Wix
Compared on our own monthly crawl of 29.9M live business domains, both vendors' pricing pages read on Oct 3, 2026 and 2,033 G2 reviews.
Published Oct 4, 2026Updated Oct 4, 2026October 2026 crawl
Wix
24
domains gained from Framer in 90 days
Framer
403
domains gained from Wix in 90 days
Choose Wix if…
- You sell or take bookings, which Framer's pricing page does not list and Wix covers from Core with payments, basic eCommerce and scheduling, then standard eCommerce on Business and advanced on Business Elite
- Several people edit the site: Wix lists 2 site collaborators on Light and 100 on Business Elite, while Framer caps Basic and Pro at 10 seats and charges $20 a month per additional editor
- The people running the site are not designers: Wix beats Framer on G2 ease of use (8.9 to 8.4) and meeting requirements (8.6 to 8.4), with more than 1,500 Wix responses behind each
Choose Framer if…
- You want a release process, and Framer Pro, at $30 a month on yearly billing, includes staging, branching with previews, site redirects, and roles and permissions
- The site runs in several languages, and you can add localisation to Framer Basic or Pro at $20 per locale, up to 20 locales
- You care about the vendor relationship: Framer leads Wix on G2 for product direction (8.9 to 8.2), quality of support (8.5 to 8.0) and being a good business partner (9.0 to 8.4), on 37 to 128 Framer responses each
How we collect this data
Every number names its source and the date it was read.
403 domains dropped Wix for Framer in the 90 days to October 3, 2026, according to TechnologyChecker's October 2026 crawl. That makes 553 since tracking began on March 16, 2026, 27 times what Wix's own corpus-wide loss rate predicts. We detect Wix from its renderer headers, scripts and generator tag, and Framer from its runtime and framerusercontent.com files. Only 33 domains went the other way, 24 of them in the last 90 days. That is fewer than Framer's own loss rate predicts, so we do not count it as a migration. Wix is far larger: 1,298,903 domains, 8.72% of CMS & Website Builders and #2 in its August 15, 2026 profile, against Framer's 58,661, 0.38% and #13 in its August 31 profile. Choose Wix to sell, take payments or take bookings. Choose Framer for a marketing site that needs staging and redirects, which start on Pro at $30 a month on yearly billing. Basic, at $10, is the plan Framer labels for creative personal sites. G2 reviewers also score Framer higher on product direction (8.9 to 8.2) and quality of support (8.5 to 8.0).
At a glance
October 2026 crawlWixWix1,298,903Framer58,661WixWix8.7%Framer0.4%WixWix#2Framer#13FramerWix24Framer403WixNot publishedFramerNot publishedWixYesFramerYesWho is switching between Wix and Framer?
Analysed Oct 3, 2026403domains moved from Wix to Framer in the 90 days to Oct 3, 2026 · 24 went the other way
Switched = dropped Wix on every host we track since Jun 11, 2026 and currently runs Framer. A drop is a tag disappearing from our crawl, not a confirmed cancellation. 162 domains run both today. Counts are domains, not accounts.
“403 domains switched from Wix to Framer in the 90 days to Oct 3, 2026 (TechnologyChecker, https://technologychecker.io/compare/wix-vs-framer)”
403 domains switched from Wix to Framer in the last 90 days → See the list
25,248 domains have dropped Wix since we began tracking it in March 2026. Most go to WordPress.
