A favicon of Netlify

Companies Using Netlify

Our August 2026 crawl finds 154,481 domains running Netlify, from solo-founder projects to global brands. Below you'll find a list of companies using Netlify with market share data, industry breakdowns, and geographic distribution.

Netlify holds 6.6% of the PaaS category, ranking sixth of 41 behind AWS, Vercel, WordPress.com, Azure and Firebase. The top companies using Netlify include Novartis, LEGO, Autodesk, Mattel and easyJet, alongside tens of thousands of websites using Netlify run by software companies and digital agencies.

Published Mar 28, 2026 · Updated Aug 25, 2026 · Data analysed on August 25, 2026.

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Netlify Usage Statistics

Netlify is detected on 154,481 domains in our August 2026 crawl. The recent series runs from 123,027 in June 2026 to 154,481 in August, and that rise is our coverage expanding rather than Netlify growing 26% in a quarter. Active and total domains climb together across the three months, which is what widening measurement looks like, not adoption.

The long-run series behind it ends in April 2025 at 70,242 domains. We stop it there deliberately: the months after that point shed inactive records faster than they added live ones, so the apparent decline through mid-2025 is an artifact of how that series was maintained and not customers leaving. Read the two segments as two separate observations of the same platform, and do not measure growth across the gap.

List of Companies Using Netlify

Our verified list of companies using Netlify covers brands that use Netlify across every industry, size and geography, from Novartis and LEGO to Stanford Medicine and the University of Chicago. Many of the websites using Netlify here are deployed on subdomains rather than the primary corporate domain, a pattern common for documentation sites, campaign microsites and developer portals.

Download all 154,481 Netlify customers with full company data, or create a signal to track when companies start or stop using Netlify.

