Companies Using Cloudinary

With over 10 years in web crawling and technographic data analysis, I've examined Cloudinary's footprint across our dataset of 50M+ crawled domains as of our August 2026 crawl. This analysis draws on 44,863 enriched company profiles matched to LinkedIn data, cross-referenced vendor case studies from cloudinary.com, and a Forrester TEI study showing 203% ROI for Cloudinary customers. It also corrects something the previous version of this page got wrong about who its enterprise customers actually are.

1. What the trend line shows

Our current-crawl series runs 68,174 (June) → 72,535 (July) → 76,200 (August 2026). I would not call that growth. The corpus as a whole expanded 17.9% between June and July as our crawler resolved more subdomains, faster than Cloudinary's own line moved, so if anything the relative position is flat. What the window measures cleanly is turnover: 18,478 domains have dropped Cloudinary since we began tracking it in March 2026, about 24% of the active base — the highest churn ratio in our current refresh cycle. That is a property of the detection as much as the product. Cloudinary is matched on image URLs and script sources, so a site that redesigns and re-points its media stops matching the same day.

The company's trajectory makes more sense against its funding history. Cloudinary bootstrapped profitably for years before raising secondary rounds: Bessemer Venture Partners in 2015 and 2018, Salesforce Ventures in 2020, and Blackstone Growth's $100M investment at a $2B valuation in February 2022. That Blackstone round was a secondary transaction, not a primary capital raise, which underlines how unusual Cloudinary's growth-without-dilution path has been. Cloudinary itself reports 11,000+ customers, 3M+ developers, and 60+ billion assets under management, against our 76,200 detected domains, which captures free-tier usage as well as paying accounts.

Sales Signal: The $2B valuation and Blackstone backing give sales teams a credibility anchor for enterprise pitches. Mid-market companies of 51-200 employees are the prime target as Cloudinary expands beyond developer tooling into enterprise DAM.

2. The enterprise list is not what it looks like

This is the part worth reading carefully. 30 of our top 50 Cloudinary detections are investor-relations subdomains: investor.honeywell.com, investor.gm.com, ir.united.com, investor.capitalone.com, investors.fiserv.com, ir.labcorp.com, investors.leidos.com, and twenty-odd more. That looked like an extraordinary enterprise win rate until we checked what else runs on those domains. Twenty of twenty sampled carry Drupal, Drupal Multisite, and Acquia Cloud Site Factory.

"Thirty Fortune 500 investor-relations sites did not independently evaluate media CDNs and independently pick the same one. They bought the same IR website platform, and that platform uses Cloudinary. The detection is right; the story you'd tell from it would be wrong." - Mehmet Suleyman, CEO at TechnologyChecker.io

Cloudinary really is serving those images, so the domains belong in the count. But the buying decision sits with the platform vendor, not with Honeywell or General Motors, and a sales team treating that list as thirty enterprise references will get thirty confused replies. The entries where Cloudinary sits on a primary or media domain — Marks & Spencer's asset1.marksandspencer.com, WPP, Upwork, Mayo Clinic's medprofvideos.mayoclinic.org — are the ones that reflect an actual decision.

Sales Signal: Filter the enterprise list by detection subdomain before using it. An ir. or investor. prefix is a platform artefact; a primary domain or a dedicated asset host is a real customer.

3. Customer profile

The typical Cloudinary customer is a small, digitally native business. 63.27% have 1-10 employees and 38.19% were founded in the 2010s; combined with the 24.16% founded in the 2020s, over 62% of the enriched base is under 15 years old. This is a platform built for the startup generation, sold through a free tier and a self-serve API.

Cloudinary's own case studies document the genuine enterprise end: adidas handles 50 million requests per second and 400 billion visual media impressions through the platform; Neiman Marcus manages 18 million assets and cut photoshoot-to-web time by 50%; GUESS migrated globally from Adobe Scene7; River Island followed a similar path in a MACH architecture overhaul. We cannot independently confirm those from domain-level detection, and they are cited here as the vendor's published claims rather than our measurements.

Sales Signal: Two buyer personas. A solo founder or small dev team needing an all-in-one image API, who converts self-serve. And an enterprise IT team replacing a legacy media system like Adobe Scene7, who needs the DAM story and the Scene7 migration proof points.

