Push Notification Services Market Share & Usage Statistics (2026)
PushOwl runs on 85,529 live websites, 54.3% of the 157,524 sites we detect using push notification services. Below, all 39 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.
Data updated Aug 19, 2026
- #1
PushOwl
PushOwl is a web push notification app for Shopify stores, now owned by Brevo and listed as Brevo PushOwl.
Live websites85,529Market Share54.3%Top CountryUnited States - #2
OneSignal
OneSignal is a customer engagement platform powering push notifications, in-app messaging, email, and SMS for over 1 million businesses.
Live websites46,835Market Share29.73%Top CountryUnited States
Push Notifications Market Data
Adoption and 30-day momentum across 39 push notifications technologies, measured from our live detection crawl.
Biggest Movers
Expert Insight: Push Notification Services Market Share & Momentum
The two leaders here do not compete, because one of them only exists on Shopify.
PushOwl runs on about 85,500 of the 157,500 domains where we detect web push, roughly 54%, and OneSignal holds 30%. Of PushOwl's domains 98.3% also carry Shopify; of OneSignal's, 0.7% do. These are two disjoint populations reached through different channels, so the share column is closer to two separate markets than to a ranking.
Fifty-four percent Shopify, thirty percent everything else
PushOwl about 54%, OneSignal 30%, Webpushr 2.6%, Knock 2.5%, then nothing above 1.2%. PushOwl is a Shopify app and we find Shopify on 98.3% of the domains we detect it on. OneSignal sits mostly on WordPress, with WooCommerce on about 10% of its base and Shopify on well under 1%. A buyer weighing one against the other is not the common case in this table.
Nothing large is growing and three gainers are new signatures
PushOwl is off about 1,470 domains over 30 days and roughly flat over 90. OneSignal is off 720 and 188 on the same windows. Three of the five biggest apparent gainers each added close to their entire footprint inside the window and are technologies arriving in our detection set rather than spreading. PushEngage added about 837 on a base of 1,258, two thirds of itself in a month, and deserves the same caution until a second window confirms it.
About 4.6% turnover, and at the top it is app uninstalls
PushOwl shed roughly 3,992 domains over 30 days against 2,522 added, about 4.7% of its base. Dropped means the script stopped appearing in our crawl, which for a Shopify app usually means the app was removed or the store closed, and closures are a real share of that at this end of the market. OneSignal churns a little slower at 3.9% on a base half the size.
PushOwl is counted twice, so the category total is inflated
A second row, PushOwl Web Push Notifications, holds about 2,461 domains and matches a narrower Shopify SDK path for the same vendor. We find the main PushOwl row on essentially every one of them. The category total double counts those domains, so the honest unique base is closer to 155,000 and PushOwl's real share is about 55%. Read the vendor here, not the row.
Market Share
- PushOwl54.3%
- OneSignal29.73%
Webpushr2.58%
Knock2.53%- PushOwl Web Push Notifications1.56%
Pushly1.06%- …Others8.2%
Push Notifications
FAQ.
What is Push Notifications software?
Push Notifications covers the tools a site can load or configure to handle this part of its stack. We detect one of the 39 push notifications tools in this category on 157,524 live sites. A detection means we found the technology on the site, which is not the same as a paid account.
What are the most popular push notifications platforms?
Across 157,524 detected sites, the most widely found push notifications tools are: PushOwl (54.3% share, 85,529 sites), OneSignal (29.73% share, 46,835 sites), Webpushr (2.58% share, 4,071 sites). Others we see regularly include Knock and PushOwl Web Push Notifications.
Which push notifications tool has the largest market share?
PushOwl is the most widely detected push notifications tool at 54.3% share, on 85,529 sites. The largest share of those sites belongs to Retail companies, and to businesses in the 1-10 employee band.
Which industries use push notifications software the most?
The industries with the most detected sites in this category are Retail, Retail Apparel and Fashion, Manufacturing, Food and Beverage Services, Wellness and Fitness Services. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.
Which countries have the highest adoption of push notifications tools?
We detect the most push notifications sites in United States, India, United Kingdom, Brazil, France. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.
How do I choose the right push notifications platform?
Start from your own size, industry and primary use case rather than from share. PushOwl, OneSignal and Webpushr are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.
How many companies use push notifications software?
TechnologyChecker.io detects push notifications tools on 157,524 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.