Shopify
Compared on our own monthly crawl of 29.9M live business domains, both vendors' pricing pages read on Sep 23, 2026 and 6,424 G2 reviews.
Published Sep 23, 2026Updated Sep 23, 2026September 2026 crawl
Shopify
4,715
domains gained from WooCommerce in 90 days
WooCommerce
1,886
domains gained from Shopify in 90 days
Choose Shopify if…
- You want hosting, SSL, checkout, fraud analysis and 24/7 live chat from one vendor from $29 a month on yearly billing
- You sell in person or on marketplaces and social channels; POS and channel selling are on every plan
- Setup speed matters more than control: G2 scores Shopify 8.8 on ease of setup against WooCommerce's 8.4
Choose WooCommerce if…
- The store is part of a WordPress site and you already pay for hosting; the WooCommerce core costs $0 with no revenue share
- You want any payment gateway with no platform fee on top, and a checkout you can customise without a $2,300 a month Plus plan
- You need unlimited products, orders and API access without a plan tier deciding what you get
How we collect this data
Every number names its source and the date it was read.
4,715 domains dropped WooCommerce and now run Shopify in the 90 days to September 23, 2026, against 1,886 that went the other way: a 2.5 : 1 flow toward Shopify, the largest corridor between any two platforms we track in ecommerce platforms, with 3,217 domains running both (TechnologyChecker, September 2026 crawl). Shopify is also the bigger platform, detected on 2,246,824 domains (34.42% of the category, position #1) to WooCommerce's 1,463,627 (22.42%, #2) as of the August 2026 crawl. Price is the clearest difference: Shopify charges $29 to $299 a month on yearly billing plus 2% on Basic for a third-party gateway, while WooCommerce's core is free with no revenue share and a hosting bill it puts at $25 to $350 a month for most stores. Shopify is the pick when checkout, hosting and support should be one vendor's problem; WooCommerce is the pick when the store lives inside a WordPress site, uses its own gateway, or needs a customised checkout without a Plus contract. G2 scores both 4.4, with Shopify ahead on ease of setup (8.8 to 8.4) and support (8.4 to 7.6).
At a glance
September 2026 crawlShopifyShopify2,246,824WooCommerce1,463,627ShopifyShopify34.4%WooCommerce22.4%ShopifyShopify#1WooCommerce#2ShopifyShopify4,715WooCommerce1,886Shopify$39/moWooCommerceNot publishedWooCommerceShopifyNoWooCommerceYesWho is switching between Shopify and WooCommerce?
Analysed Sep 23, 20264,715domains moved from WooCommerce to Shopify in the 90 days to Sep 23, 2026 · 1,886 went the other way
Switched = dropped WooCommerce on every host we track since Apr 17, 2026 and currently runs Shopify. A drop is a tag disappearing from our crawl, not a confirmed cancellation. 3,217 domains run both today. Counts are domains, not accounts.
“4,715 domains switched from WooCommerce to Shopify in the 90 days to Sep 23, 2026 (TechnologyChecker, https://technologychecker.io/compare/shopify-vs-woocommerce)”
Switching pulse
- 1,906 to WooCommerce, 4,817 to Shopify in the 90 days to Sep 6, 2026 (partial month)
- 1,886 to WooCommerce, 4,715 to Shopify in the 90 days to Sep 23, 2026
4,715 domains switched from WooCommerce to Shopify in the last 90 days → See the list
129,580 domains have dropped Shopify since we began tracking it in March 2026. Most go to Magento.