Verified list of companies and domains where we detect Netlify — sorted by company size. Companies matched to domains where we detect Netlify; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
KW Worldwide, Ltd. logoKW Worldwide, Ltd.
thrive.kw.comkw.comUnited StatesReal Estate10001+Privately Held1983https://linkedin.com/company/keller-williams-realty-inc
Novartis Pharmaceuticals Corporation logoNovartis Pharmaceuticals Corporation
live.novartis.comnovartis.comSwitzerlandPharmaceutical Manufacturing10001+Public Company1996https://linkedin.com/company/novartis
Bupa logoBupa
expressyourhealth.bupa.combupa.comUnited KingdomHospitals and Health Care10001+Privately Held1947https://linkedin.com/company/bupa
Amcor Ltd logoAmcor Ltd
www.amcor.comamcor.comSwitzerlandPackaging and Containers Manufacturing10001+Public Company1864https://linkedin.com/company/amcor
Stanford Medicine logoStanford Medicine
stanford.edustanford.eduUnited StatesHigher Education5001-10000Educational1891https://linkedin.com/company/stanford-university
General Dynamics Information Technology Inc. logoGeneral Dynamics Information Technology Inc.
www.gdit.comgdit.comUnited StatesIT Services and IT Consulting10001+Public Company—https://linkedin.com/company/gdit
NTT Data logoNTT Data
nttdata.comnttdata.comUnited StatesIT Services and IT Consulting10001+Public Company1967https://linkedin.com/company/ntt-data-americas
Hyundai logoHyundai
artlab.hyundai.comhyundai.comIndiaMotor Vehicle Manufacturing5001-10000Privately Held1996https://linkedin.com/company/hyundai-motor-india-ltd
Infor logoInfor
www.infor.cominfor.comUnited StatesSoftware Development10001+Privately Held2002https://linkedin.com/company/infor
University of Pennsylvania logoUniversity of Pennsylvania
in-principle-and-practice.upenn.eduupenn.eduUnited StatesHigher Education10001+Educational—https://linkedin.com/company/university-of-pennsylvania
Show 40 more Netlify using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
LEGO logoLEGO
education.lego.comlego.comDenmarkManufacturing10001+Privately Held1980https://linkedin.com/company/lego-group
School of Visual Arts, Inc. logoSchool of Visual Arts, Inc.
policy.sva.edusva.eduUnited StatesHigher Education1001-5000Educational1947https://linkedin.com/company/svanyc
University of Chicago logoUniversity of Chicago
collegeadmissions.uchicago.eduuchicago.eduUnited StatesHigher Education10001+Educational—https://linkedin.com/company/uchicago
Kerzner International logoKerzner International
www.kerzner.comkerzner.comUnited Arab EmiratesHospitality10001+Privately Held1993https://linkedin.com/company/kerzner-international
Autodesk, Inc. logoAutodesk, Inc.
construction.autodesk.comautodesk.comUnited StatesSoftware Development10001+Public Company1982https://linkedin.com/company/autodesk
TED logoTED
tedatwork.ted.comted.comUnited StatesNon-profit Organizations51-200Nonprofit1984https://linkedin.com/company/ted-conferences
Lockton Companies LLP logoLockton Companies LLP
careers.lockton.comlockton.comUnited StatesInsurance10001+Privately Held1966https://linkedin.com/company/lockton-companies
Olympus logoOlympus
olympus-global.comolympus-global.comJapanMedical Equipment Manufacturing10001+Public Company1919https://linkedin.com/company/olympus-corp
EasyJet logoEasyJet
careers.easyjet.comeasyjet.comUnited KingdomAirlines and Aviation10001+Public Company1995https://linkedin.com/company/easyjet
Mattel logoMattel
mattel.commattel.comUnited StatesManufacturing10001+Public Company1945https://linkedin.com/company/mattel
University of Notre Dame logoUniversity of Notre Dame
stories.nd.edund.eduUnited StatesHigher Education1001-5000Educational1842https://linkedin.com/company/university-of-notre-dame
Zebra Technology Corporation logoZebra Technology Corporation
techdocs.zebra.comzebra.comUnited StatesIT Services and IT Consulting10001+Public Company1969https://linkedin.com/company/zebra-technologies
Metrobank Group logoMetrobank Group
metrobank.com.phmetrobank.com.phPhilippinesBanking10001+Privately Held1962https://linkedin.com/company/metropolitan-bank-trust-company
Montefiore Health System logoMontefiore Health System
virtualtour.montefiore.orgmontefiore.orgUnited StatesHospitals and Health Care10001+Nonprofit—https://linkedin.com/company/montefiore-health-system
Berry Global Inc. logoBerry Global Inc.
www.berryglobal.comberryglobal.comUnited StatesPlastics Manufacturing10001+Public Company1892https://linkedin.com/company/berryglobal
Black & Veatch logoBlack & Veatch
www.bv.combv.comUnited StatesEngineering Services10001+Privately Held1915https://linkedin.com/company/black-and-veatch
Lopes Consultoria de Imóveis logoLopes Consultoria de Imóveis
guiadebairro.lopes.com.brlopes.com.brBrazilReal Estate5001-10000Public Company1935https://linkedin.com/company/lopes-consultoria-de-imoveis
Bojangles' Inc. logoBojangles' Inc.
bojangles.combojangles.comUnited StatesRestaurants10001+Public Company1977https://linkedin.com/company/bojangles'%e2%80%8b-restaurants-inc-
Vans Inc. logoVans Inc.
vans.comvans.comUnited StatesRetail10001+Public Company1966https://linkedin.com/company/vans
Trimble logoTrimble
assetlifecycle.trimble.comtrimble.comUnited StatesSoftware Development10001+Public Company1978https://linkedin.com/company/trimble
Varian Medical Systems logoVarian Medical Systems
patient.varian.comvarian.comUnited StatesMedical Device5001-10000Public Company1948https://linkedin.com/company/varian-medical-systems
Uwhealthkids logoUwhealthkids
www.uwhealth.orguwhealth.orgUnited StatesHospitals and Health Care10001+Nonprofit—https://linkedin.com/company/uw-health
Narayana Group logoNarayana Group
narayanagroup.comnarayanagroup.comIndiaEducation Administration Programs10001+Educational1979https://linkedin.com/company/narayana-group
Zscaler, Inc. logoZscaler, Inc.
www.zscaler.comzscaler.comUnited StatesComputer and Network Security5001-10000Public Company2008https://linkedin.com/company/zscaler
The Royal Atlantis Residences logoThe Royal Atlantis Residences
atlantis.comatlantis.comUnited Arab EmiratesHospitality5001-10000Privately Held2008https://linkedin.com/company/atlantis-resorts
Joinchief logoJoinchief
chief.comchief.comUnited StatesThink Tanks51-200Privately Held2019https://linkedin.com/company/joinchief
Unity Health logoUnity Health
research.unityhealth.tounityhealth.toCanadaHospitals and Health Care10001+Nonprofit2017https://linkedin.com/company/unityhealthtoronto
The Finish Line, Inc. logoThe Finish Line, Inc.
www.finishline.comfinishline.comUnited StatesRetail10001+Privately Held1982https://linkedin.com/company/jd-finish-line
SCC logoSCC
france.scc.comscc.comUnited KingdomIT Services and IT Consulting5001-10000Privately Held1975https://linkedin.com/company/scc
DocuSign logoDocuSign
trial.docusign.comdocusign.comUnited StatesSoftware Development5001-10000Public Company2003https://linkedin.com/company/docusign
PENN Entertainment, Inc. logoPENN Entertainment, Inc.
www.pennentertainment.compennentertainment.comUnited StatesGambling Facilities and Casinos10001+Public Company—https://linkedin.com/company/pennentertainment
Chemist Warehouse logoChemist Warehouse
www.chemistwarehouse.com.auchemistwarehouse.com.auAustraliaRetail10001+Privately Held2000https://linkedin.com/company/my-chemist-warehouse-group
Dexcom, Inc. logoDexcom, Inc.
dexcom.comdexcom.comUnited StatesMedical Equipment Manufacturing10001+Public Company1999https://linkedin.com/company/dexcom
Riot Games, Inc. logoRiot Games, Inc.
2xko.riotgames.comriotgames.comUnited StatesComputer Games1001-5000Privately Held2006https://linkedin.com/company/riot-games
University of Guelph logoUniversity of Guelph
admission.uoguelph.cauoguelph.caCanadaHigher Education1001-5000Educational1964https://linkedin.com/company/university-of-guelph
Shopmyexchange logoShopmyexchange
www.shopmyexchange.comshopmyexchange.comUnited StatesRetail10001+Government Agency1895https://linkedin.com/company/the-exchange_1
The Armani Group logoThe Armani Group
armani.comarmani.comItalyRetail Apparel and Fashion10001+Privately Held1975https://linkedin.com/company/giorgio-armani
International Automotive Components logoInternational Automotive Components
iacgroup.comiacgroup.comUnited StatesMotor Vehicle Manufacturing10001+Privately Held2008https://linkedin.com/company/iac-group
Nutrien Ltd. logoNutrien Ltd.
nutrien.comnutrien.comCanadaAgricultural Chemical Manufacturing10001+Public Company2018https://linkedin.com/company/nutrien
Servpro of Victor/Canandaigua logoServpro of Victor/Canandaigua
servpro.comservpro.comUnited StatesConsumer Services201-500Privately Held1967https://linkedin.com/company/servpro-industries

