Companies Using Yotpo Loyalty & Referrals

Yotpo Loyalty & Referrals is the loyalty app that came with a reviews company attached, and our October 2026 crawl shows it. A domain counts here when a page creates the app's configuration object or loads its loader from cdn-loyalty.yotpo.com or the old Swell Rewards address. That gives 9,741 domains, 4,031 matched to a company, and 7.71% of Loyalty & Rewards, 3rd of 51. Smile has five times as many domains. Yotpo's loyalty customers are fewer and bigger. Yotpo itself was founded in 2011 by Tomer Tagrin and Omri Cohen, and Globes reported a $16 million price for Swell Rewards, its first acquisition.

One programme, several domains

Yotpo names each loader file after the store's programme ID, so we can count programmes as well as domains. In the 4,618 domains where we could read it, we found 3,426 programme IDs, about 1.35 domains each. The biggest IDs cover 20 or 21 domains: a legacy Swell loader, Mikasa's stores and the French haircare brand Les Secrets de Loly. Brand fleets show in page titles too, with Tru Niagen on 31 domains and Les Secrets de Loly on 30. No single programme is more than a fraction of a percent of the count. In a random sample of 130 domains, 121 (93.1%) loaded the programme and four sat behind a Shopify password page.

Sales signal: dedupe a Yotpo Loyalty list by brand before counting accounts. Country storefronts of one brand share one programme and one buyer.

Flat since July

The chart reads 8,688 in June, 9,690 in July, 9,719 in August, 9,429 in September and 9,741 in October. The June to July step is ours: the set of domains we crawl turns over every month, with dead stores dropping out and newly found ones added, and our detection signals widened in the same period. After July the line moves by a few hundred domains. 2,338 domains dropped it on at least one hostname since we began tracking it on 16 March 2026, and about one in seven still run it on another hostname. The real figure is lower. Of 31 domains our crawl marks as having dropped it everywhere, 15 still loaded the programme when I opened them, several of them country storefronts of Les Secrets de Loly and Tru Niagen.

"Yotpo's loyalty app has a fifth of Smile's domains, but about 2.4 times Smile's share of companies with more than 50 staff. It is a smaller list of bigger accounts." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: the base is stable rather than growing. Sell to it as an installed base with renewals, not as a wave of new programmes.

Who the customers are

56.76% of matched companies with a known size have 1 to 10 staff, against 74.21% on Smile's profile, and 14.18% have more than 50. 25 have more than 1,000 staff. Shoppers know most of the named list: New Era Cap, Belkin, Burton, TOMS, Vuori, bareMinerals, Melissa & Doug. The base is older too. 15.7% of matched companies were founded before 2000, including Fuller's Brewery (1845), the American Kennel Club (1884) and Tip Top Tailors (1909). Yotpo's 2018 announcement of the deal named UNTUCKit, ThirdLove, TomboyX, Soko Glam and Quay Australia as Swell customers; ThirdLove and TomboyX still loaded the programme when we checked them in October 2026.

Sales signal: these are brands with a marketing team and an agency. Partner-led selling, through the agency that runs the Shopify store, reaches them faster than cold outreach to the founder.

Where they are

The United States has 2,438 of the 4,031 matched companies (60.48%). The United Kingdom follows with 360, then Australia (297) and Canada (198). With New Zealand those five countries hold 82.68%, more than Smile's 76.4%. By industry, Retail is 16.96% and Retail Apparel and Fashion 14.23%, and the beauty labels together reach 13.85%, with bareMinerals, Laura Mercier, Milk Makeup and Sol de Janeiro among them.

Sales signal: for US and Australian beauty and apparel brands, Yotpo Loyalty is the better list than Smile's. Products that sell on brand experience, such as UGC, sampling and subscriptions, fit them.

Rivals on the same store

Our switching tests publish no corridor. 402 domains run Yotpo Loyalty and Smile today, out of 549 ever seen with both. Rise.ai shares 247 (360 ever), LoyaltyLion 110 (178) and BON Loyalty 33 (51). Rise.ai is the interesting one: it sells store credit and gift cards, so stores run it beside a points programme rather than instead of one.

"402 stores run Yotpo's loyalty app and Smile at the same time. Few stores need two points programmes, so each of those is a decision someone hasn't made yet." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: stores running Yotpo Loyalty and Smile together are mid-decision. Both vendors, and any migration agency, should be calling them.

The Yotpo bundle

Of the 9,512 live domains in our stack analysis, Shopify runs on 98.09% and Klaviyo on 60.28%, against 35.31% on Smile's domains. Our stack table shows Yotpo Reviews on 98.57%, but that row is inflated: our Yotpo Reviews detection also matches the loyalty app's own scripts. Checked by hand, 65 of 125 live stores (52%) showed a Yotpo reviews widget on the homepage. Judge.me, a rival reviews app, is on 14.55%.

Sales signal: the half without a Yotpo reviews widget is Yotpo's own upsell list, and a target for other reviews apps. Stores that do run both are harder to move, because Yotpo prices the pair as a bundle.

What merchants pay

Yotpo's loyalty pricing page, checked on 15 October 2026, lists a Free plan and Pro from $199 a month including 500 orders, then $0.20 per order up to 1,000, $0.10 up to 3,000 and $0.05 up to 10,000. Premium, which adds VIP tiers and POS support, and Enterprise are quoted. The Shopify listing limits Free to stores under 100 monthly orders and shows 4.7 stars from 970 reviews.

Sales signal: VIP tiers are listed under Premium, a quoted plan, so a Yotpo Loyalty store showing VIP tiers has likely paid above the $199 entry tier.

Key takeaways

1. 9,741 domains, 7.71% of Loyalty & Rewards and second among points and referral apps.

2. About 1.35 domains per programme ID, so dedupe by brand.

3. Bigger and more American than Smile's base: 14.18% above 50 staff, 60.48% in the US.

4. About half the sampled stores also show Yotpo Reviews.

5. No switching corridor, but 402 stores run Smile beside it.

How to use this list

Filter by country and company size, then group by brand. For the full list of 9,741 Yotpo Loyalty & Referrals domains with company, size and stack data, explore TechnologyChecker.io. Our Shopify analytics analysis covers the stores these apps run on.