Companies Using Heap

Heap is used by 9,803 companies worldwide, including Northwestern Mutual Group, Liberty Mutual, Compass, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Insurance industry (15.05% of customers).

Heap has 9,803 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 5,570 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 1,043 sites that previously used Heap are also tracked.

Heap holds 3.73% of the Product Analytics market, ranking #5 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Heap include PostHog (45.59% market share), Amplitude (28.08% market share), Mixpanel (10.5% market share), Pendo (6.65% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 3,821 Heap customers, followed by United Kingdom (353), Canada (214), Australia (153), India (119), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 54.26% of Heap customers, based on our analysis of 5,570 enriched companies. This is followed by 11-50 employees (28.47%) and 51-200 employees (10.62%).

The majority of Heap customers were founded in the 2010s (47.15%), followed by the 2020s (16.11%), based on our analysis of 5,570 enriched companies. This suggests Heap is most popular among relatively young companies.

The ideal Heap customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, City: San Francisco, New York, London, Boston, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 5,570 enriched companies at TechnologyChecker.io.

Heap is a product analytics platform that auto-captures every user interaction on websites and apps, including clicks, taps, swipes, page views, and form submissions. Product, marketing, and data teams use it to build funnels, track user journeys, and identify drop-off points without writing any tracking code. It's primarily used for conversion optimization and product improvement.

Heap offers a free tier with up to 10,000 monthly sessions, core analytics charts, SSO, and 6 months of data history. The Growth plan starts at $3,600 per year and adds Sense AI, unlimited users, and 12 months of history. Pro and Premier tiers are custom-priced and include account analytics, Session Replay (add-on), and data warehouse integration. Since the Contentsquare acquisition, all paid plans now include Sense, Contentsquare's AI assistant.

TechnologyChecker.io detects 9,803 active domains using Heap. Notable companies include Northwestern Mutual, Liberty Mutual, Carrier, Amway, SSM Health, Memorial Sloan Kettering and Lehigh Valley Health Network. The customer base spans software development (9.23%), construction (5.33%), insurance (15.05%), and financial services (3.73%). Both Amway and TED are vendor-verified Heap customers with published case studies.

Heap captures all user events automatically through its autocapture technology, requiring no manual instrumentation. Mixpanel requires developers to define and tag specific events before they can be tracked. Heap is better for teams that want retroactive analysis of past behavior, while Mixpanel offers more precise, intentional tracking for teams with engineering resources to implement custom events.

Heap focuses on individual user-level product analytics with autocapture of all interactions, while Google Analytics tracks aggregate website traffic, acquisition channels, and page-level metrics. Heap is built for product teams analyzing in-app behavior and conversion funnels. Google Analytics serves marketing teams measuring traffic sources and campaign performance. Many companies run both.

The top Heap alternatives depend on your needs. PostHog is the fastest-growing competitor (open-source, self-hosted option). Amplitude and Mixpanel offer similar product analytics with manual event tracking for greater precision. FullStory and Hotjar provide session replay and heatmap features. Our migration data shows PostHog gaining the most ground against Heap in the last 12 months.

Heap scores 4.3 out of 5 on G2, with reviewers praising ease of use and zero-code event tracking. Published case studies show strong ROI: Grow cut time-to-insight by 81% after switching from Google Analytics, ActiveState improved user project success by 49.8%, and Xandr hit 50% feature adoption in one week. The Growth plan starts at $3,600/year, though Pro tiers are significantly more expensive at custom pricing. Smaller teams may find PostHog or Google Analytics sufficient.

Contentsquare, a French digital experience analytics company, completed its acquisition of Heap on December 7, 2023. Contentsquare CEO Jonathan Cherki called it their "largest acquisition to date." Before the deal, Heap had raised $218.1M in total funding, with a $110M Series D in December 2021. Contentsquare also owns Hotjar, creating a product suite spanning session replay, heatmaps, and product analytics. Ken Fine served as CEO at acquisition.

Heap captures every user interaction automatically without manual event tagging, while Amplitude requires explicit event instrumentation by developers. Heap is faster to set up and allows retroactive analysis, but can generate data overload. Amplitude provides more structured, precise analytics with advanced cohort analysis and predictive features. Our data shows 523 companies switched from Heap to Amplitude over time.

Yes, Heap is actively used on 9,803 domains as of our latest crawl. However, active domains peaked at 9,992 in March 2025 and have declined since, reaching 7,179 by July 2025. Over 50,000 domains have used Heap at some point historically. The recent decline coincides with Contentsquare's post-acquisition integration period and increased competition from PostHog and Amplitude.

Software Development is Heap's largest vertical at 9.23% of customers, followed by Construction (5.33%), Technology (5.33%), Insurance (15.05%), and Non-profit Organizations (3.49%). The distribution is notably broad, with no single industry exceeding 9%. Financial Services (3.73%), IT Services (2.96%), and E-Learning (2.74%) also show meaningful adoption of the platform.

Heap's autocapture injects a single JavaScript snippet that records every user interaction: clicks, form inputs, page views, and navigation events. Unlike traditional analytics that require developers to tag each event before tracking begins, Heap captures all events from day one and lets teams define them retroactively. The platform then uses Heap Illuminate, its AI layer, to surface patterns and friction points automatically.

The United States dominates Heap's customer base with 68.6% of all enriched companies (3,821), well above the typical US concentration for SaaS tools. The United Kingdom follows at 5.4% (351 companies), Australia at 4.6% (301), and Canada at 3.6% (237). European adoption is limited, with France, Netherlands, and Germany combining for under 200 customers total.

Yes. Heap's Free plan includes up to 10,000 monthly sessions, core analytics charts, unlimited enrichment sources, Guides integrations, SSO, and 6 months of data history. There's no credit card required to start. The free tier is suitable for early-stage startups testing product-market fit, though most growing companies will outgrow the 10K session limit and need to move to the Growth plan.

Heap Connect, the platform's managed ETL feature, sends behavioral data to Snowflake, BigQuery, Amazon Redshift, and Amazon S3. The integration automatically models data in a user-centric schema, resolves identities across devices, and sessionizes in-product behavior. Heap also integrates with Salesforce for CRM data, Segment for customer data infrastructure, and tools like Intercom and Braze for activation.