There are 154,481 companies and domains where we detect Netlify, sign up to download the entire Netlify dataset.

Here are some of the most recognizable companies using Netlify in our current detections:

  • Novartis - Swiss pharmaceutical group detected on novartis.com
  • LEGO - Danish toy manufacturer running lego.com on the platform
  • Autodesk - Design software company detected on autodesk.com
  • Mattel - Toy manufacturer detected on mattel.com
  • easyJet - UK low-cost airline detected on easyjet.com
  • Stanford Medicine - Academic medical centre on stanford.edu
  • NTT Data - Global IT services firm detected on nttdata.com
  • Olympus - Japanese optics manufacturer on olympus-global.com
  • Bupa - International healthcare group detected on bupa.com
  • Vans - Footwear brand detected on vans.com

Which Countries Use Netlify the Most?

The United States leads with 29,255 domains (33.64%), followed by the United Kingdom on 8,426 (9.69%) and India third on 6,291 (7.23%), ahead of Australia, Canada and Brazil. Percentages are computed over the 86,958 Netlify domains where we hold a country, not over all 154,481.

Netlify is the least US-concentrated of the large deployment platforms we profile: a third of its footprint is American against 46.26% for Amazon S3 and 36.71% for CloudFront. The strong India and Brazil presence is the developer-led adoption pattern showing up in the geography.

