Companies Using Strapi

At TechnologyChecker.io I've analysed Strapi across 2,847 active domains matched to 2,001 enriched companies (a 68.3% match rate). Strapi is the hardest platform in this category to measure honestly, and the most internationally distributed one we track. Both facts shape everything below.

1. Growth trajectory, and why our number is a floor

Strapi went from 12 active domains in January 2019 to 3,212 by March 2025, and today we detect 2,847.

Swings in that series say more about our coverage than about Strapi's install base. The domains we crawl change every month, and Strapi is identified by an X-Powered-By: Strapi header plus a regex against inline script content, the latter requiring us to fetch and scan JavaScript bodies, so how much of it we see depends on how deeply we render each site.

More importantly: every number on this page is a floor, not a census. Strapi is open-source and self-hosted, so a large share of installations sit on private infrastructure, internal tools, staging environments, API hosts behind a firewall, that no crawler can reach. Every other platform in the headless comparison set is primarily SaaS, which usually leaves more of a public trace, but headless counts are floors across the board. Comparing Strapi's domain count to Contentful's is not comparing like with like, and Strapi's is the more understated of the two.

Sales Signal: Treat Strapi detection as evidence of an engineering team that chose to self-host. That decision, not the domain count, is the qualifying signal.

"Self-hosted open-source software is the blind spot of every technology-detection dataset, ours included. We can see the Strapi instances that serve a public page; we cannot see the ones running an internal content API for a mobile app. When a self-hosted product and a SaaS product appear side by side in a market-share table, the table is measuring visibility, not adoption." - Mehmet Suleyman, CEO at TechnologyChecker.io

2. Customer profile

Strapi's base is more mid-market than the category norm. 38.99% have 1–10 employees and 30.22% have 11–50, so 69.21% under fifty, but 30.79% are larger, the second-highest proportion in this category after Unbounce. A notable 16.67% sit at 51–200, and 21 organisations exceed 10,001 employees, among them Transcom, Alkem Laboratories, Synechron and Sunway Group.

That shape makes sense for a self-hosted product: you need enough engineering capacity to run your own infrastructure, which rules out the true micro end, but not so much procurement overhead that a SaaS contract becomes the default. Age follows suit, 39.67% founded in the 2010s and 27.47% in the 2020s.

Sales Signal: The 51–200 band is Strapi's sweet spot and yours. These are companies with real engineering teams and no dedicated procurement function, fast decisions, technical evaluation, self-serve preferred.

3. Industry and geography: the most international base we measure

IT Services and IT Consulting leads at 8.09%, Software Development at 7.99% and Technology, Information and Internet at 6.04%, 22.12% combined. Financial Services at 4.78% is the outlier worth noting: higher than on any other platform in this category except Unbounce, and a direct consequence of self-hosting. Content that never leaves your own infrastructure is a procurement argument no SaaS CMS can make to a regulated buyer.

Geographically, Strapi is the outlier of this whole batch. The United States accounts for only 15.9% of companies whose country we know, every other platform here runs 25–60%, followed by France (7.7%), Germany (7.4%), the UK (7.4%), the Netherlands (4.6%), India (4.4%), Italy (3.4%) and Switzerland (3.4%). English-speaking markets total just 28.9%, the lowest in this category by a wide margin, against 52.1% for Europe. Strapi was founded in Paris, and it remains a genuinely European product with strong Indian and Latin American adoption.

Sales Signal: If you sell into European or Indian engineering teams, Strapi detection is a far better fit signal than any US-centric CMS. Conversely, US-only campaigns will reach barely a sixth of this base.

4. Migration patterns

Small volumes, clear direction: 53 domains gained against 17 lost since March 2026, a 3.1:1 ratio. The main corridor is WordPress at 45 gained against 9 lost, a 5:1 ratio and the classic legacy-CMS-to-headless move. Webflow is the only near-balanced corridor, 5 in against 7 out.

