Wix
Compared on our own monthly crawl of 29.9M live business domains, both vendors' pricing pages read on Oct 3, 2026 and 2,883 G2 reviews.
Published Oct 3, 2026Updated Oct 3, 2026October 2026 crawl
Wix
156
domains gained from Webflow in 90 days
Webflow
471
domains gained from Wix in 90 days
Choose Wix if…
- You want payments, a store and bookings in the site plan. From Core up, Wix's plans list accepting payments, basic eCommerce, and scheduling and services.
- You want the easier start. Wix scores 8.9 on G2 for both ease of use and ease of setup; Webflow gets 8.1 and 8.4.
- Several people edit the site. Wix lists 2 site collaborators on Light and 100 on Business Elite. Webflow includes 1 full seat; extras cost $39 a month each on yearly billing, $45 month to month.
Choose Webflow if…
- You want a CMS-driven site. Premium, the first paid Webflow plan with the CMS, holds 20,000 items and 40 collections for $25 a month on yearly billing ($39 month to month).
- You want custom code and design control. Every paid Webflow site plan from Basic allows custom code. Design flexibility, with 158 mentions, is Webflow's second pro topic on G2's Webflow vs Wix comparison page (read October 3, 2026).
- Support and roadmap matter to you. Webflow beats Wix on G2 for quality of support (8.5 to 8.0) and product direction (8.8 to 8.2).
How we collect this data
Every number names its source and the date it was read.
471 domains dropped Wix and now run Webflow in the 90 days to October 3, 2026, against 156 that went the other way, a 3 : 1 flow toward Webflow (TechnologyChecker, October 2026 crawl). Both directions clear our migration bar. The move to Webflow is 20.8 times what Wix's general drop rate predicts, the move back 2.8 times Webflow's. Counts are sites built on each platform: Wix detected by renderer headers, scripts, cookie and generator tag, Webflow by page attribute, scripts, CDN files and generator tag. Wix is about 5 times bigger, with 1,298,903 domains (8.72% of CMS & Website Builders, #2) to Webflow's 262,281 (1.72%, #5). Wix's profile dates from August 15, 2026, Webflow's from August 24. Pick Wix for a small business that wants payments, a store and bookings in one plan. Wix is also the easier start, at 8.9 on G2 ease of use to Webflow's 8.1. Pick Webflow for a design-led site on a CMS, from $25 a month on yearly billing. Webflow also scores higher on G2 for support (8.5 to 8.0) and product direction (8.8 to 8.2).
At a glance
October 2026 crawlWixWix1,298,903Webflow262,281WixWix8.7%Webflow1.7%WixWix#2Webflow#5WebflowWix156Webflow471WixNot publishedWebflow$25/moWixYesWebflowYesWho is switching between Wix and Webflow?
Analysed Oct 3, 2026471domains moved from Wix to Webflow in the 90 days to Oct 3, 2026 · 156 went the other way
Switched = dropped Wix on every host we track since Jun 11, 2026 and currently runs Webflow. A drop is a tag disappearing from our crawl, not a confirmed cancellation. 308 domains run both today. Counts are domains, not accounts.
“471 domains switched from Wix to Webflow in the 90 days to Oct 3, 2026 (TechnologyChecker, https://technologychecker.io/compare/wix-vs-webflow)”
471 domains switched from Wix to Webflow in the last 90 days → See the list
25,248 domains have dropped Wix since we began tracking it in March 2026. Most go to WordPress.
