Companies Using Joy

On paper Joy and BON Loyalty sell to the same Shopify stores: 70.15% and 70.81% of their matched companies have 10 or fewer staff. What sets Joy apart is who makes it. Our October 2026 crawl finds it on 3,721 live domains, 7th of 51 in Loyalty & Rewards. A domain counts when its pages load a script from static.joy.so, the address Joy's app embed uses. I checked 100 random domains: 93 loaded Joy, five of them on a store's password page, three showed no Joy code and four didn't load. We only began detecting Joy in August 2026, so this page has less history than most.

Who makes it

The Shopify listing names the developer as Joy Loyalty Program & Rewards, based in Hanoi, with the app launched on 28 June 2021. The code says more. Joy's storefront files are called avada-joy, its widget images sit on cdnapps.avada.io/joy/, and 874 Joy domains still load a Joy tracking script from joy.avada.io. AVADA's own help centre documents Joy beside its SEO, cookie-bar and chat apps. That's why our stack table shows "AVADA Commerce" on 37.95% of Joy domains: most of it is Joy.

Sales signal: treat AVADA's apps as one vendor. Some Joy stores run another AVADA app as well, such as its subscription app (130 Joy domains) or Air Reviews (103), so a pitch that replaces one should account for the bundle.

Domains, stores and closed shops

540 of the domains we analysed load their store from another domain in the same set, pointing at 358 stores. One beauty store runs a single shop on Danish, Norwegian, Swedish and German domains, and a seed store on ten addresses. Counting each store once leaves about 3,210 of the 3,747. Closed shops are rarer: 24 domains, 0.64%, carry Shopify's closed-store, error or password title.

Sales signal: dedupe by store first. About one Joy domain in seven is an extra address.

Reading the chart

The chart reads 2,899 domains in August, 3,679 in September and 3,721 in October. The September step comes from our side. The set of domains we crawl turns over every month, with closed stores dropping out and new ones added, and our detection widened over the same weeks. October added 42. Since 4 August, 298 domains have dropped Joy on at least one hostname, and 39 of those still ran it on another when I checked.

"Three months of data is enough to size Joy, not to call its direction. 3,721 domains is a market you can work today; the trend needs more months." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: size the Joy market at about 3,700 domains and wait for more months before pitching any trend.

Who the customers are

70.15% of matched companies with a known size have 1 to 10 employees, against 70.81% on BON Loyalty's profile. 25.93% were founded in the 2020s. Retail-labelled industries make up 42.09% of those with an industry. Several of the bigger names sell physical products direct: Hape's toy store, Aqara's US store, SwitchBot and HOTO, alongside Asian consumer brands such as Hegen in Singapore and Photobook Worldwide in Malaysia.

Sales signal: the owner is the buyer on most of this list. Free trials and app-store reviews sell here; enterprise sales decks don't.

Where they are

The United States has 432 matched companies, the United Kingdom 105, Canada 83, and Australia and France 64 each. That's about four American companies per British one. Singapore (40) and India (34) are in the top ten, and Mexico has 26, with Republic Cosmetics, Borgatta and Phiten México on our list.

Sales signal: a Spanish-language offer has a real if small audience here. The Mexican Joy stores are a short, verifiable list.

Next to Smile, BON and Loloyal

Overlap with rivals is small. 51 Joy domains run Smile today, out of 84 ever seen with both. BON Loyalty shares 12, LoyaltyLion 12 and Loloyal 6. Appstle, 2nd in the category, isn't in the comparison table, but 124 Joy domains run it. With pairs this small and most of them still running both apps, our switching tests publish no corridor.

"Joy, BON and Loloyal sell to the same small Shopify stores, yet only a dozen domains run Joy and BON together. They split the market more than they share it." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: each of these apps owns its own customers. A migration pitch has to win the store, not catch it mid-switch.

The stack around it

Shopify is on all 3,747 domains we analysed. Judge.me runs on 47.72% and Trustpilot on 7.34%. Klaviyo is on 31.97%, Omnisend on 8.19% and Mailchimp on 8.65%. Google Analytics shows on 69.79%. Joy's wishlist app, a separate product on static-wishlist.joy.so, appears on 104 Joy domains.

Sales signal: two in three Joy stores show no Klaviyo tag. Email and SMS apps with a free tier have room here.

What it costs

The Shopify App Store lists Joy at 4.9 from 1,790 reviews. Starter is free for 250 orders a month. Essential costs $29 for 500, Advanced $129 for 2,000 and Ultimate $499 for 7,000, with extra orders at $15, $10 or $5 per 100. Advanced adds VIP and B2B tiers, a POS extension and wallet passes. Paid plans start with a 14-day trial, 30 days on Ultimate. Joy's pricing page shows the same ladder and says more than 20,000 brands run loyalty on Joy. Checked 15 October 2026.

Sales signal: per-order overage means seasonal peaks raise the bill. Stores crossing 500 or 2,000 orders a month are the ones comparing apps.

Key takeaways

1. 3,721 live domains, 7th of 51 in Loyalty & Rewards, tracked since August 2026.

2. Joy is AVADA's: 874 Joy domains load its tracking script from AVADA's servers.

3. Small stores: 70.15% have 10 or fewer staff, almost the same as BON Loyalty.

4. 540 domains are extra addresses of 358 stores; closed shops are 0.64%.

5. Judge.me on 47.72% of Joy domains, Klaviyo on 31.97%.

How to use this list

Filter by country and size, then dedupe by store. For the full list of 3,721 Joy domains with company, size and stack data, explore TechnologyChecker.io. Our Shopify market analysis covers the wider base of stores these apps sell into.