Companies Using Divi Wordpress Theme

With 10+ years in web crawling and technographic data analysis, I've examined Divi's position in the WordPress page builder market using our detection data across 50M+ domains. This analysis covers 238,132 enriched companies where Divi was detected, drawn from our March 2026 crawl. What follows are the growth signals, customer patterns, and competitive dynamics that matter for sales teams targeting WordPress page builder users.

1. Growth Trajectory

Divi launched in December 2013, and our first detection appeared that same month. The growth curve tells a story of three distinct phases. From 2014 to 2017, Divi grew steadily from 109 active domains to 54,665. The second phase, 2018 through early 2022, saw accelerated adoption, climbing from roughly 60,000 to 250,000 active sites. This tracks with the broader WordPress page builder boom and Elegant Themes' introduction of the Divi Builder as a standalone plugin. The third phase shows maturation: growth slowed from 2022 onward, peaking at 423,591 active domains in March 2025 before declining to 352,062 by July 2025. That 17% drop in four months is the sharpest contraction in Divi's history.

"The peak-to-decline pattern we're seeing with Divi isn't unusual for a mature WordPress product. What's notable is the timing, it coincides almost exactly with Divi 5's development cycle, suggesting some users may have migrated rather than wait for the rewrite." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Divi's declining active count creates two opportunities. First, the 431,801 previously-detected domains represent churned sites that may need a new builder solution. Second, current Divi users in the 352K base are likely evaluating alternatives, making them receptive to outreach about competing tools or Divi-adjacent services.

2. Customer Profile

Divi's customer base is overwhelmingly micro-business. 84.3% of companies have 1-10 employees, and another 10.5% fall in the 11-50 range. Combined, that's 94.8% with fewer than 50 employees. The age distribution reinforces this: 41.83% of Divi companies were founded in the 2010s, and 19.45% in the 2020s, so over 61% are digital-native businesses less than 16 years old.

Fortune 500 names do appear, like Starbucks (alumni.starbucks.com), Mercedes-Benz (talents.mercedes-benz.com), and Adobe (rewards.adobe.com). But every enterprise detection we examined is a subdomain microsite, not a company-wide deployment. Divi's presence on starbucks.com is an alumni portal, not the coffee chain's primary digital infrastructure. Elegant Themes' own showcase page features WordStream and YMCA as notable users, which aligns with the mid-market ceiling our data confirms.

Sales Signal: The 1-10 employee sweet spot means Divi users are typically owner-operators making their own tech decisions. They don't have procurement departments. Outreach should be direct, pricing-sensitive, and focused on time savings rather than enterprise feature sets.

3. Industry & Geographic Concentration

Construction leads at 5.0%, followed by Business Consulting (4.25%) and Advertising Services (3.81%). The distribution is remarkably flat, with no industry exceeding 5%. This horizontal spread means Divi is a generalist tool, not a vertical solution. The top 10 industries combined account for only 34% of the total base.

Geographically, the US leads at 29.5%, but Divi's European footprint is unusually strong for a US-based WordPress product. France (7.9%), Spain (6.2%), and Germany (6.1%) each outperform Canada (3.6%). Together, European countries account for over 40% of Divi's enriched customer base. This likely reflects Elegant Themes' early investment in community-building through Divi meetup groups across Europe and the theme's multilingual compatibility.

Sales Signal: The European concentration creates a localization opportunity. Companies selling WordPress hosting, translation plugins, or GDPR compliance tools should target Divi users in France, Spain, and Germany specifically. These markets are underserved relative to their size.

4. Migration Patterns

The migration data is the most actionable signal in this analysis. For more context, see our GA4 migration insights. Divi's largest inflow comes from ThemePunch (Slider Revolution), with 12,568 companies gained over the detection period. wpBakery (Visual Composer) sent another 5,061 companies to Divi. These are legacy tools losing relevance, and Divi captured their users.

