Companies Using GTranslate

GTranslate is the odd one among the three translation plugins at the top of our table. WPML and Polylang manage translated content. GTranslate's free widget hands the page to Google's machine translation in the visitor's browser. I oversee the detection side of our crawl, and the rule here is simple: a domain counts when it loads GTranslate's WordPress plugin files or its script from cdn.gtranslate.net. In a random sample of 300 live GTranslate domains, 271 of the 275 homepages that loaded showed GTranslate. Our October 2026 crawl finds 193,965 domains, 124,007 matched to a company, third in Translation & Localization with 23.24%.

Free widget, paid URLs

GTranslate's settings on the page tell us which kind of setup a site runs. The free widget translates in place. Paid plans serve translated pages on their own URLs, in sub-directories or on sub-domains, which search engines can index. Of the 271 sampled homepages, 256 ran the free widget and 12 a paid setup (7 sub-directories, 4 sub-domains and one older paid configuration); we couldn't read the other 3. That's 4.4% paid. Large organisations pay more often: 12 of the 73 big-organisation pages we checked used a paid setup, among them Apollo Hospitals, Medanta, MultiCare and FC Barcelona's Barça Vision.

Sales signal: about 19 in 20 GTranslate sites run the free widget, so this is a list of upgrade and replacement prospects, not of paying customers.

What the free plan leaves out

GTranslate's pricing table (checked 15 October 2026) marks the free plan as not for commercial use, with no search engine indexing, no translation editing and no URL translation. Paid plans run from Custom at $12 a month ($120 a year) for one extra language, through Startup at $25 and Business at $35, which adds URL translation, to Enterprise at $50, which adds hosting a language on a country domain. Every paid plan starts with a 15-day trial. Our crawl shows the effect of the indexing gap: only 11 of 275 sampled homepages carried hreflang language links.

Sales signal: for GTranslate's own team and for Weglot, a business site on the free widget is the upgrade case. Its translated pages don't exist for search engines.

What the monthly line shows

The chart reads 121,927 in June, 139,236 in July, 163,188 in August, 179,217 in September and 193,965 in October. Unlike WPML's and Polylang's, the line was still rising into October, up 14,748 domains in a month. We can't yet split that between new installs and our side. The domains we crawl turn over every month, dead ones leaving and new ones arriving, and our coverage and detection widened through the summer. Since 16 March 2026, 26,932 domains dropped GTranslate on at least one hostname, and 3,458 of them still run it on another.

"GTranslate counts sites that wanted another language for free. Only about one in 23 in our sample pays for translated pages that search engines can see." - David Thomson, CTO at TechnologyChecker.io

Sales signal: wait for the next two monthly readings before calling this growth. If the line keeps rising once our coverage settles, the free widget is still winning new sites.

Public bodies and hospitals

The United States leads with 24,698 matched companies, 2.9 times WPML's US count and 3.7 times Polylang's, then Spain (13,920), Brazil (7,962) and Italy (6,408). Non-profit Organizations lead the industries at 3.38%, and Medical Practices (2.63%) plus Hospitals and Health Care (2.55%) add up to 5.18%. The named list is full of organisations that serve the public in many languages: the IRS Taxpayer Advocate Service, the MTA, Fairfax County, HUD, NHS Greater Glasgow and Clyde and Boston Medical Center. Many of those sites aren't WordPress. 29 of the 73 big-organisation pages we checked loaded GTranslate's script on another platform, against about 8% of all GTranslate domains.

Sales signal: public bodies and hospitals have already shown the need with a free widget. For translation vendors and accessibility firms they are the best-qualified part of this list.

Who the customers are

57.44% of matched companies with a known size have 1 to 10 employees and 24.83% have 11 to 50, the smallest profile of the three big plugins, and 18.3% were founded in the 2020s. 1,733 companies have more than 1,000 staff. Inspire Brands runs GTranslate on its stories site, Lenovo on its Pro community for small businesses and TDK on its SensEI product site. WooCommerce runs on 23.1% of live GTranslate domains (45,603 of them), more than on WPML's (18.88%) or Polylang's (13.35%).

Sales signal: below 50 staff, sell simplicity and price. Above 1,000, sell indexable, edited translations, because that is where the paid setups are.

Rivals on the same site

1,856 domains run GTranslate and Polylang today, out of 2,682 that ran both at some point since March. 612 run it with WPML and 215 with Weglot. The one flow that passes our switching tests is measured from Weglot's side: 114 domains moved from Weglot to GTranslate. GTranslate's Shopify app is a separate product in our catalogue, so Shopify stores using it aren't in this count.

"Nearly seven in ten domains that ever ran GTranslate next to Polylang still run both. The widget sits beside translation plugins far more often than it replaces them." - David Thomson, CTO at TechnologyChecker.io

Sales signal: GTranslate's paid plans and Weglot sell much the same thing, translated pages served from the vendor's side. Weglot's 70,798 domains are GTranslate's natural prospect list, and the free-widget sites are Weglot's.

The stack around it

Across the clean live domains in our stack base, WordPress shows on 91.63%, Joomla on 1.78% and Elementor on 45.87%, the most of the three plugins. Hostinger CDN is on 6.17%, about double Polylang's 3.04%. Google Analytics is on 58.02%, and consent comes mostly from free plugins, CookieYes on 10.09% and Complianz on 8.53%.

Sales signal: a GTranslate site is typically a small Elementor build, and almost a quarter of them sell online. Store-focused translation tools have a ready list here.

Key takeaways

1. 193,965 domains, third in Translation & Localization with 23.24%.

2. A free-widget base: 256 of 271 sampled homepages ran the free widget, 12 a paid setup.

3. The only big translation plugin led by the US, with 24,698 matched US companies.

4. Non-profits and healthcare stand out, with 5.18% in the two healthcare categories.

5. 23.1% of live domains run WooCommerce, the highest of the three plugins.

How to use this list

Filter by country, industry and company size, and check for a paid setup if you need paying customers only. For the full list of 193,965 GTranslate domains with company, size and stack data, explore TechnologyChecker.io.