🇺🇸United States29,25529.6%
🇬🇧United Kingdom8,4268.5%
🇮🇳India6,2916.4%
🇦🇺Australia4,4294.5%
🇨🇦Canada4,3194.4%
🇧🇷Brazil3,2833.3%
🇫🇷France2,9883.0%
🇩🇪Germany2,9653.0%
🇳🇱Netherlands2,3582.4%
🇪🇸Spain1,3871.4%
🇮🇹Italy1,2621.3%
🇨🇭Switzerland1,0241.0%
🇸🇪Sweden8950.9%
🇧🇪Belgium8620.9%
🏳️Nigeria8540.9%

Share of the 98,949 Netlify domains we matched to a company record — 64.1% of the 154,481 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Netlify Market Share Among PaaS

Netlify holds 6.6% of the PaaS category on 154,481 domains, sixth of 41. AWS leads on 39.98%, and the comparison that matters most is Vercel at 16.64%, which is ahead 2.5 to 1 on raw domains (389,653 against 154,481).

Vercel is the right benchmark because it is Netlify's detection twin as well as its product rival: both are found through first-party response headers plus a platform subdomain, in the same category, in the same month. Comparisons between these two are like for like in a way that comparisons against AWS or Azure are not. TechnologyChecker.io ranks this category on live detections rather than vendor revenue, so the table answers where sites are deployed, not who books the largest contracts.

Customers154.5KCompanies using Netlify
Companies Analyzed98.9KWith LinkedIn company data
Market Share6.6%Of the category market
Category Ranking#6In its category

Top Competitors by Market Share

Netlify Customers by Company Size & Age

91.32% of enriched Netlify domains belong to companies under 50 staff and only 0.79% to companies above 1,000, measured across 93,371 domains where we hold a size band. That is almost exactly Vercel's shape on the same cut (89.73% and 0.89%), and since the two are detected the same way in the same category, the near-identical result is a real finding rather than a measurement coincidence: these two platforms sell to the same size of team.

The thin enterprise band is not an empty one. Novartis, LEGO, Autodesk, Mattel, easyJet, Olympus and Vans all appear in our detections, frequently on a campaign or documentation subdomain rather than the primary corporate domain.

Company Size Distribution

Company Age (Founded Decade)

What Industries Use Netlify the Most?

Software Development leads at 7.62%, followed by IT Services at 6.80% and Technology and Internet at 5.04%. Together the three technology categories account for roughly 19.5% of the 89,924 Netlify domains carrying an industry label.

No industry reaches double figures, which is the expected shape for a general-purpose deployment platform rather than a gap in the data. What distinguishes Netlify from the storage and CDN profiles is how far the technology categories lead: on Amazon S3 the top industry is the same but reaches only 6.05%, with Retail almost level behind it.

Software Development6,855 (7.62%)
IT Services and IT Consulting6,111 (6.8%)
Technology, Information and Internet4,529 (5.04%)
Business Consulting and Services3,728 (4.15%)
Advertising Services3,123 (3.47%)
Construction2,725 (3.03%)

Software development companies using Netlify form the largest vertical at 7.62%. Agencies and consultancies on Netlify are the next cluster, with Business Consulting at 4.15%, Advertising Services at 3.47% and Marketing Services at 1.96%, together a larger share than software development alone. That agency concentration is Netlify's most distinctive industry signal and it fits the platform's client-site and campaign-microsite use case.

Netlify Alternatives & Competitors

Netlify is sixth of 41 in the PaaS category at 6.6%. AWS leads at 39.98% and Vercel is second at 16.64%, but those two are not equivalent rivals. AWS is detected largely through nameserver delegation and response headers across the whole web, so its count describes infrastructure rather than a competing product decision. Vercel competes with Netlify directly, for the same teams, on the same kind of project.

Read the category table as a map of where sites are deployed. On the narrower question of which platform a team picks when it wants git-driven deploys and edge functions, the contest is Netlify against Vercel, and the migration data below shows which way it is currently running.

TechnologyDomainsMarket Share
A favicon of Amazon Web Services
Amazon Web Services
936,36339.98%
A favicon of Vercel
Vercel
389,65316.64%
A favicon of WordPress.com
WordPress.com
193,0928.24%
A favicon of Azure
Azure
175,6517.5%
A favicon of Firebase
Firebase
160,9326.87%

Head-to-head comparisons

Netlify Customer Migration

Netlify gains from general hosting and loses to Vercel. The decisive corridor is Vercel: 1,032 domains left Netlify for it against 318 coming back, a 3.2 to 1 loss ratio on the one competitor that sells the same product to the same teams.