4. Industry and geographic concentration

Real Estate leads at 9.62%, which is exactly right for an image-transformation service: property listings are the most image-dense pages on the commercial web. Retail (5.3%), Hospitality (3.98%), Software Development (3.49%), and Restaurants (3.27%) follow. No vertical exceeds 10%. Geographically the United States accounts for 43.31% of enriched companies, with the UK (7.04%) and India (6.28%) behind it and English-speaking markets combining for close to 60%. France at 3.40% is the strongest non-English market.

Sales Signal: The flat distribution means Cloudinary sells horizontally. Any image-heavy vertical works — real estate, restaurants, hospitality, retail — with industry-specific use cases rather than a single vertical playbook.

5. Why there is no migration section on this page

The previous version of this analysis reported a 1.78:1 loss corridor to CloudFront built on 17,595 domains. That number should never have been published, and the test that kills it is simple: of the domains that have ever shown both Cloudinary and Cloudflare, 80.8% still show both today. For cdnjs it is 82.2%, for jsDelivr 80%. Nobody is migrating. Sites run a general-purpose CDN in front and Cloudinary for image transformation, because those are different jobs, and the apparent switching was detection flicker across a base of near-total coexistence.

Sales Signal: The complement pattern is the pitch. A company running CloudFront or S3 with no Cloudinary is paying for raw delivery and doing transformation somewhere else, usually badly. That is a gap to sell into, not a competitor to displace.

6. Technology ecosystem

Cloudinary domains lean modern and developer-built. React co-occurs at 9.63%, React Router at 6.25%, Vue.js at 4.94%. On analytics, Google Analytics leads at 65.56% with Cloudflare Browser Insights at 23.25%. The number that defines the product's position is the CMS attachment: WordPress appears on only 11.76% of Cloudinary domains, and Adobe Experience Manager on 1.48%. WordPress powers a large share of the web and Cloudinary captures very little of it — this is a tool bought by engineers writing custom front ends, not by site owners installing a plugin.

Sales Signal: The WordPress gap is the largest untapped segment in this dataset, and the reason is friction rather than fit. A genuinely good WordPress integration would open a market Cloudinary currently does not reach.

7. G2 review signals

Across G2's review data, ease of use dominates the positive sentiment with 71 mentions, followed by transformation testing (41) and overall efficiency (33). The negative side centres on navigation complexity (22 mentions) and escalating pricing (21 mentions). The pricing concern is structural: Cloudinary's credit model scales with transformations, storage, and bandwidth simultaneously, so costs compound in three dimensions at once. Against that, a Forrester TEI study found customers reporting 203% ROI over three years ($8.17M in benefits), driven by $4.1M in asset centralisation savings and $2.2M from sunsetting legacy systems.

Sales Signal: Competitors can target customers who have outgrown their pricing tier. Cloudinary sellers counter with the consolidation maths — companies on fragmented media pipelines usually save more than they spend.

Key takeaways

1. Market position: #13 in the CDN category at 0.39%, but the rows above are general-purpose networks and library CDNs. Against its functional rival Imgix (55,974 domains), Cloudinary leads at 76,200.
2. The enterprise list needs filtering: 30 of the top 50 detections are IR subdomains on one shared Acquia Drupal platform, not independent enterprise wins.
3. Micro-business core: 63.27% have 1-10 employees; over 62% of the base is under 15 years old.
4. High turnover: 18,478 domains dropped since March 2026, roughly 24% of the base — partly product churn, partly a URL-based detection that breaks on any redesign.
5. The WordPress gap: 11.76% overlap on the web's largest CMS is the clearest unexploited opportunity in the dataset.

Sales applications

Outreach template: "Your site currently uses CloudFront for image delivery. Based on our analysis of 44,863 companies, businesses that add a transformation layer alongside their CDN cut photoshoot-to-web time substantially (Neiman Marcus published a 50% reduction), while serving optimised formats automatically. I can show you which of your competitors already run Cloudinary."

Targeting strategy: On TechnologyChecker.io, filter for companies using CloudFront or Amazon S3 without Cloudinary, in Real Estate, Restaurants, or Retail, at 11-200 employees. Large enough to have image-scale problems, small enough that an all-in-one API beats building a pipeline. Exclude detections on ir. and investor. subdomains, which are platform artefacts rather than buyers.

Competitive angle: Companies on Adobe Scene7 or Dynamic Media Classic are the natural displacement targets, with the GUESS and River Island migrations as published proof. Do not pitch against Cloudflare or CloudFront — 80.8% of domains that have shown both still show both, because customers run them together.

Explore our full dataset of 76,200 Cloudinary domains and 44,863 enriched company profiles at TechnologyChecker.io.