Companies Using TuriTop

TuriTop is a small page, and I've kept it honest about that. Our October 2026 crawl finds TuriTop's booking widget on 606 domains, 410 of them matched to a company. The buyers are Spanish tour, activity and attraction businesses with a handful of staff, and the most useful thing I can tell a sales team is how tightly that profile holds. I also checked whether the widget still works, because a booking tool that stops taking bookings is a dead install however long the script stays on the page.

What the widget is, and who it's for

TuriTop sells online booking to tour and activity operators: availability, payments and a channel manager for resellers. Its pricing page lists Starter at €29 a month plus 2% of online sales, Pro at €99 plus 1% and Enterprise at €299 plus 0.75% (checked 16 October 2026). Payments run through Stripe, PayPal, Redsys and Bizum, the last two being Spanish rails, which tells you where the product was built to sell. On the web it reaches sites two ways. Of the 413 homepages where we found TuriTop in the HTML, 186 load it through TuriTop's WordPress plugin and 227 paste its script directly; WordPress.org lists the plugin at 500+ active installations.

Sales signal: a TuriTop site is a WordPress-built operator selling timed slots online, already paying a share of online sales for the privilege. That makes it price-aware, and the percentage fee is the first thing a competitor will attack.

One reading, and the widget answers

The usage line runs from 537 domains in June 2026 to 606 in October and is flat after July. I wouldn't call that growth. The set of domains we crawl turns over every month, dead sites out and newly found ones in, and our detection signals widen over time, so the June to July step is mostly our coverage.

Liveness was the open question, so we tested it. We read the TuriTop account code from 306 homepages and called TuriTop's own booking calendar for each one. Every account answered. 250 listed bookable services, and 56 (18.3%) showed TuriTop's notice that the booking system will be activated soon, which may mean a paused account or one not yet set up. Only 3 of the 611 domains in our scan no longer resolved.

"Every TuriTop account we called still answered. For a booking widget, that is the test that matters." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: the base is small but real. The 56 accounts showing the activation notice are worth a separate look, because an operator that installed a booking engine and never switched it on is either stuck in setup or ready to churn.

Who the customers are

Two numbers define the base. 73.71% of the companies we could place are in Spain, 286 of 388, and 95.84% of those with a known size have 50 staff or fewer (76.85% have 1 to 10). Only six list 201 to 500 employees, among them ARTIEM Hotels and the Salting trampoline parks. Ages skew young: 51.43% of matched companies with a founding year started in the 2010s. Ireland is the second cluster I didn't expect, 18 companies, mostly visitor attractions such as the Dunbrody Famine Ship, Titanic Experience Cobh and Fort Lucan.

Sales signal: this is owner-operated business. The decision maker is the founder or the person who built the website, and the sale is self-serve. Long enterprise cycles will lose money here.

Industries and the long tail

Travel Arrangements leads at 28.42%, then Leisure, Travel & Tourism and Recreational Facilities (9.84% each) and Hospitality (6.28%), together 54.38%. The rest is anything sold by the time slot: escape rooms such as Horror Box in Barcelona, flamenco tablaos, wineries such as Bodegas Granbazán and Bodega Mustiguillo, sports clubs and seven local councils. In Spain, free walking tours stand out, Spain Free Tours and Rutas de Toledo among them.

Sales signal: segment by what is booked, not by industry label. A winery selling cellar visits and an escape room selling hourly slots have the same booking problem and very different marketing ones.

Switching and churn

Our migration table for TuriTop is empty: no domain in our windows dropped TuriTop and picked up a rival booking tool. Exits are small. 77 domains have dropped TuriTop on at least one hostname since we began tracking it on 16 March 2026, and in our check 12 of them still ran it on another hostname. On a base of about 600, that is a quiet installed base.

"Nobody in our data swapped TuriTop for a competitor. Its exposure is to operators outgrowing it, and to FareHarbor, which our profiles put at about 20 times its size." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for rivals, the opening is the operator expanding beyond Spain or adding more channels. For TuriTop, it's the Spanish operator still taking bookings by email.

The stack around the widget

Shares here are of the 611 TuriTop domains in our stack scan, a slightly wider set than the 606 in the headline count. WordPress runs on 85.6%, Elementor on 32.57% and the Divi theme on 11.62%. WooCommerce appears on 20.79%, and TuriTop's Pro plan includes a WooCommerce integration, which is one way those sites sell tours through their own shop. Google Analytics is on 77.41%. Email tools barely appear: Mailchimp is on 3.11% and Brevo on 1.96%.

Sales signal: email marketing is the gap. Operators who rely on repeat visitors and reviews, like wineries and attractions, have almost no email tool in their stack.

Key takeaways

1. TuriTop is on 606 domains, 9th of 57 in Event & Ticket Booking with 2.24%, in a category of event calendars it barely competes with.
2. The buyer is a Spanish micro-business: 73.71% Spain, 95.84% at 50 staff or fewer.
3. Every account we tested still answers; 18.3% show a not-yet-activated notice.
4. WordPress is the delivery channel, with the plugin behind 186 of 413 HTML detections.
5. FareHarbor, on 11,943 domains in its profile, is the benchmark rival.

Sales applications

Outreach template: "You take bookings through TuriTop on your WordPress site. Operators like you in [region] use [your product] to [outcome], without changing booking systems. Worth a quick call?"

Targeting: on TechnologyChecker.io, filter TuriTop users by country (Spain first, then Ireland and Portugal) and by WordPress with WooCommerce, then split the list by what each business sells.

Competitive angle: booking-system vendors should open with the percentage fee. On Starter, 2% of online sales on top of €29 a month adds up quickly for a busy operator.

See every TuriTop domain, with company size, country and stack, on TechnologyChecker.io.