Companies Using Ahrefs Analytics

As of our March 2026 crawl, TechnologyChecker.io tracks 12,777 domains running Ahrefs Analytics, the free web analytics tool, distinct from the Ahrefs SEO platform. We've enriched 7,263 of these companies with firmographic data. This is a product that didn't exist 18 months ago and is already outpacing competitors that took years to reach similar adoption. Here's what our data reveals.

Growth Trajectory

Ahrefs Analytics went from 5 active domains in January 2025 to 8,693 by July 2025. That's a 1,738x increase in six months. No other analytics tool in our database has matched this adoption velocity. By March 2026. We track 12,777 domains running it. The product benefits from Ahrefs' existing brand trust among SEO professionals, their core platform serves marketers at 44% of the Fortune 500, per Ahrefs' own data. That built-in audience gave the analytics product a distribution advantage standalone competitors like Plausible (28,834 domains) took years to build.

Sales Signal: This growth curve means early adopters are still forming opinions and haven't locked into long-term contracts. If you sell analytics-adjacent products (consent management, tag management, data visualization), the window to reach these companies while they're still building their stack is open right now.

"A 1,738x growth rate in six months isn't a rounding error. It's a structural shift. Ahrefs used their SEO brand to bootstrap an analytics product that's already larger than most privacy-first competitors."

Customer Profile

The typical Ahrefs Analytics customer is a small, digitally native business. 61.36% have 1-10 employees, and another 22.54% have 11-50. Combined. That's 83.9% with under 50 employees. The age distribution confirms this: 41.3% were founded in the 2010s and 23.28% in the 2020s, meaning 64.58% are companies under 15 years old. These are startups, agencies, and small SaaS businesses.

Don't overlook the enterprise tail though. IBM (founded 1911, 10,001+ employees), BBC, KPMG, S&P Global, and Check Point all appear in our detection data. Most aren't full-scale deployments. They're running Ahrefs Analytics on specific subdomains, but they signal enterprise interest in lighter analytics tools.

Sales Signal: The 83.9% small-business concentration defines your ICP. These are companies with 1-50 employees, founded 2010-2020, running lean marketing teams. They're price-sensitive (the free tier is why they're here) and will respond to products with generous free plans or low entry pricing.

Industry and Geographic Concentration

Technology dominates. Software Development (7.21%), IT Services (4.84%), and Technology/Internet (4.65%) together account for 16.7% of all customers. Advertising Services (4.27%) and Marketing Services (2.62%) add another 6.89%, confirming the tool's agency appeal. Construction at 4.42% is the surprise entry. These are likely small contractors with marketing-savvy owners running their own SEO.

Geographically, the US leads at 41.98%, the UK at 10.03%, India at 4.83%, Australia at 4.17%, and Canada at 3.66%. Together, English-speaking countries represent nearly 60% of all users. India is the notable non-English market with meaningful adoption, driven by its large SEO and digital marketing workforce.

Sales Signal: Software Development + IT Services + Advertising together represent 16.7% of the base, but the real opportunity is in the long tail. Construction, retail, real estate, and financial services each contribute 2-4%. These non-tech verticals are less likely to have existing analytics infrastructure, making them more receptive to complementary tooling.

Migration Patterns

The migration data tells a definitive story: Ahrefs Analytics is a net gainer by a wide margin. 3,797 companies that now run it previously used Google Universal Analytics. Another 1,569 came from Facebook Pixel and 1,336 from GA4. On the loss side, only 139 total companies have left for any competitor. A 27:1 overall gain-to-loss ratio.

Against Google Universal Analytics specifically, the ratio is 542:1 (3,797 gained vs. 7 lost). Even against GA4. It's 42:1 (1,336 gained vs. 32 lost). This is the migration profile of a product riding a structural tailwind. Google's deprecation of Universal Analytics pushed millions of sites to reconsider their stack, and Ahrefs caught a meaningful share of that churn.

Sales Signal: The 542:1 gain ratio against Google UA means these companies actively chose to move. They're not passive, they evaluated options and picked Ahrefs. Target them while the switching momentum is high, before they settle into a new steady state.

"A 27:1 gain-to-loss ratio is almost unheard of in analytics. It tells you the churn from Google's Universal Analytics sunset created a once-in-a-decade opportunity, and Ahrefs captured it better than any other newcomer."

Technology Ecosystem

91.67% of Ahrefs Analytics users also run Google Tag Manager, making it the near-universal companion tool. 88.54% still run Google Analytics in some form, confirming that most deployments are additive rather than replacements. On the SEO side, 26.4% use Yoast Plugins and 26.04% run Yoast SEO Premium, roughly a quarter of the base runs WordPress with active SEO optimization.

Cloudflare (53.68%) and jQuery (84.12%) round out the stack. The 28.22% React adoption signals a healthy mix of modern web applications alongside traditional WordPress sites.

Sales Signal: The 88.54% GA overlap is the critical insight. These companies haven't replaced Google Analytics. They've added Ahrefs alongside it. They're testing. If you sell analytics alternatives or migration services. This is your audience: companies already dissatisfied enough to try something new but not yet committed enough to fully switch.

G2 Review Signals

Across 334 G2 review mentions, Ahrefs Analytics scores highest for thorough keyword research (54 mentions), though this likely reflects the broader Ahrefs platform rather than the analytics product specifically. The top criticism: too expensive (31 mentions). This creates an interesting tension: the analytics product is free, but G2 reviewers are evaluating the full Ahrefs ecosystem. Our crawl data shows 88.54% of Ahrefs Analytics users also run GA, and the G2 pricing concern explains why, companies use the free analytics tool to avoid paying for a full analytics suite, then pay separately for Ahrefs' SEO capabilities.

Sales Signal: The "too expensive" objection on G2 (31 mentions) paired with the free analytics tier tells you these buyers are cost-conscious. Lead with ROI and free tier comparisons in your outreach. Don't pitch premium pricing without anchoring to the value they're already getting from free tools.

Key Takeaways

1. Fastest-growing analytics tool in our database. From 5 domains to 12,777 in under 18 months. A trajectory that took Plausible years to match.

2. Overwhelmingly small-business adoption. 83.9% of customers have under 50 employees. The enterprise tail (IBM, BBC, KPMG) is real but small.

3. Still supplementary, not primary. 88.54% run Google Analytics alongside Ahrefs Analytics. Most users are testing, not replacing.

4. Migration ratios are extraordinary. 27:1 overall, 542:1 against Google UA. These numbers will compress as the UA sunset churn fades.

5. English-speaking, tech-heavy user base. US (42%), UK (10%), with tech verticals accounting for 16.7%. The non-tech long tail is growing.

Sales Applications

Outreach template: "We noticed [Company] recently added Ahrefs Analytics alongside Google Analytics. Are you evaluating a full migration or using it as a simpler reporting layer? We help companies like yours [specific value prop] during analytics transitions."

Targeting strategy: Filter for Ahrefs Analytics + Google Analytics overlap, 1-50 employees, US/UK/Australia, Software Development or Advertising Services industry. That intersection gives you companies in active evaluation mode with budget constraints, ideal for freemium or low-cost products.

Competitive angle: Position against the GA4 learning curve. These companies added Ahrefs Analytics because GA4 is complex. If your product simplifies any part of the analytics workflow, reporting, dashboards, consent management, the pain point is already validated by their tool choice.

Explore the full list of 12,777 companies using Ahrefs Analytics on TechnologyChecker.io, complete with firmographic enrichment, tech stack data, and migration patterns updated monthly.