Retargeting & Remarketing Platforms Market Share & Usage Statistics (2026)

RTB House runs on 33,926 live websites, 43.2% of the 78,571 sites we detect using retargeting & remarketing platforms. Below, all 33 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.

Data updated Aug 19, 2026

  • A favicon of RTB House
    #1

    RTB House

    RTB House is a deep-learning retargeting DSP detected on 32,631 domains, led by enterprise retail, banking and travel advertisers in Latin America, the Gulf and Southeast Asia.

    Live websites33,926Market Share43.18%Top CountryUnited States

Retargeting & Remarketing Market Data

Adoption and 30-day momentum across 33 retargeting & remarketing technologies, measured from our live detection crawl.

Biggest Movers

Net domains gained or lost in the last 30 days — 29 of 33 technologies moved.
Top gainers
Top losers
Retargeting & Remarketing Overview
Active Domains78.6KRunning retargeting & remarketing tech
Technologies33Tracked in this category
Net 30-Day Growth+30,13039,314 adopted · 9,184 dropped
Domain Index29.6MDomains tracked sitewide

Market Share

RTB House leads with 43.18% of active domains
  • A favicon of RTB HouseRTB House43.18%
  • SSeznam Sklik13.69%
  • RRetention.com12.33%
  • A favicon of SharpSpring AdsSharpSpring Ads6.86%
  • A favicon of AlbacrossAlbacross5.77%
  • SSklik3.39%
  • Others14.8%
Live detection data · as of 2026-08-19

Retargeting & Remarketing
FAQ.

What is Retargeting & Remarketing software?

Retargeting & Remarketing software helps businesses automate repetitive marketing tasks such as email campaigns, lead nurturing, social media posting, and customer segmentation. These platforms enable companies to deliver personalized communications at scale, track engagement across channels, and measure ROI — ultimately turning leads into customers more efficiently. Our database currently tracks 32,631 active customers across 1 retargeting & remarketing tools.

What are the most popular retargeting & remarketing platforms?

Based on our analysis of 32,631 customers, the leading retargeting & remarketing platforms are: RTB House (68.72% market share, 32,631 customers). Other notable platforms include .

Which retargeting & remarketing tool has the largest market share?

RTB House leads the retargeting & remarketing category with 68.72% market share and 32,631 detected customers. It's particularly popular among Retail companies and businesses with 1-10 employees.

Which industries use retargeting & remarketing software the most?

The top industries adopting retargeting & remarketing tools are Retail, Newspaper Publishing, Broadcast Media Production and Distribution, Restaurants, Technology, Information and Internet. These industries rely heavily on automated marketing workflows to manage large customer bases, personalize outreach, and optimize conversion funnels across multiple touchpoints.

Which countries have the highest adoption of retargeting & remarketing tools?

Retargeting & Remarketing adoption is strongest in United States, United Kingdom, Brazil, India, Canada. The United States leads significantly due to its large SaaS ecosystem and digital marketing maturity. European markets like the UK and Germany follow, driven by growing e-commerce and B2B demand for automated customer engagement.

How do I choose the right retargeting & remarketing platform?

Consider your business size, industry, and primary use case. RTB House is ideal for all-in-one CRM and marketing needs. undefined excels at e-commerce and SMS marketing. undefined is popular for straightforward email campaigns and small businesses. Evaluate each platform's integrations, pricing tiers, and automation capabilities against your specific workflow requirements.

How many companies use retargeting & remarketing software?

TechnologyChecker.io tracks 32,631 active customers using retargeting & remarketing tools, with 12,584 companies enriched with LinkedIn company data. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.

What is the source of this data?

TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across 29.6M domains. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, and DNS records.