Companies Using Ahrefs Analytics

As of our March 2026 crawl, TechnologyChecker.io tracks 12,777 domains running Ahrefs Analytics, the free web analytics tool, separate from the Ahrefs SEO platform. We've enriched 7,263 of these companies with firmographic data. The product didn't exist 18 months ago and is already outpacing privacy-first competitors that took years to reach similar adoption. Here's what the data shows.

Growth trajectory

Ahrefs Analytics went from 5 active domains in January 2025 to 8,693 by July 2025, a 1,738x climb in six months. No other analytics tool in our database has matched that ramp. By March 2026 we track 12,777 domains running it. Ahrefs CMO Tim Soulo claimed 100,000+ users on the product by September 2025, which lines up with the active-domain curve we measured. Ahrefs launched the product on December 7, 2024 and it's been pushed across all plan tiers since.

Sales Signal: Early adopters are still forming opinions and haven't locked into long-term contracts. If you sell analytics-adjacent products (consent management, tag management, data visualization), the window to reach these teams while they're still building their stack is open.

"A 1,738x climb in six months isn't a rounding error, it's a structural shift. Ahrefs used their SEO brand to bootstrap an analytics product that's already larger than most privacy-first competitors."

Customer profile

The typical Ahrefs Analytics customer is a small, digitally native business. 61.36% have 1-10 employees and another 22.54% have 11-50. That's 83.9% under 50 employees. The age data agrees: 41.3% were founded in the 2010s and 23.28% in the 2020s, so 64.58% of users are under 15 years old. These are startups, agencies, and small SaaS shops.

The enterprise tail is small but real. IBM (founded 1911, 10,001+ employees), the BBC, KPMG, S&P Global, and Check Point appear in our detection data, mostly on a single subdomain rather than a full rollout. That pattern signals enterprise interest in lighter analytics tools, not a wholesale migration.

Sales Signal: The 83.9% small-business concentration defines your ICP. Companies with 1-50 employees, founded 2010-2020, running lean marketing teams. They're price-sensitive (the free tier is why they're here) and respond to products with generous free plans or low entry pricing.

Industry and geographic concentration

Tech leads. Software Development (7.21%), IT Services (4.84%), and Technology/Internet (4.65%) together account for 16.7% of customers. Advertising Services (4.27%) and Marketing Services (2.62%) add another 6.89%, which matches the tool's agency appeal. Construction at 4.42% is the surprise. These are usually small contractors whose owners run their own SEO.

Geographically, the US leads at 41.98%, the UK at 10.03%, India at 4.83%, Australia at 4.17%, and Canada at 3.66%. English-speaking countries are nearly 60% of users. India is the notable non-English market with meaningful adoption, driven by its large SEO and digital marketing workforce.

Sales Signal: Software Development + IT Services + Advertising hit 16.7% of the base, but the real opportunity is the long tail. Construction, retail, real estate, and financial services each contribute 2-4%. These non-tech verticals are less likely to have entrenched analytics infrastructure, so they're more receptive to companion tooling.

Migration patterns

The migration data is one-directional. 3,797 companies that now run Ahrefs Analytics previously used Google Universal Analytics, 1,569 came from Facebook Pixel, and 1,336 from GA4. On the loss side, only 139 companies total have left for any competitor. That's a 27:1 overall gain-to-loss ratio.

Against Google Universal Analytics specifically the ratio is 542:1 (3,797 gained vs. 7 lost). Against GA4 it's 42:1 (1,336 vs. 32). Google sunset Universal Analytics on July 1, 2024, and pushed millions of sites to reconsider their stack. Ahrefs caught a meaningful share of that churn five months later when they launched.

Sales Signal: A 542:1 gain ratio against Google UA means these companies actively chose to move. Target them while the switching momentum is high, before they settle into a new steady state.

"A 27:1 gain-to-loss ratio is almost unheard of in analytics. The churn from Google's Universal Analytics sunset opened a once-in-a-decade window, and Ahrefs captured it better than any other newcomer."

Technology ecosystem

91.67% of Ahrefs Analytics users also run Google Tag Manager, the near-universal companion. 88.54% still run Google Analytics in some form, so most deployments are additive rather than full replacements. On the SEO side, 26.4% use Yoast Plugins and 26.04% run Yoast SEO Premium. About a quarter of the base is WordPress with active SEO work.

Cloudflare (53.68%) and jQuery (84.12%) round out the stack. React at 28.22% points to a healthy mix of modern web apps alongside the WordPress majority.

Sales Signal: The 88.54% GA overlap is the key insight. These companies haven't replaced Google Analytics, they've added Ahrefs alongside it. They're testing. If you sell analytics alternatives or migration services, this is your audience: dissatisfied enough to try something new, not yet committed enough to fully switch.

G2 review signals

Across 334 G2 review mentions, Ahrefs scores highest for keyword research (54 mentions), but that reflects the wider Ahrefs platform, not the analytics product. The top criticism is too expensive (31 mentions). The free Web Analytics tier sidesteps that pricing complaint, but G2 reviewers are still rating the full ecosystem. Our crawl shows 88.54% of Ahrefs Analytics users also run GA, which fits the pattern, they pick the free analytics layer to avoid paying for a full suite, then pay separately for Ahrefs' SEO capabilities when they need them.

Sales Signal: The "too expensive" objection on G2 paired with the free analytics tier tells you these buyers watch the bill. Lead with ROI and free-tier comparisons in your outreach. Don't pitch premium pricing without anchoring to the value they're already getting from free tools.

Key takeaways

1. Fastest-growing analytics tool in our database. From 5 domains to 12,777 in under 18 months, a trajectory that took Plausible years to match.

2. Overwhelmingly small-business adoption. 83.9% of customers have under 50 employees. The enterprise tail (IBM, BBC, KPMG) is real but small.

3. Still supplementary, not primary. 88.54% run Google Analytics alongside Ahrefs Analytics. Most users are testing, not replacing.

4. Migration ratios are extraordinary. 27:1 overall, 542:1 against Google UA. These numbers will compress as the UA sunset churn fades.

5. English-speaking, tech-heavy user base. US (42%), UK (10%), with tech verticals at 16.7%. The non-tech long tail is growing.

Sales applications

Outreach template: "We noticed [Company] recently added Ahrefs Analytics alongside Google Analytics. Are you evaluating a full migration or using it as a simpler reporting layer? We help teams like yours [specific value prop] during analytics transitions."

Targeting strategy: Filter for Ahrefs Analytics + Google Analytics overlap, 1-50 employees, US/UK/Australia, Software Development or Advertising Services. That intersection gives you teams in active evaluation mode with budget constraints, the ideal audience for freemium or low-cost products.

Competitive angle: Position against the GA4 learning curve. These teams added Ahrefs Analytics because GA4 is complex. If your product simplifies any part of the analytics workflow (reporting, dashboards, consent management), the pain point is already validated by their tool choice.

Explore the full list of 12,777 companies using Ahrefs Analytics on TechnologyChecker.io, with firmographic enrichment, tech stack data, and migration patterns updated monthly.