Magento1,470
Wix eCommerce543
Squarespace Commerce463
PrestaShop32Shopify Basic is $39 a month, or $29 on yearly billing, before a 2% fee on sales through a third-party gateway; WooCommerce's core is $0 with 0% revenue share and puts typical hosting at $25 to $350 a month. Shopify's trial is 3 days free, then $1 a month for 3 months. (checked Sep 23, 2026)
Shopify plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Basic | $39/mo | $29/mo | Full online store, unlimited products, hosting, SSL, POS for casual sales, 24/7 live chat, Shopify Payments at 2.9% + 30¢ onlineNo additional staff seats · 2% fee on third-party payment providers · 10 inventory locations · Limited checkout customization · Up to 3 B2B catalogs |
| Grow | $105/mo | $79/mo | Everything in Basic with higher cashback on sales (up to $7,500)1% fee on third-party payment providers |
| Advanced | $399/mo | $299/mo | Everything in Grow with higher cashback on sales (up to $10,000)0.6% fee on third-party payment providers |
| Plus | $2,300/mo | Not published | High-volume checkout, custom functions, up to 9 expansion stores, bot protection, up to 500% higher API limitsStarts at $2,300 a month; a 1- or 3-year Plus subscription can be cancelled when the term commitment expires · 0.2% fee on third-party payment providers · Custom user groups and Plus certified apps only here |
WooCommerce plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| WooCommerce core | Free | Free | Free, open-source ecommerce platform for WordPress with unlimited products, orders and APIs; 0% revenue share; no platform feeRequires a WordPress site and your own hosting · Payments through the processor of your choice at its own rates |
| Hosting (your provider) | Not published | Not published | WooCommerce's own estimate is $25 to $350 a month for most stores, scaling with traffic and performance needsBought from a host, not from WooCommerce |
| Extensions (à la carte) | Not published | Not published | $29 to $299 a year per extension from the Woo Marketplace; hundreds of free and paid extensionsWoo's pricing page lists a 30-day money-back guarantee |
| Feature | Shopify | WooCommerce |
|---|---|---|
| Platform fee | $29 to $299 a month on yearly billing; Plus from $2,300 | $0; no monthly subscription and no revenue share |
| Trial or free tier | 3-day free trial, then $1 a month for 3 months | Free, open source; Woo lists a 30-day money-back guarantee |
| Hosting and SSL | Included on every plan | Bring your own WordPress host |
| Payment processing | Shopify Payments at 2.9% + 30¢ online and 2.6% + 10¢ in person on Basic | Any gateway at its own rate; cards, bank transfer, checks and cash on delivery bundled, 140 region-specific gateways |
| Fee for a third-party gateway | 2% on Basic, 1% on Grow, 0.6% on Advanced, 0.2% on Plus | None |
| Products and orders | Unlimited products; 10 inventory locations on Basic | Unlimited products, orders and APIs |
| Checkout customisation | Limited on Basic, Grow and Advanced; fully customizable on Plus | Full control of the checkout; open source |
| Selling channels | Social, marketplaces, AI chats and POS on every plan | Google Shopping, Facebook and email via extensions |
| Apps and extensions | Integrate with 1000s of apps | Hundreds of free and paid extensions in the Woo Marketplace |
| International selling | Shopify Markets, local currencies and local payment methods (with Shopify Payments) | Multilingual content and multi-currency via extensions |
| Staff seats | None on Basic, 5 on Grow, 15 on Advanced, unlimited on Plus | No plan tiers; Woo says it does not lock features behind higher-priced plans |
| Support | 24/7 on every plan: live chat on Basic and Grow, enhanced live chat on Advanced, priority support on Plus | Documentation and a public support forum; free help for Woo-built products, premium support for complex issues |
| Ownership | Hosted by Shopify; not open source | Open source; store data and code are yours |
| Reporting | 200+ real-time reports plus custom analytics | Marketing tracking and reports through the Google Analytics extension |
Shopify129,580WooCommerce80,473Shopify441,180WooCommerce843,269Shopify-21,699WooCommerce+11,390Top countries for ShopifyTop countries for WooCommerce- ConcentrixIT Services and IT Consulting
- PepsiCo, Inc.Food and Beverage Services
- HPIT Services and IT Consulting
- FordMotor Vehicle Manufacturing
- Unilever PLCManufacturing
- National Aeronautics and Space AdministrationAviation and Aerospace Component Manufacturing
- MayoHospitals and Health Care
- CambridgeResearch Services
- ShoghlonlineIT Services and IT Consulting
- Walmart InternationalRetail
Share of each vendor's enriched companies in the segment. A gap is a lean, not a verdict; rows under 30 companies a side or under 5 pp are marked.
