Companies Using Webflow

I've spent fifteen years reverse-engineering growth data, and a company's technology stack tells you more about budget and intent than firmographics ever will. This analysis covers 262,281 domains running Webflow as of our August 2026 crawl, of which 200,513 matched to a company record, a 70.9% enrichment rate. Before writing it I opened 34 of the largest detections in a browser by hand: 28 confirmed, six came back bot-blocked, none contradicted our detection.

Growth trajectory

Webflow sits at 262,281 active domains, up from 247,229 in June 2026, and holds 1.72% of the CMS and website builder category at #5. Ranking fifth in a category WordPress owns 62.27% of sounds worse than it is. The four platforms above it sell to a buyer who wants a template and a domain name. Webflow sells to someone who would otherwise hire a front-end developer, a different market with different economics. Counts also move for reasons other than adoption, since the domains we crawl turn over monthly and our detection widens over time, so read the trend as directional.

"Fifth place in a category one platform owns two thirds of isn't really a ranking. The useful question is who Webflow takes business from, and the answer turns out to be everyone except one company." - Emre Elbeyoglu, Growth & AI Advisor at TechnologyChecker.io

Sales Signal: This is an expanding market, not a defensive one. Webflow added roughly 15,000 domains between June and August 2026 while pulling a net 1,612 off WordPress. Time outreach to teams that just migrated: a platform switch is when budgets for analytics, forms, CRM, and SEO tooling reopen.

Customer profile

60.7% of Webflow customers employ ten people or fewer and 87.7% employ under fifty. Cross that with age data and it sharpens: 73.9% were founded in 2010 or later, 34.7% in the 2020s alone. Only 0.8% pass 1,000 employees.

The enterprises that do show up behave differently. Across all Webflow detections only 2.23% sit on a non-www subdomain, but segment by company size and it climbs without a single reversal: 1.27% at companies of 1-10 people, 3.18% at 11-50, 6.86% at 51-500, 12.54% at 501-5,000, and 15.89% above 5,000. A large enterprise is twelve times likelier to run Webflow on a subdomain than a micro-business. Adobe's detection is certifiedprofessional.adobe.com, Lyft's is ads.lyft.com, and Asus, Swarovski, and Business Insider run press, attraction, and advertising subdomains. None replaced a corporate CMS. They handed one team a tool.

Sales Signal: Two different buyers hide in this data. Small firms buy Webflow as their entire web presence, so they need hosting, forms, and analytics with it. Large firms buy it for one department, which means a small budget and a light security review. Filter for 5,000+ employee companies with a Webflow subdomain and you get teams routing around corporate IT.

Industry and geographic concentration

No industry passes 7%. Software Development leads at 6.64%, then Advertising Services (4.53%) and IT Services (4.41%). Cluster them and the horizontal reading falls apart: technology firms account for 14.9% and marketing or design agencies for 10.0%, about a quarter of the base between them. Geographically the United States takes 36.9%, the United Kingdom 9.1%, and Germany 7.2%. English-speaking markets total 56.8%, but Germany, France, the Netherlands, and Switzerland add 17.7% between them, a stronger continental European position than most US-founded builders hold.

Sales Signal: The agency share is where the multiplier sits. Agencies build for clients who never appear in our data under their own name, so one agency account stands in for many downstream sites. German-speaking Europe is the thin spot: Germany and Switzerland supply 9.4% of the base, and localised tooling there lags the US badly.

Migration patterns

Since March 2026 we have watched 13,306 domains drop Webflow. Set that against what arrived and Webflow is a net winner nearly everywhere: it gained 2,807 domains from WordPress and lost 1,195 back, a 2.35:1 ratio. Against Wix it runs 445 to 144, against Squarespace 440 to 184, and against Joomla 67 to 26.

