Companies Using Strapi

I've spent 10+ years building web crawlers and analyzing technographic data. For Strapi, we matched 2,940 companies against LinkedIn profiles out of 4,277 total active domains (68.74% match rate). What follows is my read on the numbers: where Strapi is growing, who's buying, who's leaving, and what all of it means for sales teams. Data as of our March 2026 crawl.

1. Growth trajectory

We first picked up Strapi on 12 domains in January 2019, three years after Pierre Burgy, Aurélien Georget, and Jim Laurie started the project in Paris. By December 2019, it was still just 30 domains. Then 2020 happened. Active domains doubled every few months: 187 by year-end 2020, 525 by December 2021.

The second acceleration is the one that matters. Between March and October 2024, active domains jumped from 1,906 to 2,955, a 55% increase in seven months. 3,212 active domains by March 2025. The entire headless CMS subcategory (Contentful + Sanity + Ghost + Strapi + Prismic + DatoCMS + Directus) totals around 38,000 active domains. Strapi holds roughly 8.5% of that niche. On GitHub, the project crossed 70,000 stars in 2025, per Strapi's own year-in-review, and they held their first in-person StrapiConf in May 2025 where Adidas and Airbus presented.

"The 2024 growth surge, 55% in seven months, points to a second adoption phase. Enterprise teams are showing up now, not just indie developers." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The addressable market is getting bigger. Strapi's 2024 growth rate beat the 2021 pandemic bump in percentage terms. The pipeline is shifting from early adopters to mid-market companies testing headless CMS for the first time.

2. Customer profile

57.4% of Strapi customers have 1-10 employees. Add 11-50 and you're at 78.2%. Small teams pick Strapi because it's free, open-source, and you can bend it however you want. That's the core user.

The enterprise story is real but narrow. Our data shows 57 companies with 10,001+ employees on Strapi. Allianz (founded 1890), NBCUniversal, Adobe, and Dior all show up in our detection data. Strapi's own case studies add more names: Tesco built a 500K-user employee portal across 24 channels, cutting development time 50% (TypeScript + Redis + PostgreSQL on Azure, per the case study). Airbus Space Digital consolidated three platforms into one Strapi instance, launched 1,000+ pages in three months, and grew digital revenue 57%. But look at where we detect these: backend.dlp.allianz.com, cms.catalog.lear.com, api-staging-skincarediagnosis.dior.com. Internal subdomains, not primary websites. This is departmental adoption.

Age distribution: 70.86% of customers were founded after 2010. Only 3.93% predate 1960. These are digital-native companies that picked headless from the start.

Sales Signal: Best prospect: 5-15 year old company, under 50 employees, at least one React developer on staff. For enterprise targets, pitch departmental use cases. Dior didn't replace their entire CMS stack with Strapi. They added it for one skincare diagnostics API.

3. Industry and geography

Tech-related industries own 26.5% of the base (see our software development technology report): Software Development at 10.6%, IT Services at 8.88%, Technology/Internet at 6.98%. Financial Services hits 3.51%, Advertising 3.11%. Nothing else breaks 3%.

Geography is where it gets interesting. US leads at 15.3%, but France is #2 at 6.9%. Germany 6.3%, UK 5.2%, India 4.8%. European countries collectively sit at roughly 45% of the customer base vs. 20% North American. That's unusual for a developer tool. The explanation is straightforward: Strapi's founding team is French, the early community grew in Paris, and the $31M Series B (CRV, Index Ventures, plus Nat Friedman and Netlify CEO Matt Biilmann as angels, per TechCrunch June 2022) came after the European base was already established.

Sales Signal: DACH (Germany + Austria + Switzerland, ~8.5% combined) and Benelux are the underserved pockets. India at 4.8% means lots of developers, not many enterprise buyers yet. Regional partners and resellers could fill the gap.

4. Migration patterns

Two separate stories here. First: Strapi eats legacy CMS. 116 enriched companies came from Drupal, 114 from Joomla. The Joomla ratio is 6.7:1 in Strapi's favor. Companies are ditching PHP-era monoliths for JavaScript-based headless.

Second: modern headless CMS eats Strapi. It gained 17 companies from Directus but lost 37 (1:2.2). Against Sanity: 13 gained, 34 lost (1:2.6). Ghost: 44 gained, 55 lost. Strapi is net-negative against every modern competitor in our data. Reddit posts about v5 migration regressions (r/Strapi, March 2025) match the pattern: teams that hit upgrade friction don't try again. They switch to a managed platform.