Against most other platforms Netlify is ahead. It gained 407 domains from AWS against 282 lost, 324 from Firebase against 125, 106 from WordPress.com against 13 and 66 from Cloudways against 6. Two corridors run the other way: Vercel, and GitHub Pages, where Netlify is modestly behind at 64 gained against 89 lost. Traffic with Cloudflare Workers is exactly level at 22 each way.

Two cautions apply. Our churn window is short, so these are observed movements rather than a lifetime ledger, and a domain can run more than one platform, so some pairs are a stack changing shape rather than a contract ending.

Switched to Netlify
Left Netlify
CompetitorGainedLostNet
A favicon of Vercel
Vercel
+97
-288
-191
A favicon of Amazon Web Services
Amazon Web Services
+170
-118
+52
A favicon of Firebase
Firebase
+184
-72
+112
A favicon of Supabase
Supabase
+34
-21
+13
A favicon of GitHub Pages
GitHub Pages
+23
-28
-5
A favicon of Azure
Azure
+14
-9
+5
A favicon of WordPress.com
WordPress.com
+18
-4
+14
A favicon of Cloudways
Cloudways
+16
0
+16
A favicon of Cloudflare Workers
Cloudflare Workers
0
-13
-13

Tech Stack of Netlify-Powered Websites

Netlify domains run a distinctly modern frontend stack. 36.70% use Tailwind CSS against 9.81% still on Bootstrap, one of the widest Tailwind-to-Bootstrap gaps we measure. Google Tag Manager (39.94%) and Google Analytics (38.76%) lead overall, as they do almost everywhere.

The framework split is where Netlify and Vercel diverge sharply. Next.js appears on 14.05% of Netlify domains against 67.77% of Vercel's. Vercel maintains Next.js, and that single contrast is the clearest evidence in our data that its lead rests on owning the framework rather than on the hosting product alone. Netlify's stack is correspondingly more mixed, with React at 14.02%, React Router at 11.23% and Gatsby still at 8.49%.

Frameworks & Rendering

Next.js
25,072 (14.05%)
React
25,013 (14.02%)
React Router
20,047 (11.23%)
Gatsby
15,159 (8.49%)

Design & UI

Google Font API
80,471 (45.09%)
Tailwind CSS
65,490 (36.7%)
Font Awesome
26,106 (14.63%)
Bootstrap
17,510 (9.81%)
Radix UI
13,404 (7.51%)
shadcn/ui
11,975 (6.71%)

Analytics & Tag Management

Google Tag Manager
71,275 (39.94%)
Google Analytics
69,171 (38.76%)
Facebook Pixel
15,670 (8.78%)

Delivery & Performance

Priority Hints
38,406 (21.52%)
Cloudflare
34,327 (19.23%)
HSTS
31,395 (17.59%)
jsDelivr
16,769 (9.4%)
cdnjs
16,007 (8.97%)

Netlify Customer Reviews with Pros and Cons

Based on aggregated G2 reviews (53 total mentions across pros), Netlify scores highest for ease of use (22 mentions) and ease of deployment (11 mentions). The most common criticism relates to free tier limitations (7 mentions) and pricing for larger projects (5 mentions).

Generated from real user reviews on G2

Pros
  • Users appreciate the ease of use of Netlify, enabling fast deployment of front-end digital experiences effortlessly.(22 reviews)
  • Users appreciate the ease of deployment on Netlify, with hosting and user-friendly interfaces for various applications.(11 reviews)
  • Users praise the deployment ease of Netlify, enjoying integrations and a straightforward process for all projects.(7 reviews)
  • Users love the easy and fast setup with Netlify, making website deployment efficient.(7 reviews)
  • Users love the fast and easy deployment process of Netlify, enabling rapid updates and simplified hosting management.(6 reviews)
Cons
  • Users face limitations in the free tier such as bandwidth caps and unclear error messages during deployment.(7 reviews)
  • Users find the pricing issues concerning, especially for larger projects and corporate use.(5 reviews)
  • Users find complexity for non-static websites challenging, with limitations in backend functionality.(3 reviews)
  • Users find the interface cluttered and overwhelming, making navigation a challenge for beginners.(3 reviews)
  • Users face resource limitations on the free plan, impacting larger projects and complicating deployment.(3 reviews)

