Companies Using Firework

Firework tops our Live Streaming table, and the first thing I'd tell a sales team is that it isn't a streaming company's customer list. Our October 2026 crawl finds Firework's player on 1,927 domains, 624 matched to a company, and they are retailers: grocers, fashion and beauty brands, consumer electronics makers and a handful of magazine publishers.

Two platforms shape the count

Before naming brands I sized the platforms, because a platform that installs a vendor for its merchants inflates the count without a single buying decision. Shopify runs on 53.09% of the Firework domains in our stack scan, and at least 754 load Firework's Shopify integration script, so the Shopify App Store is Firework's biggest channel by far. The second platform is Boutir, a Hong Kong commerce platform. 180 of the 181 Boutir domains in our crawl carry Firework, which is 9.41% of the Firework domains in our stack scan. The three Boutir stores I inspected each had their own Firework business and a channel named after the store, so the installs are real, but the platform chose the vendor. Another 31 Firework domains are closed Boutir shops that now redirect to Boutir's homepage. They are still in our October count.

Sales signal: treat the Boutir block as one platform relationship. Shopify merchants buy through the app listing, so reach them where they install apps.

One reading of the chart

The chart runs from 1,450 domains in June 2026 to 1,927 in October. Most of the June to July step is our side. The set of domains we crawl turns over every month, dead sites out and newly found ones in, and our detection signals widen over time. Exits are visible too: 446 domains have dropped Firework on at least one hostname since we began tracking it on 16 March 2026, though in our check about one in nine of them still ran it on another hostname.

"Firework leads our Live Streaming table, but its customers aren't broadcasters. Half its domains are Shopify stores, and one in eleven is a Boutir shop where the platform switched it on." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: time pitches to retail calendars, such as product launches and holiday trading. The chart's steps reflect our coverage too much to time anything by.

Who the customers are

The base is mostly small: 43.17% of matched companies with a known size have 1 to 10 employees and 22.43% have 11 to 50. The enterprise tail is real, though. 41 companies have more than 1,000 staff, including Wegmans, The Fresh Market and Mattel, and the big ones often use Firework on one site: Sysco on its foodie.sysco.com recipe site, Mattel on creations.mattel.com, EcoFlow on its European store. Firework's about page says it partners with over 1,500 brands, which sits comfortably beside our 624 matched companies once you allow for brands we can't match and stores we don't crawl.

Sales signal: in enterprises, find the team that owns the Firework page. A recipe site, a collectors' shop or a regional store is usually run by a digital or e-commerce team with its own budget.

Industries and geography

Retail leads at 19.52%, then fashion (7.81%), personal care (7.25%) and wellness (5.02%), together 39.6% of matched companies. Grocery is the cluster I didn't expect: Wegmans, The Fresh Market, Grocery Outlet and nine Loblaw banner domains in Canada, among them No Frills and Maxi. Publishers form a smaller group, with 18 Condé Nast domains such as Vogue, Glamour and Architectural Digest. By country, the United States has 262 of the 559 companies we could place (46.87%) and India 87 (15.56%), led by fashion and wellness brands such as Kalki Fashion, Clovia and Plix.

Sales signal: India is the second market. It's the second-largest group in Firework's base, and its brands look like Firework's US core, young, consumer-facing and video-heavy.

Switching: what the data shows

Our migration table for Firework is empty, so we found no domain that dropped Firework and adopted a rival such as Bambuser within our windows. The two rarely meet on one site: our script census found a Bambuser script on just one Firework domain. Their bases differ too. Most of Bambuser's row in our table is one carmaker's dealer network, with 573 of its live domains Hyundai and Genesis dealer sites running one embed, while Firework's footprint is Shopify-led.

"Firework and Bambuser sell the same product into almost completely different customer bases. That makes the next deal in each base hard to predict from the other." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: rivals have more to gain from Firework's free and $39 Shopify tiers, where switching costs are low, than from its enterprise accounts.

The stack around the player

Shares here are of the 1,912 Firework domains in our stack scan, slightly fewer than the 1,927 in the headline count. Shopify is on 53.09%, Instafeed on 10.41% and Boutir on 9.41%; outside Shopify, WordPress has 7.06% and Webflow 2.77%. Cloudflare sits in front of 73.17%, and Google Analytics runs on 81.75%. The Instafeed share shows how many of these stores already put social content on their product pages.

Sales signal: tools that turn social and creator content into shoppable assets (UGC licensing, creator marketplaces) fit this stack; so do post-purchase tools for the Shopify majority.

Key takeaways

1. Firework is on 1,927 domains, 1st of 21 in Live Streaming with 33.78%.
2. Shopify carries at least 754 of them; Boutir set Firework up on 180 more.
3. The buyer is a young consumer brand, with a tail of 41 companies above 1,000 staff.
4. The US (46.87%) and India (15.56%) lead the matched base.
5. Bambuser sells the same product, but most of its row is one carmaker's dealer network, and its retail base barely overlaps Firework's.

Sales applications

Outreach template: "Your store runs Firework's shoppable video. Brands like yours use [your product] to [turn that video traffic into outcome]. Can I show you how in 15 minutes?"

Targeting: on TechnologyChecker.io, filter Firework users by Shopify and by country, then remove the Boutir block and group Condé Nast and Loblaw domains so each parent is contacted once.

Competitive angle: video-commerce rivals should target Firework's Shopify merchants on the free Pilot and $39 Starter plans, where a better per-view price is easy to show.

Explore all 1,927 Firework domains, with company size, country and stack, on TechnologyChecker.io.