WordPress4,251
Squarespace601
Webflow435
GoDaddy Website Builder421
Joomla32Framer's pricing page shows yearly-billing prices only: Basic $10 a month, Pro $30. Billing follows the cycle you pick at checkout, sales tax is added there, and Framer lists no separate introductory or renewal rate. Wix lists a free plan and four paid tiers (Light, Core, Business, Business Elite), but we show no paid Wix prices. Wix's plans page served a tax-inclusive regional variant on October 3, 2026, as on every earlier fetch, so the only Wix figure we publish is the free plan at $0. (checked Oct 3, 2026)
Wix plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Free | Free | Free | Site on a Wix address with hosting, drag and drop editor, no-code design features and 1,000s of templatesNo custom domain until a Premium plan · Wix branding stays on the site |
| Light | Not published | Not published | Custom domain, free domain for 1 year, 2 GB storage, light marketing suite2 site collaborators · Payments and eCommerce not listed on this plan |
| Core | Not published | Not published | Accept payments, basic eCommerce, scheduling and services, 50 GB storage, basic marketing suite5 site collaborators |
| Business | Not published | Not published | Standard eCommerce, standard marketing suite, 100 GB storage, scheduling and services10 site collaborators |
| Business Elite | Not published | Not published | Advanced eCommerce, advanced marketing suite, advanced developer platform, unlimited storage100 site collaborators |
Framer plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Free | Free | Free | Site on a free Framer domain, design pages, 500 AI credits to try; Framer's FAQ adds 10 CMS collections, 1,000 pages and up to three editors on a workspace with no subscription1 GB bandwidth · No custom domain |
| Basic | Not published | $10/mo | Custom domain (complimentary domain on yearly billing), 30 pages, 2 CMS collections, 1,000 CMS items, 1,000 AI credits a month, password protection, site search, 20 CDN locations, 30 days of analytics50 GB bandwidth · No site redirects, staging, branching, static files or roles and permissions · Localization as an add-on at $20 per locale (up to 20) · Additional editors $20 a month each, content editors $10; 10 seats · Monthly billing price not shown on the yearly view |
| Pro | Not published | $30/mo | Everything in Basic plus 150 pages, 10 CMS collections, 2,500 CMS items, 3,000 AI credits a month, site redirects, staging environment, branching with previews, roles and permissions, 50 static files, 300+ CDN locations, 90 days of analytics100 GB bandwidth, then $40 per 100 GB up to 2 TB · Pages then $20 per 100 (700 maximum); CMS collections $40 per 10 (40 maximum); CMS items $20 per 10,000 (40,000 maximum) · A/B testing (Convert, $50 per 500,000 events) and advanced hosting ($200) are paid add-ons · Monthly billing price not shown on the yearly view |
| Enterprise | Not published | Not published | Custom limits, enterprise security, dedicated support, all CDN locations, unlimited analytics history, unlimited seatsCustom pricing; request a trial through sales |
| Feature | Wix | Framer |
|---|---|---|
| Free plan | Yes, on a Wix address with Wix branding | Yes, on a free Framer domain with 1 GB bandwidth and 500 AI credits to try |
| Entry paid plan | Light: custom domain, free domain for 1 year, 2 GB storage, light marketing suite, 2 site collaborators | Basic at $10 a month on yearly billing: custom domain, 30 pages, 2 CMS collections, 1,000 CMS items, 50 GB bandwidth |
| Billing shown | Yearly prices; the page says other subscription periods are available | Yearly billing view only; no monthly-billing price shown |
| Custom domain | Every Premium plan; free domain for 1 year on most yearly plans (new domains only) | Basic and above; complimentary domain on yearly billing |
| Storage and bandwidth | Storage: 2 GB on Light, 50 GB on Core, 100 GB on Business, unlimited on Business Elite; bandwidth not captured from the plans page | Bandwidth: 1 GB on Free, 50 GB on Basic, 100 GB on Pro, then $40 per 100 GB up to 2 TB; storage not itemised |
