Companies Using Twitch

Twitch is an unusual page for us, because the product we count isn't for sale. Embedding a Twitch player or chat on a website is free, so this page measures sites, and only some of them buy anything. Our October 2026 crawl finds a Twitch embed on 1,386 domains, 422 of them matched to a company, and the list is a cross-section of streaming culture: game studios, esports teams, football clubs, local radio, schools and a lot of individual streamers. For a sales team, the question is who among them has a budget.

First, what we took out

Some domains look like Twitch customers but aren't. Our crawler recorded Twitch's scripts on 1,487 live domains. After 4 for-sale or gambling pages, 97 of the remaining 1,483 (6.54%) either belong to Twitch or forward visitors straight to a Twitch channel page, vanity addresses such as fuslie.com or esfand.tv. The scripts load there because the page is Twitch itself, so we removed them, which leaves the 1,386 sites this page is built on. I also checked for gambling streamers: 17 of the 1,386 (1.23%) have titles about casinos, poker or betting. They stay in the count but out of the company list.

Sales signal: a vanity domain that forwards to twitch.tv has no website to sell into, which is why those are gone. What's left are real pages with a player on them.

One reading

The chart shows a single point, 1,386 domains in October 2026. I wouldn't compare it with earlier months. We began tracking Twitch on 4 August 2026, the set of domains we crawl turns over every month, dead sites out and newly found ones in, and our detection signals widen over time. Exits are visible: 251 domains have dropped Twitch on at least one hostname since 4 August, and in our check 36 of them still ran it on another.

"Strip out the vanity domains and Twitch's footprint on the open web is 1,386 sites, most of them run by people with a channel to show." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: these sites change often. Treat a Twitch embed as a sign of current activity, and re-check before outreach.

Who embeds Twitch

I hand-classified a random sample of 100 of the 1,386 domains. 22 were creators' own sites, 24 gaming communities or esports teams (game servers, leagues, clubs), 19 radio, TV or media outlets, 24 other organisations, among them a Czech town council and a German Jewish community, and 11 were dead, blocked or spam pages. The matched companies tell the same story by size: 71.5% have 1 to 10 employees and only 12 list more than 200 staff. Ages are young too, with 77.2% founded in 2010 or later.

Sales signal: esports teams and gaming communities are the segment with budgets and recurring needs (tournaments, sponsors, merch). Individual creators are a volume play best reached through platforms they already use.

Industries and geography

Computer Games leads the matched companies at 10.11%, then Entertainment Providers (8.24%), Spectator Sports (6.91%) and Broadcast Media (6.12%); no industry reaches 11%. Named examples span all of them: Insomniac Games on its main site, iRacing on its members' site, the Argentine Football Association, TSG Hoffenheim on its esports pages and Radio Judaïca in Belgium. Geography is more European than American. The United States has the most matched companies, 120 of the 310 we could place, but the European countries in our top 15 hold 139 between them, with France (33) and Germany (25) leading.

Sales signal: localise. A French esports team and a German football club's esports arm are reached in their own languages and leagues, not through US-centric gaming outreach.

Switching: where embeds go

Our migration table for Twitch is empty, so we can't show sites moving from Twitch to a rival player. The obvious rival for a site embed is YouTube's player, which its profile puts on 1,536,793 domains; next to that, Twitch embeds are a niche. The tools beside Twitch in our Live Streaming table don't compete for the same sites. Firework sells shoppable video to retailers, and so does Bambuser, whose row is mostly one carmaker's dealer network.

"A Twitch embed follows the streamer. When a creator or a team moves platforms, the website changes with them, so the leading indicator is the channel, not the site." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for tools that serve streamers, a Twitch embed identifies where a creator lives today. Pair it with the channel itself before pitching.

The stack around the embed

Shares here are of the 1,386 live Twitch domains. WordPress runs on 39.54% and Elementor on 13.42%. Commerce is a side line: WooCommerce on 9.02%, Shopify on 3.25% and Fourthwall, a creator merch platform, on 2.74%. Google Analytics appears on only 50.72%, and Cloudflare fronts 38.02%. That low analytics share is the clearest sign these are hobby, community and small-media sites. The Elementor share matters for anyone selling widgets to them: on a page builder, adding or swapping an embed is a drag-and-drop job.

Sales signal: merch, sponsorship and community tools fit this stack better than enterprise analytics. Fourthwall's presence shows creators will add a store when it's easy.

Key takeaways

1. Twitch embeds appear on 1,386 domains, 2nd of 21 in Live Streaming with 24.3%.
2. We removed 97 domains that were Twitch's own or vanity redirects to a channel.
3. The base is creators, gaming and esports communities, sport and local media, mostly tiny.
4. Europe outweighs the US among matched companies, 139 to 120.
5. YouTube's player is the realistic alternative; the shoppable-video tools in this table serve retailers.

Sales applications

Outreach template: "Your site streams your Twitch channel. Teams and creators like you use [your product] to [grow sponsorship, sell merch, run tournaments] from the same site. Can I send a two-minute demo?"

Targeting: on TechnologyChecker.io, filter Twitch users by industry (Computer Games, Spectator Sports) and by country. The list already leaves out domains that only forward to twitch.tv.

Competitive angle: streaming tools should target organisations embedding Twitch on WordPress, where swapping in another player or adding a multistream embed is a page edit.

See every site embedding Twitch, with company size, country and stack, on TechnologyChecker.io.