Authors

Five people. All in-house. No freelancers, no ghostwriters. The team includes a former Microsoft engineer who worked on Bing and AI, a CTO who spent five years at Google Search, an MBA from London Business School, a certified product marketer, and a data science graduate from Cardiff University. They write about what they've actually built and worked on.

Because they've done the work. Our CEO built the detection systems at Microsoft before starting this company. The CTO architected crawling infrastructure at Google. The CMO ran B2B growth campaigns that drove 400% organic traffic increases. Between them, that's 49 years of professional experience. Every statistic we publish comes from our own scans of 50M+ domains, not scraped from someone else's report.

Roughly 15 to 25 hours per post. We start by querying our database of 50 million domains, then cross-reference the numbers in ClickHouse for accuracy. After that comes the actual writing, editing, data visualizations, and SEO checks. A second person reviews the draft before it goes live. Nothing gets published the same day it's written.

More than you'd think. Each one takes 30 to 40 hours. We run ClickHouse queries for usage history, industry breakdowns, company sizes, and geographic data. We pull market share numbers, track customer migrations between competitors, map tech stack overlaps, and scrape G2 review sentiment. Only after all that data is collected do our authors sit down to write the analysis and FAQs.

It's Google's way of judging content quality. The letters stand for Experience, Expertise, Authoritativeness, and Trustworthiness. For us, that means our authors have actually worked at companies like Microsoft and Google (experience), hold degrees in Computer Engineering, Data Science, and MBAs (expertise), built the detection systems that generate our data (authority), and cite first-party statistics you can verify on the site (trust).

Yes. Mehmet worked on Bing search and Microsoft's AI team. David spent five years on Google's Search infrastructure. Elif graduated from London Business School and is HubSpot Inbound Marketing certified. Sophie holds a Pragmatic Institute product marketing certification. Emma has a Google Data Analytics Professional Certificate and a Tableau certification. These aren't vague "industry backgrounds." They're specific roles at specific companies.

Three checks. First, the author runs live queries against our ClickHouse database (the same system that scans 50 million domains monthly). Second, a peer reviewer verifies every statistic against the source query. Third, an editor reads the whole piece for clarity and unsupported claims. If any number changes between writing and publishing, we update it before the page goes live.

Yes. Click any author card above and you'll land on their profile page. It shows their role, where they studied, how long they've been working, what they specialise in, and what they've published on this site. No hidden bylines.