Companies Using BON Loyalty

I expected BON Loyalty's customers to look like a cheaper copy of Smile's. They don't. They're about as small, but younger and more international. Our October 2026 crawl finds BON on 4,415 live domains, 5th of 51 in Loyalty & Rewards. A domain counts when its pages load BON's storefront script from bonloyalty.com or print the shop settings that BON's app embed writes into the page. I checked that against the live web: of 100 random domains, 95 loaded BON (one of them behind a store password), three didn't answer and two showed no BON code.

Domains, stores and closed shops

4,415 is a count of domains, and some brands run one store on several. 598 of the domains in our analysis load their store from another domain in the same set, and they point at 379 stores. ImagiKnit, Swissvax and Tulsa Body Jewelry each sit behind ten or more addresses. Counting each store once leaves about 3,830 of the 4,425 domains we analysed. Closed shops matter less: 34 domains, 0.77%, carry Shopify's closed-store, error or password title.

Sales signal: dedupe by store before you size a campaign. About one row in seven is an extra address for a store that's already on the list.

Reading the chart

The chart reads 3,215 domains in June 2026, 4,247 in July, then 4,368, 4,396 and 4,415 in October. The June to July jump isn't a burst of installs. The set of domains we crawl turns over every month, with closed stores dropping out and new ones added, and our detection widened over the same months. Since July the line has added 168 domains. Exits are easier to count. Since we began tracking BON in March 2026, 774 domains have dropped it on at least one hostname, and 40 of those still ran it on another when I checked.

"BON's customers aren't Smile's minus the big brands. 31.54% were founded this decade, and there are three American companies for every British one, not four and a half." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: treat BON as a steady pool of about 4,400 domains. Seven months of exits is too short to call a churn rate, so don't build a pitch on stores leaving it.

Who the customers are

70.81% of matched companies with a known size have 1 to 10 employees, and 91.72% have 50 or fewer. That puts BON beside Smile (74.21% at 1 to 10) and a long way from LoyaltyLion (56.01%) or Rise.ai (55.06%). Age points the same way: 31.54% were founded in the 2020s, against 12.97% on LoyaltyLion's profile. The largest names run BON on a main store. Optica, the Kenyan optician chain with 501 to 1,000 staff, uses it on optica.africa, and Aurora, the plush-toy brand, on auroragift.com.

Sales signal: most rows are owner-run stores. The person who installed BON usually decides on the next app as well, so self-serve trials and short demos fit this list better than a committee sale.

A wide map

The United States has 459 matched companies, the United Kingdom 149, Canada 103 and France 77. That's about three American companies per British one, where Smile's profile shows about 4.5 (8,246 to 1,827) and Rise.ai's nearly ten (1,182 to 123). Asia makes the top 15 as well: Singapore (36), India (34), China (24) and Malaysia (18). The company list goes further, with Tomato Store in Egypt, Torch in Indonesia, E&L in the Philippines and HiClean in Pakistan. BON's listing offers the app in English, German, Spanish, French and Japanese.

Sales signal: for anyone selling Shopify apps or services outside North America, BON's list holds a bigger non-US share than Smile's, Yotpo's, LoyaltyLion's or Rise.ai's. Local-language support is the angle to lead with.

Club shops

Retail leads at 21.58% of matched companies with an industry, then apparel (9.53%), personal care (4.95%) and food and beverage services (4.86%). One small group stands out on the company list: sports clubs selling merchandise. Stade Malherbe Caen, Chattanooga FC, the Peterborough Petes and Persebaya all run BON on their club shops.

Sales signal: club stores share a buyer, usually the commercial or merchandise manager, and a seasonal calendar. That makes them a reachable niche for fan-engagement and ticketing tools.

Next to Smile and the rest

All four rows in BON's comparison table are Shopify loyalty apps, so it compares like with like. Some stores run two at once. 125 BON domains run Smile today, out of 223 ever seen with both, and 58 run LoyaltyLion, out of 72. Joy (12) and Loloyal (19) overlap less. Appstle, 2nd in the category with 21,436 domains, isn't in the table, yet 179 BON domains run it. With so many stores still running both apps, our switching tests publish no corridor for BON.

"Of the 223 domains we've seen with BON and Smile, 125 still run both. More than half, which is why I wouldn't call that switching yet." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: a store showing two loyalty apps is in the middle of a decision. That's the moment for a migration offer, from either side.

The stack around it

Shopify is on 99.98% of the 4,425 domains we analysed. Judge.me runs on 45.6%, so reviews are the most common companion. Klaviyo itself is on 30.98%, about half its rate on Rise.ai's (61.81%) or LoyaltyLion's (59.33%) domains, and Mailchimp on 10.49%. Instafeed (18.03%) and Hextom (6.51%) are the usual small-store apps. One figure needs care. Google Analytics shows on 90.6%, but BON's widget loads a Google Analytics tag under BON's own measurement ID to count widget loads, so part of that figure is BON's, not the store's.

Sales signal: with Klaviyo on under a third of these stores, BON's base is open ground for email and SMS tools. BON's listing names Klaviyo, Judge.me and Fera among the apps it works with.

What it costs

BON is sold on the Shopify App Store by VEGAHUB Technology Inc., listed in Oakville, Ontario, and launched on 16 August 2021. It has the Built for Shopify badge and a 5.0 rating from 1,973 reviews. Plans are priced by monthly orders: Free up to 150, Starter at $15 a month up to 300, Basic at $29 up to 500 and Growth at $129 with no cap. Paid plans come with a 7-day trial. Shopify POS points start on Basic, VIP tiers on Growth. Checked on 15 October 2026 against the listing and BON's pricing page.

Sales signal: the order caps turn growth into a renewal moment. A store passing 150 or 500 orders a month meets an upgrade screen, and that's when a rival's migration offer lands best.

Key takeaways

1. 4,415 live domains, 5th of 51 in Loyalty & Rewards and 153 ahead of Rise.ai.

2. Small and young: 70.81% have 10 or fewer staff and 31.54% were founded in the 2020s.

3. Less American than Smile, Yotpo, LoyaltyLion or Rise.ai: 459 of the 1,416 matched companies are in the US.

4. 598 domains are extra addresses of 379 stores, and closed shops are 0.77%.

5. Judge.me runs on 45.6% of BON domains, Klaviyo on only 30.98%.

How to use this list

Filter by country and company size, then dedupe by store. For the full list of 4,415 BON Loyalty domains with company, size and stack data, explore TechnologyChecker.io. Our Shopify market analysis covers the wider base of stores these apps sell into.