WordPress4,251
Squarespace601
GoDaddy Website Builder421
Joomla32Webflow's prices come from its US pricing page, in USD per site plus taxes. Where two prices appear, the first is per month on yearly billing and the second is month to month. Starter is free, with a CMS limited to 50 items. Basic is $15 or $25. Premium, the first paid plan with the CMS, is $25 or $39 with 50 GB of bandwidth. Online stores need a separate Ecommerce plan, from $29 or $42. Extra full editor seats are $39 or $45 each. Wix lists a free plan and four paid tiers: Light, Core, Business and Business Elite. Its plans page says the displayed prices are for yearly subscriptions and that additional subscription periods are available. Wix's paid prices are not shown here because on October 3, 2026 the page served a tax-inclusive regional variant, as on every earlier fetch. The only Wix figure published is the free plan at $0. (checked Oct 3, 2026)
Wix plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Free | Free | Free | Site on a Wix address with hosting, drag and drop editor, no-code design features and 1,000s of templatesNo custom domain until a Premium plan · Wix branding stays on the site |
| Light | Not published | Not published | Custom domain, free domain for 1 year, 2 GB storage, light marketing suite2 site collaborators · Payments and eCommerce not listed on this plan |
| Core | Not published | Not published | Accept payments, basic eCommerce, scheduling and services, 50 GB storage, basic marketing suite5 site collaborators |
| Business | Not published | Not published | Standard eCommerce, standard marketing suite, 100 GB storage, scheduling and services10 site collaborators |
| Business Elite | Not published | Not published | Advanced eCommerce, advanced marketing suite, advanced developer platform, unlimited storage100 site collaborators |
Webflow plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Starter | Free | Free | Site on a webflow.io domain, limited Webflow CMS (50 items, 20 collections), Webflow AI, MCP server, Webflow Cloud app hosting, free Starter Workspace2 static pages · 1 GB bandwidth · 50 form submissions · No custom domain |
| Basic | $25/mo | $15/mo | Custom domain, 300 static pages, unlimited form submissions, site and page password protection, custom code, Webflow badge removed10 GB bandwidth · No Webflow CMS |
| Premium | $39/mo | $25/mo | Everything in Basic plus the Webflow CMS (20,000 items, 40 collections), code components, site search, form file upload and well-known files50 GB bandwidth at this price, scaling to 2.5 TB in paid steps |
| Ecommerce Standard | $42/mo | $29/mo | 500 ecommerce items, custom shopping cart and checkout, 3 staff members2% transaction fee |
| Ecommerce Plus | $84/mo | $74/mo | 5,000 ecommerce items, 0% transaction fee, unbranded emails, 10 staff members |
| Ecommerce Advanced | $235/mo | $212/mo | 15,000 ecommerce items, 0% transaction fee, unbranded emails, 15 staff members |
| Team (platform plan) | Not published | $2,500/mo | Everything in Premium plus Webflow Localize, AEO agents, publishing workflows and 5 full seatsAnnual contract required · Sold through sales |
| Feature | Wix | Webflow |
|---|---|---|
| Free plan | Yes, on a Wix address with Wix branding | Starter on a webflow.io domain: 2 static pages, 1 GB bandwidth, 50 form submissions |
| Custom domain | Every paid plan; a free domain for 1 year is listed on each paid plan | From Basic; no free domain listed |
| Removing platform branding | Wix branding removed on paid plans | Webflow badge removed from Basic |
| Monthly or yearly billing | Paid prices not published in USD here (regional, tax-inclusive variant) | Both: Basic $15 yearly or $25 monthly, Premium $25 or $39 a month |
| CMS | Not captured from the plans page (its comparison rows did not render in our fetch) | 50 items on Starter, none on Basic, 20,000 items and 40 collections on Premium |
| Storage and bandwidth | Storage: 2 GB on Light, 50 GB on Core, 100 GB on Business, unlimited on Business Elite | Bandwidth: 1 GB on Starter, 10 GB on Basic, 50 GB on Premium scaling to 2.5 TB in paid steps |
| Editors | 2 site collaborators on Light, 5 on Core, 10 on Business, 100 on Business Elite | 1 full seat included; more at $39 a month for a full seat or $15 for a limited (content) seat on yearly billing ($45 and $19 month to month); reviewers free |