| Pages and CMS | Not captured from the plans page | 30 pages, 2 collections and 1,000 items on Basic; 150 pages, 10 collections and 2,500 items on Pro; add-ons up to 700 pages, 40 collections and 40,000 items |
| Collaborators | 2 on Light, 5 on Core, 10 on Business, 100 on Business Elite | Owner and viewers free; additional editors $20 a month, content editors $10; 10 seats on Basic and Pro, unlimited on Enterprise |
| Online store and payments | Payments and basic eCommerce from Core; standard on Business, advanced on Business Elite | Not listed on the pricing page |
| Scheduling and bookings | Scheduling and services from Core | Not listed on the pricing page |
| Staging and branching | Not captured from the plans page | Staging environment and branching with previews on Pro and Enterprise; not on Basic |
| Site redirects | Not captured from the plans page | Pro and Enterprise; not on Basic |
| Password protection and site search | Not captured from the plans page | Both on every paid plan |
| Roles and permissions | Not captured from the plans page | Pro and Enterprise; not on Basic |
| Localization | Not captured from the plans page | Add-on on Basic and Pro: up to 20 locales at $20 per locale |
| AI | AI creation tools on every Premium plan | 500 credits to try on Free, 1,000 a month on Basic, 3,000 on Pro; more can be added |
| Hosting | Reliable web hosting on every plan; multi-cloud hosting on Premium plans | 20 CDN locations on Basic, 300+ on Pro, all available locations on Enterprise |
| Analytics | Not captured from the plans page | 30 days of history on Basic, 90 on Pro, unlimited on Enterprise |
| A/B testing | Not captured from the plans page | Convert add-on on Pro: $50 per 500,000 events, up to 5 tests |
| Developer platform | Advanced developer platform on Business Elite | Not listed on the pricing page |
| Support | 24/7 customer care on every Premium plan | Dedicated support on Enterprise; not itemised for Basic or Pro |
| Refunds | 14-day money-back guarantee | Refund within 14 days for buyers in the EU or Turkey |
Wix25,248Framer6,284Wix1,096,571Framer45,833Wix+430Framer+416Top countries for WixTop countries for Framer- Menzies AviationAirlines and Aviation
- TafenowEducation Administration Programs
- Claire’s Inc.Retail
- University of Hong KongHigher Education
- Douglas Elliman Real EstateReal Estate
- Outlier AI, Inc.Technology, Information and Internet
- RebankReal Estate
- SmartfitWellness and Fitness Services
- CovisianSoftware Development
- Urban CompanyTechnology, Information and Internet
Share of each vendor's enriched companies in the segment. A gap is a lean, not a verdict; rows under 30 companies a side or under 5 pp are marked.
By company size
Wix71.7%Framer69.2%Leans Framer (+6.1 pp)Wix14.9%Framer21.0%Wix3.2%Framer5.7%Wix1.0%Framer1.7%Wix0.2%Framer0.4%By industry
Wix4.1%Framer4.5%Wix3.8%Framer1.9%Wix2.2%Framer5.1%Wix1.8%Framer5.0%How buyers rate Wix and Framer
G2, read Oct 3, 2026- Largest segment
- Not published
- Entry price on G2
- Free · Free
- Free trial
- Available
- Plans listed
- Not published
- Largest segment
- Not published
- Entry price on G2
- Free 1 Site · Free
- Free trial
- Available
- Plans listed
- Not published
Wix8.6Framer8.4Wix +0.5· 1,590 / 126 answeredWix8.9Framer8.4Wix8.9Framer8.9Framer +0.4· 611 / 37 answeredWix8.7Framer9.1Framer +0.5· 1,303 / 112 answeredWix8.0Framer8.5Framer +0.6· 566 / 37 answeredWix8.4Framer9.0Framer +0.7· 1,540 / 128 answeredWix8.2Framer8.9What else G2 puts on this comparison
| Product | Rating | Reviews | Largest segment |
|---|---|---|---|
| Webflow | 4.4 / 5 | 995 | Small-Business |
| WordPress.com | 4.4 / 5 | 2,716 | Small-Business |
| Elementor | 4.4 / 5 | 421 | Small-Business |
2 of 3 shortlisted alternatives are where domains actually go. G2 puts Webflow, WordPress.com and Elementor beside this pair. Of those, Webflow and WordPress.com also appear among the technologies Wix leavers move to. The destinations we measure — WordPress, Squarespace, Webflow, GoDaddy Website Builder and Joomla — include Squarespace, GoDaddy Website Builder and Joomla, absent from G2's shortlist.
