Companies Using Ahrefs Analytics

We detect Ahrefs Analytics on 55,255 domains, including IBM, PNC Financial Services Group, Inc., Jabil. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Software Development (6.06%).

We detect 55,255 domains running Ahrefs Analytics across our monthly crawl of live business domains. Company data could be matched for 39,069 of them (70.7%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 3,012 domains carried a Ahrefs Analytics detection previously and no longer do.

Ahrefs Analytics holds 0.32% of the Web Analytics category, ranking #18. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Ahrefs Analytics include Google Analytics (64.26% market share), Cloudflare Browser Insights (11.25% market share), Site Kit (3.62% market share), WordPress.com Stats (2.63% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 14,534 matched Ahrefs Analytics domains, followed by United Kingdom (3,792), India (1,895), Australia (1,679), Canada (1,602). These are counts within the 39,069 domains we could match to a company record, not the full detected base.

Mostly small ones, though less extremely than its peers. 53.22% of enriched domains belong to companies with 1-10 employees and 28.96% to companies with 11-50, with 11.26% in the 51-200 band — a flatter spread than Umami (76.49% at 1-10). Larger organisations we detect include IBM, PNC Financial Services, Motorola Solutions, Mercer, Jabil, Amdocs and Al Rajhi Bank, typically on a single property rather than across an estate.

Among the Ahrefs Analytics domains we could match to a company with a known founding date, most were founded in the 2010s (38.77%), followed by the 2020s (23.39%). That matched subset is drawn from 39,069 companies and is not representative of all 55,255 detected domains. This suggests Ahrefs Analytics is most popular among relatively young companies.

The ideal Ahrefs Analytics customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: New York, London, San Francisco, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 39,069 enriched companies at TechnologyChecker.io.

Ahrefs Analytics (this page) is a free web analytics tool that embeds a lightweight 2KB tracking script on your website to monitor traffic, pageviews, referral sources, and conversions, without cookies or personal data collection. The Ahrefs SEO platform is a separate paid product (starting at $29/month) for backlink analysis, keyword research, site auditing, and rank tracking, accessed via app.ahrefs.com with no client-side code. Both are made by Ahrefs but serve completely different purposes: analytics for traffic monitoring, SEO platform for search optimization.

Yes, ahrefs Web Analytics is free for up to 1 million events per project each month. There's no credit card required to start. For sites exceeding that limit, Ahrefs offers a paid Web Analytics Add-on with higher event caps. The free tier is sufficient for most small to mid-size websites.

Ahrefs and Semrush serve different purposes. Ahrefs Web Analytics is a website traffic tracking tool (similar to Google Analytics), while Semrush focuses on SEO competitive research. For backlink analysis, G2 users tend to prefer Ahrefs for its technical depth. For broader digital marketing tasks, Semrush covers more ground including PPC and social media tracking.

Ahrefs Web Analytics offers real-time traffic monitoring, funnel tracking, UTM campaign attribution, and privacy-friendly data collection without cookies. It shows pageviews, unique visitors, referral sources, and geographic breakdown. The tool integrates with the Ahrefs SEO suite, so users can see organic traffic alongside search rankings in one dashboard.

Privacy regulation and the Universal Analytics sunset are the usual explanations, and both are real — but we publish no migration figures for Ahrefs Analytics, because our data does not show movement. 94.1% of domains that have ever run both Ahrefs Analytics and Google Analytics still run both, and 85.69% run both right now. Where people genuinely do leave Google, they tend to go to tools like Umami or Plausible, which replace it on 81.98% and 73.95% of their domains respectively.

Based on our 39,069 enriched companies, Software Development leads at 6.06%, followed by IT Services and IT Consulting (5.24%), Construction (4.18%), Technology, Information and Internet (4.07%) and Advertising Services (3.81%). Advertising Services in the top five is the telling entry — it reflects agencies deploying Ahrefs Analytics across client sites alongside their existing Ahrefs SEO subscription.

Ahrefs Web Analytics itself is free up to 1 million events per month. The broader Ahrefs SEO platform starts at $29/month for the Starter plan and goes to $1,499/month for Enterprise. Additional users, API access, and feature add-ons cost extra. The Web Analytics product is available separately from the SEO subscriptions.

TechnologyChecker.io detects Ahrefs Analytics on 55,255 active domains, a 0.32% share of the web analytics category at rank #18. One caveat on any trend claim: we added this product to our detection dictionary on 4 August 2026, so we hold a single month of history and publish no growth figure.

For genuine privacy replacement, Umami and Plausible are the strongest options in our data — not because of their feature lists but because of how they are actually deployed: 81.98% of Umami domains and 73.95% of Plausible domains run no Google Analytics at all. Matomo is the other established choice. Ahrefs Analytics is cookie-free too, but only 14.31% of its 55,255 domains have actually dropped Google — it is usually added alongside rather than instead.

Technically yes — it covers pageviews, sessions, traffic sources, custom events and funnels without cookies. In practice almost nobody uses it that way: 85.69% of Ahrefs Analytics domains still run Google Analytics, and 94.1% of domains that ever ran both still run both. Compare Umami, where 81.98% run no Google Analytics at all. Ahrefs Analytics is overwhelmingly deployed as a second view rather than a replacement.

Ahrefs Web Analytics is free, cookie-free and deliberately simple; GA4 is free, cookie-based and far deeper, with audience building and ad attribution Ahrefs does not attempt. Our data shows they are usually not an either/or: 85.69% of Ahrefs Analytics domains also run Google Analytics. Ahrefs Analytics holds a 0.32% category share against Google Analytics' 64.26%.

Ahrefs Web Analytics is a traffic monitoring tool, not an SEO tool. For SEO capabilities like keyword research, backlink analysis, site audits, and rank tracking, you need the separate Ahrefs SEO platform. However, Ahrefs Analytics integrates with the SEO platform, so you can see organic traffic data alongside search rankings in one dashboard, without switching between tools.

The United States leads with 14,534 domains, followed by the United Kingdom (3,792), India (1,895), Australia (1,679), Canada (1,602) and the Netherlands (1,192). That English-speaking-first distribution is worth contrasting with Plausible, whose second-largest market is the Netherlands, and Umami, where France, Germany and the Netherlands all outrank the UK — a sign that Ahrefs Analytics is adopted for SEO reasons rather than data-residency ones.

No, ahrefs Web Analytics doesn't use cookies or collect personal data. This makes it compliant with GDPR, CCPA, and PECR without requiring cookie consent banners. The tool uses a lightweight script that tracks pageviews and sessions without fingerprinting. This privacy-first approach is one of its main selling points against Google Analytics.