"Strapi is the best on-ramp from legacy CMS to headless. The retention problem starts when teams realize self-hosting means self-upgrading." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Two plays. Legacy migration: target the 723+ companies still on Joomla in financial services, media, and retail. Retention: companies leaving Strapi for Directus or Sanity are feeling configuration pain and upgrade friction. Strapi Cloud ($15/month Essential plan, launched 2025) directly addresses this, but the 37 companies that already left for Directus may also be open to other pitches.

5. Technology ecosystem

React at 74.96%. Three out of four Strapi customers use React on the frontend. That's the strongest framework affinity we've measured for any CMS in our database. Material-UI (14.15%) and styled-components (4.36%) lock in the React connection. AngularJS at 10.62% is legacy. Vue v2 (6.36%) and Svelte (2.69%) are minority choices. Strapi's official 2025 roadmap added OpenAPI support specifically to improve typing for the Strapi Client Library in Next.js, Astro, and Nuxt projects.

Hosting: Cloudflare at 34%, Hetzner 12.5%, OVH 9.25%. European providers dominate, matching the geography. GoDaddy sits at 1.33%. These are developers picking infrastructure on purpose, not small business owners clicking "set up website."

Sales Signal: React ecosystem tools (testing, state management, deployment) have a 75% addressable market here. The analytics stack is thin: 60% Google Analytics, 10% Hotjar, very little else. Product analytics vendors have an opening. Hetzner and OVH customers are likely price-sensitive self-hosters who might convert to Strapi Cloud if the pricing is right.

6. G2 review signals

G2 reviews (50+ sentiment mentions) line up with what the migration data says. Top pro: ease of use (14 mentions). That tracks with the 57% micro-business customer base. Flexibility (10 mentions) and the API-first approach (9 mentions) are next.

The cons connect directly to churn. Upgrade challenges (5 mentions) and steep learning curve (5 mentions) on G2 match the net-negative migration flows to Sanity and Directus. Documentation fragmentation (5 mentions) and plugin compatibility issues (4 mentions) make things worse for teams without dedicated DevOps. One Reddit thread from March 2025 titled "Sadly a lot of regressions after migration to v5" had users reporting broken draft/publish workflows, the exact feature that was supposed to improve in v5.

Sales Signal: Companies on Strapi v4 facing the v5 upgrade are the most actionable segment right now. They're deciding whether to invest in migration or switch platforms. Consulting services, migration tooling, or competing platform pitches all have a window here.

7. Key takeaways

1. Growth: Second adoption wave in 2024 (55% domain growth in H2), driven by mid-market teams. 70K+ GitHub stars, first in-person StrapiConf, $47M total raised.

2. Customer type: Digital-native, 1-10 employees, founded 2010-2019, in software or IT services, running React on Cloudflare or Hetzner.

3. Competitive moat: Open-source self-hosting. Data sovereignty matters to the 45% European customer base. Adidas, Tesco, and Airbus chose Strapi partly for this reason.

4. Vulnerability: Net-negative migration against every modern headless competitor. Upgrade friction is the top churn driver, confirmed by both G2 reviews and Reddit threads.

5. Enterprise use: Real but departmental. Allianz, Adobe, Dior, and NBCUniversal use Strapi on internal subdomains, not primary sites.

6. Geography: 45% European vs 20% North American. Under-penetrated in APAC despite 4.8% India share.

8. Sales applications

Outreach template: "Hi [Name], I noticed [Company] runs Strapi on [detection subdomain]. We track 2,940 enriched Strapi companies and yours fits a pattern: [industry] teams your size typically pair Strapi with [top tech stack item]. Are you evaluating [related tool] for [use case]?"

Targeting on TechnologyChecker.io: Filter for 11-200 employees, Financial Services or Advertising, founded 2015-2022, in DACH or Benelux. This is the highest-growth cohort outside the saturated US market.

Competitive angle: The 37 companies that recently dropped Strapi for Directus and the 34 that went to Sanity may already have buyer's remorse. Reach out within 6 months of the switch.

For the full enriched dataset of 2,940 Strapi companies with LinkedIn profiles, industry tags, and employee counts, visit TechnologyChecker.io. We cover 4,277 active Strapi domains out of 11,775 ever detected, updated monthly across 29.6M crawled domains.