Companies Using Cloudinary

With over 10 years in web crawling and technographic data analysis, I've examined Cloudinary's footprint across our dataset of 50M+ crawled domains as of our April 2026 crawl. This analysis draws on 35,038 enriched company profiles matched to LinkedIn data, our monthly detection history going back to 2012, cross-referenced vendor case studies from cloudinary.com, and a Forrester TEI study showing 203% ROI for Cloudinary customers. The result is one of the most detailed independent assessments of Cloudinary's customer base available online.

Growth trajectory

Cloudinary's adoption curve tells a classic developer-tool story. From a single detected domain in January 2012, the platform grew slowly for its first five years, reaching just 2,453 active domains by December 2017. Then something shifted. By May 2019, active detections doubled from 5,889 to 10,505 in a single month. From there, growth accelerated consistently: 18,170 by January 2021, 34,030 by January 2023, and a peak of 69,636 by April 2025.

The company's trajectory makes more sense against its funding history. Cloudinary bootstrapped profitably for years before raising secondary rounds: Bessemer Venture Partners in 2015 and 2018, Salesforce Ventures in 2020, and Blackstone Growth's $100M investment at a $2B valuation in February 2022. That Blackstone round was a secondary transaction (employees selling shares), not a primary capital raise, which underlines how unusual Cloudinary's growth-without-dilution path has been. Our detection of 68,101 active domains captures both paying and free-tier usage at the domain level. Cloudinary itself reports 11,000+ customers, 3M+ developers, and 60+ billion assets under management.

"The jump from 5,000 to 10,000 domains in a single month in 2019 is one of the sharpest inflection points we've tracked among media platforms. That kind of spike usually signals a platform integration wave, and for Cloudinary it coincided with their push into enterprise DAM features." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Cloudinary is still in an active growth phase, with 5x more domains in 2025 than in 2020. The $2B valuation and Blackstone backing give sales teams a credibility anchor when pitching to enterprise prospects. Mid-market companies (51-200 employees) represent a prime target segment as Cloudinary expands beyond developer tools into enterprise DAM.

Customer profile

The typical Cloudinary customer is a small, digitally-native business. 67.5% have 1-10 employees, and 38.97% were founded in the 2010s. Combined with the 22.23% founded in the 2020s, over 61% of Cloudinary's customer base consists of companies less than 15 years old. This is a platform built for the startup generation.

But the enterprise tail is what sets Cloudinary apart. Our detection data includes Accenture, Deloitte, McDonald's, Samsung, Nike, Siemens, Boeing, IKEA, and P&G. Several are confirmed by Cloudinary's own case studies: adidas handles 50 million requests per second and 400 billion visual media impressions through the platform. Neiman Marcus manages 18 million assets and cut photoshoot-to-web time by 50% with 3x faster page loads. GUESS did a global migration from Adobe Scene7 to Cloudinary, and River Island followed a similar path as part of a MACH architecture overhaul after their online sales passed $450M. Most enterprise detections in our data appear on subdomains (careers portals, investor pages, partner systems) rather than primary domains, which is a common pattern for platform-level media tools.

Sales Signal: Two distinct buyer personas emerge. The first is a solo founder or small dev team needing an all-in-one image API; they convert through self-serve and the free tier. The second is an enterprise IT team looking to replace legacy media systems like Adobe Scene7. Sales teams should target the latter group with Cloudinary's DAM capabilities and the Imgix comparison angle, referencing the GUESS and River Island migrations as proof points.

Industry and geographic concentration

Real Estate leads at 6.83%, which makes sense: property listings are image-heavy, and Cloudinary's on-the-fly resizing fits that use case perfectly. Software Development (6.12%) and Restaurants (5.50%) follow closely. The restaurant presence is notable: McDonald's, Burger King, Subway, and Domino's all appear in our detection data, suggesting Cloudinary handles menu imagery and location media at scale.

Geographically, the United States accounts for 47.6% of enriched companies. The UK (6.7%) and India (3.3%) fill out the top three. English-speaking markets combine for over 60%, but France at 3.0% shows meaningful European traction, likely driven by the company's partnership ecosystem across Europe.

Sales Signal: Real estate companies represent the largest vertical, yet no single industry exceeds 7%. This flat distribution means Cloudinary sells horizontally. Sales teams can target any image-heavy vertical (real estate, restaurants, hospitality, retail) with industry-specific use cases. The India and France presence suggests localized sales motions could accelerate growth in those markets.

Migration patterns

Cloudinary's migration data reveals an asymmetric relationship with infrastructure CDNs. Against CloudFront, Cloudinary shows a 1.78:1 loss ratio: 17,595 companies that left Cloudinary also use CloudFront, versus 9,908 going the other direction. Against Amazon S3, the ratio is tighter at 1.11:1 (13,699 lost vs. 12,288 gained).

The Imgix corridor is more encouraging. Cloudinary gained 941 companies from Imgix while losing only 659, a 1.43:1 gain ratio. Against BunnyCDN, Cloudinary loses slightly (821 vs. 513). The CloudFront and S3 numbers don't necessarily mean direct replacements. Many companies add CloudFront or S3 as complementary infrastructure while keeping Cloudinary for its transformation APIs.