| Online store | Payments and basic eCommerce from Core; standard on Business, advanced on Business Elite | Separate Ecommerce plans: 500 items with a 2% transaction fee on Standard, 5,000 and 15,000 items with 0% on Plus and Advanced |
| Scheduling and bookings | Scheduling and services from Core | Not listed on the pricing page |
| Forms | Not captured from the plans page (its comparison rows did not render in our fetch) | 50 submissions on Starter, unlimited from Basic; file upload on Premium |
| Custom code | Not captured from the plans page; an advanced developer platform is listed on Business Elite | From Basic; code components on Premium |
| Site search | Not captured from the plans page (its comparison rows did not render in our fetch) | Premium |
| AI | AI creation tools on every paid plan | Webflow AI, MCP server and Webflow Cloud app hosting on every site plan, Starter included |
| Support | 24/7 customer care on every paid plan | Help Center and Support Portal on site plans; 24/7 priority support on the Team platform plan |
| Refunds and cancellation | 14-day money-back guarantee | Cancel any time, but the remainder of the term is still paid |
Wix25,248Webflow13,306Wix1,096,571Webflow200,513Wix+430Webflow+1,516Top countries for WixTop countries for Webflow- Menzies AviationAirlines and Aviation
- TafenowEducation Administration Programs
- Claire’s Inc.Retail
- University of Hong KongHigher Education
- Douglas Elliman Real EstateReal Estate
- Lear CorporationMotor Vehicle Manufacturing
- AdobeSoftware Development
- TELUS InternationalIT Services and IT Consulting
- Laureate IncHigher Education
- Little Caesars InternationalFood and Beverage Services
Share of each vendor's enriched companies in the segment. A gap is a lean, not a verdict; rows under 30 companies a side or under 5 pp are marked.
By company size
Leans Wix (+13.2 pp)Wix71.7%Webflow58.5%Leans Webflow (+11.1 pp)Wix14.9%Webflow26.0%Leans Webflow (+5.1 pp)Wix3.2%Webflow8.4%Wix1.0%Webflow2.7%Wix0.2%Webflow0.7%By industry
Wix4.1%Webflow3.6%Wix3.8%Webflow3.4%Wix2.2%Webflow4.2%Wix1.8%Webflow4.1%Wix1.9%Webflow2.5%How buyers rate Wix and Webflow
G2, read Oct 3, 2026- Largest segment
- Not published
- Entry price on G2
- Free · Free
- Free trial
- Available
- Plans listed
- Not published
- Largest segment
- Not published
- Entry price on G2
- Free · Starter
- Free trial
- G2 has no trial information
- Plans listed
- Not published
Wix8.6Webflow8.6Wix +0.8· 1,590 / 839 answeredWix8.9Webflow8.1Wix +0.5· 682 / 549 answeredWix8.9Webflow8.4Wix8.7Webflow8.7Webflow +0.5· 1,303 / 702 answeredWix8.0Webflow8.5Webflow +0.5· 566 / 354 answeredWix8.4Webflow8.9Webflow +0.6· 1,540 / 772 answeredWix8.2Webflow8.8What else G2 puts on this comparison
| Product | Rating | Reviews | Largest segment |
|---|---|---|---|
| Duda | 4.6 / 5 | 790 | Small-Business |
| WordPress.com | 4.4 / 5 | 2,716 | Small-Business |
1 of 2 shortlisted alternatives is where domains actually go. G2 puts Duda and WordPress.com beside this pair. Of those, WordPress.com also appears among the technologies Wix leavers move to. The destinations we measure — WordPress, Squarespace, GoDaddy Website Builder and Joomla — include Squarespace, GoDaddy Website Builder and Joomla, absent from G2's shortlist.
G2 scores features by category only when both products are rated on a shared feature set, and it publishes none for Wix and Webflow. The feature table above is ours, read off each vendor's own pages.
G2 also publishes an AI-generated summary and a set of generated FAQs for this pair. We link rather than reproduce them — they are machine-written, we cannot verify the claims in them, and the verdict and FAQs on this page are the editor's. Read G2's own comparison →
Wix
What people like about Wix. On G2's Webflow vs Wix comparison page, read October 3, 2026, Wix's top pro topics are ease of use (254 mentions) and easy creation (96), across 1,888 reviews. These topic counts differ from the review-summary figures on Wix's own profile. Wix also outscores Webflow on G2 ease of use (8.9 to 8.1) and ease of setup (8.9 to 8.4). G2 reviewers put Wix's time to implement at 1 month, Webflow's at 2 months. Wix sells to the smallest businesses. In the Wix profile analysed August 15, 2026, 78.74% of the 998,018 Wix companies with a known size employ 1 to 10 people.
