Companies Using Divi Wordpress Theme

We detect Divi Wordpress Theme on 766,049 domains, including Starbucks Corp., CA, YMCA. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Construction (5.73%).

We detect 766,049 domains running Divi Wordpress Theme across our monthly crawl of live business domains. Company data could be matched for 548,324 of them (71.6%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 41,176 domains carried a Divi Wordpress Theme detection previously and no longer do.

Divi Wordpress Theme's market share in the CMS & Website Builders category is tracked through related detection technologies. We detect it on 766,049 domains, making it a major player in the category.

The top alternatives to Divi Wordpress Theme include Elementor (32.45% market share), wpBakery (3.61% market share), Oxygen (0.45% market share), Thrive Architect (0.23% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 161,328 matched Divi Wordpress Theme domains, followed by Germany (46,303), United Kingdom (44,702), France (36,483), Spain (31,704). These are counts within the 548,324 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 70.88% of the Divi Wordpress Theme domains we could match to a company record and size — a subset of 548,324 matched companies, not of all 766,049 detected domains. This is followed by 11-50 employees (20.74%) and 51-200 employees (5.75%).

Among the Divi Wordpress Theme domains we could match to a company with a known founding date, most were founded in the 2020s (17.11%), followed by the 2010s (38.31%). That matched subset is drawn from 548,324 companies and is not representative of all 766,049 detected domains. This suggests Divi Wordpress Theme is most popular among relatively young companies.

The ideal Divi Wordpress Theme customer is: Company Size: 1-10 employees, Location: US, France, or UK, City: New York, London, Paris, Sydney, Founded: 2010-2019, Company Age: ~7-16 years old — based on our analysis of 548,324 enriched companies at TechnologyChecker.io.

Divi is overwhelmingly a small-business tool: 70.88% of matched Divi companies have 1-10 employees and 91.6% have fewer than 50, based on 548,324 enriched companies. By industry, Construction leads at 5.73%, followed by Business Consulting (3.97%), Advertising Services (3.24%) and Medical Practices (2.91%). The pattern is local, appointment-driven service businesses whose website is a brochure and a contact form.

For small businesses that need a no-code WordPress builder, Divi delivers. It is the second-largest WordPress page builder with 766,049 active installations, behind Elementor. G2 reviewers cite ease of use (14 mentions) and template depth (9 mentions) as top strengths. The main knock is performance: Divi 4 had code-bloat issues that required extra optimisation plugins. Divi 5, released 26 February 2026, rewrites the core to address this. At $89/year for unlimited sites, it undercuts most competitors on price.

They serve different roles. The Divi Theme is a full WordPress theme that includes the Divi Builder. The Divi Builder Plugin works with any existing WordPress theme. For sites starting fresh, the theme is the simpler choice. For sites already running a different theme that want Divi's visual builder, the plugin avoids a full redesign. Both are included in every Elegant Themes membership.

By footprint, Elementor is the larger WordPress page builder at 3,089,184 domains against Divi's 766,049, and our switching data shows it is where Divi's leavers actually go: 3,710 domains made that move, at 4.8 times the rate of sites that stayed. For developer-led projects, Oxygen (42,913) and Breakdance (18,873) trade Divi's visual convenience for cleaner output. Whether any is better depends on whether you value speed of assembly or control of markup, which is the same trade-off behind Divi's page-speed criticism.

Divi builds pages with its own layout system, so deactivating the theme leaves content that needs rebuilding rather than a clean fallback. Divi 5, released 26 February 2026, moves to a block-based format that reduces this lock-in compared with the older shortcode approach. In practice our data shows 41,176 domains have dropped Divi since March 2026, about 5.4% of the live base, and the largest single destination is Elementor at 3,710 domains.

Divi pricing starts at $89/year for the base theme and builder with unlimited website usage, as listed on elegantthemes.com. Divi Pro costs $277/year and adds Divi AI, Cloud storage, VIP support, and team accounts. Elegant Themes also offers lifetime plans for a one-time payment. All plans include Divi, Extra theme, Bloom, and Monarch plugins.

At $89/year for unlimited sites, Elegant Themes membership is competitively priced. You get Divi (theme + builder), Extra magazine theme, Bloom email opt-in plugin, and Monarch social sharing plugin. Compared to Elementor Pro ($59/year for one site), Divi's unlimited licensing is the better deal for agencies and freelancers managing multiple client sites.

Elegant Themes is the company behind Divi. Nick Roach founded it, and Divi launched in December 2013 as a WordPress theme with a built-in drag-and-drop page builder, letting you design pages visually without touching code. Elegant Themes claims 974,872 total customers on its own site; our detection data puts active Divi installations at 766,049 domains as of August 2026, which is the count of sites currently serving Divi rather than the count of licences ever sold.

Yes. Our data shows WooCommerce co-occurs on 12.01% of Divi domains, so roughly one in eight Divi sites runs a store, and Divi ships WooCommerce-specific modules for product listings and checkout layouts. It is best suited to small catalogues; Shopify appears on just 0.18% of Divi domains, reflecting that the two are rarely combined.

Divi 4 had a reputation for bloated output. Users reported heavy CSS/JS payloads that hurt load times, and it was the top G2 complaint. Divi 5, which dropped in February 2026, is a ground-up rewrite built on Flexbox and CSS Grid with a leaner DOM. Early reviews (WPMarmite, WP Spectra) confirm real speed gains. Still, our migration data suggests performance already pushed 23,501 companies to Elementor.

Divi does not optimise SEO by itself, and its owners clearly know that: 45.86% of Divi domains also run Yoast SEO and a further 9.81% run RankMath, so well over half pair it with a dedicated SEO plugin. The relevant caveat is performance. Divi's page-weight and code-bloat criticism is the most common complaint in review data, and page speed is a ranking input, which is why caching plugins are common on these sites.

Gutenberg is WordPress's built-in block editor and ships with every installation; Divi is a commercial theme and visual builder layered on top. Divi 5, shipped 26 February 2026, adopts a block-based format that narrows the technical gap. The practical difference is scope: Gutenberg edits content within a theme's design, while Divi replaces the theme and controls the full page layout, which is why 766,049 sites pay for it despite Gutenberg being free.