Shopify
Compared on our own monthly crawl of 29.9M live business domains, both vendors' pricing pages read on Sep 7, 2026 and 7,031 G2 reviews.
Published Sep 7, 2026Updated Sep 7, 2026August 2026 crawl
Shopify
1,124
domains gained from Wix in 90 days
Wix
664
domains gained from Shopify in 90 days
Choose Shopify if…
- Selling is the business: Shopify Payments at 2.9% + 30¢ online with no platform fee, inventory across 10 locations on Basic and 200+ reports
- You sell in person or on marketplaces: casual point of sale on every plan, POS Pro at $89 a month per location, 50 synced marketplace orders a month free
- Support and direction matter: G2 scores Shopify 8.4 to Wix's 8.0 on quality of support and 8.8 to 8.2 on product direction
Choose Wix if…
- You want to publish at $0 first and add a store later; Shopify has a 3-day trial, not a free plan
- Scheduling, bookings or a service business: Wix lists scheduling and services from its Core plan
- You want more seats early: 5 collaborators on Core and 10 on Business, where Shopify Basic allows no additional staff logins
How we collect this data
Every number names its source and the date it was read.
1,124 domains dropped Wix and now run Shopify in the 90 days to September 7, 2026, against 664 that went the other way: a 1.7 : 1 flow in Shopify's favour (TechnologyChecker, August 2026 crawl). The two are not in the same category. Shopify is detected on 2,246,824 domains (34.42% of ecommerce platforms, position #1) and a Shopify signal means a Shopify storefront or checkout; Wix is detected on 1,298,903 domains (8.72% of CMS platforms, position #2) and its signal means a site built and hosted on Wix, with or without a store. Wix's own store product, Wix eCommerce, is detected on 1,078,931 domains and sits at position #3 in ecommerce platforms. 1,963 domains carry both the Wix and Shopify signals at once, which is what a Wix site with an embedded Shopify checkout looks like, so read the two-way counts as the movement of the store rather than of the whole site. Shopify is the pick when selling is the business: Shopify Payments at 2.9% + 30¢ with no platform fee, point of sale, shipping labels and 1000s of apps from $29 a month on yearly billing. Wix is the pick when the site has to start at $0, when bookings and scheduling matter, or when the store is a sideline that Core's basic eCommerce covers. G2 reviewers rate Shopify higher (4.4 to 4.2) and ahead on five of seven criteria, widest on quality of support (8.4 to 8.0); Wix leads on ease of setup (8.9 to 8.8) and ties on ease of use.
At a glance
August 2026 crawlShopifyShopify2,246,824Wix1,298,903ShopifyShopify34.4%Wix8.7%ShopifyShopify#1Wix#2ShopifyShopify1,124Wix664Shopify$39/moWixNot publishedWixShopifyNoWixYesWho is switching between Shopify and Wix?
Analysed Sep 7, 20261,124domains moved from Wix to Shopify in the 90 days to Sep 7, 2026 · 664 went the other way · every switch we have recorded falls inside this window
Switched = dropped Wix on every host we track since Jun 11, 2026 and currently runs Shopify. A drop is a tag disappearing from our crawl, not a confirmed cancellation. 1,963 domains run both today. Counts are domains, not accounts.
“1,124 domains switched from Wix to Shopify in the 90 days to Sep 7, 2026 (TechnologyChecker, https://technologychecker.io/compare/shopify-vs-wix)”
1,124 domains switched from Wix to Shopify in the last 90 days → See the list
129,580 domains have dropped Shopify since we began tracking it in March 2026. Most go to Magento.