What people do not like. Wix's con topics on the same comparison page are limited customization (72 mentions) and expensive (68). Its lowest G2 scores, quality of support at 8.0 and product direction at 8.2, trail Webflow's 8.5 and 8.8.
G2's own summary of the g2.com/products/wix listing, with each topic's mention count.
Generated from real user reviews on G2
- Users appreciate the ease of use of Wix, finding it simple and self-explanatory for website creation.(99 reviews)
- Users value the helpful and responsive customer support at Wix, ensuring their website issues are resolved efficiently.(50 reviews)
- Users love the customization options in Wix, enabling easy and flexible design for personal and professional websites.(38 reviews)
- Users praise the intuitive design of Wix, highlighting its user-friendly templates and drag-and-drop functionality for easy customization.(38 reviews)
- Users find Wix to be user-friendly, simplifying website development and offering excellent learning resources for beginners.(37 reviews)
- Users express concern over Wix being expensive, with issues of unexpected charges and inadequate customer service.(28 reviews)
- Users find the limited customization in Wix frustrating, especially when switching templates or implementing major design changes.(28 reviews)
- Users express concern over pricing issues, especially regarding renewal costs and the need for higher-tier plans for advanced features.(20 reviews)
- Users express frustration over poor customer support, struggling with unresolved SEO issues and lack of assistance from Wix.(17 reviews)
- Users often experience slow loading times with Wix, impacting the overall performance and efficiency of their websites.(16 reviews)
Webflow
What people like about Webflow. On G2's Webflow vs Wix comparison page, read October 3, 2026, Webflow's first pro topics are ease of use (246 mentions) and design flexibility (158). Webflow has 995 reviews there and a 4.4 average, against Wix's 4.2. Of G2's seven criteria, Webflow leads on three: quality of support (8.5 to 8.0), good partner in doing business (8.9 to 8.4) and product direction (8.8 to 8.2). Wix leads on two, and two are tied.
What people do not like. Webflow's con topics on the same comparison page are learning curve (102 mentions) and limited features (94). Its lowest G2 score is ease of use, at 8.1, which is 0.8 below Wix. On the pricing page, Premium is the first paid plan with the Webflow CMS, at $25 a month on yearly billing. Starter's free CMS caps at 50 items. A store needs a separate Ecommerce plan from $29.
G2's own summary of the g2.com/products/webflow listing, with each topic's mention count.
Generated from real user reviews on G2
- Users love the ease of use in Webflow, reporting quick site builds and design controls they can pick up without training.(246 reviews)
- Users praise the design flexibility of Webflow, which lets them ship responsive layouts fast without giving up creative control.(158 reviews)
- Users commend the fast publishing and CMS, which make it simple to collaborate on content and push updates.(158 reviews)
- Users find that Webflow's visual controls improve their web development workflow, making site creation quicker and more predictable.(149 reviews)
- Users appreciate the customization options in Webflow, which let them build highly tailored sites without custom code.(143 reviews)
- Users find the learning curve steep, saying the interface overwhelms newcomers and complex builds need workarounds.(102 reviews)
- Users report limited features in Webflow, particularly around CMS depth and ecommerce, which blocks more advanced use cases.(94 reviews)
- Users note missing capabilities, including slow performance on larger projects and areas that still feel unfinished.(82 reviews)
- Users coming from other platforms describe the transition as difficult, since Webflow's model differs from template-driven builders.(75 reviews)
- Users often find Webflow expensive relative to hand-coding, citing plan costs against the feature set they get.(68 reviews)
The review scores and the switching data lean the same way. In the 90 days to October 3, 2026, 471 domains moved from Wix to Webflow, 3 times the 156 going the other way. G2 also scores Webflow higher on product direction (8.8 to 8.2) and support (8.5 to 8.0). Wix leads on getting started, with ease of use at 8.9 to 8.1 and ease of setup at 8.9 to 8.4. A live check that day found all 40 sampled Wix to Webflow domains running Webflow. The 40 Webflow to Wix domains were messier: 29 served a live Wix site, 4 more returned Wix with an empty page and 2 were parked Wix pages.
