Companies Using Smile

I pulled Smile out of our October 2026 crawl expecting the category leader to look like a bigger version of its rivals. It doesn't. A domain counts here when a page creates Smile's JavaScript object or loads a script from a smile.io address. On Shopify that script now arrives through Smile's app embed, a small loader that fetches the programme once the page has finished loading. That gives 48,800 domains, 16,553 of them matched to a company, and 38.63% of Loyalty & Rewards, 1st of 51.

Flat since July

The chart reads 38,414 in June, 47,692 in July, 47,974 in August, 47,091 in September and 48,800 in October. The June to July step is ours. The set of domains we crawl turns over every month, with dead stores dropping out and new ones added, and our detection signals widened over the summer. Since July the line has stayed within about 1,700 domains. 11,514 domains dropped Smile on at least one hostname since we started tracking it on 16 March 2026, and about one in six of those still run it on another hostname. That figure overstates churn. I opened 30 domains our crawl marks as having dropped Smile everywhere, and 14 still loaded it. Smile's Shopify loader waits until the page has finished loading, and a scan that stops before then misses it, so some live installs sit outside the 48,800 as well.

"Three in four Smile customers we matched have ten staff or fewer, and one in four was founded this decade. If you sell to new Shopify stores, this is your list." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: treat Smile's list as large and fairly stable, and don't read the drop count as lost customers. Re-check a store before pitching it as a former Smile user.

What the count includes

I checked 580 Smile domains picked at random. 526 (90.7%) loaded Smile on the homepage. 21 (3.6%) were Shopify stores behind a password page, where Smile still loads but shoppers can't buy, and 16 (2.8%) were expired, parked or closed. Six were Wix sites. Smile ended its Wix integration in February 2025, and the script those sites still call returned an error when I requested it, so they run nothing. Across the whole count that is 786 Wix domains, about 1.6%. The old Sweet Tooth script address doesn't serve either; the one sampled store still calling it also loaded the current script.

Sales signal: drop Wix sites and password-page stores before a Smile list goes into a sequence. In my sample that removed about one row in 14.

Who the customers are

Smile's customers are smaller than its two biggest rivals'. 74.21% of matched companies with a known size have 1 to 10 staff, against 56.76% on Yotpo Loyalty & Referrals' profile and 56.01% on LoyaltyLion's. They are younger too: 24.51% were founded in the 2020s. The Free plan likely explains a lot of it, since it costs nothing under 200 orders a month and doesn't expire. Still, 32 matched companies have more than 1,000 staff. Eddie Bauer, Dickies and Nine West run Smile on their main stores, while EquipmentShare, Advanced Dermatology and Bethel run it on a shop subdomain. Smile's published case studies include Blue Banana, the Spanish streetwear brand, and it is on our list as well.

Sales signal: with three in four Smile customers at ten staff or fewer, the founder usually picks the apps. Short trials and self-serve onboarding fit them better than a demo call.

Where they are

The United States has 8,246 matched companies, the United Kingdom 1,827, Canada 1,373 and Australia 984; with New Zealand, those five countries hold 12,647 of the 16,553. Canada, Smile's home market, has one company for every six in the US, twice Yotpo Loyalty's ratio. Asia shows up more than on rival pages: India has 424, Singapore 293 and Malaysia 174, and named stores include Zebronics, Classic Polo, ALLEN Career Institute's e-store, Skintific and Erigo. By industry the base is retail-led. Retail is 22.59%, Retail Apparel and Fashion 10.83% and Food and Beverage Services 5.63%.

Sales signal: Smile has 424 matched companies in India against 41 on Yotpo Loyalty's profile and 17 on LoyaltyLion's. Agencies and apps selling into Indian and Southeast Asian Shopify stores will find a longer list here.

Rivals on the same store

Our switching tests publish no corridor for Smile. 402 Smile domains run Yotpo Loyalty & Referrals today, out of 549 ever seen with both. LoyaltyLion shares 253 (360 ever), BON Loyalty 125 (223) and Joy 51 (84). In every pair most stores still run both apps, which usually means a migration in progress or an old app left installed, not a clean switch.

"Two loyalty apps on one store is either a migration halfway done or an old app nobody removed. Either way, someone at that store has a decision to make." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: the 402 stores running Smile and Yotpo together, and the 253 running Smile and LoyaltyLion, are the warmest accounts on this page for any loyalty vendor.

The stack around it

Of the 47,027 live Smile domains in our stack analysis, Shopify runs on 96.27%. Judge.me is on 36.02% and Klaviyo on 35.31%. Instafeed, an Instagram feed app, reaches 21.96% and Mailchimp 14.77%. The Klaviyo figure stands out. It is near 60% on Yotpo Loyalty's and LoyaltyLion's domains, against 35.31% here. Consent tools are rare too, with Pandectes on 2.76%.

Sales signal: about two in three Smile stores show no Klaviyo. For email and SMS tools, that is the gap to sell into.

What merchants pay

Smile's pricing page, checked on 15 October 2026, lists Free up to 200 monthly orders, Essential at $15 a month for 500, Standard at $79 for 1,000 and Growth at $199 for 2,500, then $20 per extra 100 orders. Growth is where VIP tiers start. Plus costs $999 a month billed annually for 7,500 orders, and Enterprise is quoted for retailers above $40M in revenue. Its Shopify listing shows 4.9 stars from 4,650 reviews.

Sales signal: order caps turn growth into a pricing event. A store crossing 1,000 orders a month moves from $79 to $199, which is when merchants compare apps.

Key takeaways

1. 48,800 domains, 38.63% of Loyalty & Rewards and more than the next four technologies in the category combined.

2. A small, young base: 74.21% at 1 to 10 staff, 24.51% founded in the 2020s.

3. Shopify on 96.27%, and BigCommerce is the only other platform Smile supports; 786 Wix sites run a retired script.

4. No switching corridor, but 402 stores run Yotpo's loyalty app beside Smile.

5. 43 of 580 sampled domains (7.4%) were password-protected, closed, expired or Wix sites.

How to use this list

Filter by company size and country, then remove Wix sites and password-page stores. For the full list of 48,800 Smile domains with company, size and stack data, explore TechnologyChecker.io. Our Shopify analytics analysis covers the stores these apps run on.