Companies Using Ensighten

Ensighten is used by 8,630 companies worldwide, including HP, Honeywell International, Inc., State Farm, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Insurance industry (69.01% of customers).

Ensighten has 8,630 active customers detected through our monthly crawl of 50M+ domains. We enriched 4,187 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 21,477 sites that previously used Ensighten are also tracked.

Ensighten's market share in the Tag Management category is tracked through related detection technologies. With 8,630 detected customers, it is a major player in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Ensighten include GTM Server Side Tagging (0.23% market share), Google Tag Manager (0.02% market share), Commanders Act (0.01% market share), Tealium (0% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 3,820 Ensighten customers, followed by United Kingdom (78), Australia (111), Canada (18), Belgium (14), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 71.7% of Ensighten customers, based on our analysis of 4,187 enriched companies. This is followed by 11-50 employees (17.3%) and 51-200 employees (5.1%).

The majority of Ensighten customers were founded in the 2010s (25.88%), followed by the Pre-1960 (18.71%), based on our analysis of 4,187 enriched companies. This suggests Ensighten is most popular among relatively young companies.

The ideal Ensighten customer is: Company Size: 1-10 employees, Industry: Insurance & Financial Services, Location: US (92%), UK, Australia, Founded: 2010-2019 or Pre-1960, Company Age: Established (10+ years) — based on our analysis of 4,187 enriched companies at TechnologyChecker.io.

Ensighten is an enterprise tag management system (TMS) that lets organizations deploy, control, and secure marketing and analytics tags on their websites. It provides centralized governance over third-party scripts, enforces data privacy policies, and gives IT teams visibility into what code runs on each page. In 2022, CHEQ acquired Ensighten and rebranded its core capabilities as CHEQ Control and Compliance.

CHEQ acquired Ensighten in August 2022. The Ensighten tag management product now operates as CHEQ Control and Compliance, focusing on client-side security and privacy consent. Our TechnologyChecker.io detection data still identifies the original Ensighten JavaScript on 8,630 active domains, so many existing deployments haven't yet been migrated to CHEQ's updated codebase.

Google Tag Manager is free and used across millions of sites. Ensighten targets regulated enterprises that need tag-level access controls, client-side threat prevention, and consent enforcement. Our data shows 94.98% of Ensighten customers also run GTM, meaning they use both: GTM for deployment and Ensighten for security oversight. GTM dominates by volume; Ensighten wins on governance.

Insurance accounts for 69.01% of all enriched Ensighten domains on TechnologyChecker.io. Carriers like State Farm, Nationwide, MetLife, and Travelers deploy Ensighten across thousands of agent websites to enforce uniform tag policies and privacy compliance. The insurance industry's strict regulatory requirements around customer data handling make Ensighten's tag governance features a natural fit.

The main alternatives include Google Tag Manager (free, by far the largest), Tealium (corporate-level with a customer data platform), Commanders Act (European enterprise TMS), and Adobe Experience Platform Launch (part of Adobe's marketing suite). Our market share data shows GTM Server Side Tagging leads the tag management category with 17,226 detected domains. Ensighten's differentiator is client-side security and compliance enforcement.

TechnologyChecker.io tracks 8,630 domains running Ensighten, including HP, Honeywell, State Farm, American Express, Fidelity Investments, Delta Air Lines, Best Buy, Capital One, Toyota, PayPal, and United Airlines. The user base skews heavily toward US-based Fortune 500 companies in insurance, financial services, and retail, per our analysis of 4,187 enriched company profiles.

Yes, but adoption is declining. Our detection data shows Ensighten peaked at 8,387 active domains in November 2024 and has since dropped to approximately 6,900 by mid-2025. The decline accelerated after CHEQ's acquisition. However, enterprise customers in insurance and banking continue running Ensighten due to high switching costs and specialized compliance features.

Ensighten uses custom enterprise pricing; there's no published price list or self-serve plan. Pricing is contract-based and typically billed annually, varying by the number of domains, tag volume, and feature tier. Gartner Peer Insights rates Ensighten Manage at 4.6/5 across 15 reviews. For current pricing, contact CHEQ directly, as they now manage all Ensighten commercial agreements.

Yes, our tech stack data shows 63.43% of Ensighten domains also run Adobe Marketing Cloud and 66.39% run Omniture SiteCatalyst. Ensighten was designed to manage tags from any vendor, including Adobe's suite. The high overlap confirms Ensighten customers frequently pair it with Adobe analytics for enterprise-scale measurement and tag governance.

After insurance (69.01%), Retail is the second-largest vertical at 4.21%, with companies like Best Buy and Staples. Financial Services (1.45%) includes American Express and Equifax. Hospitals and Health Care (0.91%), Motor Vehicle Manufacturing (0.91%), and Real Estate (0.88%) round out the top six, based on our enriched data of 4,187 companies.

Ensighten's core pitch has always been tag-level privacy controls. The platform can block or conditionally fire tags based on user consent status, helping companies comply with GDPR, CCPA, and other privacy regulations. Our data shows 89.44% of Ensighten domains also implement the US Privacy User Signal Mechanism, confirming privacy compliance as a primary driver for deployment.

Our migration data shows 4,755 companies have moved from Ensighten to Google Tag Manager over all time, a 25:1 loss ratio. The shift toward free, widely-supported tools like GTM, combined with the CHEQ acquisition creating brand uncertainty, are the likely drivers. Companies remaining on Ensighten tend to be large regulated enterprises where tag security outweighs the cost advantage of switching to GTM.

Ensighten Manage is the tag management system that handles deployment, security, and governance of third-party tags. Ensighten Pulse was a data activation product focused on real-time audience segmentation and personalization. Both products are now part of CHEQ's portfolio following the 2022 acquisition. TrustRadius reviewers note that Manage is more widely adopted than Pulse among enterprise customers.