G2 scores features by category only when both products are rated on a shared feature set, and it publishes none for Wix and Framer. The feature table above is ours, read off each vendor's own pages.
G2 also publishes an AI-generated summary and a set of generated FAQs for this pair. We link rather than reproduce them — they are machine-written, we cannot verify the claims in them, and the verdict and FAQs on this page are the editor's. Read G2's own comparison →
Wix
What people like about Wix. Ease of use is Wix's top topic on G2's Framer vs Wix comparison page, read October 3, 2026, with 254 mentions in 1,888 reviews. Easy creation follows at 96. Wix beats Framer on ease of use (8.9 to 8.4) and meeting requirements (8.6 to 8.4), and the two tie on ease of setup at 8.9. Most Wix companies are small. In the Wix profile of August 15, 2026, 78.74% of the 998,018 with a known size employ 1 to 10 people.
What people do not like. Wix's complaint topics on the same G2 page are Limited Customization (72 mentions) and Expensive (68). Quality of support is Wix's weakest G2 score, 8.0 to Framer's 8.5.
G2's own summary of the g2.com/products/wix listing, with each topic's mention count.
Generated from real user reviews on G2
- Users appreciate the ease of use of Wix, finding it simple and self-explanatory for website creation.(99 reviews)
- Users value the helpful and responsive customer support at Wix, ensuring their website issues are resolved efficiently.(50 reviews)
- Users love the customization options in Wix, enabling easy and flexible design for personal and professional websites.(38 reviews)
- Users praise the intuitive design of Wix, highlighting its user-friendly templates and drag-and-drop functionality for easy customization.(38 reviews)
- Users find Wix to be user-friendly, simplifying website development and offering excellent learning resources for beginners.(37 reviews)
- Users express concern over Wix being expensive, with issues of unexpected charges and inadequate customer service.(28 reviews)
- Users find the limited customization in Wix frustrating, especially when switching templates or implementing major design changes.(28 reviews)
- Users express concern over pricing issues, especially regarding renewal costs and the need for higher-tier plans for advanced features.(20 reviews)
- Users express frustration over poor customer support, struggling with unresolved SEO issues and lack of assistance from Wix.(17 reviews)
- Users often experience slow loading times with Wix, impacting the overall performance and efficiency of their websites.(16 reviews)
Framer
What people like about Framer. On G2's Framer vs Wix comparison page, read October 3, 2026, Framer's top topics are ease of use (37 mentions) and customer support (23), from 145 reviews. Framer rates 4.5 stars to Wix's 4.2. It leads on four of seven G2 scores, most widely on product direction (8.9 to 8.2) and being a good partner in doing business (9.0 to 8.4). Framer's company base is younger. In the Framer profile of August 31, 2026, 53.44% of the 29,941 Framer companies with a known founding year were founded in the 2020s. Wix's profile of August 15, 2026 puts the share at 30.71% of 503,739.
What people do not like. Framer's complaint topics on the same G2 page are Missing Features (10 mentions) and Expensive (8), from 145 reviews against Wix's 1,888. Framer's lowest G2 scores are ease of use and meeting requirements, both 8.4, and Wix leads on both.
G2's own summary of the g2.com/products/framer listing, with each topic's mention count.
