Companies Using Ensighten

We detect Ensighten on 20,976 domains, including HP, Dell Technologies Inc, TD Bank. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Insurance (72.5%).

We detect 20,976 domains running Ensighten across our monthly crawl of live business domains. Company data could be matched for 11,417 of them (54.4%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 2,517 domains carried a Ensighten detection previously and no longer do.

Ensighten holds 0.19% of the Tag Management category, ranking #6. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Ensighten include Google Tag Manager (97.9% market share), Adobe Experience Platform Launch (0.71% market share), Adobe DTM (0.51% market share), Tealium (0.27% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 10,704 matched Ensighten domains, followed by Australia (214), United Kingdom (206), Canada (99), Belgium (41). These are counts within the 11,417 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 64.66% of the Ensighten domains we could match to a company record and size — a subset of 11,417 matched companies, not of all 20,976 detected domains. This is followed by 11-50 employees (25.9%) and 51-200 employees (5.17%).

Among the Ensighten domains we could match to a company with a known founding date, most were founded in the 2010s (27.35%), followed by the 2000s (18.97%). That matched subset is drawn from 11,417 companies and is not representative of all 20,976 detected domains. This suggests Ensighten is most popular among relatively young companies.

The ideal Ensighten customer is: Company Size: 1-10 employees, Industry: Insurance & Financial Services, Location: US (92%), UK, Australia, Founded: 2010-2019 or Pre-1960, Company Age: Established (10+ years) — based on our analysis of 11,417 enriched companies at TechnologyChecker.io.

Ensighten is an enterprise tag management system (TMS) that lets organizations deploy, control, and secure marketing and analytics tags on their websites. It provides centralized governance over third-party scripts, enforces data privacy policies, and gives IT teams visibility into what code runs on each page. In 2022, CHEQ acquired Ensighten and rebranded its core capabilities as CHEQ Control and Compliance.

CHEQ acquired Ensighten in August 2022. The Ensighten tag management product now operates as CHEQ Control and Compliance, focusing on client-side security and privacy consent. Our detection data still identifies the original Ensighten JavaScript on 20,976 active domains, so many customers are running what is still, on the page, Ensighten.

Google Tag Manager is free and runs on 10.7M domains; Ensighten targets regulated enterprises that need tag-level access controls, client-side threat prevention and consent enforcement. Our data shows 95.77% of Ensighten domains also run GTM, so this is rarely a choice between the two: GTM deploys the tags and Ensighten governs what they are allowed to do.

Insurance accounts for 72.5% of all enriched Ensighten domains, 7,216 companies out of 11,417. Carriers such as Nationwide deploy it across agent websites to enforce uniform tag policies and privacy compliance. The industry's regulatory exposure around consumer data makes tag-level governance an easier purchase there than anywhere else.

The main alternatives are Google Tag Manager (free, and 97.9% of the category), Adobe Experience Platform Launch (77,129 domains, part of Adobe's marketing suite), Tealium (29,075 domains, enterprise-grade with a customer data platform attached) and Matomo Tag Manager (26,423 domains, self-hostable). Among paid enterprise options Tealium is the closest like-for-like comparison.

We track 20,976 domains running Ensighten, including HP, Dell Technologies, TD Bank, Nationwide, Sherwin-Williams, Equifax, Heineken, NTT Data, Avery Dennison and the UK Post Office. The user base skews heavily toward US companies in insurance, banking and enterprise technology.

Yes. Our current crawl detects it on 20,976 active domains, up from 16,907 in June 2026. The CHEQ acquisition changed the product's name rather than switching it off, and enterprise customers in insurance and banking continue to run it. Counts across a longer window are not like-for-like, because the set of domains we crawl turns over every month and our detection signals widen over time.

Ensighten uses custom enterprise pricing; there is no published price list or self-serve plan. Pricing is contract-based and typically billed annually, varying by the number of domains, tag volume and feature tier. For current pricing you have to go through CHEQ's sales team.

Yes, and it is the clearest signal of who buys it: 75.83% of Ensighten domains also run Adobe Analytics. Ensighten was designed to manage tags from any vendor, and the overlap confirms its customers are enterprises running multi-vendor analytics stacks rather than a single free tool.

After insurance (72.5%), Retail is the second-largest vertical at 4.15%, followed by Motor Vehicle Manufacturing (1.4%), Financial Services (1.26%), Hospitals and Health Care (0.91%) and Real Estate (0.82%). The drop from first to second place is the steepest of any technology we profile.

Ensighten's core pitch has always been tag-level privacy controls. The platform can block or conditionally fire tags based on user consent status, helping companies comply with GDPR, CCPA, and other privacy regulations. Our data shows 89.44% of Ensighten domains also implement the US Privacy User Signal Mechanism, confirming privacy compliance as a primary driver for deployment.

Our migration data shows 713 domains have moved from Ensighten to Google Tag Manager since we began tracking in March 2026, against 515 moving the other way, a net loss of 198 which is a drift rather than an exodus. Free, widely-supported tooling and the brand uncertainty of the CHEQ acquisition are the likely drivers, but the compliance layer is not something GTM replaces.

Ensighten Manage is the tag management system that handles deployment, security, and governance of third-party tags. Ensighten Pulse was a data activation product focused on real-time audience segmentation and personalization. Both products are now part of CHEQ's portfolio following the 2022 acquisition. TrustRadius reviewers note that Manage is more widely adopted than Pulse among enterprise customers.