Companies Using iZooto

I expected iZooto to look like the other push tools in our October 2026 crawl, a long list of small WordPress sites. It doesn't. A domain counts here when its pages load iZooto's script from cdn.izooto.com or create its _izooto or Izooto objects. After the cut described below, that leaves 1,310 live domains, 476 matched to a company, 10th of 39 in Push Notifications. The base is a newsroom base, and it's Indian: 266 of those 476 companies are in India.

Before trusting the number, I opened 50 random domains from our live set in a browser on 15 October. Three turned out to be redirect or copy domains, now removed. Of the other 47, 34 loaded iZooto under their own or a sister site's account, and a 35th had it in its HTML but timed out. 12 went further within about 20 seconds, registering a service worker or pulling iZooto's news hub and recommendation feeds. Two showed no iZooto, four sat behind bot walls and six didn't load for us. All the account ids we found in our crawl still return a live configuration from iZooto's servers.

What we took out, and what we left in

Our raw count was 1,416. Five went on page titles. 101 more had nothing to do with the sites they show: former small-business domains in Brazil, Germany, the Netherlands, France and elsewhere that now redirect to, or serve copies of, Indonesian, Malaysian and Thai news pages, so our crawl saw those publishers' iZooto accounts on them. Okezone's account alone sat on 35 of them, tvOne's on 21 and Metro TV's on 17. We cut all 101; our category table uses the cleaned count too.

What stays in still needs care. 150 of the 1,310 (11.45%) are adult video membership sites on 31 iZooto accounts, real installs by their owners. Eight of those accounts were created within 27 account numbers of each other, which points to one studio network setting up its brands at once. And domains overstate buyers: where we could read the account id, 935 domains carry 752 accounts, about 1.24 domains each. One UK trade magazine is ten domains on its own, its site plus nine event and older domains that redirect to it.

Sales signal: dedupe an iZooto list by account id and redirect target, and drop the adult rows, before you size the opportunity. The number of real publishers is well under the domain count.

A newsroom tool, mostly in India

India has 266 of the 476 matched companies; the United States, in second place, has 61. Webpushr also has India on top, but there India is 283 of 1,599 matched companies. Industry labels point the same way. Newspaper Publishing (14.45%), Media Production (9.56%), Online Audio and Video Media (8.62%), Broadcast Media Production and Distribution (7.93%) and Book and Periodical Publishing (6.53%) lead, and with Online Media (3.03%) and Internet News (2.8%) the seven media labels reach 52.92%. Many are regional-language titles: Daily Thanthi and Thanthi TV in Tamil, Pudhari in Marathi, Prabhat Khabar and Punjab Kesari in Hindi.

Sales signal: if you sell ad tech, video, paywalls or newsroom software in India, this is a ready list of publishers that already pay an outside vendor for audience tools.

Bigger buyers than most rivals have

34.81% of matched companies with a known size have 1 to 10 employees. On PushEngage's, Gravitec's and Webpushr's profiles that band is 61.4%, 63.36% and 64.66%. iZooto has 31 companies above 1,000 staff, including the India Today Group, NDTV, the New Indian Express Group and HDFC, whose hdfc.com now opens HDFC Bank's home-loan pages. Big publishers often run it on one edition: Times Now on its Malayalam site, the Inquirer on its Global Nation section, Prabhat Khabar on its e-paper. Erem News in Abu Dhabi, which iZooto's About page features in a press headline, runs it on its main site.

"iZooto's list reads like a directory of Indian newsrooms. Its rivals' lists read like directories of small WordPress sites." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: at a large publisher the buyer is the audience or growth team of one edition. Start with the edition that runs iZooto and work up to group level from there.

One point on the chart, and what dropped

The usage chart has a single October point, 1,310, because our earlier monthly totals still include the 101 redirecting domains and can't be cleaned the same way. Churn we can measure. 320 domains dropped iZooto on at least one hostname since we started tracking it on 17 March 2026, and 51 of them still run it on another hostname.

Sales signal: treat iZooto as a pool of about 1,300 domains. Drops are the better trigger. A newsroom that removed iZooto from one property may be choosing its next vendor.

The ad stack around it

Google Analytics runs on 94.73% of the 1,310 live domains. DoubleClick Floodlight is on 46.34%, AdSense on 45.11%, Funding Choices on 42.06% and Google Publisher Tag on 40.84%, with Criteo (21.6%), ID5 (18.17%) and PubMatic (17.4%) further down. That stack fits iZooto's own pitch. Its monetization page offers native ads inside push notifications and on-site widgets, a revenue share and net 60-day payouts, and calls the plan free forever.

Sales signal: these are ad-funded sites. A pitch that adds revenue (yield or subscriptions) will land better than one that adds cost, and iZooto's own ad product is the incumbent for push inventory.

OneSignal on the same pages

16 iZooto domains also run OneSignal today, and 30 have run both at some point since March, so about half the pairs stay together. That's deliberate. iZooto has a page for OneSignal publishers telling them to keep both tools, with one permission prompt shared between them. Pushly barely meets iZooto: no domain runs both today, and two ever have.

"Half the sites that ever ran iZooto and OneSignal together still run both. On these news sites, iZooto gets added next to OneSignal far more often than it replaces it." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: for OneSignal's team, iZooto's ad revenue share is the thing to answer. For iZooto, OneSignal's 47,794 domains are a prospect list it already has a page for.

What it costs

iZooto doesn't publish a price list; the Pricing link on izooto.com opens a contact form (checked 15 October 2026). The WordPress plugin is at version 3.7.21 with 900+ active installs, and at least 164 sites in our crawl load iZooto's script with that plugin's 3.7.x version tag.

Sales signal: quote-only pricing makes every renewal a negotiation. A rival with a published price has an easy opening line.

Key takeaways

1. 1,310 live domains after the cut, 10th of 39, 35 domains behind Gravitec.

2. India holds 266 of 476 matched companies, and seven media labels make up 52.92%.

3. We removed 101 domains that redirect to or copy other publishers' pages; 150 (11.45%) of what's left are adult sites, so dedupe first.

4. 34.81% have 1 to 10 staff, against 61% to 65% at three rivals, and 31 companies have more than 1,000.

5. An ad-funded stack, with AdSense on 45.11% and Google Publisher Tag on 40.84%.

How to use this list

Filter by country and company size, then dedupe by account and redirect target. For the full list of 1,310 iZooto domains with company, size and stack data, explore TechnologyChecker.io.