Expert Analysis: Netlify Growth Trends & Key Signals for Sales Teams in 2026

Mehmet Suleyman
Mehmet SuleymanCEO & Co-founder, TechnologyChecker

I have spent 10+ years in web crawling and technographic analysis, and this is a read of Netlify's position from our own detections: 154,481 domains in the August 2026 crawl, of which 98,949 match a company record, a 64.1% enrichment rate. Netlify is found through its own response headers, so the signal is about as reliable as this dataset gets: detections and scans agree at a ratio of 1.00 on active domains, meaning the platform essentially never flickers in and out between crawls.

1. What the numbers do and do not say

Our recent series runs 123,027 (June 2026) to 154,481 (August 2026). That is not 26% growth in a quarter. Active and total domains rise together across those months, which is the signature of our coverage widening. The longer series behind it ends at 70,242 in April 2025, and we stop it there on purpose because the months after that shed inactive records faster than they added live ones. Anyone quoting a Netlify growth rate off the join between those two segments is measuring our crawler, not Netlify.

What the count does support is scale and shape. 154,481 domains puts Netlify sixth of 41 in the PaaS category at 6.6%.

2. Customer profile

71.11% of enriched Netlify domains belong to companies with 1-10 staff, 91.32% to companies under 50, and 0.79% to companies above 1,000. On founding date, 40.29% were started in the 2010s and 37.60% in the 2020s, so 77.89% of this base is younger than 2010.

The interesting part is the comparison. Vercel on the identical cut is 89.73% under 50 and 0.89% above 1,000. These two platforms have effectively the same customer shape, and because they are detected the same way in the same category in the same month, that is a real result rather than an artifact. The competitive difference between them is not who they sell to.

"When two rivals are detected identically and come back with the same size distribution, you can stop asking which one owns the small-team market. They both do. The question becomes what makes a team pick one over the other, and for these two the answer is in the framework data, not the customer data." - Mehmet Suleyman, CEO at TechnologyChecker.io

The enterprise band is thin but not empty: Novartis, LEGO, Autodesk, Mattel, easyJet, Olympus, NTT Data, Bupa and Vans all appear, usually on a documentation or campaign subdomain rather than the primary corporate domain.

Sales Signal: Two segments with nothing in common. The micro-business majority buys self-serve and never speaks to a human. The enterprise minority arrives through procurement, needs SSO and an SLA, and is deploying one microsite rather than standardising a company.

3. Industry and geography

No industry reaches double figures. Software Development leads at 7.62%, IT Services at 6.80% and Technology and Internet at 5.04%. The more distinctive cluster is agencies: Business Consulting (4.15%), Advertising Services (3.47%) and Marketing Services (1.96%) together reach 9.58%, more than software development alone. Agencies deploy many client sites from one team, which is exactly the workload Netlify is shaped for.

Geographically Netlify is the least American of the large deployment platforms we profile. The US is 33.64% of its footprint against 46.26% for Amazon S3. The UK follows at 9.69% and India is third at 7.23%, a placement that reflects developer-led rather than procurement-led adoption.

Sales Signal: The agency cluster is the highest-leverage vertical, because one agency relationship carries many sites. India and Brazil are the two markets where Netlify indexes above its global average.

4. Migration

Netlify gained 407 domains from AWS against 282 lost, 324 from Firebase against 125, and 106 from WordPress.com against 13. It is behind on two corridors: GitHub Pages (64 gained, 89 lost) and, decisively, Vercel, where 1,032 domains left against 318 returning.

"Netlify occupies a clear and defensible position: it is the platform teams move to when they outgrow general hosting. The problem is what happens next. The Vercel corridor runs three to one against it, and that is the number the company has to change." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The 318 domains that moved from Vercel to Netlify are the most informative cohort on this page. They are proof the reverse flow exists and worth studying for what made them switch back.

5. Technology ecosystem

Next.js appears on 14.05% of Netlify domains and 67.77% of Vercel's. Vercel maintains Next.js. That asymmetry, more than pricing or performance, is what the migration data is measuring. Netlify's own stack is more plural: React 14.02%, React Router 11.23%, Gatsby 8.49%. On styling, Tailwind CSS reaches 36.70% against Bootstrap's 9.81%.