Magento1,470
WooCommerce1,275Wix eCommerce543
Squarespace Commerce463
PrestaShop32Wix's paid prices are not shown here. Its plans page serves a tax-inclusive regional variant on every request we can make, including with an explicit US country and USD currency, so the only figure we can publish for Wix is the free plan at $0. Shopify's prices are read from its US pricing page. (checked Sep 7, 2026)
Shopify plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Basic | $39/mo | $29/mo | Full online store, unlimited products, hosting, SSL, POS for casual sales, 24/7 live chat, Shopify Payments at 2.9% + 30¢ onlineNo additional staff seats · 2% fee on third-party payment providers · 10 inventory locations · Limited checkout customization · Up to 3 B2B catalogs |
| Grow | $105/mo | $79/mo | Everything in Basic with higher cashback on sales (up to $7,500)Third-party payment fee lower than Basic; rate depends on plan |
| Advanced | $399/mo | $299/mo | Everything in Grow with higher cashback on sales (up to $10,000)Third-party payment fee lower than Grow; rate depends on plan |
| Plus | $2,300/mo | Not published | High-volume checkout, custom functions, up to 9 expansion stores, bot protection, up to 500% higher API limitsStarts at $2,300 a month on a 1- or 3-year term · Custom user groups and Plus certified apps only here |
Wix plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Free | Free | Free | Site on a wixsite.com address with Wix branding, hosting, drag and drop editor, AI builder and templatesNo custom domain · Wix branding stays on the site |
| Light | Not published | Not published | Custom domain, free domain for 1 year on yearly plans, 2 GB storage, light marketing suite2 site collaborators · No online payments |
| Core | Not published | Not published | Accept payments, basic eCommerce, scheduling and services, 50 GB storage, basic marketing suite5 site collaborators |
| Business | Not published | Not published | Standard eCommerce, standard marketing suite, 100 GB storage, scheduling and services10 site collaborators |
| Business Elite | Not published | Not published | Advanced eCommerce, advanced marketing suite, advanced developer platform, unlimited storage100 site collaborators |
| Feature | Shopify | Wix |
|---|---|---|
| Platform fee | $29 to $299 a month on yearly billing ($39 to $399 monthly); Plus from $2,300 a month | Free plan, then Light, Core, Business and Business Elite; the plans page prices by region, so USD prices are not quoted here |
| Free tier | No; 3-day free trial, then $1 a month for 3 months | Yes, on a wixsite.com address with Wix branding |
| Online payments | Shopify Payments at 2.9% + 30¢ online on Basic; 2% fee with a third-party gateway | From Core; not on Free or Light |
| Store tier | Full online store with unlimited products on every plan | Basic eCommerce on Core, standard on Business, advanced on Business Elite |
| Point of sale | Casual in-person sales on every plan; POS Pro at $89 a month per location | Wix POS is offered; the plans page does not list it by tier |
| Storage and hosting | Unlimited web hosting, custom domain and SSL included | 2 GB on Light, 50 GB on Core, 100 GB on Business, unlimited on Business Elite; multi-cloud hosting |
| Custom domain | Included on every plan | Paid plans; free domain for 1 year on yearly plans |
| Seats | No additional staff logins on Basic; up to 5 on Grow, 15 on Advanced, unlimited on Plus | 2 collaborators on Light, 5 on Core, 10 on Business, 100 on Business Elite |
| Bookings and scheduling | Not on the pricing page | Scheduling and services from Core |
| Marketing | Email campaigns, customer segments, automations and pay-per-send SMS on every plan | Light marketing suite on Light, basic on Core, standard on Business, advanced on Business Elite |
| Selling channels | Social, marketplaces, AI chats and POS on every plan; 50 synced marketplace orders a month free | Not listed by tier on the plans page |
| Shipping | Shipping labels with discounts up to 87%; third-party calculated rates not on Basic | Not listed by tier on the plans page |
| Developer access | Custom apps on the Shopify APIs with limited data access on Basic; headless storefronts | Advanced developer platform on Business Elite |
| Reporting | 200+ real-time reports plus custom analytics | Traffic analytics on paid plans |
| Support | 24/7 live chat on every plan | Not listed by tier on the plans page |
Shopify129,580Wix25,248Shopify441,180Wix1,096,571Shopify-21,699Wix+430Top countries for ShopifyTop countries for Wix- ConcentrixIT Services and IT Consulting
- PepsiCo, Inc.Food and Beverage Services
- HPIT Services and IT Consulting
- FordMotor Vehicle Manufacturing
- Unilever PLCManufacturing
- Menzies AviationAirlines and Aviation
- TafenowEducation Administration Programs
- Claire’s Inc.Retail
- University of Hong KongHigher Education
- Douglas Elliman Real EstateReal Estate
Share of each vendor's enriched companies in the segment. A gap is a lean, not a verdict; rows under 30 companies a side or under 5 pp are marked.
