Companies Using AdDaptive (DPM)

I've spent years helping sales teams read technographic signals, and the dpmsrv.com tag is one of the odder entries in our Retargeting & Remarketing category. Our October 2026 crawl finds it on 689 live domains, 376 of them matched to a company. It belongs to AdDaptive Intelligence, which started in 2010 as DataPoint Media and now sells account-based advertising to B2B brands, to the agencies that represent them and to publishers. All three show up in our data, and each means something different to a seller working this list.

What the tag does

Each site loads a small script named after its account: s.dpmsrv.com/dpm_ followed by a 40-character ID. The script reports page views to a.dpmsrv.com and hands the visitor on to three ad platforms, AppNexus, The Trade Desk and MediaMath. The IDs it uses on those platforms were identical on every account I opened, so they are AdDaptive's own seats. Put simply, the tag adds a site's visitors to audiences that AdDaptive can then buy media against. On 34 of the 35 pages where I watched the pixel fire, the same page also called AppNexus, which is why AppNexus appears on 57.18% of these domains in the tech stack table.

Sales Signal: a dpmsrv.com tag tells you a B2B marketer, or a B2B publisher, already pays for account-level targeting. For anyone selling intent data, ABM measurement or B2B media, that is a warmer start than a cold retargeting prospect.

Two businesses behind one tag

The account ID is the part to read. Our crawl recorded it on 566 of the 689 domains, and 336 of those (59.4%) sit on accounts held by B2B publishers and event organisers. Questex runs one account across 86 event and magazine sites, Hotel Management among them. Informa TechTarget runs another across 67, and an aviation and boating magazine group runs a third across 32. Accounting Today and Financial Planning share one. These publishers aren't buying retargeting. AdDaptive's publisher page describes turning their readers into named audience segments that advertisers pay a premium for, with revenue going back to the publisher.

Half of what looks like an advertiser list is AdDaptive's supply side: trade titles whose readers it packages for B2B advertisers.

The other half is advertisers, and they look like classic account-based buyers. Travelers runs one account across travelers.com, Corvus and Northland Insurance. Marsh McLennan Agency's covers 56 domains, many of them agency names that now forward to marshmma.com, which is why Insurance tops the industry chart at 12.28%, with 29 of its 42 companies on that one account. Orkin's covers 46. Black & Veatch, Bayada Home Health Care, Vestis, Lincoln Property Company and Barracuda run their own.

Sales Signal: split the list before you work it. Publisher domains are a partnership or data-supply conversation, and advertiser domains are a demand-generation one. Sending the same sequence to both wastes half your touches.

Who the advertisers are

The size chart says small: 31.87% of matched companies list 1 to 10 employees and 29.67% list 11 to 50. I don't trust that reading here. At least 62 of the 116 companies in the smallest band are magazine, newsletter or event brands whose own small LinkedIn page we matched instead of the publisher behind them. The advertiser side includes plenty of large firms: 28 matched companies have more than 1,000 staff, among them Travelers, Indiana University and Black & Veatch. The age chart points the same way. The 2010s lead at 27.22%, but companies founded before 1960 come second at 19.44%, with Indiana University (1820), Travelers (1853), Orkin (1901) and Black & Veatch (1915) in that band.

Geography is narrow. 317 of the 355 matched companies with a country are American (89.3%), with 15 in the United Kingdom and 8 in Canada. Universities form a small, recognisable cluster: Indiana University, SAIT in Calgary and the University of Washington's business school all load the pixel.

Sales Signal: the advertiser half is a US list of established B2B firms in insurance, professional services, engineering and higher education. If you sell to account-based marketing teams in those sectors, it is close to a ready-made target list once the publisher brands are taken out.

The stack around it

The tech stack percentages are of the 689 domains in the cleaned count. Google Analytics is on 99.27% and DoubleClick Floodlight on 73%, so these are measured, paid-media sites. The more telling overlaps are account-based. About a fifth of the 689 domains also load Bombora, and 156 load StackAdapt. Full ABM platforms are rarer: Demandbase appears on 17 and 6sense on 15. RTB House, the category leader, runs alongside AdDaptive on 24 domains today. On the CMS side, Drupal (15.53%), Drupal Multisite (14.8%) and Adobe Experience Manager (13.5%) point to publisher and enterprise sites.

Only 17 AdDaptive domains also run Demandbase and 15 run 6sense. For the big ABM platforms, almost all of this list is unclaimed.

Sales Signal: Bombora on about a fifth of these domains means intent data is already in the building, so lead with what you add on top of it rather than with intent itself. The thin Demandbase and 6sense overlap is the opening for anyone selling a full ABM platform.

Where the count is thin

We removed 76 domains before counting: 67 on ten agency or shared accounts that span unrelated companies, and 9 Zendesk-hosted pages carrying Zendesk's own account. Agencies do use AdDaptive, and its agency page offers campaigns that run behind the agency's name, but on those domains the agency holds the account, not the site. Domains also overstate organisations, because one account can cover dozens of brand or alias domains. And churn data is young. Since we began tracking on 4 August 2026, 220 domains have dropped the tag on at least one hostname, and 41 of those still run it elsewhere.

The tag itself is alive. Every one of the 96 accounts left after the cleanup returned its script when I requested it on 15 October 2026, and in a browser sample of 53 domains the pixel fired on 35 of the 48 pages that loaded. Eleven of the others were old domains forwarding to a parent site where the tag didn't fire in my session.

Key takeaways

1. AdDaptive (DPM) is on 689 domains in our October 2026 crawl, 14th in Retargeting & Remarketing with 0.65%, but it is an account-based advertising platform rather than a retargeting network.
2. 336 of the 566 domains with a readable account belong to B2B publishers and event organisers that supply audiences.
3. The advertiser side is American, established and B2B, led by insurance, with Travelers, Marsh McLennan Agency and Orkin each running multi-domain accounts.
4. Bombora (about a fifth of the domains) and StackAdapt (156) are the common neighbours; Demandbase (17) and 6sense (15) are rare.

Sales applications

Outreach template: "Your site runs AdDaptive's account-based pixel next to Bombora, so you're already buying account-level media and intent. We help teams like yours [your value], and we can show it against the accounts you already target."

Targeting: on TechnologyChecker.io, filter AdDaptive (DPM) to the United States and to Insurance, Engineering Services or Higher Education, then drop the domains whose company is a magazine or event brand. What remains is the advertiser half.

Publisher angle: if you sell audience or data partnerships, start with the publisher half. Questex, Informa TechTarget and the Accounting Today group already package their readers for B2B demand.

The full list of 689 domains and 376 matched companies, with size, industry and stack for each, is on TechnologyChecker.io.