Companies Using Retargeted

Retargeted is the hardest tool in this batch to describe from the outside. The script works on 705 domains in our October 2026 crawl, 343 matched to a company, 13th in Retargeting & Remarketing with 0.67%. But retargeted.co is a sign-in page with no product description, no prices and no company name, so I've built this profile from the code itself and from the sites that carry it.

What the script does

A site adds a loader, s.retargeted.co/1/ followed by a six-character account code. That loader is identical for every code; it checks the browser can store data, skips Brave, and requests s.retargeted.co/2/ with the same code. For a live account the second file is an 87 KB script built on FingerprintJS 3.3.0, the open-source browser-fingerprinting library, which works out a visitor ID from browser and device traits and sends it to api.retargeted.co. Fingerprinting recognises a returning browser without relying on a cookie alone. retargeted.co doesn't say what it does with that ID; retargeted.ai, which runs the same loader, sells display retargeting ads.

Sales signal: any site on this list runs browser fingerprinting. Consent and privacy vendors have a concrete question to open with: is it covered by your banner?

Accounts and dead installs

The account code made two checks possible. Liveness first: I requested the second-stage script for all 510 codes we could read. 26 codes, covering 46 domains, returned an empty file, the same answer a made-up code gets. Those sites still carry the loader, but it runs nothing, so they're out of every number on this page; our crawl had counted 753 live domains before that cut and the removal of 2 for-sale or gambling pages. Then ownership: the 646 remaining domains with a readable code come down to 484 working accounts, and every multi-domain account I looked at is one brand's country stores, such as Nuby on seven. No agency or platform shares one account across unrelated sites.

Sales signal: collapse country domains into brands before you count customers. Fewer than 500 working accounts is the realistic size of this list.

Growth

The chart has a single point, 705 domains in October 2026, because no earlier month exists on the cleaned basis. Our earlier, uncleaned monthly totals rose over the summer, but the set of domains we crawl turns over every month, with dead sites dropping out and new ones added, and our detection widened in the same weeks, so I don't read them as growth. Since we began tracking drops on 4 August, 142 domains have lost the tag on at least one hostname, a figure that includes some of the removed domains, and 34 of those still run it on another.

"About one Retargeted install in sixteen pointed at an account that no longer answers. The loader stays on the page long after the service stops." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: a flat base of a few hundred shops. The drop list is the timely one, if you sell a replacement.

Who the customers are

56.33% of matched companies with a known size have 1 to 10 employees and 26.2% have 11 to 50. Just 4 have more than 1,000. The 2010s are the largest founding decade (40.83%). Retail is 29.32% of matched companies, and with Retail Apparel and Fashion (5.86%) and Online and Mail Order Retail (2.61%) the shop labels reach 37.79%. The named users fit: Juguettos, Jon Richard, Morphy Richards, Rose Inc, Crafter's Companion and Canningvale.

Sales signal: pitch e-commerce growth tools to owner-led online brands of 1 to 50 staff. These teams already pay for small marketing tags.

Where

The United Kingdom leads with 71 matched companies, then Denmark (67), Spain (28), the United States and the Netherlands (23 each), Sweden (18), and Czechia and Poland (14 each). The Nordic weight stands out: Denmark alone has almost as many companies as the UK, and Danish brands such as Lene Bjerre run it across their Nordic domains.

Sales signal: for agencies selling into Danish and British e-commerce, a Retargeted install marks a shop that already buys outside the big-platform default.

The stack around it

These shares are of the 705 live domains in our clean set. Shopify runs on 38.72%, WooCommerce on 10.78%, Magento on 5.53% and Visualsoft on 3.83%. Google Analytics is on 94.04%, DoubleClick Floodlight on 28.51%, Microsoft Advertising on 24.68% and Pinterest on 11.49%. Consent banners are common, with Cookiebot (12.2%), Cookie Control (11.63%) and Cookie Information (8.09%) close together; Pandectes is on 5.82%.

Sales signal: Shopify app partners reach the largest slice. Consent vendors face an open field, with no single banner on more than 12.2% of these sites.

Rivals and overlaps

No pair passes our switching tests, and the overlaps show why: these shops stack small tags. 28 domains run Retargeted and Smarter Click today, and 59 have had both at some point. RTB House shares 10 (15 ever). Criteo runs on 3.83% of Retargeted domains. Seznam Sklik, also in this table, measures for a Czech search and display network, so it isn't a rival in any practical sense.

"Retargeted's customers don't swap one small tag for another. They add a second, which is why 28 of them run Smarter Click as well." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for Smarter Click and similar tags, Retargeted sites are proven buyers of this kind of tool. Lead with what yours adds, since the shop already runs one.

What it costs

retargeted.co publishes no prices. retargeted.ai, which loads the same s.retargeted.co loader on its own site, sells display retargeting for a commission on approved conversions, so the likely cost is the advertiser's regular affiliate commission rather than a fee.

Sales signal: without a public price, ask what the shop pays before positioning against it.

Key takeaways

1. 705 working domains, 13th in the category, mostly small European Shopify stores.

2. The script fingerprints browsers with FingerprintJS 3.3.0.

3. 46 dead installs are excluded; 484 working accounts remain, and none we checked spans unrelated sites.

4. The UK (71) and Denmark (67) lead, and 82.53% of matched companies have 50 staff or fewer.

How to use this list

Merge country domains into brands, then filter by Shopify and by country. The full list of 705 Retargeted domains, with company, size and stack data, is on TechnologyChecker.io.