By company size
Shopify68.4%Wix71.7%Shopify17.4%Wix14.9%Shopify4.9%Wix3.2%Shopify1.9%Wix1.0%Shopify0.5%Wix0.2%By industry
Leans Shopify (+10.8 pp)Shopify13.1%Wix2.3%Shopify2.4%Wix2.0%How buyers rate Shopify and Wix
G2, read Sep 7, 2026- Largest segment
- Not published
- Entry price on G2
- $29 / per month · Basic
- Free trial
- G2 has no trial information
- Plans listed
- Not published
- Largest segment
- Not published
- Entry price on G2
- Free · Free
- Free trial
- Available
- Plans listed
- Not published
Shopify8.8Wix8.6Shopify8.9Wix8.9Shopify8.8Wix8.9Shopify8.9Wix8.7Shopify +0.4· 4,049 / 1,303 answeredShopify8.4Wix8.0Shopify +0.4· 2,286 / 566 answeredShopify8.8Wix8.4Shopify +0.6· 4,183 / 1,540 answeredShopify8.8Wix8.2What else G2 puts on this comparison
| Product | Rating | Reviews | Largest segment |
|---|---|---|---|
| WordPress.com | 4.4 / 5 | 2,716 | Small-Business |
| FastSpring | 4.5 / 5 | 187 | Small-Business |
| Webflow | 4.4 / 5 | 995 | Small-Business |
G2's shortlist and the domains have nothing in common. G2 puts WordPress.com, FastSpring and Webflow beside this pair. The destinations we measure — Magento, WooCommerce, Wix eCommerce, Squarespace Commerce and PrestaShop — lead with Magento, which G2 does not shortlist here.
G2 scores features by category only when both products are rated on a shared feature set, and it publishes none for Shopify and Wix. The feature table above is ours, read off each vendor's own pages.
G2 also publishes an AI-generated summary and a set of generated FAQs for this pair. We link rather than reproduce them — they are machine-written, we cannot verify the claims in them, and the verdict and FAQs on this page are the editor's. Read G2's own comparison →
Shopify
What people like about Shopify. Ease of use leads the G2 topic counts (272 mentions), then easy integration (101), on a panel of 5,142 reviews. Shopify scores 8.9 on ease of use, level with Wix, and leads on meets requirements (8.8 to 8.6), ease of admin (8.9 to 8.7), quality of support (8.4 to 8.0), being a good business partner (8.8 to 8.4) and product direction (8.8 to 8.2). Our profile data puts retail and apparel as Shopify's two largest industries and 73.55% of its enriched base at companies of 1 to 10 people.
What people do not like. Expensive (152 mentions) and limited customization (95) are the two complaints, and the plans page explains both: Basic is $39 a month on monthly billing, adds a 2% fee on every sale through a third-party gateway, allows no additional staff logins, and keeps checkout customisation limited until Plus at $2,300 a month. There is no free plan, which is the one place Wix's plans page has a clear edge.
G2's own summary of the g2.com/products/shopify listing, with each topic's mention count.
Generated from real user reviews on G2
- Users highlight the ease of use of Shopify, which allows quick and effortless e-commerce setup without technical skills.(242 reviews)
- Users appreciate the easy integration with various platforms, which improves the overall user experience and satisfaction.(90 reviews)
- Users find Shopify to be a very easy to use platform for all their e-commerce needs and product sales.(77 reviews)
- Users love the quick setup of Shopify, enabling even beginners to launch their stores efficiently and effortlessly.(77 reviews)
- Users appreciate the reliability of Shopify, as it handles traffic well and prevents downtime during peak times.(55 reviews)
- Users find Shopify to be expensive, particularly for new businesses needing affordable options to grow.(124 reviews)
- Users find limited customization options in Shopify, leading to reliance on costly third-party apps and fees.(77 reviews)
- Users find Shopify's limited features and customization options frustrating, often requiring additional paid apps for functionality.(47 reviews)
- Users find the pricing issues concerning, as extra fees and costs for features can quickly escalate expenses.(34 reviews)
- Users find poor customer support frustrating, particularly for new customers needing timely assistance with issues.(21 reviews)
Wix
What people like about Wix. Ease of use dominates the G2 topic counts (254 mentions), followed by easy creation (96), on a panel of 1,889 reviews. Wix edges Shopify on ease of setup (8.9 to 8.8) and ties it on ease of use (8.9), which fits a product that starts at $0 and adds payments and a store on Core. G2's largest reviewer segment for both products is small business, and our profile data puts 78.74% of Wix's enriched base at companies of 1 to 10 people, led by business consulting and construction rather than retail.