By company size
Leans Shopify (+7.3 pp)Shopify68.4%WooCommerce61.2%Shopify17.4%WooCommerce20.7%Shopify4.9%WooCommerce6.6%Shopify1.9%WooCommerce2.7%Shopify0.5%WooCommerce0.5%By industry
Leans Shopify (+6.9 pp)Shopify13.1%WooCommerce6.2%Shopify2.4%WooCommerce1.9%Shopify3.1%WooCommerce1.5%Shopify3.0%WooCommerce1.5%How buyers rate Shopify and WooCommerce
G2, read Sep 6, 2026- Largest segment
- Not published
- Entry price on G2
- $29 / per month · Basic
- Free trial
- G2 has no trial information
- Plans listed
- Not published
- Largest segment
- Not published
- Entry price on G2
- Not published
- Free trial
- G2 has no trial information
- Plans listed
- Not published
Shopify8.8WooCommerce8.8Shopify +0.3· 4,343 / 1,045 answeredShopify8.9WooCommerce8.6Shopify +0.4· 2,630 / 732 answeredShopify8.8WooCommerce8.4Shopify +0.4· 2,328 / 680 answeredShopify8.9WooCommerce8.5Shopify +0.8· 4,049 / 848 answeredShopify8.4WooCommerce7.6Shopify8.8WooCommerce8.6Shopify8.8WooCommerce8.7What else G2 puts on this comparison
| Product | Rating | Reviews | Largest segment |
|---|---|---|---|
| 2Checkout Monetization Platform | 3.9 / 5 | 197 | Small-Business |
| FastSpring | 4.5 / 5 | 187 | Small-Business |
| Wix | 4.2 / 5 | 1,889 | Small-Business |
1 of 3 shortlisted alternatives is where domains actually go. G2 puts 2Checkout Monetization Platform, FastSpring and Wix beside this pair. Of those, Wix also appears among the technologies Shopify leavers move to. The destinations we measure — Magento, Wix eCommerce, Squarespace Commerce and PrestaShop — lead with Magento, which G2 does not shortlist here.
G2 scores features by category only when both products are rated on a shared feature set, and it publishes none for Shopify and WooCommerce. The feature table above is ours, read off each vendor's own pages.
G2 also publishes an AI-generated summary and a set of generated FAQs for this pair. We link rather than reproduce them — they are machine-written, we cannot verify the claims in them, and the verdict and FAQs on this page are the editor's. Read G2's own comparison →
Shopify
What people like about Shopify. Ease of use (272 mentions) and easy integration (101) are its positive G2 topics on a panel of 5,142 reviews, four times WooCommerce's. The ratings match: Shopify leads on ease of use (8.9 to 8.6), ease of setup (8.8 to 8.4), ease of admin (8.9 to 8.5) and quality of support (8.4 to 7.6). G2's largest reviewer segment for both products is small business, which fits our profile data where 73.55% of Shopify's enriched base are companies of 1 to 10 people and Retail plus Retail Apparel make up 27% of its industries.
What people do not like. Expensive is the second most cited topic overall (152 mentions), ahead of limited customization (95). Both map to the pricing page: the monthly plans run $39 to $399, a third-party gateway adds 2% on Basic, and checkout customization is listed as limited until Plus, which starts at $2,300 a month.
G2's own summary of the g2.com/products/shopify listing, with each topic's mention count.
Generated from real user reviews on G2
- Users highlight the ease of use of Shopify, which allows quick and effortless e-commerce setup without technical skills.(242 reviews)
- Users appreciate the easy integration with various platforms, which improves the overall user experience and satisfaction.(90 reviews)
- Users find Shopify to be a very easy to use platform for all their e-commerce needs and product sales.(77 reviews)
- Users love the quick setup of Shopify, enabling even beginners to launch their stores efficiently and effortlessly.(77 reviews)
- Users appreciate the reliability of Shopify, as it handles traffic well and prevents downtime during peak times.(55 reviews)
- Users find Shopify to be expensive, particularly for new businesses needing affordable options to grow.(124 reviews)
- Users find limited customization options in Shopify, leading to reliance on costly third-party apps and fees.(77 reviews)
- Users find Shopify's limited features and customization options frustrating, often requiring additional paid apps for functionality.(47 reviews)
- Users find the pricing issues concerning, as extra fees and costs for features can quickly escalate expenses.(34 reviews)
- Users find poor customer support frustrating, particularly for new customers needing timely assistance with issues.(21 reviews)
WooCommerce
What people like about WooCommerce. The same two labels as Shopify, ease of use (42 mentions) and easy integration (37), on a panel of 1,282 reviews, with G2's summary crediting its open-source flexibility. It matches Shopify on meets requirements (8.8 each) and trails narrowly on product direction (8.7 to 8.8). The profile data shows a broader base than Shopify's: Retail is only 7.11% of its enriched industries and 33.3% of companies have 11 or more people, against 26.5% for Shopify.