Wix loses more sites to Webflow than it wins back. In the 90 days to October 3, 2026, 471 domains moved to Webflow and 156 went the other way. Both flows beat each platform's own corpus-wide loss rate since tracking began on March 16, 2026. Over that time, 656 domains moved to Webflow and 210 back, out of 1,174 ever detected on both. On those all-time counts, the move to Webflow is 20.8 times what Wix's loss rate predicts, the move back 2.8 times Webflow's. On Wix's 1,298,903 domains, though, 471 is 0.04%. Read it for direction, not size.
The company data fits that direction without proving why sites move. Companies on Webflow run a little larger and newer. 60.74% of the 193,110 Webflow companies with a known size employ 1 to 10 people, against 78.74% of Wix's 998,018. Of the 125,405 Webflow companies with a known founding year, 34.69% were founded in the 2020s, against 30.71% of Wix's 503,739. The Wix profile was analysed August 15 and the Webflow profile August 24, 2026. On G2, Webflow scores higher on product direction (8.8 to 8.2) and Wix on ease of use (8.9 to 8.1).
Before you move, check three costs on Webflow's pricing page. Premium, the first paid plan with the CMS, costs $25 a month on yearly billing or $39 month to month. A store is a separate Ecommerce plan from $29 a month, with a 2% transaction fee on Standard. Extra full editor seats are $39 a month each on the same yearly terms, $45 month to month. Wix puts payments, eCommerce and scheduling inside its Core, Business and Business Elite plans. Wix's paid USD prices are missing here because its plans page serves a regional, tax-inclusive variant. Compare them on wix.com. The latest crawl still records 308 domains on both builders, but a live check of 40 of them found 26 on Webflow only and 9 on Wix only. Read that figure as crawl lag, not sites running both.
How we compared · TechnologyChecker sells access to the switching lists behind this page; the numbers do not change with that.
Where this data comes from
October 2026 crawlOur detection dataFirst-party
The switching corridor, adoption curves, market shares and customer lists come from our own monthly crawl of 29.9M live business domains, detected across the full signal stack: HTTP headers, rendered DOM, JS globals, DNS, TLS and certificate transparency.
A switch is an observed change, not a survey answer: a domain dropped Wix on every host we track and now runs Webflow. Counts are domains, not accounts. Company attributes (industry, employee band, country) come from the enriched samples named in each caption (1,096,571 companies for Wix, 200,513 for Webflow).
Full detection methodology →The vendors' own pages
Pricing tables and the feature matrix are read from wix.com and webflow.com, entered by hand and checked cell by cell by an editor. Every table names its source URL and the date it was verified.
A verification older than 90 days withdraws the page from search until an editor re-checks it, so a stale price cannot outrank a current one.
G2's published numbers
Star ratings, review counts, the seven satisfaction scores with respondent counts, segment shares and topic mention counts, as read on Oct 3, 2026. Numbers only: no review prose is reproduced, and every figure links back to G2's own comparison.
G2's comparison of this pair →Only the first column is ours alone: no other tracker publishes who is switching between Wix and Webflow. Where the sources disagree, the page says so next to the numbers rather than averaging them.
How many sites switched from Wix to Webflow?
471 domains dropped Wix and now run Webflow in the 90 days to October 3, 2026, and 656 since tracking began on March 16, 2026. In the same 90 days, 156 went the other way, and 210 since tracking began. Both flows are more than twice what each platform's general drop rate predicts. Counts are domains, not companies or contracts.
Which is more widely used, Wix or Webflow?
