Companies Using Yotpo Reviews

I analysed Yotpo against our September 2026 crawl, and the first job is to say what the headline number counts. We detect Yotpo from the scripts a page loads, and the detection accepts any file served from yotpo.com. On that basis 49,319 domains run Yotpo and 19,516 of them match a company record. Most are Yotpo Reviews customers. Some run only Yotpo Loyalty, so before reading anything else on this page I measured how many.

What the count includes

Yotpo sells reviews and loyalty from one account, and both products load from yotpo.com. Of the 9,527 domains where we detect Yotpo Loyalty, 9,392 (98.6%) already sit inside this count, and 19.3% of the domains on this page carry Loyalty as well. So how many carry loyalty and nothing else?

On the 16,765 Yotpo domains where we recorded exactly which Yotpo files load, 11,087 load the classic reviews widget or Yotpo's newer widget loader, and 3,427 (20.4%) load only loyalty files. Treat that as a ceiling: the newer loader serves reviews and loyalty alike, and reviews usually sit on product pages a crawl does not always reach. In a random browser sample of 24 live domains, 8 showed a reviews widget on the homepage, 13 loaded Yotpo's review or loader scripts without one, and 1 was loyalty-only. The 50 named companies came out the same way when we loaded them on 26 September 2026: 41 load review widgets or a reviews store key, 8 only loyalty, and 1 blocked the browser.

The base is also made of separate accounts, not fleets. Yotpo puts the store's key in its widget URL, and across the 8,720 domains where we could read it there are 8,206 distinct keys. The largest covers 18 domains, all belonging to one brand, Alen air purifiers.

Sales signal: treat the list as Yotpo accounts, and confirm a reviews widget before pitching anything review-specific, such as syndication or a move off Yotpo Reviews. Most will: of the 50 named companies, 41 did.

A steady base, not a growth story

The chart reads 44,199 in June, 49,323 in July, 49,594 in August and 49,319 in September. The June to July step comes from our side, both the domains we crawl, which turn over every month as dead sites drop out and new ones are found, and the signals we read. From July the line is flat, and only 5.3% of today's domains were first seen in August or September.

Under the flat line there is real turnover. 9,865 domains have dropped a Yotpo detection since we began tracking in March 2026. Counting a domain only once Yotpo is gone from every host gives 9,346, a 16.1% drop rate, and 6,004 of those are still on Shopify, so most removed Yotpo rather than closing the store. Where they went is much less clear. Judge.me turns up on 1,322 of them, only 1.41 times what Yotpo's ordinary drop rate would predict for domains running both apps, and 67.4% of the domains we have ever seen with both still run both. No review app passes our switching tests, so this page carries no migration table.

"Two in three domains that have ever run Yotpo and Judge.me together still run both. That is coexistence, not an exodus, and we would rather publish no switching figure than a wrong one." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: the base is stable in size but not in membership, with about one domain in six dropping Yotpo since March. Retention tools and migration services both have an audience here. Our data cannot tell you which competitor wins the leavers, so don't build a pitch on one.

Who the customers are

62.6% of matched companies with a known size employ 1 to 10 people and 24.32% employ 11 to 50. That is still a larger base than Judge.me's, where the 1 to 10 band is 73.73%, and the gap widens at the top: 182 companies above 1,000 employees, 0.99% of the sized base against 0.43%. Founding years point the same way. 48.22% were founded in the 2010s and 18.47% before 2000, while on Judge.me's profile the 2020s alone account for 35.05%.

The large names mostly run Yotpo on a shop rather than the corporate site. 21 of the 50 named companies load it on a subdomain: ResMed on shop.resmed.com, Steelcase on store.steelcase.com, Peloton on apparel.onepeloton.com, Life Time on shop.lifetime.life. Consumer brands such as Revlon, Steve Madden, Cole Haan and Eddie Bauer run it on the main storefront.

Sales signal: at enterprise accounts, find the commerce or merchandise team that owns the shop subdomain. Corporate marketing may not know Yotpo is there.

Where they are and what they sell

Retail (17.2%) and Retail Apparel and Fashion (10.13%) together pass a quarter of matched companies. Beauty and personal care add 8.55%, and Wellness and Fitness Services 5.38%. On geography, Yotpo parts company with the category leader. The United States has 11,260 matched companies, followed by the United Kingdom (1,944), Australia (1,506) and Canada (1,074). India, Judge.me's second country at 8,072, has 223.

Sales signal: this is a market of American, British, Australian and Canadian consumer brands. Continental Europe is thin, with 357 matched companies in France and 180 in Germany, so localised offers there start from a small base.

The stack after Yotpo's email exit

Shopify runs on 86.03% of live Yotpo domains. The rest is a real tail on other platforms, BigCommerce at 2.99%, WooCommerce at 2.25%, Magento at 2.06% and Salesforce Commerce Cloud at 0.66%, and some large names sit outside Shopify altogether: Arsenal's shop runs Yotpo reviews on its own commerce stack.

The email rows say more. Yotpo retired its own Email and SMS products at the end of 2025 and recommended Attentive and Omnisend to the customers affected. Today Klaviyo runs on 47.03% of Yotpo domains and Mailchimp on 14.51%, while Attentive sits at 4.62% and Omnisend at 4.31%. Yotpo's SMS app, SMSBump, overlaps with this page on only 260 domains.

"Yotpo left email at the end of 2025 and named two partners. Each now reaches fewer than one Yotpo store in twenty, while Klaviyo reaches nearly half." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: nearly half of Yotpo stores run Klaviyo, so a Klaviyo integration is close to a requirement for any tool pitched to this base.

What G2 reviewers say

G2 reviews Yotpo as a single product across Reviews and Loyalty, 4.3 out of 5 from 265 reviews. The praise is for ease of use (22 mentions) and support (21); the complaints are about price (11) and missing or limited features. That sits alongside the turnover above without explaining it. About one domain in six dropped Yotpo since March and most kept their Shopify store, but our data cannot say whether price drove any one of those removals.

Sales signal: reviewers fault Yotpo on price and credit it on support, so a competing pitch needs an answer to both.

Key takeaways

1. 49,319 domains load Yotpo's scripts, and no more than a fifth run only Loyalty.

2. 86.03% run Shopify, and Klaviyo sits on 47.03%.

3. The base is older and larger than Judge.me's: 182 companies above 1,000 employees and 18.47% founded before 2000.

4. 11,260 matched companies in the United States, against 223 in India.

5. Flat since July, with 9,346 domains fully dropping Yotpo since March and no clear destination.

How to use this list

Start from company size and country, then check the storefront for a reviews widget before you reach out. For the full list of 49,319 Yotpo domains with company, size and stack data, explore TechnologyChecker.io. For the wider picture of the apps Shopify merchants install, see our Shopify analytics report.