"The Cloudinary-to-CloudFront migration corridor is one of the largest we track in the CDN category. But it's misleading to read this as pure churn. Many companies layer CloudFront in front of Cloudinary's delivery URLs as a caching optimization, not a replacement." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies currently using only CloudFront or S3 for image delivery are prime Cloudinary prospects. They're paying for raw CDN but missing transformation, optimization, and DAM features. Sales teams can filter TechnologyChecker.io for companies using CloudFront without Cloudinary and pitch the media management gap.

Technology ecosystem

Cloudinary customers lean toward modern frontend stacks. AngularJS co-occurs at 9.86%, followed by RequireJS (7.59%) and Material-UI (6.77%). The styled-components and Emotion overlap (5.10% and 6.20% respectively) points to a React-heavy customer base that uses CSS-in-JS patterns.

On the analytics side, Hotjar leads at 10.21%, with Microsoft Clarity (9.50%) and Bing UET (9.60%) close behind. This combination suggests a user-experience-focused customer base that cares about how visitors interact with visual content. The Squarespace CMS overlap at 3.25% and Drupal at 2.57% show two distinct CMS segments: small business website builders and enterprise content platforms.

Sales Signal: The high AngularJS and Material-UI overlap suggests many Cloudinary customers run custom web applications rather than off-the-shelf CMS sites. Companies with these stacks and no Cloudinary are good targets. The low WordPress overlap (via MonsterInsights at 2.13%) is a gap: WordPress powers 40%+ of the web, but Cloudinary captures a small slice of that market.

G2 review signals

Across G2's review data, ease of use dominates the positive sentiment with 71 mentions, followed by transformation testing (41 mentions) and overall efficiency (33 mentions). The negative side centers on navigation complexity (22 mentions) and escalating pricing (21 mentions).

The pricing concern aligns with our migration data. The 21 G2 mentions of cost issues, combined with Cloudinary's credit-based pricing model (where costs scale with transformations, storage, and bandwidth simultaneously), may explain the CloudFront migration corridor. Companies hitting scale thresholds could be shifting raw delivery to cheaper CDN infrastructure while keeping Cloudinary for its transformation API. That said, a Forrester TEI study found customers reporting 203% ROI over three years ($8.17M in benefits), driven by $4.1M in asset centralization savings and $2.2M from sunsetting legacy systems. So for companies still on fragmented media pipelines, the cost objection often resolves itself against the savings from consolidation.

Sales Signal: Competitors can target Cloudinary customers who've outgrown their pricing tier. But Cloudinary sellers can counter with the Forrester ROI data: companies on legacy systems (Adobe Scene7, custom S3 pipelines) often save more by consolidating than they spend on Cloudinary credits. The strongest pitch leads with the $4.1M asset centralization savings figure from the TEI study.

Key takeaways

1. Cloudinary is in a sustained growth phase, reaching 69,636 active domains by April 2025 from just 1 in 2012. The pullback to 57,242 in July 2025 warrants monitoring but isn't conclusive.

2. The customer base splits sharply: 67.5% micro-businesses alongside Fortune 500 names like Nike, Samsung, and Boeing. Enterprise adoption is real but concentrated on subdomains and specific use cases.

3. Real estate, software, and restaurants are the top three verticals, but the flat distribution (no industry exceeds 7%) confirms Cloudinary is a horizontal platform.

4. Migration data shows net outflow to infrastructure CDNs (CloudFront, S3) but net gains against the closest functional competitor, Imgix (1.43:1 ratio).

5. G2 reviews highlight a core tension: the API is praised for ease of use, but the dashboard UI draws criticism for complexity, and pricing escalation is a recurring concern.

Sales applications

For outreach targeting companies that use competing CDNs without Cloudinary, here's a data-backed angle: "Your site currently uses CloudFront for image delivery. Based on our analysis of 35,038 companies, businesses that add Cloudinary's transformation layer alongside their CDN reduce photoshoot-to-web time by up to 50% (per Neiman Marcus's published case study) while serving optimized formats automatically. A Forrester study found 203% ROI over three years for Cloudinary customers. I can show you which of your competitors already use Cloudinary."

For targeting on TechnologyChecker.io: filter for companies using CloudFront or Amazon S3 CDN without Cloudinary, in the Real Estate, Restaurants, or Retail verticals, with 11-200 employees. This segment represents the sweet spot: large enough to have image-scale challenges, small enough that Cloudinary's all-in-one approach beats building a custom pipeline.

For competitive displacement against legacy systems: companies currently on Adobe Scene7 or Dynamic Media Classic are natural Cloudinary prospects. Both GUESS and River Island published case studies documenting successful Scene7-to-Cloudinary migrations. For companies on Imgix who need DAM capabilities, Cloudinary is the logical upgrade since Imgix doesn't offer built-in storage or digital asset management.

Explore our full dataset of 68,101 Cloudinary customers and 35,038 enriched company profiles at TechnologyChecker.io.