Companies Using Gutenberg

When a technology page says Gutenberg, most readers think of the WordPress block editor. I counted something narrower: our rule looks for files loaded from /wp-content/plugins/gutenberg/, the folder of the separate Gutenberg plugin, and as of our October 2026 crawl TechnologyChecker.io finds it on 64,333 live domains, with 45,134 organisations matched to a company record. The useful question for a sales team is who put the plugin there, and for most of these sites the answer is a hosting company.

What the signal catches

The block editor has been part of WordPress core since 5.0, and WordPress's own version table shows each release bundling a fixed Gutenberg version: WordPress 7.1 carries Gutenberg 23.6. The plugin runs ahead of that. WordPress.org calls it a beta that gives early access to new features, lists version 24.1.0 and shows 400,000+ active installations. A core-only site loads its block styles from wp-includes and never matches our rule. Our technology detection methods post explains how path-based rules like this one work.

Who installed it

On 13 October I checked the live Gutenberg set against hosting signals. WordPress.com serves 38,911 of 74,996 domains (51.9%), and in a random sample of 70 domains, 38 of the 39 WordPress.com pages loaded the plugin from their own plugin folder, local businesses as much as publishers. A beta editor plugin on a landscaper's site is more likely a platform default than an owner's choice. IONOS's MyWebsite Now builder accounts for 14,427 more, and only four domains carry both. Version strings make the pattern plain. 9,761 of the 9,905 domains reporting Gutenberg 20.7.0 are MyWebsite Now sites, and 1,019 of the 1,093 on 22.8.2 sit on other IONOS hosting, so each platform pins one release. The newest versions, 24.0.0 on 2,969 domains and 24.1.0 on 1,880, are about half on hosts outside WordPress.com, IONOS and GoDaddy. Those independent installs are 17,692 domains, 23.6% of the live set.

Sales Signal: Split the list before you use it. A WordPress.com or MyWebsite Now hit tells you who hosts the site and little else. The 17,692 independent installs are where someone chose a beta editor plugin, which usually means an agency or an in-house developer.

Growth trajectory

Our current crawl counts 57,678 domains in June 2026, 73,347 in July, 75,040 in August, 79,168 in September and 64,333 in October. Counts are not a like-for-like series over time: the set of domains we crawl turns over every month, with dead sites dropping out and newly found ones added, and our detection signals widen over time. The July step and the October fall reflect changes on our side, both the domains we cover and the signals we detect Gutenberg with, rather than sites adding or removing the plugin in bulk. The live state still held 74,996 domains when I checked.

Exits need a second look. 28,176 domains have dropped the plugin on at least one hostname since we began tracking it in March 2026. When we rechecked, 9,526 of 28,171 still ran it on another hostname, so a third of those exits are hostname changes on sites that still run the plugin.

"Half of the Gutenberg plugin's footprint sits on one host, WordPress.com. Before you read a hit as the site owner's choice, check who hosts the site." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: Don't read the line as momentum. The footprint moves when WordPress.com or IONOS changes what it ships, so watch the platform shares; the monthly total follows them.

The companies behind the domains

The matched base is small and young. 75.43% of companies with a size band have 1-10 employees and 92.61% have 50 or fewer. Of those with a founding year, 33.14% were founded in the 2020s and 69.0% in 2010 or later. Only 223 companies have more than 1,000 staff, and in our named list 34 of 50 were detected on a subdomain. The pattern repeats: a newsroom (news.uga.edu, news.christianacare.org, news.apache.org), a brand blog (Poshmark, The Buckle, MEO) or a help centre such as Paris's marketplace help site. Blackstone and Solera are the clearest main-site deployments. Gutenberg has no vendor customer list, so I had nothing published to cross-check against.

Sales Signal: At a large account, the buyer behind a Gutenberg hit is the communications or content team that owns that one site. Pitch editorial workflow, hosting or design services to them. A CMS replacement pitch will reach the wrong team.

Industry and geographic concentration

No industry passes 5.24% (Business Consulting and Services), and the ten largest add up to 27.9%. Universities are the visible exception in the named list, 12 of 50, mostly on news and student-media sites. Geography carries the platform story. The United States has 13,575 matched companies, but Germany is second with 6,113, close to half the US figure, ahead of the United Kingdom (4,470), France (2,557) and Spain (1,806). English-speaking countries account for 46.87% of matched companies, against 55.96% on Babel's page, which fits the weight of MyWebsite Now.

Sales Signal: For German-speaking markets, filter Gutenberg plus MyWebsite Now to reach small businesses on IONOS's builder. For higher education, filter by industry and subdomain to find campus news teams.

Why there is no migration table

We tested switching corridors and published none, because a Gutenberg plugin site doesn't leave one tool for another. It adds the plugin on top of what it has. Elementor runs today on 19,783 of the 22,896 domains where we've seen both, and GoDaddy CoBlocks on 6,117 of 7,171. Those are layers of one site.

"Nobody migrates away from the Gutenberg plugin to a rival. They stop needing it when core catches up, or their host stops shipping it." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: If you sell a page builder, a Gutenberg hit beside Elementor is not a switching signal. A site with the plugin and no builder is the cleaner target.

Technology ecosystem

WordPress is on 100% of the 74,753 domains in our stack analysis, by definition. Elementor follows at 26.45%, MyWebsite Now at 18.96%, GoDaddy CoBlocks at 8.18% and Divi at 2.6%. jQuery runs on 65.97%, Swiper on 44.74% and core-js on 26.67%. WordPress.com Stats is on 44.78% and Site Kit on 10.24%, while IONOS (18.89%) and GoDaddy (8.75%) lead the hosting column.

Sales Signal: This is a small-business WordPress list with a host-managed plugin on top. Sell WordPress services, maintenance and SEO tooling into it; JavaScript framework tooling will miss.

Key takeaways

1. 64,333 live domains run the Gutenberg plugin, separate from the block editor in WordPress core.
2. WordPress.com serves 51.9% of the live set and MyWebsite Now builds 18.96%.
3. Each platform pins one version; 20.7.0 is almost entirely MyWebsite Now.
4. Independent installs are about 17,692 domains, 23.6% of the live set.
5. Large organisations run it on a single newsroom, blog or help site.

Sales applications

For targeting, filter Gutenberg on TechnologyChecker.io and exclude WordPress.com and MyWebsite Now sites; what remains are teams that chose the plugin. For outreach to them, be specific: "Your site runs the Gutenberg beta plugin on top of WordPress. We help teams keep editor upgrades from breaking their layouts." For hosting and agency sellers, the WordPress.com and IONOS segments are the opposite case: owners who haven't touched their stack, and may not know what their host runs.

The full list of 45,134 matched organisations behind 64,333 Gutenberg plugin domains, with size, industry and country filters, is on TechnologyChecker.io.