Companies Using RD Station

I analysed RD Station against our September 2026 crawl. We detect it from RD Station Marketing's tracking script, a loader file that carries the customer's account ID, plus the tracking objects it sets on the page. On that basis 31,080 websites run RD Station, and 25,962 of them (83.6%) match a company record, a high rate that says these are real business sites rather than parked domains. In a random browser sample of 30 detected sites, the 28 that loaded all loaded their account's loader. RD Station says more than 40,000 companies use RD Station Marketing, so we see most of them. What we can't see is RD Station CRM, which leaves nothing on a customer's website.

Accounts, not fleets

Because the loader names its account, we can count accounts as well as sites. Across the 8,886 domains where we read the ID, there are 6,976 distinct accounts, about 1.27 sites each. The largest covers 60 sites run by one real-estate agency platform; after that come a travel-agency group with 16, the Oral Unic dental franchise with 15 and a church network with 15. No single account holds more than 0.2% of the count. This is a base of separate customers, not a few networks inflating the number.

Sales signal: if the 1.27 sites-per-account ratio holds across the base, the 31,080 sites are roughly 24,500 accounts, and look for franchise groups like Oral Unic, where one decision covers many sites.

A stable base, not a growth curve

The chart reads 27,125 in June, 29,712 in July, 30,034 in August and 31,080 in September. Only 9.3% of today's live domains were first seen in August or September, so new coverage isn't driving the line, but the set of domains we crawl still turns over every month and our detection widens, so the small rise isn't evidence of adoption either. Underneath, 4,586 domains have dropped the code since we began tracking in March 2026.

"HubSpot has about 19 times RD Station's footprint worldwide. Among Brazilian companies in our data, RD Station has four and a half times HubSpot's. Which number you quote depends on whether you sell in Brazil." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: this is a mature installed base of about 31,000 sites. Plan around replacement and add-on sales, not a fast-growing pool of first-time buyers.

Brazil first

23,908 matched companies are Brazilian, 95.09% of those with a known country. Colombia has 341 and the United States 236. The global table ranks RD Station 5th of 415 in Marketing Automation with 2.38%, behind HubSpot, HighLevel, Pardot and WonderPush. Re-ranked on Brazilian companies in our data, it is first, with HubSpot second at 5,315, Kliken at 1,292 and the open-source Mautic at 1,018. That denominator is companies we could match, not every Brazilian website.

Sales signal: any tool selling marketing software into Brazil needs an RD Station integration before a HubSpot one. Outside Brazil, the RD Station base is too small to plan around.

Who the customers are

RD Station's customers run larger than HubSpot's or HighLevel's on our profiles. 35.75% of matched companies with a known size have 1 to 10 employees, 33.61% have 11 to 50, and 30.64% have more than 50, against 23.41% on our HubSpot profile. 569 have more than 1,000 staff, among them Raízen, Klabin, JSL, Sapore and Cyrela. 30.84% were founded before 2000.

Large companies often run it off the homepage. 14 of the 50 named on this page load it on a subdomain, and the pattern is recruiting and admissions: Raízen on its careers site, Uninove on its application site, BTG Pactual on its digital-banking pages.

Sales signal: in enterprise accounts RD Station often belongs to HR, admissions or a single business unit, not central marketing. Find the owner of the subdomain before you pitch.

RD Station and HubSpot side by side

No switching flow passes our tests, and the reason is worth knowing. Since March we have seen 136 sites drop RD Station and run HubSpot, and 35 go the other way. That looks like a HubSpot gain until you check the overlap: 80.6% of domains ever seen with both still run both, and RD Station leaves HubSpot sites at about the same rate it leaves everyone else. We also see 492 sites that dropped Mautic now running RD Station, but Mautic disappears just as often from sites without RD Station, so that isn't a switch either.

"Four in five sites that ever ran RD Station and HubSpot together still run both. In Brazil the two coexist far more often than one replaces the other." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: a Brazilian company running both is usually splitting jobs, not halfway through a migration. Consolidation offers can work; a pitch built on an exodus to HubSpot won't match the data. The marketing automation report covers the global side of the category.

The website stack

WordPress runs on 59.27% of the 31,068 live RD Station domains and Elementor on 37.92%. Google Analytics is on 92.36% and Facebook Pixel on 63.56%; Google Ads conversion tracking (13.48%) and LinkedIn's Insight Tag (12.87%) mark the B2B and paid-search share. WhatsApp shows on 38.67%, and Leadster, a Brazilian conversational lead-capture tool, on 2.78%. SendGrid's 38.14% reads a DNS record authorising SendGrid to send the domain's mail, which RD Station's own email sending may account for, so don't count it as a separate tool choice. Among email tools that are separate choices, ActiveCampaign (1.22%) and Brevo (0.99%) barely register.

Sales signal: WhatsApp is the channel these companies already use to talk to leads. Tools that connect WhatsApp conversations to RD Station contacts fit this base better than another email tool.

What G2 reviewers say

G2 rates RD Station Marketing 4.7 out of 5 from 371 reviews. Its summary praises the interface and email tools and faults limited customisation, limited templates and features that become overwhelming as a business grows. That last point sits alongside our size data: 30.64% of RD Station companies have more than 50 staff, a group large enough to run into those limits. In our data, when such a company adds HubSpot, it usually keeps RD Station alongside it.

Sales signal: growing RD Station customers are the ones most likely to want more customisation. Offer it as an add-on to RD Station, since most of them keep it when they add another tool.

Key takeaways

1. 31,080 websites run RD Station Marketing's tracking code, from about 6,976 accounts where we can read the ID.

2. First among Brazilian companies in our data (23,908, against HubSpot's 5,315); 5th of 415 worldwide.

3. 30.64% of matched companies have more than 50 staff, and 569 more than 1,000.

4. Flat since June once coverage is accounted for; 4,586 domains dropped it since March.

5. RD Station and HubSpot coexist: 80.6% of sites that ever ran both still do.

How to use this list

Filter to Brazil, then by company size: the mid-market band from 51 to 1,000 employees holds 28.28% of matched companies. For the full list of 31,080 RD Station websites with company, size and stack data, explore TechnologyChecker.io.