Companies Using Bluehost

Most technology counts are a measure of two things at once: how many sites run the product, and how visible the product chose to be. Hosting is the rare case where the second variable nearly disappears. Bluehost is identified from the domain's nameserver and authority records, and a customer cannot point those anywhere else while still being hosted there. The signal is not something a theme update can remove or a build step can strip.

TechnologyChecker.io detects Bluehost on 349,922 domains, fifth in Web Hosting at 3.6% of the category. To check what that number is worth, we drew a random sample of 30 Bluehost domains and queried live DNS for each one. 27 still resolved to Bluehost nameservers. The three that did not had moved to Cloudflare, to Wix and to a smaller DNS provider since our last crawl of them. There were no false positives at all: every miss was a domain that had genuinely left.

A 90% live-confirmation rate on a random sample, with every miss explained by real churn rather than by a bad rule, is about as good as a technology count gets.

The obvious thing to say about Bluehost is that it is a WordPress host. WordPress appears on 72.33% of its domains, jQuery on 76.57%, Yoast SEO on 29.64%. But an isolated percentage like that invites the wrong conclusion, so we measured the same figure across every shared host we detect the same way. SiteGround came back at 72.90%, Bluehost at 72.26%, DreamHost at 60.97% and HostGator at 59.48%.

Bluehost and SiteGround are, within noise, the same business measured twice. The WordPress concentration is a property of the shared hosting tier, not of Bluehost's positioning, and any vendor claiming a distinctive WordPress focus in this tier is describing the water rather than the fish. The genuinely separable fact is the twelve-point gap between the Bluehost and SiteGround pair and the HostGator and DreamHost pair.

Where the profile earns its keep is in what we chose not to publish. The raw churn data says 4,847 domains left Bluehost and now resolve through Cloudflare, which would make Cloudflare the single largest destination on this page by a factor of four, larger than every genuine host combined. It is not a hosting migration. Pointing your nameservers at Cloudflare conceals whichever host sits behind it, so the Bluehost signal disappears while the hosting arrangement may not have changed at all.

Three independent checks agree on that. Flows in both directions are nearly symmetrical, at 4,847 out against 3,728 in, where a real migration runs one way. 88.47% of Bluehost domains that have ever shown Cloudflare still show both today, which is coexistence rather than replacement. And two of the eight large Bluehost customers we spot-checked by hand, Telvista and Empire Distributors, have live Cloudflare nameservers right now while still appearing in our Bluehost set, which is the artifact caught in the act.

The same reasoning removed GoDaddy, which showed 1,223 apparent departures. 88.26% of the Bluehost domains that ever showed a GoDaddy signal still show both, because GoDaddy is very often the registrar for a domain that Bluehost hosts. Registrar and host are not competing for the same decision. WP Engine, Kinsta, Flywheel, Namecheap and IONOS all failed on the same test.

Of roughly thirty-five candidate switching corridors, three survived testing. The other thirty-two were domains that had changed how they were visible to us rather than where they were hosted.

What remains is small and, we think, real. Hostinger is where Bluehost's leavers actually go: 1,036 domains against 189 arriving from Hostinger, a five-to-one asymmetry. Only 44.08% of the Bluehost and Hostinger overlap still shows both, so the two genuinely displace each other, and Hostinger appears among Bluehost churners at roughly thirty-five times its rate among Bluehost's active customers. DreamHost accounts for a further 68 departures on the same pattern. Running the other way, Bluehost gains 80 domains from HostGator against 34 lost.

All three of those flows are small enough that they describe a direction rather than a trend, and we report them at the size we actually observed rather than widening the window until they look impressive.

The customer profile itself holds no surprises but sets useful expectations. 72.71% of matched companies employ ten people or fewer and only 2.34% employ more than 200, the smallest large-company share of anything we profiled this week. The United States accounts for 67.12% of the base, more than three times the American share of Angular's. No industry reaches 5%: construction leads at 4.35%, then consulting at 4.08%, advertising at 3.56% and real estate at 2.86%. That flatness is the point. Nobody picks shared hosting because of their sector.

Bluehost's domains also leave slowly. 11,047 have dropped it since March 2026, a 3.0% loss rate, against 4.31% for SiteGround and 5.14% for WP Engine over the same window. Some of that stability is real switching costs, since moving a WordPress site between shared hosts is a chore that small businesses defer. Some of it is the detection method: a DNS record only changes when someone deliberately changes it, so hosting signals do not flicker the way client-side ones do.

That shows up in the shape of the usage window too. Bluehost reads 325,425 domains in June 2026, 350,251 in July and 349,922 in August, essentially a plateau, where the client-side technologies we track over the same three months climb by half or more as coverage widens. Neither shape is adoption. The difference is what happens to a signal when a crawler looks at more of the web.

How to use this. If you sell to small businesses in the United States, this is a 349,922-domain list of them, filterable by industry and company size, and it is unusually complete because the signal cannot be hidden. If you sell WordPress products, note that the shared hosting tier is uniformly about 60% to 73% WordPress, so choosing between these hosts as prospecting sources is a question of volume and geography rather than of WordPress density. And if you are benchmarking hosting market share from any source, check how each provider is detected before comparing the numbers, because a provider identified only from page headers will always look smaller than one identified from DNS.