Companies Using Contentful

Our crawl sees Contentful on 4,346 domains, matched to 2,532 companies, including P&G (preferencecenter.pg.com), Pizza Hut, KFC (landing.kfc.com), Nationwide, Kraft Heinz, Atlassian and HelloFresh. Hospitality is the largest industry at 7.44%, and restaurant chains are a visible cluster. Big companies often show Contentful on one property, such as a help site or preference centre, rather than their homepage.

We detect Contentful on 4,346 domains in our September 2026 crawl, 2,532 of them matched to a company. That is a floor. Most Contentful sites load content on the server, so nothing shows in the browser: of 5,246 domains loading files from Contentful's asset domain, only 506 (9.6%) are in our count. 669 domains have dropped the signal since March 2026.

By detected domains, Contentful holds 0.03% of CMS & Website Builders, a category of 16,482,252 domains led by WordPress at 60.02%. We don't publish a rank for it: it sits outside the category's top 100, and because most Contentful delivery happens on the server, its detected share understates its real footprint by a wide margin.

The closest alternatives are other headless CMS platforms: Sanity, Strapi, Storyblok, Prismic, Contentstack and Hygraph, with Adobe Experience Manager and Sitecore at the enterprise end. Few sites switch between them. 212 domains in our data have carried both Contentful and Sanity, and we have recorded 6 moving from Contentful to Sanity. WordPress and Webflow lead the category but solve a different problem.

United States leads with 889 matched Contentful domains, followed by Australia (323), United Kingdom (172), Germany (127), Switzerland (103). These are counts within the 2,532 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 48.04% of the Contentful domains we could match to a company record and size — a subset of 2,532 matched companies, not of all 4,346 detected domains. This is followed by 11-50 employees (22.13%) and 51-200 employees (13.64%).

Among the Contentful domains we could match to a company with a known founding date, the largest group was founded in the 2010s (35.33%), followed by the 2020s (21.48%). That matched subset is drawn from 2,532 companies and is not representative of all 4,346 detected domains. This suggests Contentful is most popular among relatively young companies.

The ideal Contentful customer is: Company Size: 1-10 employees, plus a 1,000+ tail, Location: US, Australia, or UK, Industry: Hospitality, software, retail, Founded: 2010s, Front end: Next.js — based on our analysis of 2,532 enriched companies at TechnologyChecker.io.

Contentful stores structured content and delivers it through APIs to websites, apps and other channels. In our data, large companies use it for specific properties: a preference centre at P&G, a developer portal at Nationwide, help centres at Atlassian and Asana, an application site at Deakin University, and main sites at Pizza Hut, Kraft Heinz and HelloFresh.

Yes. Contentful stores content separately from any front end and serves it through REST and GraphQL APIs, so the website is built in a separate framework. In our crawl, 41.64% of Contentful domains run Next.js. Contentful was founded in Berlin in 2013, and Germany is its fourth-largest country in our data with 127 matched companies.

They solve different problems. Webflow is a visual builder that also hosts the site, so a marketing team can ship pages without developers. Contentful holds content for developers to render in their own front end, often across a website and apps at once. Choose Webflow for one marketing site; choose Contentful when several channels share the same content and a development team owns the front end.

Yes, and it is the most common pairing in our data: Next.js runs on 41.64% of the domains where we detect Contentful, far ahead of Gatsby (2.09%) and Astro (0.58%). Many Next.js sites fetch Contentful content on the server, which is exactly why they are hard to detect, so the real share of Contentful sites on Next.js is likely higher.

Check the page's images and network requests. Files served from images.ctfassets.net or assets.ctfassets.net, requests to cdn.contentful.com or graphql.contentful.com, or an x-contentful-request-id response header all indicate Contentful. None of them appearing does not rule it out, because a server-rendered site can use Contentful without exposing anything to the browser.

Contentful's paid plans are priced on usage limits such as content records, locales, users and API calls, and larger contracts are negotiated. That pricing fits its customer mix in our data: 170 matched companies have more than 1,000 employees and 51 have more than 10,000. Smaller teams often weigh it against Strapi, which can be self-hosted, or Sanity.

Because each provider sees a different slice. A crawler only sees Contentful when the browser calls its API or loads its files, and most Contentful sites do neither on the pages a crawler visits. Our own count of 4,346 domains captures about one in ten of the sites loading Contentful assets. Lists built from job posts or sales data measure something else again.