Movement between headless platforms is negligible, as across the whole segment: Strapi gained 2 domains each from Prismic and Storyblok, and lost 2 to Sanity. Nobody is winning a war among headless CMSes because almost nobody switches between them. The segment is still recruiting from traditional platforms, and that is where Strapi's growth comes from too.

Sales Signal: Target WordPress replatforming projects at technically capable European companies. Do not build a campaign around displacing Contentful or Sanity, the data says those migrations barely happen.

"Strapi is the best on-ramp from a legacy CMS to headless, and our migration data backs that up at five-to-one against WordPress. What it is not is a destination people leave for another headless tool, that traffic is almost nonexistent in every direction." - Mehmet Suleyman, CEO at TechnologyChecker.io

5. Technology ecosystem: the Vue anomaly

Here is the most distinctive finding on this page. Vue.js runs on 40.64% of Strapi sites, by an enormous margin the highest Vue concentration we measure on any technology, anywhere. For comparison, WordPress sits at 2.0% and Sanity, the other developer-first headless CMS in this batch, at 4.9%. React is second at 23.57%, with React Router at 10.59%.

That inverts the usual assumption about headless CMS frontends. The received wisdom is that headless means React and Next.js; on Strapi, Vue leads React by seventeen points. Strapi's European base and Nuxt's popularity there are the likely explanation, and it is a real differentiator: if your product integrates with Vue or Nuxt, Strapi's install base is the densest concentration of that audience we can identify.

Cloudflare fronts 43.72% and Amazon CloudFront 11.95%, consistent with self-hosted infrastructure needing its own edge. Google Analytics reaches 59.77%, Vercel Analytics 6.15%, and HubSpot at 12.98% is the second-highest marketing-automation rate in this category after Unbounce, a notably commercial profile for an open-source developer tool.

Sales Signal: The Vue concentration is an unusually clean targeting dimension. Frontend tooling, component libraries and testing products aimed at Vue teams will find more of them here than in any other install base we track.

6. G2 review signals

Across 73 review mentions, Strapi scores highest for ease of use (14 mentions) and content management flexibility (10). Criticisms cluster around operational burden rather than the product itself: developer challenges during upgrades (5 mentions), a steep learning curve for configuration and deployment (5), and fragmented documentation (5). That is the self-hosting trade-off stated plainly, you avoid per-seat pricing and keep your data, and in exchange you own the upgrade path.

7. Key takeaways

• Every figure here is a floor. Self-hosted installs on private infrastructure are invisible to any crawler, so Strapi is structurally undercounted against its SaaS peers.
• The most internationally distributed base in this category: only 15.9% US and 28.9% English-speaking, against 52.1% Europe.
• The Vue anomaly: 40.64% of Strapi sites run Vue.js, the highest concentration we measure anywhere, ahead of React at 23.57%.
• More mid-market than the category norm: 30.79% above fifty employees, second only to Unbounce.
• Financial Services at 4.78% reflects self-hosting as a compliance argument.
• Migration is 3.1:1 positive, driven entirely by WordPress replatforming rather than headless-to-headless switching.

8. Sales applications

Outreach template: "Hi [Name], I noticed [Company] runs Strapi with a Vue frontend. Teams that self-host their CMS usually care about [data residency / cost predictability / customisation]. We help engineering teams [specific value prop], worth a short call?"

Targeting strategy: Filter for Strapi + 51–200 employees + France, Germany, Netherlands or India + IT Services or Software Development. That isolates the European mid-market engineering team that is Strapi's core buyer and, unusually for this category, is barely reachable through US-focused campaigns.

Competitive angle: Against SaaS headless platforms, lead with cost predictability and data residency. Against WordPress, lead with API-first architecture, that corridor already runs 5:1 in Strapi's favour. Do not lead with domain counts; the measurement caveat above cuts against Strapi in any table.

Explore the full dataset of 2,847 domains using Strapi with enriched profiles for 2,001 companies at TechnologyChecker.io.