Companies Using Ahrefs Analytics

Ahrefs Analytics is used by 12,777 companies worldwide, including IBM, Kpmg Llp, S&P Global, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (7.21% of customers).

Ahrefs Analytics has 12,777 active customers detected through our monthly crawl of 50M+ domains. We enriched 7,263 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 7 sites that previously used Ahrefs Analytics are also tracked.

Ahrefs Analytics holds 0.05% of the Web Analytics market, ranking #48 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Ahrefs Analytics include Google Analytics (24.46% market share), Global Site Tag (22.4% market share), Google Analytics 4 (GA4) (14.95% market share), Facebook Pixel (7.75% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 2,981 Ahrefs Analytics customers, followed by United Kingdom (712), Australia (296), India (343), Canada (260), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 61.36% of Ahrefs Analytics customers, based on our analysis of 7,263 enriched companies. This is followed by 11-50 employees (22.54%) and 51-200 employees (10.4%).

The majority of Ahrefs Analytics customers were founded in the 2010s (41.3%), followed by the 2020s (23.28%), based on our analysis of 7,263 enriched companies. This suggests Ahrefs Analytics is most popular among relatively young companies.

The ideal Ahrefs Analytics customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: New York, London, San Francisco, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 7,263 enriched companies at TechnologyChecker.io.

Ahrefs Analytics (this page) is a free web analytics tool that embeds a lightweight 2KB tracking script on your website to monitor traffic, pageviews, referral sources, and conversions — without cookies or personal data collection. The Ahrefs SEO platform is a separate paid product (starting at $29/month) for backlink analysis, keyword research, site auditing, and rank tracking, accessed via app.ahrefs.com with no client-side code. Both are made by Ahrefs but serve completely different purposes: analytics for traffic monitoring, SEO platform for search optimization.

Yes. Ahrefs Web Analytics is free for up to 1 million events per project each month. There's no credit card required to start. For sites exceeding that limit, Ahrefs offers a paid Web Analytics Add-on with higher event caps. The free tier is sufficient for most small to mid-size websites.

Ahrefs and Semrush serve different purposes. Ahrefs Web Analytics is a website traffic tracking tool (similar to Google Analytics), while Semrush focuses on SEO competitive research. For backlink analysis, G2 users tend to prefer Ahrefs for its technical depth. For broader digital marketing tasks, Semrush covers more ground including PPC and social media tracking.

Ahrefs Web Analytics offers real-time traffic monitoring, funnel tracking, UTM campaign attribution, and privacy-friendly data collection without cookies. It shows pageviews, unique visitors, referral sources, and geographic breakdown. The tool integrates with the Ahrefs SEO suite, so users can see organic traffic alongside search rankings in one dashboard.

Our data shows 3,797 companies switched from Google Universal Analytics to Ahrefs Analytics. The main drivers are privacy regulations (GDPR, CCPA), frustration with GA4's complexity after Google deprecated Universal Analytics, and a desire for simpler reporting. Ahrefs Web Analytics collects data without cookies, removing the need for consent banners in many jurisdictions.

Per TechnologyChecker.io data from 7,263 enriched companies, Software Development leads at 7.21%, followed by IT Services (4.84%) and Technology/Internet (4.65%). The tech sector accounts for over 16.7% combined. Advertising Services (4.27%) and Construction (4.42%) round out the top five, showing adoption extends well beyond the tech industry.

Ahrefs Web Analytics itself is free up to 1 million events per month. The broader Ahrefs SEO platform starts at $29/month for the Starter plan and goes to $1,499/month for Enterprise. Additional users, API access, and feature add-ons cost extra. The Web Analytics product is available separately from the SEO subscriptions.

Our database at TechnologyChecker.io tracks 12,777 websites currently running Ahrefs Analytics. BuiltWith reports approximately 118,194 detections including historical data. Ahrefs states that over 20,000 users joined Ahrefs in the last 7 days across all their products. The analytics-specific user base is growing rapidly since its late-2024 launch.

Ahrefs Web Analytics, Plausible Analytics, and Fathom are the leading privacy-focused alternatives. Ahrefs Analytics is free and doesn't use cookies, making it GDPR-friendly by default. Plausible is open-source and starts at $9/month. Our data shows Ahrefs Analytics has 12,777 active domains compared to Plausible's 28,834, though Ahrefs is catching up fast.

For basic traffic reporting, yes. Ahrefs Analytics now supports outbound link tracking, custom event properties, funnel tracking, and UTM campaign attribution. For advanced use cases like ecommerce tracking, custom event modeling, or deep audience segmentation, GA4 still has the edge. Our tech stack data shows 88.54% of Ahrefs Analytics users still run Google Analytics simultaneously, suggesting most treat it as a simpler companion dashboard rather than a full replacement.

Ahrefs Web Analytics focuses on simplicity -- it shows traffic, sources, and pages without the steep learning curve of GA4. GA4 offers deeper event tracking, audience building, and BigQuery integration. Our market data shows GA4 at 14.95% market share vs. Ahrefs Analytics at 0.05%, but Ahrefs is growing from a much newer launch date.

Ahrefs Web Analytics is a traffic monitoring tool, not an SEO tool. For SEO capabilities like keyword research, backlink analysis, site audits, and rank tracking, you need the separate Ahrefs SEO platform. However, Ahrefs Analytics integrates with the SEO platform, so you can see organic traffic data alongside search rankings in one dashboard — without switching between tools.

Based on our enriched company data, the United States leads with 41.98% of Ahrefs Analytics customers. The United Kingdom follows at 10.03%, then India at 4.83%, Australia at 4.17%, and Canada at 3.66%. English-speaking countries together account for over 58% of the user base, reflecting Ahrefs' core market in Western SEO communities.

No. Ahrefs Web Analytics doesn't use cookies or collect personal data. This makes it compliant with GDPR, CCPA, and PECR without requiring cookie consent banners. The tool uses a lightweight script that tracks pageviews and sessions without fingerprinting. This privacy-first approach is one of its main selling points against Google Analytics.