Wix, by about 5 times. Wix runs on 1,298,903 detected domains, 8.72% of the CMS & Website Builders category and #2 in it. Webflow has 262,281, 1.72% and #5. The Wix profile was analysed August 15, 2026, the Webflow profile August 24.
Is Webflow more expensive than Wix?
Webflow publishes US prices: a free Starter plan, Basic at $15 a month on yearly billing or $25 month to month, Premium with the CMS at $25 or $39, and Ecommerce from $29 or $42. Wix also has a free plan and four paid tiers, but its plans page serves region-specific, tax-inclusive prices. Compare the USD figures on wix.com on the day you buy. We read both pages on October 3, 2026.
How do you detect Wix and Webflow?
Wix from its renderer response headers, its static.parastorage.com scripts, a wix.com cookie and its Wix.com Website Builder generator tag. Webflow from the data-wf-site attribute on the page, its Webflow scripts, files served from its CDN (cdn.prod.website-files.com) and its generator tag. Both signals come from the site's own pages, so a domain counts when it is built on the platform.
Do sites run Wix and Webflow at the same time?
Rarely, on this evidence. The October 2026 crawl records 308 domains on both Wix and Webflow. A live check of 40 of them on October 3, 2026 found none running both. Instead, 26 were on Webflow only, 9 on Wix only and 5 showed neither signal on the homepage. Read the 308 as domains caught mid-move.
Why is Webflow better than Wix?
We do not rank either as better. In the 90 days to October 3, 2026, 471 domains moved from Wix to Webflow and 156 went the other way. G2 scores Webflow higher on product direction (8.8 to 8.2), quality of support (8.5 to 8.0) and being a good partner (8.9 to 8.4). Wix wins on ease of use (8.9 to 8.1) and ease of setup (8.9 to 8.4).
Do professionals use Webflow?
Webflow's base leans to larger companies than Wix's. Of the 193,110 Webflow companies with a known size, 27.0% employ 11 to 50 people and 8.67% employ 51 to 200, against 16.37% and 3.54% of Wix's 998,018. The figures come from Webflow's profile of August 24 and Wix's of August 15, 2026. Webflow's profile also lists software, agencies and consulting as its leading industries.
Is there anything better than Wix?
That depends on the site. On G2, Webflow (4.4 on 995 reviews), Duda (4.6 on 790) and WordPress.com (4.4 on 2,716) all average above Wix's 4.2 on 1,888 reviews. In our data, 471 domains moved from Wix to Webflow in the 90 days to October 3, 2026. Wix still beats Webflow on ease of use, 8.9 to 8.1.
What are the top 3 website builders?
By detected domains in our CMS & Website Builders category, WordPress is first (64.17%), Wix second (8.72%, 1,298,903 domains) and Squarespace third (6.84%), in profiles analysed August 15, 2026. Webflow is fifth, with 1.72% and 262,281 domains, in its profile analysed August 24, 2026. Detected domains measure how many sites run a platform, not which is better.
What is the downside of using Wix?
Wix's con topics on G2's Webflow vs Wix comparison page, read October 3, 2026, are limited customization (72 mentions) and expensive (68), across 1,888 reviews. Wix's lowest G2 scores are quality of support (8.0) and product direction (8.2), below Webflow's 8.5 and 8.8. In our data, 471 domains left Wix for Webflow in the 90 days to October 3, 2026, against 156 moving the other way.
Is Webflow still the best?
No single figure can say a builder is the best. Webflow averages 4.4 on G2 from 995 reviews, against Wix's 4.2 from 1,888. Webflow's con topics on G2's Webflow vs Wix comparison page, read October 3, 2026, are learning curve (102 mentions) and limited features (94). Webflow runs on 262,281 detected domains, 1.72% of CMS & Website Builders and #5, in its profile analysed August 24, 2026. In the 90 days to October 3, 2026, Webflow gained 471 domains from Wix while 156 went back.
Includes questions people also ask on Google for this comparison, quoted as Google shows them; the answers are ours, from the data on this page.