Sales Signal: Framework-agnostic is a real differentiator with evidence behind it. Teams not on Next.js have materially less reason to prefer Vercel.

6. Key takeaways

1. Netlify is on 154,481 domains, sixth of 41 in PaaS at 6.6%, and Vercel is ahead 2.5 to 1.

2. Its customer size profile is statistically indistinguishable from Vercel's, so the two do not differ by market segment.

3. It is net positive against AWS, Firebase, WordPress.com, Cloudways, Azure and Supabase, and net negative only against Vercel and GitHub Pages.

4. 77.89% of its enriched base was founded in 2010 or later.

5. The agency cluster (9.58%) outweighs software development (7.62%) and is the most distinctive thing about its industry mix.

6. Do not read growth off our chart's join. The two segments measure different crawl coverage.

7. Sales applications

Targeting strategy: Filter for Business Consulting, Advertising and Marketing Services at 11-200 staff. That is where Netlify's agency concentration and its paid-plan sweet spot overlap.

Competitive angle against Vercel: Lead with framework flexibility and cite the 14.05%-versus-67.77% Next.js split as the reason the two platforms suit different teams. For a team not standardised on Next.js, the case for Vercel is materially weaker.

Explore the full dataset of 154,481 domains running Netlify on TechnologyChecker.io, with industry filters, company size breakdowns and enriched company data on 98,949 domains.

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Frequently Asked Questions

Who uses Netlify?

We detect Netlify on 154,481 domains, including KW Worldwide, Ltd., Novartis Pharmaceuticals Corporation, Bupa. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Software Development (7.62%).

How many customers does Netlify have?

We detect 154,481 domains running Netlify across our monthly crawl of live business domains. Company data could be matched for 98,949 of them (64.1%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 4,860 domains carried a Netlify detection previously and no longer do.

What is Netlify's market share?

Netlify holds 6.6% of the PaaS category, ranking #6. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

What are the best alternatives to Netlify?

The top alternatives to Netlify include Amazon Web Services (39.98% market share), Vercel (16.64% market share), WordPress.com (8.24% market share), Azure (7.5% market share) — measured as a share of the domains we detect running a platform in this category.

Which countries use Netlify the most?

United States leads with 29,255 matched Netlify domains, followed by United Kingdom (8,426), India (6,291), Australia (4,429), Canada (4,319). These are counts within the 98,949 domains we could match to a company record, not the full detected base.

What size companies use Netlify?

The most common company size is 1-10 employees, representing 71.11% of the Netlify domains we could match to a company record and size — a subset of 98,949 matched companies, not of all 154,481 detected domains. This is followed by 11-50 employees (20.21%) and 51-200 employees (5.65%).

How old are companies that use Netlify?

Among the Netlify domains we could match to a company with a known founding date, the largest group was founded in the 2010s (40.29%), followed by the 2020s (37.6%). That matched subset is drawn from 98,949 companies and is not representative of all 154,481 detected domains. This suggests Netlify is most popular among relatively young companies.

What is the ideal customer profile for Netlify?

The ideal Netlify customer is: Company Size: 1-10 employees, Location: US, UK, or India, City: New York, London, San Francisco, Founded: 2010-2019, Company Age: 5-15 years old — based on our analysis of 98,949 enriched companies at TechnologyChecker.io.

What big companies use Netlify?

Based on our detection data, big companies using Netlify include Novartis, LEGO, Autodesk, Mattel, easyJet, Olympus, NTT Data, Bupa, Vans and Zebra Technologies, alongside universities such as Stanford, Pennsylvania, Chicago and Notre Dame. Most large organisations deploy Netlify on a specific subdomain, typically a documentation site, developer portal or campaign microsite, rather than on the primary corporate domain.

Do people still use Netlify?

Yes. Our August 2026 crawl detects Netlify on 154,481 domains, up from 14,183 in January 2020 and 70,242 in April 2025. It ranks sixth of 41 technologies in the PaaS category at 6.6% share. Growth in our most recent months partly reflects our own crawl coverage widening, so treat the current count as solid and the short-term slope as unreliable.

What are the downsides of Netlify?

Per G2 reviews, the most cited downsides are free tier bandwidth caps, pricing that grows quickly on larger projects, and limited backend functionality for sites that are not primarily static. Our own migration data adds a competitive signal: 1,032 domains moved from Netlify to Vercel against 318 moving the other way, a 3.2 to 1 ratio concentrated on teams building with Next.js.