What people do not like. Limited customization (72 mentions) and Expensive (68) are the two complaints, and both arrive with growth: payments and eCommerce start on Core, the developer platform is a Business Elite feature, and the plans page prices by region. Quality of support is Wix's lowest rating on the page (8.0 against Shopify's 8.4), and Wix trails on five of the seven criteria.
G2's own summary of the g2.com/products/wix listing, with each topic's mention count.
Generated from real user reviews on G2
- Users appreciate the ease of use of Wix, finding it simple and self-explanatory for website creation.(99 reviews)
- Users value the helpful and responsive customer support at Wix, ensuring their website issues are resolved efficiently.(50 reviews)
- Users love the customization options in Wix, enabling easy and flexible design for personal and professional websites.(38 reviews)
- Users praise the intuitive design of Wix, highlighting its user-friendly templates and drag-and-drop functionality for easy customization.(38 reviews)
- Users find Wix to be user-friendly, simplifying website development and offering excellent learning resources for beginners.(37 reviews)
- Users express concern over Wix being expensive, with issues of unexpected charges and inadequate customer service.(28 reviews)
- Users find the limited customization in Wix frustrating, especially when switching templates or implementing major design changes.(28 reviews)
- Users express concern over pricing issues, especially regarding renewal costs and the need for higher-tier plans for advanced features.(20 reviews)
- Users express frustration over poor customer support, struggling with unresolved SEO issues and lack of assistance from Wix.(17 reviews)
- Users often experience slow loading times with Wix, impacting the overall performance and efficiency of their websites.(16 reviews)
The reviews lean Shopify and the switching data leans the same way. 1,124 domains dropped Wix for Shopify in the 90 days to September 7, 2026 against 664 going back, a 1.7 : 1 balance, with 1,963 domains running both at once. G2's support gap (8.4 to 8.0) and Wix's limited-customization complaints (72 mentions) are the most plausible reasons for the net 460 domains a quarter, while Wix's wins on ease of setup and its free plan explain why the return flow is still two thirds the size. Both platforms lose more domains elsewhere: Wix lost 4,251 domains to WordPress in the same window, nearly four times what it lost to Shopify, and Shopify gained 3,339 from WooCommerce.
The number worth citing is the direction, with its caveat attached. 1,124 domains moving from Wix to Shopify against 664 moving back in one quarter is a 1.7 : 1 flow on bases of 1.3 million and 2.2 million domains, and 1,963 domains carry both signals at once. That last figure is the caveat: Shopify is a storefront and checkout, Wix is a site builder, and a Wix site can embed a Shopify checkout without leaving Wix. Some of the "switches" on this page are stores changing their checkout, not businesses changing their website. Wix also has its own store product, Wix eCommerce, detected on 1,078,931 domains, and the Shopify profile counts 828 domains arriving from it in the same window.
The profile data says where each platform's real competition is. Wix lost 4,251 domains to WordPress in the same window, nearly four times what it lost to Shopify, and Shopify took 3,339 domains from WooCommerce, three times what it took from Wix. A team choosing between these two is usually deciding whether the store or the site comes first, and the corridor says stores that grow tend to end up on Shopify.
Where the crowd may be wrong: G2 reviewers call Shopify expensive 152 times and Wix expensive 68 times, but the two are not priced the same way. Shopify's fee only appears when a merchant declines Shopify Payments, and Wix's paid tiers are priced by region. The number I would not lean on is Wix's paid pricing on this page: the plans page served a regional variant on every fetch, so the editor should confirm the USD prices for Light, Core, Business and Business Elite before this page is indexed.
How we compared · TechnologyChecker sells access to the switching lists behind this page; the numbers do not change with that.
Where this data comes from
August 2026 crawlOur detection dataFirst-party
The switching corridor, adoption curves, market shares and customer lists come from our own monthly crawl of 29.9M live business domains, detected across the full signal stack: HTTP headers, rendered DOM, JS globals, DNS, TLS and certificate transparency.
A switch is an observed change, not a survey answer: a domain dropped Shopify on every host we track and now runs Wix. Counts are domains, not accounts. Company attributes (industry, employee band, country) come from the enriched samples named in each caption (441,180 companies for Shopify, 1,096,571 for Wix).
Full detection methodology →The vendors' own pages
Pricing tables and the feature matrix are read from shopify.com and wix.com, entered by hand and checked cell by cell by an editor. Every table names its source URL and the date it was verified.
A verification older than 90 days withdraws the page from search until an editor re-checks it, so a stale price cannot outrank a current one.