What people do not like. Slow performance (20 mentions) is a complaint Shopify's list does not carry at all, and Expensive (18) appears despite the free core, which reads as hosting, extension and developer cost rather than a platform fee. Quality of support is its lowest score on the page at 7.6, consistent with support that is documentation and forum first.
G2's own summary of the g2.com/products/woocommerce listing, with each topic's mention count.
Generated from real user reviews on G2
- Users love the ease of use of WooCommerce, praising its smooth integration and straightforward management for growth.(30 reviews)
- Users highlight the easy integration of WooCommerce, making it simple to enhance and customize their online stores.(26 reviews)
- Users appreciate the smooth integration and flexibility of WooCommerce, which improves their e-commerce capabilities on WordPress.(21 reviews)
- Users value the plugin flexibility of WooCommerce, which enables extensive customization and smooth integration with various platforms.(20 reviews)
- Users love the customizability of WooCommerce, enjoying extensive design options and numerous plugins for their stores.(15 reviews)
- Users experience slow performance with WooCommerce, especially when utilizing excessive or costly plugins that hinder speed.(14 reviews)
- Users find the plugins too expensive, often feeling they don't justify their cost and require additional help.(13 reviews)
- Users note the limited features of WooCommerce, hindering scaling and functionality without costly plugins.(8 reviews)
- Users often face update issues that can break functionality and complicate plugin management, impacting overall performance.(7 reviews)
- Users face integration issues with WooCommerce due to reliance on third-party plugins that complicate performance and compatibility.(6 reviews)
The reviews and the switching data agree on direction. WooCommerce's weakest scores are support (7.6) and ease of setup (8.4), and 4,715 domains dropped it for Shopify in the 90 days to September 23, 2026. Shopify's weakest topic is price (152 mentions of Expensive), and 1,886 domains went the other way in the same window, a 2.5 : 1 balance with 3,217 domains running both. The pattern reads as small stores trading control for convenience, and a smaller number of stores with a WordPress site and a developer trading the other way.
The corridor on this page is the largest we measure between two ecommerce platforms, and it is worth reading in proportion. 4,715 domains leaving WooCommerce for Shopify in a quarter is about 0.32% of WooCommerce's 1,463,627 detected domains; the 1,886 going back are 0.08% of Shopify's base. The direction is clear and the scale is small, which is what a mature two-platform market looks like.
Two facts from the profile data explain the flow better than any feature table. First, the industries differ: Retail and Retail Apparel are 27% of Shopify's enriched base, against 7.11% Retail for WooCommerce, whose next industries are Construction and Business Consulting. WooCommerce stores are often a shop attached to a company site, and when the shop becomes the company, Shopify's bundled hosting, checkout and support win. Second, WooCommerce's base skews slightly larger by headcount, which is where its open-source control and lack of revenue share pay for a developer.
Where the crowd may be wrong: WooCommerce's own comparison page argues on cost, but its G2 reviews still cite Expensive (18 mentions) and slow performance (20). A free core is not a free store, and this page prices Shopify against the hosting bill WooCommerce itself quotes. The switching number only says which trade small merchants make more often, not which is cheaper for a given store.
How we compared · TechnologyChecker sells access to the switching lists behind this page; the numbers do not change with that.
Where this data comes from
September 2026 crawlOur detection dataFirst-party
The switching corridor, adoption curves, market shares and customer lists come from our own monthly crawl of 29.9M live business domains, detected across the full signal stack: HTTP headers, rendered DOM, JS globals, DNS, TLS and certificate transparency.
A switch is an observed change, not a survey answer: a domain dropped Shopify on every host we track and now runs WooCommerce. Counts are domains, not accounts. Company attributes (industry, employee band, country) come from the enriched samples named in each caption (441,180 companies for Shopify, 843,269 for WooCommerce).
Full detection methodology →The vendors' own pages
Pricing tables and the feature matrix are read from shopify.com and woocommerce.com, entered by hand and checked cell by cell by an editor. Every table names its source URL and the date it was verified.
A verification older than 90 days withdraws the page from search until an editor re-checks it, so a stale price cannot outrank a current one.
G2's published numbers
Star ratings, review counts, the seven satisfaction scores with respondent counts, segment shares and topic mention counts, as read on Sep 6, 2026. Numbers only: no review prose is reproduced, and every figure links back to G2's own comparison.
G2's comparison of this pair →Only the first column is ours alone: no other tracker publishes who is switching between Shopify and WooCommerce. Where the sources disagree, the page says so next to the numbers rather than averaging them.