What exactly does Netlify do?

Netlify is a cloud platform for building, deploying, and hosting modern web applications. Developers connect a Git repository, and Netlify handles continuous deployment, CDN distribution, serverless functions, form handling, and SSL certificates. It was founded in 2014 and originally focused on static sites (JAMstack), but now supports server-side rendering and edge functions.

Can Netlify handle high traffic?

Yes. Netlify serves content from a global CDN, so static assets scale without per-site tuning. Gemini, the crypto exchange, passed one billion monthly web requests on Netlify according to its published case study, and we detect Netlify on gemini.com. Our detections also include large-audience sites such as ted.com, lego.com and easyjet.com, which carry substantial sustained traffic.

What is Netlify's market share compared to Vercel?

In our August 2026 crawl Vercel is detected on 389,653 domains and Netlify on 154,481, so Vercel leads roughly 2.5 to 1. Within the PaaS category Vercel holds 16.64% and Netlify 6.6%, ranking second and sixth of 41. Both sit behind Amazon Web Services on 39.98%, though AWS is detected through infrastructure signals rather than as a competing deployment choice.

How much does Netlify cost per month?

Netlify offers four plans: Free ($0/month with 300 credits), Personal ($9/month with 1,000 credits), Pro ($20/member/month with 3,000 credits), and Enterprise (custom pricing with 99.99% SLA). Credits cover deploys, bandwidth, compute, and serverless functions. Projects pause when credits run out on free/personal plans.

What is included in Netlify's free tier?

Netlify's free plan includes unlimited deploy previews, custom domains with SSL, global CDN, serverless functions, AI model access, form submissions, and 300 monthly credits. Credits cover production deploys (15 credits each), bandwidth (10 credits per GB), and compute (5 credits per GB-hour). Projects pause at the credit limit until the next billing cycle.

Is Netlify safe from hackers?

Netlify provides HTTPS on every site by default, DDoS protection through its CDN, and firewall rules even on the free plan. Enterprise plans add SSO, SCIM and a 99.99% SLA. Our detections include regulated organisations that clear demanding security reviews, among them Novartis, Bupa, Montefiore Health System, Stanford Medicine and Metrobank, which indicates the platform passes enterprise procurement in healthcare and banking.

What is better, Vercel or Netlify?

It depends on your framework. Vercel maintains Next.js, and Next.js appears on 67.77% of Vercel domains against 14.05% of Netlify's, which is the clearest difference in our data. Netlify supports frameworks more evenly. Migration runs Vercel's way at 3.2 to 1, but 318 domains did move from Vercel to Netlify, typically teams that were not standardised on Next.js.

What industries use Netlify the most?

Software Development leads at 7.62% of enriched Netlify domains, followed by IT Services at 6.80% and Technology and Internet at 5.04%. The more distinctive pattern is the agency cluster: Business Consulting at 4.15%, Advertising Services at 3.47% and Marketing Services at 1.96% together reach 9.58%, more than software development alone. No single industry reaches double figures.

Is Netlify good for ecommerce?

Netlify supports headless commerce architectures, where the storefront is deployed on Netlify and the commerce engine runs elsewhere. Retail accounts for 2.5% of enriched Netlify domains in our data, so it is a real but modest vertical rather than a core one. It works best paired with a headless CMS and a dedicated commerce API rather than as an all-in-one store platform.

Can I use Netlify for free commercially?

Yes. Netlify's free plan allows commercial use with no restrictions on the type of project. You get custom domains, SSL, and 300 monthly credits. The main constraints are the credit cap (projects pause when depleted) and limited support (community forums only). For production commercial sites with real traffic, the $9/month Personal plan adds priority support and more credits.

Netlify Overview
Category
PaaS
Customers
154,481
Companies Analyzed
98,949
Market Share
6.6%
Category Rank
#6
Top Country
United States
Top Industry
Software Development
Netlify Customer ICP

Based on 98,949 company data

Company Size
1-10 employees
Location
US, UK, or India
City
New York, London, San Francisco
Founded
2010-2019
Company Age
5-15 years old
About Our Data

These insights include all TechnologyChecker.io detections of Netlify (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate64.1%