Generated from real user reviews on G2
- Users appreciate the intuitive drag-and-drop interface of Framer, making design and publishing exceptionally easy.(39 reviews)
- Users commend the responsive customer support from Framer, enhancing their experience with quick and helpful assistance.(23 reviews)
- Users enjoy Framer's abundance of tools and exceptional support, facilitating quick web development and content management.(23 reviews)
- Users appreciate the intuitive interface of Framer, making it easy to learn and use effectively.(21 reviews)
- Users love the speed of Framer, allowing rapid publishing and smooth deployment of interactive projects.(21 reviews)
- Users note missing features in Framer, particularly regarding gradients, image adjustments, and tool functionalities.(10 reviews)
- Users find the pricing structure of Framer frustrating, especially for multilingual features and templates.(9 reviews)
- Users find pricing tiers confusing, especially the costs for multiple language features and template access.(8 reviews)
- Users find Framer's limited options for gradients and image adjustments hinder their design flexibility and creativity.(7 reviews)
- Users experience slow loading times with Framer, causing frustration and hindering site performance.(7 reviews)
The G2 scores and the switching data lean the same way. In the 90 days to October 3, 2026, 403 Wix domains moved to Framer. Since tracking began on March 16, 2026, 553 have moved, which is 27 times what Wix's own corpus-wide loss rate predicts. The 33 domains that went from Framer to Wix are fewer than Framer's own loss rate predicts. Framer's widest G2 lead is product direction, 8.9 to 8.2. But Framer's scores rest on 37 to 128 responses each, against 566 to 1,590 for Wix, so treat that lead as directional.
The move from Wix to Framer runs one way. 553 Wix domains have switched to Framer since tracking began on March 16, 2026, 403 of them in the last 90 days. That is 27 times what Wix's own corpus-wide loss rate predicts. Only 33 went from Framer to Wix, fewer than Framer's own loss rate predicts. Framer is not Wix's only exit, though. In the same 90 days, 471 Wix domains moved to Webflow on the same rule, and the Wix profile on this page lists WordPress as Wix's largest destination. The companies on Framer are younger and more technical than Wix's. In the Framer profile of August 31, 2026, 53.44% of Framer companies with a known founding year were founded in the 2020s. Software Development is Framer's largest industry, at 8.97% of those with a known industry. On Wix the 2020s share is 30.71% (Wix profile, August 15, 2026). These figures describe each platform's base, not the switchers.
None of that makes Framer right for every Wix site. Framer's pricing page lists no store, payments or bookings. Wix includes all three from Core, so a Wix site that sells or takes bookings has no like-for-like Framer plan to move to. Framer Basic, at $10 a month on yearly billing, is the plan Framer labels for creative personal sites. It caps a site at 30 pages and 1,000 CMS items and has no redirects. Pro, at $30, adds redirects, staging, branching with previews, and roles and permissions. If you are moving a Wix site with existing URLs to preserve, budget for Pro.
For anyone citing this page: the counts are domains, not companies. The latest crawl still records 162 domains on both Wix and Framer, yet none of a live sample of 40 showed both. 32 showed Framer only, 4 Wix only, 3 neither and 1 a challenge page, so read the 162 as crawl lag, not sites running two builders. Wix's paid prices are missing because its plans page served a regional, tax-inclusive variant. Check them on wix.com before you compare.
How we compared · TechnologyChecker sells access to the switching lists behind this page; the numbers do not change with that.
Where this data comes from
October 2026 crawlOur detection dataFirst-party
The switching corridor, adoption curves, market shares and customer lists come from our own monthly crawl of 29.9M live business domains, detected across the full signal stack: HTTP headers, rendered DOM, JS globals, DNS, TLS and certificate transparency.
A switch is an observed change, not a survey answer: a domain dropped Wix on every host we track and now runs Framer. Counts are domains, not accounts. Company attributes (industry, employee band, country) come from the enriched samples named in each caption (1,096,571 companies for Wix, 45,833 for Framer).
Full detection methodology →The vendors' own pages
Pricing tables and the feature matrix are read from wix.com and framer.com, entered by hand and checked cell by cell by an editor. Every table names its source URL and the date it was verified.
A verification older than 90 days withdraws the page from search until an editor re-checks it, so a stale price cannot outrank a current one.
G2's published numbers
Star ratings, review counts, the seven satisfaction scores with respondent counts, segment shares and topic mention counts, as read on Oct 3, 2026. Numbers only: no review prose is reproduced, and every figure links back to G2's own comparison.