How many companies switched from WooCommerce to Shopify?
4,715 domains dropped WooCommerce and now run Shopify in the 90 days to September 23, 2026, against 1,886 that moved from Shopify to WooCommerce. Counts are domains, not companies or contracts; a drop means the WooCommerce signal disappeared from our crawl on every host we track, and 3,217 domains currently run both.
Which is more widely used, Shopify or WooCommerce?
Shopify, by about 1.5x: 2,246,824 detected domains and 34.42% of the ecommerce platforms category (position #1) against WooCommerce's 1,463,627 and 22.42% (position #2), as of the August 2026 crawl.
Is WooCommerce cheaper than Shopify?
The platform is: WooCommerce's core is $0 with no revenue share, while Shopify Basic is $39 a month, or $29 on yearly billing, rising to $105 and $399 for Grow and Advanced. The store may not be: WooCommerce puts typical hosting at $25 to $350 a month and paid extensions at $29 to $299 a year each, and Shopify's plans include hosting, SSL and support. Shopify also adds 2% on Basic when you use a third-party gateway; WooCommerce charges nothing on top of the processor.
Why are people leaving WooCommerce for Shopify?
The G2 scores point at setup and support: WooCommerce trails on ease of setup (8.4 to 8.8), ease of admin (8.5 to 8.9) and quality of support (7.6 to 8.4), and slow performance is a complaint (20 mentions) that Shopify's topic list does not carry. The profile migration data, which counts on a different rule from the 90-day figures on this page, points the same way: Shopify is the largest destination for domains that dropped WooCommerce, with about 7.5 times as many as the next, Wix eCommerce.
Does Shopify charge a fee on every sale?
Shopify Payments charges card rates of 2.9% + 30¢ online and 2.6% + 10¢ in person on Basic, with no extra platform fee. If you process through a third-party gateway instead, Shopify adds a fee of 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. WooCommerce charges no fee of its own; you pay only your processor's rate.
What are the disadvantages of WooCommerce?
In G2's own topic counts, slow performance (20 mentions) and Expensive (18) are the complaints, and its quality of support score (7.6) is the lowest on this page. The cost is structural: the core is free, but hosting ($25 to $350 a month by WooCommerce's own estimate), paid extensions ($29 to $299 a year each) and any developer time are yours to buy and maintain. Our data shows the consequence: 4,715 domains dropped WooCommerce for Shopify in the 90 days to September 23, 2026.
How much does Shopify take from a $20 sale?
On the Basic plan with Shopify Payments, an online card sale of $20 costs 2.9% + 30¢, which is 88¢. Through a third-party gateway on Basic, Shopify adds a 2% fee (40¢ on $20) on top of the gateway's own rate. In person, Shopify Payments charges 2.6% + 10¢, or 62¢ on $20. Rates were read from Shopify's pricing page on September 23, 2026.
Is WooCommerce no longer free?
The WooCommerce core plugin is still free and open source with no monthly subscription and no revenue share, as its pricing page states. What costs money is everything around it: a WordPress host, paid extensions from the Woo Marketplace at $29 to $299 a year each, and your payment processor's rates.
Who is Shopify's biggest competitor?
By detected domains, WooCommerce: it holds 22.42% of the ecommerce platforms category against Shopify's 34.42% as of the August 2026 crawl, and 4,715 domains dropped it for Shopify in the 90 days to September 23, 2026, against 1,886 that went the other way. Magento is the other large exchange: in the profile migration data (all-time counts, on a different rule from those 90-day figures), it is the largest destination for domains leaving Shopify at 1,470, ahead of WooCommerce at 1,275, and the second largest exchange overall, ahead of Wix eCommerce and Squarespace Commerce.
Is Shopify or WooCommerce better for a small business?
Small business is the largest G2 reviewer segment for both platforms, and our profile data puts 73.55% of Shopify's enriched base and 66.68% of WooCommerce's at 1 to 10 employees. Shopify is the simpler operation (ease of setup 8.8 to 8.4 on G2) and includes hosting, checkout and 24/7 chat from $29 a month on yearly billing. WooCommerce fits a small business that already runs WordPress, wants its own gateway with no platform fee, and has someone to look after hosting and updates.
Includes questions people also ask on Google for this comparison, quoted as Google shows them; the answers are ours, from the data on this page.