a live Tock business collapse into 886 distinct venues or groups. The biggest cluster is Skamania Lodge on the Columbia River Gorge: 24 domains load the same Tock business, and 11 of them return a 404 page that still loads the widget. Eight Kelowna drinks brands share a single Tock business. 126 domains sit in clusters of three or more.

Sales signal: dedupe by Tock business before you count accounts, and drop the Skamania aliases. What's left is close to one venue per row.

The US, and a Canadian tilt

The United States has 866 of the 1,037 matched companies, then Canada (107), the United Kingdom (23) and Australia (7). Canada is the surprise: about one Canadian company for every eight American ones, where Resy's profile has about one for every 60. Caffè Artigiano near Vancouver and Mission Hill Family Estate Winery in the Okanagan are among them. The Resy Credit tie-in announced in August covers Tock venues in the US.

Sales signal: Canadian wineries and restaurants on Tock are a separate list. If Amex's card perks stay US-only, these operators gain least from the move to Resy. They're worth a call.

Overlap, not switching

Our switching tests found nothing to report. On the cleaned counts, 14 domains run Tock and OpenTable today, and 51 have carried both since August, so most of that overlap was venues running both or sites we've since removed. 7 domains run Tock and Resy, out of 2,837 with either. 95 drops in ten weeks is too small and too recent to call a trend.

"The overlap with OpenTable is venues running both, not a migration. Tock's exits show up somewhere else, in Tock pages that no longer open." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for OpenTable and SevenRooms sellers, the opening is the operator who chose Tock's tools and isn't sure about Resy's. 31 of the 1,236 readable Tock homepages already link to OpenTable or load its script (a wider test than the 14 domains that run both widgets), and 10 a SevenRooms one.

The stack around it

Across the 1,332 live domains, Google Analytics runs on 71.4%, WordPress on 47.15% and Squarespace on 22.45%. Squarespace owned Tock from 2021 to 2024, and 122 of the readable homepages embed the widget through Squarespace's own Tock block. Apple Pay (7.06%) and Shop Pay (5.41%) show sites selling bottles online.

Sales signal: the Squarespace-block sites are the easiest to move. Swapping the booking vendor there is a block change, not a rebuild.

What it costs now

Tock's own rates page blocked our checker, so current prices come from Resy's pricing page (15 October 2026), which sells Tock's software as "Resy powered by Tock". Essential costs $289 a month with a 3% fee on prepayments. Premium costs $459 a month with 2%. Resy says there are no per-cover fees.

Sales signal: a Tock venue that takes deposits pays a percentage on top of the subscription, so high-ticket tasting menus feel the fee most.

Key takeaways

1. 1,332 domains after removing 391 dead or misdirected widgets, 15th in Booking & Reservations with 1.81%.

2. Owned by American Express since 2024 and sold as "Resy powered by Tock" since August 2026.

3. Drink producers are 34.09% of matched companies with a known industry, ahead of restaurants at 27.46%.

4. The 1,041 domains with a live Tock business collapse into 886 venues or groups.

How to use this list

Filter by industry first, because wineries and restaurants buy differently, then dedupe by Tock business and root domain. For the full list of 1,332 Tock domains with company, size and stack data, explore TechnologyChecker.io.