The outflow tells a different story. 23,501 companies left Divi for Elementor (free + Pro combined), against only 8,713 gained from Elementor. That's a 2.7:1 loss ratio. In the last year alone, 5,485 companies switched from Divi to Elementor. Astra Theme also gained 3,150 from Divi against 1,517 going the other direction.

"The Elementor migration corridor is the defining competitive dynamic in WordPress page builders right now. Divi is losing to Elementor, and the pace is picking up. Last year's 5,485 outbound switches are the highest annual total we've recorded." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies that recently switched from Divi to Elementor may need migration services, child theme rebuilds, or training. Companies still on Divi that overlap with Elementor's growth segments (agencies, e-commerce) are high-probability switch candidates. For retention-focused sellers, the data suggests Divi 5's launch is the critical retention event.

5. Technology Stack

Yoast SEO (47.82%) is the dominant co-occurring technology, present on nearly half of all Divi sites. Google Analytics (54.24%) edges it out as the single most common pairing. WooCommerce at 14.10% confirms that about one in seven Divi sites runs an online store, which fits Divi's identity as a theme/builder, not an e-commerce platform.

The marketing automation overlap is low. HubSpot (2.54%), MailerLite (1.71%), and ActiveCampaign (1.31%) together account for under 6% of the base. This suggests most Divi users haven't adopted email marketing platforms, a gap worth noting.

Sales Signal: The low marketing automation adoption rate (under 6%) is a clear upsell signal. Divi's micro-business base of 190,000+ companies with 1-10 employees likely relies on contact forms and social media rather than structured email campaigns. Email marketing platforms targeting WordPress users should treat Divi sites as a largely untapped segment.

6. G2 Review Signals

G2 reviews (243 total) paint a picture consistent with our crawl data. The top praise centers on ease of use (14 mentions) and template library depth (9 mentions). Both align with the micro-business customer profile: users who need to build a site quickly without coding.

The top criticism, slow loading and code bloat, is more revealing. Users report needing additional optimization plugins to achieve acceptable page speeds. Combined with our migration data showing 23,501 companies moving to Elementor, performance may be a driving factor in churn. Elementor's lighter DOM output has been a consistent selling point since its 2020 redesign.

Sales Signal: Companies still on Divi with performance complaints are prime targets for hosting upgrades, CDN services, and page speed optimization tools. The performance gap between Divi and Elementor creates an opening for WordPress performance services specifically marketed to Divi users.

7. Key Takeaways

1. Mature and declining: Divi peaked at 423K active domains in March 2025 and has dropped 17% since. The growth phase is over.
2. Micro-business dominance: 84.3% of customers have 1-10 employees. Enterprise detections are subdomain microsites, not full deployments.
3. European stronghold: Over 40% of enriched customers are European, with France, Spain, and Germany each exceeding 6%.
4. Elementor is the primary threat: 2.7:1 loss ratio to Elementor, accelerating in the past year.
5. Marketing automation gap: Under 6% of Divi sites use any email marketing platform, a clear cross-sell opportunity.
6. Divi 5 is the wildcard: Elegant Themes' ground-up rebuild launched in early 2026 and may reverse the decline if existing users upgrade rather than migrate.

8. Sales Applications

Outreach template: "Hi [Name], I noticed your site [domain.com] is running on Divi. Our data shows that 47% of Divi sites use Yoast but only 2.5% use a marketing automation tool. Given your industry ([industry]), companies like yours typically see [X]% lift when adding email campaigns to their WordPress stack. Would it be worth 15 minutes to explore what that looks like?"

Targeting strategy: On TechnologyChecker.io, filter for Divi + construction or consulting industries + US or France + 1-10 employees + founded after 2015. This isolates the digital-native micro-businesses that form Divi's core and are most likely to respond to product-led outreach.

Competitive angle: The 5,485 companies that switched from Divi to Elementor in the past year represent active re-evaluation. These businesses just rebuilt their sites and may be open to complementary tools, hosting changes, or design services during the transition window.

For the full dataset, including enriched company profiles, migration histories, and tech stack overlaps, visit TechnologyChecker.io. Our database covers 238,132 enriched Divi companies across 416,712 detected domains.