One competitor reverses the pattern outright. Framer Sites took 309 domains from Webflow and returned only 84, a 3.7:1 loss, and Framer holds 0.38% of the category against Webflow's 1.72%. A platform under a quarter of Webflow's size is the only one winning the exchange. I checked whether this was an artifact, since 51.5% of Webflow's churn records are single-sighting detections, which is ordinary intermittency rather than real movement. Restricting to domains seen twice or more leaves the ranking unchanged, Framer still second only to WordPress.

"Webflow beats every platform that predates it and loses to the one that came after it. That's the shape of a category being re-founded, not consolidated." - Emre Elbeyoglu, Growth & AI Advisor at TechnologyChecker.io

Sales Signal: This cuts both ways. WordPress refugees landing on Webflow need migration help, redirect mapping, and SEO recovery, and there were 2,807 in five months. The 309 that left for Framer walked away from a platform most customers stay on, so interview them before assuming why.

Technology ecosystem

Co-occurrence data needs a filter before it means anything. Cloudflare appears on 87.12% of sampled Webflow domains and Google Hosted Libraries on 69.93%, and neither is a customer decision. Checked against peer builders, Squarespace sites show Cloudflare at just 3.68% while Wix sites show Google Cloud CDN at 70.44%. Each hosted builder's dominant CDN is its own infrastructure, so those figures describe Webflow's plumbing, not its buyers.

Strip them out and the real choices appear. Google Analytics runs on 61.52% of Webflow domains. HubSpot leads marketing tools at 10.26%, nine times HighLevel at 1.07%. Live chat stays under 3% for any single tool and React sits at 2.2%, which is what you would expect on a platform that generates the front end for you.

Sales Signal: The gaps are the opening. Under 3% of Webflow sites run any live chat tool and under 4% run privacy-focused analytics despite that European concentration. Anyone selling conversion, chat, or consent tooling here is selling into open space rather than displacing an incumbent.

G2 review signals

The G2 aggregate is positive but specific. Ease of use draws 246 mentions, the largest theme. The criticism is just as concentrated: two themes about the learning curve total 177 mentions, and cost draws 68. Those look contradictory until you cross them with our size data. Webflow is easy for the design-literate small teams that make up 87.7% of its base and hard for everyone else. The 94 mentions of limited CMS and ecommerce depth line up with the Framer outflow: buyers who outgrow the visual model leave for a newer one rather than back to WordPress.

Sales Signal: That learning curve is a services market. 177 mentions of onboarding difficulty against 262,281 domains is a durable demand signal for Webflow training, template, and implementation partners.

Key takeaways

1. Market position: #5 at 1.72% share and 262,281 domains, in a category WordPress dominates at 62.27%.
2. Growth phase: expanding, a net 1,612 domains taken from WordPress and roughly 15,000 added June to August 2026.
3. Core archetype: a design-led company under 50 people, founded after 2010, in software or an agency.
4. Competitive moat: it wins against every platform older than itself, at ratios from 2.35:1 to 2.6:1.
5. Key vulnerability: Framer Sites, at under a quarter of Webflow's size, is taking domains 3.7:1.
6. Enterprise pattern: large companies adopt departmentally, with 15.89% of 5,000+ employee detections sitting on a subdomain.

Sales applications

Outreach angle: "I noticed [company] moved [subdomain] onto Webflow recently. We work with teams in that first ninety days, when analytics and forms usually need rebuilding." Migration timing is visible in our data and specific enough to be credible.

Targeting strategy: On TechnologyChecker.io, filter Webflow detections to 11-200 employee companies in Software Development, Advertising Services, or Design Services, then narrow to the US, UK, and Germany. That covers the densest segment of the 200,513 enriched companies without spending outreach on one-person studios.

Competitive angle: The 1,195 domains that left Webflow for WordPress and the 309 that left for Framer are in active vendor evaluation. Companies mid-replatform reopen every adjacent contract, and our category leadership data shows how rarely these positions move, which is what makes the moments they do worth catching.

Every figure here comes from our own detection and enrichment pipeline: 262,281 Webflow domains, 200,513 matched to company records, against a monthly crawl of 50M+ domains and 40K+ technologies. Compare it with WordPress on TechnologyChecker.io.