Companies Using Snapchat Pixel

I watch ad pixels as a marketer first: a pixel is the cheapest public evidence that a company buys a given ad platform. As of our September 2026 crawl, the Snapchat Pixel is on 58,373 websites, and 24,002 of them match a company. That is a small number next to Meta and TikTok, and a sixth of it is one advertiser, so this analysis spends as much time on what the count contains as on what it means.

Two signals, one pixel

We read the Snap Pixel two ways. The first is its script, scevent.min.js, served from sc-static.net, a host that, across our crawl, serves nothing but the pixel. The second is Snap's own endpoints: tr.snapchat.com, where each advertiser's configuration loads, and intg.snapchat.com, the path Snap's Shopify app uses. 45,249 sites show both, 10,662 only the script and 2,462 only the endpoints, and 96.1% of that last group are Shopify stores. Neither signal is a subset of the other, so this page counts the union, 58,373. Our post on technology detection methods explains how script and network signals are matched.

When we loaded 30 random detected sites in a browser, 24 of the 25 that loaded fired the pixel; the miss was a State Farm agent page.

Sales Signal: a detection means a Snapchat Ads account with conversion tracking set up. That is stronger evidence of Snapchat spend than a Snapchat link in a footer.

Growth trajectory

There is no trend on this page, on purpose. One of the two signals joined our detection in August 2026, so a combined monthly series cannot be rebuilt, and the older signal's summer climb is mostly coverage: 70% of its live domains were first seen in August or September. The domains we crawl also turn over every month, with dead sites dropping out and new ones added. What we can say is the level: 58,373 sites in September.

"A single honest data point beats a growth chart we would have to invent. The Snap Pixel's real story is who runs it, not how fast it grew." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales Signal: size the market on the September figure, and re-check it in a few months before you treat any change as momentum.

One advertiser, 10,282 sites

10,282 of the sites, 17.6%, are State Farm agent microsites. Each agent gets a site on the same platform, served from the same server, with the same template, and each carries State Farm's corporate pixel; 14 of 16 we opened were titled "State Farm® Agent". State Farm's pixel ID alone appears on 1,059 of the domains where we recorded an advertiser ID, nearly ten times the next brand (Marriott hotels, 110). These are real installs, but they measure one marketing department. They drive Insurance to 23.37% of the industry table and a large share of the US count, which is why we left them out of the named list and the stack figures.

Sales Signal: exclude State Farm agent domains before you build any insurance or US segment from this list. What remains in Insurance is under 1.7%.

Customer profile

49.99% of matched companies with a known size employ 1 to 10 people and 26.36% employ 11 to 50. Without State Farm's agents the smallest band is 42.4%. The founding years lean young: 39.83% in the 2010s and 22.39% in the 2020s. The enterprise head is real, with 1,112 companies above 1,000 employees: the US Postal Service, T-Mobile, Nike, Aldi, Bell Canada and Emirates NBD. Several are detected on a single property, such as Chipotle's investor site and T-Mobile's secure.t-mobile.com.

Sales Signal: for the enterprise names, the detection host hints at which team owns Snapchat spend, often recruitment, admissions or one product line.

Industry and geography

With the State Farm network removed, Retail leads at 10.88%, then fashion (6.33%) and higher education (5.9%). Universities are the standout large-organisation segment: Arizona State, Rutgers, Iowa, Purdue and a run of Canadian schools use the pixel to reach prospective students. Geographically, the US has 12,455 matched companies, or 6,778 without State Farm, and Saudi Arabia is second with 2,098, ahead of the UK (1,091) and the UAE (1,069). Salla and Zid, two Saudi store builders, run on 5.6% and 2.64% of non-fleet Snap Pixel sites.

Sales Signal: the Gulf is a real segment for Snapchat advertising tools and agencies, and it runs on local store platforms rather than only Shopify.

Who stops showing the pixel

8,784 domains stopped showing the pixel on every host since we began tracking it. That is not a count of advertisers leaving Snapchat. Two-thirds of those domains were seen with the pixel only once, which is the flicker you expect from a tag that loads late or on some pages. We checked whether cookie banners explain it: consent platforms sit on 17.49% of the dropped domains and 17.29% of live ones, effectively the same. We found no switching pattern to another pixel either, because pixels stack: in every pair we checked, at least two-thirds of the domains still showed both.

"Brands don't swap the Snap Pixel for the TikTok Pixel. They add TikTok and keep Snap, and we found no pair of pixels where one replaces the other." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales Signal: read a vanished pixel as a question, not a lost account. Check the brand's other domains before you conclude it left Snapchat.

Technology ecosystem

Outside the State Farm network, 48,091 domains, the stack is a full ad stack. The Pinterest Tag runs on 18.95%, X (Twitter) Ads on 12.68%, Reddit Ads on 10.12% and DoubleClick Floodlight on 37.71%. Across all 58,373 sites, Facebook Pixel is on 85.49% and TikTok Pixel on 62.94%. Google Tag Manager, at 86.47%, is how many brands deploy it; Nike's pixel, for one, fires through Tag Manager. We counted 6,607 distinct advertiser IDs over 8,803 domains where we recorded one, and only 15 IDs span ten or more domains, all single-brand portfolios such as Marriott hotels, Toyota and Subaru dealers and The Salvation Army.

Sales Signal: the Snap Pixel is almost never a brand's first ad pixel. Pitch Snapchat add-ons to teams that already run Meta and TikTok measurement.

What reviewers say

G2 has no listing for the Snap Pixel itself, only for the Snapchat app, so there is no review signal to set against our data. Snap's own documentation is the reference: the pixel is free, and Snap recommends pairing it with its Conversions API.

Key takeaways

1. 58,373 websites run the Snapchat Pixel, counted across two signals.

2. 17.6% are State Farm agent sites carrying one corporate pixel.

3. Retail, fashion and universities are the real buyers; Saudi Arabia is the second country.

4. 34.44% of sites are Shopify stores, mostly through Snap's app.

5. It stacks with Meta (85.49%) and TikTok (62.94%) rather than replacing them.

How to use this list

Remove the State Farm network, then split by country and store platform. For the full list of 58,373 Snapchat Pixel sites with company, size and stack data, explore TechnologyChecker.io.