Companies Using GemCommerce

I pulled GemCommerce out of our October 2026 crawl expecting a page-builder count padded with dead stores. It holds up better than that. A domain counts here when a page on it loads a script from assets.gemcommerce.com, the host GemPages serves its page elements from. That gives 5,737 live domains, 1,507 of them matched to a company, 2nd of 15 in Headless Commerce. When I opened 100 random domains from the clean set, 94 loaded the script and two more showed other GemPages markers. One store had reopened without it. Three were dead: a closed Shopify store, a domain that no longer resolves and one that now forwards to Google.

What the script tells you

GemPages serves two generations of files from that host. Of the 4,655 domains where we logged the script address, 3,494 load the current editor's element files, named like gp-button-v7-5.js, and 1,140 still load files from older v6 paths, about one store in four. Our catalog also has a separate GemPages row that reads older markers. It sees 2,742 live domains, 1,635 of them counted here as well, so 1,107 more domains carry a GemPages marker this page leaves out. Read 5,737 as a floor on GemPages stores.

Sales signal: the v6 stores run pages built in GemPages' previous editor. For an agency selling rebuilds or a conversion audit, that quarter of the list is the place to start.

A count that starts in August

We began recognising this script on 4 August 2026, so the line opens at 4,558 domains, jumps to 5,789 in September and reads 5,737 in October. That jump is our side. The domains we crawl turn over every month as dead sites drop out and new ones come in, and September was the first full month we detected GemPages this way. Since August, 726 domains have dropped the script from at least one hostname. When I rechecked, 82 of them still ran it on another hostname, so about 645 had left entirely in ten weeks. Some of those stores closed. On their last crawl, 64 of the 5,715 clean domains I checked (1.12%) showed a Shopify closed-store, error or coming-soon page.

"GemPages' customers are young businesses. 29.06% of the companies we matched were founded this decade, nearly three times the share on Shogun's row." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: about 645 domains gone in ten weeks, against 5,737 live, is worth watching on the next refresh. We can't yet split closures from switches, so don't pitch "GemPages stores are leaving" on this data.

Who the customers are

65.93% of matched companies with a known size have 1 to 10 employees and 22.76% have 11 to 50. Only 11 have more than 1,000 staff. Age sets this list apart: 42.91% were founded in the 2010s and 29.06% in the 2020s, so 71.97% date from 2010 or later. On Shogun Frontend's profile, the 2020s share is 10.49%. The named enterprise rows tend to be side shops. Grimaldi's runs GemPages on the store that sells its sauce, Kneaders on its online bakery shop, OSIM on its US store. GemPages' own case studies feature smaller brands such as Tutti Kids and An Act of Dog, neither of which is in our top 50.

Sales signal: this is a founder-led buyer. The person who installed GemPages is probably the same person choosing the store's email, reviews and subscription apps. Pitch the owner, and keep the offer self-serve.

Where they sell, and what

The United States has 635 matched companies, the United Kingdom 132, Australia 98 and Canada 78. With New Zealand's 18, those five markets hold 961 of the 1,271 companies in the top 15 countries (75.61%). France (61), Germany (57) and India (39) lead the rest. Retail is the largest industry label at 13.19%, then Wellness and Fitness Services (5.75%) and Retail Apparel and Fashion (4.98%). Beauty adds up once its two labels are combined, to 7.9% across personal-care retail and personal-care manufacturing. Food and drink adds another 7.13% (4.29% plus 2.84% for Food and Beverage Manufacturing). Sunday Riley, L'Erbolario, Kneaders and Three Notch'd Brewing are typical of the named rows.

Sales signal: a beauty, supplements or food brand on GemPages is the core profile. Apps and agencies that serve consumable DTC brands (subscriptions, reviews, bundles) will find the best fit in the US, UK and Australian rows.

Switching and the other builders

There's no switching table for GemCommerce, because too few domains moved between it and anything in its category to pass our tests. Only 6 domains were ever seen with both GemCommerce and the Shogun row, and 2 still run both. MonkCommerce, a Shopify free-gift and upsell app, shares 14 live domains out of 17 ever seen together, so most of that pair still runs together. Builders sit side by side more often than they replace each other: Shogun Page Builder shows up on 1.24% of GemCommerce domains, Beae on 1.12% and Zipify Pages on 0.65%.

"Shopify page builders don't seem to trade customers in volume. In ten weeks we saw six domains running GemPages next to Shogun's row, and two still do." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: a rival builder won't find a migration wave to ride. The better opening is the 1,140 stores still loading v6 files, where a rebuild may already be on the owner's list.

The stack around it

Shopify runs on every clean GemCommerce domain and Cloudflare on 99.89%, which tracks Shopify's hosting rather than a merchant decision. Google Analytics is on 62.78%. Instafeed (11.92%) is the most common other app in these stores, then Seal Subscriptions (4.2%) and Hextom (3.9%). jQuery loads on 54.85% and Swiper on 24.62%, and Uploadcare on 7.11%. Another 28.58% match our older GemPages row, the same app read by a second rule.

Sales signal: we don't see Google Analytics on 37.22% of these stores, which leaves room for analytics and attribution apps. Subscriptions run on only 4.2%, so subscription apps have the same kind of opening.

What merchants say

Shopify's App Store listing shows GemPages at 4.9 stars from 4,268 reviews (checked 16 October 2026). It names the developer as GEMCOMMERCE CO., LTD of Hanoi and dates the launch to 13 March 2017. GemPages' homepage claims 180,000+ users, and its pricing page says the Build plan has 10,000+ stores in use. Our 5,737 live domains sit between those two figures, and the user claim doesn't say over what period it was counted. Plans run from Free (one published page) to Build at $29, Optimize at $59 and Enterprise at $199 a month. GemPages has stopped selling yearly plans to new customers.

Sales signal: 4,268 reviews at 4.9 stars make a quality pitch against GemPages a hard sell. Price is the softer spot. The free plan publishes one page, so a free-plan store that wants a second page faces an upgrade, or churn, decision.

Key takeaways

1. 5,737 live domains, 2nd of 15 in a category that isn't like-for-like, and 2.11 times Shogun's row, the only comparable one.

2. A floor: 1,107 more domains carry only older GemPages markers.

3. Young, small DTC brands: 65.93% with 1 to 10 staff and 29.06% founded in the 2020s.

4. US-led, with 961 of 1,271 top-country companies in five English-speaking markets.

5. 22 of 100 sampled domains redirect elsewhere and about 1% show closed-store pages, so dedupe before counting stores.

How to use this list

Filter to beauty, supplements and food brands in the US, UK and Australia, then dedupe by redirect target. For an agency, the v6 share supplies the opening line: "We rebuild GemPages pages on the current editor and measure load time before and after." For the full list of 5,737 GemCommerce domains with company, size and stack data, explore TechnologyChecker.io. Our Shopify analytics analysis covers the wider store base these sites sit in.