G2's published numbers
Star ratings, review counts, the seven satisfaction scores with respondent counts, segment shares and topic mention counts, as read on Sep 7, 2026. Numbers only: no review prose is reproduced, and every figure links back to G2's own comparison.
G2's comparison of this pair →Only the first column is ours alone: no other tracker publishes who is switching between Shopify and Wix. Where the sources disagree, the page says so next to the numbers rather than averaging them.
How many companies switched from Wix to Shopify?
1,124 domains dropped Wix and now run Shopify in the 90 days to September 7, 2026, against 664 that moved from Shopify to Wix. Counts are domains, not companies or contracts, and a drop means the Wix signal disappeared from our crawl on every host we track while a Shopify storefront or checkout appeared.
Which is more widely used, Shopify or Wix?
Shopify, by about 1.7x: 2,246,824 detected domains and 34.42% of the ecommerce platforms category (position #1) against Wix's 1,298,903 and 8.72% of CMS platforms (position #2), as of the August 2026 crawl. The two sit in different categories, so the shares are not of the same total. Wix's store product, Wix eCommerce, is detected on 1,078,931 domains and is #3 in ecommerce platforms.
Does Wix have a free plan and does Shopify?
Wix does: a free plan on a wixsite.com address with Wix branding, no custom domain and no online payments. Shopify does not; it offers a 3-day free trial and then $1 a month for 3 months before Basic at $29 a month on yearly billing or $39 monthly.
Can a Wix site use Shopify?
Our crawl finds 1,963 domains carrying both a Wix signal and a Shopify signal at once, as of September 7, 2026, which is what a Wix site with an embedded Shopify checkout looks like. Those domains are counted as running both, not as switchers in either direction.
What do G2 reviewers say about Shopify vs Wix?
Shopify scores 4.4 stars on 5,142 reviews and Wix 4.2 on 1,889 (read September 7, 2026). Shopify leads on five of seven criteria, widest on quality of support (8.4 to 8.0) and product direction (8.8 to 8.2); Wix leads on ease of setup (8.9 to 8.8) and the two tie on ease of use (8.9). Ease of use is the top praise for both; Shopify's top complaint is Expensive (152 mentions) and Wix's is limited customization (72).
How much does Shopify take from a $100 sale?
On the Basic plan with Shopify Payments, an online card sale costs 2.9% + 30¢, which is $3.20 on a $100 order, with no platform fee on top. With a third-party gateway on Basic, Shopify adds a 2% transaction fee ($2.00) and the gateway charges its own rate. In-person card sales through Shopify Payments cost 2.6% + 10¢ ($2.70 on $100).
What is the downside of using Shopify?
Cost is the most cited complaint on G2 (Expensive, 152 mentions), followed by limited customization (95). The pricing page shows why: there is no free plan, Basic is $39 a month on monthly billing, charges 2% on sales through a third-party gateway, includes no additional staff logins, and keeps checkout customisation limited until Plus at $2,300 a month.
What are the disadvantages of Wix?
G2 reviewers cite limited customization (72 mentions) and Expensive (68) on a panel of 1,889 reviews, and score Wix lowest on quality of support (8.0 against Shopify's 8.4). On the plans page, online payments and eCommerce start on Core, the developer platform is a Business Elite feature, and the free plan carries Wix branding without a custom domain. Our crawl shows 1,124 domains leaving Wix for Shopify in the 90 days to September 7, 2026, against 664 coming back.
Is Shopify still worth it in 2026?
On the data here, Shopify is the platform stores move to: 1,124 domains arrived from Wix in the 90 days to September 7, 2026 against 664 that left for Wix, and 3,339 arrived from WooCommerce in the same window. It is the ecommerce platforms leader at 2,246,824 domains (34.42%), rated 4.4 on G2 on 5,142 reviews. The cost complaint is real (152 mentions), so it is worth it when selling is the business, not when a store is a sideline.
Who is Shopify's biggest competitor?
By deployment, WooCommerce: 1,463,627 domains and 22.42% of ecommerce platforms (position #2) against Shopify's 34.42%, with Wix eCommerce third at 1,078,931. By switching, WooCommerce is also the largest source of arrivals to Shopify (3,339 domains in the 90 days to September 7, 2026) ahead of Wix (1,124) and Squarespace (1,184).
Includes questions people also ask on Google for this comparison, quoted as Google shows them; the answers are ours, from the data on this page.