G2's comparison of this pair →Only the first column is ours alone: no other tracker publishes who is switching between Wix and Framer. Where the sources disagree, the page says so next to the numbers rather than averaging them.
How many sites switched from Wix to Framer?
403 domains dropped Wix and now run Framer in the 90 days to October 3, 2026. Since tracking began on March 16, 2026, the total is 553, 27 times what Wix's own corpus-wide loss rate predicts. Only 33 went the other way, 24 of them in 90 days. That is below what Framer's own loss rate predicts, so we do not count it as a migration. Counts are domains, not companies or contracts.
Which is more widely used, Wix or Framer?
Wix, by about 22 times. Wix has 1,298,903 detected domains, 8.72% of the CMS & Website Builders category and #2, in its profile of August 15, 2026. Framer has 58,661 domains, 0.38% and #13, in its profile of August 31, 2026.
Is Framer cheaper than Wix?
Framer publishes US prices: a free plan, then Basic at $10 a month and Pro at $30 on yearly billing, plus $20 a month per additional editor. Wix has a free plan and four paid tiers, Light, Core, Business and Business Elite, but its plans page serves region-specific, tax-inclusive prices. Check the USD figures on wix.com on the day you buy. We read both pages on October 3, 2026.
Can Framer run an online store like Wix?
Not from its pricing page. Framer's plans list pages, CMS collections, bandwidth, staging and add-ons such as A/B testing and localisation, but no shopping cart or payments. Wix lists payments, basic eCommerce and scheduling from Core, standard eCommerce on Business and advanced eCommerce on Business Elite.
What do you detect for each platform?
Wix from its renderer response headers, scripts served from static.parastorage.com and its generator tag. Framer sites from the Framer runtime and files served from framerusercontent.com or framer.com. The Wix count does not separate Wix Studio from the classic Wix editor, and the Framer count is the Framer site builder, not the Framer Motion animation library.
Is Framer better than Wix Studio?
Our Wix count does not separate Wix Studio from the classic Wix editor, and the G2 scores here are for G2's "Wix" listing, not Wix Studio. On those scores Framer leads on four of seven, most widely on product direction (8.9 to 8.2), and Wix leads on ease of use (8.9 to 8.4). In our crawl, 403 Wix domains moved to Framer in the 90 days to October 3, 2026.
What are the downsides of Framer?
Framer's pricing page lists no store or payments. Basic caps a site at 30 pages and 1,000 CMS items. Staging, redirects and roles and permissions start on Pro, and each additional editor costs $20 a month. On G2's Framer vs Wix comparison page, read October 3, 2026, Framer's complaint topics are Missing Features (10 mentions) and Expensive (8). Its lowest G2 scores are ease of use and meeting requirements, both 8.4.
Is there anything better than Wix?
It depends on the site, and Framer is one destination among several. In the 90 days to October 3, 2026, 403 Wix domains moved to Framer and 471 to Webflow on the same rule. The Wix profile on this page lists WordPress as Wix's largest destination. For a store or booking business, Wix includes payments, eCommerce and scheduling from Core, and Framer's pricing page lists none of them.
Why is Wix dropping?
We measure websites, not Wix's business results. Wix still runs on 1,298,903 domains, #2 in CMS & Website Builders (Wix profile, August 15, 2026). Sites do leave. In the 90 days to October 3, 2026, 403 Wix domains moved to Framer and 471 to Webflow. Both flows are well above what Wix's own corpus-wide loss rate predicts, and that rate runs from March 16, 2026, when tracking began. The Wix profile on this page lists WordPress as Wix's largest destination.
What are the top 3 website builders?
WordPress, Wix and Squarespace, ranked #1, #2 and #3 by detected domains in our CMS & Website Builders category, per their profiles of August 15, 2026. Framer is #13, with 58,661 domains and 0.38% of the category (Framer profile, August 31, 2026).
Includes questions people also ask on Google for this comparison, quoted as Google shows them; the answers are ours, from the data on this page.