Companies Using Flocktory

Flocktory looked like the seventh-biggest tool in Loyalty & Rewards when I opened its numbers: 4,235 domains in our category table, ahead of Joy and Swym. That didn't fit a Moscow company selling to Russian brands. A domain counts here when a page loads Flocktory's script, embeds its iframe or defines its tracking objects, and most of the domains passing that test turned out to be one customer's for-sale pages. With those removed, our October 2026 crawl gives 387 live domains, 112 matched to a company.

Most of the count was a domain shop

Flocktory's loader carries the customer's site id, so you can count accounts. On the 4,529 domains left after our for-sale and gambling title filter, one id, 6732, sat on 3,925: www.reg.ru itself and 3,924 for-sale domains. It belongs to REG.RU, the Russian registrar: www.reg.ru loads it, and so does every lot page in its domain marketplace. A for-sale domain forwards to its lot page and inherits the tag. All six for-sale domains I opened in a browser forwarded to a REG.RU lot and loaded site 6732. With 214 lot pages that had no script record, 4 REG.RU error pages and 5 lots our for-sale title filter had already flagged, 4,147 domains came out, 91.44% of the 4,535 we found. Six companies on our uncleaned list disappeared with them, because their old domains are now for sale.

Sales signal: check any Flocktory list for REG.RU's lots before you use it. Count site ids, not domains, before you size this market.

What Flocktory sells

Flocktory's legal page calls it a platform for lead generation, monetisation and personalisation, run by Flocktory LLC in Moscow. The product people search for is the gift showcase: after an order, payment or sign-up, the customer sees partner offers, picks one, and the partner pays for the conversion. TAdviser names Ilya Aizen, Simon Proekt and Dmitry Matskevich as founders, dates the company to 2012 and reports 2025 revenue of 4.776 billion rubles, up 46.4%. Qiwi bought 80% in 2017, and in April 2026 Interfax reported that Alfa-Bank had acquired it. On homepages we only see the loader, so we can't tell which product each account runs.

Sales signal: a brand on this list can sit on both sides of Flocktory's network, showing partners' offers after its own checkout and buying a place in other brands' showcases. Ask which side it's on before you pitch.

One point on the chart

Our uncleaned monthly totals read 293 domains in June 2026 and 4,235 in October; the chart on this page shows only the cleaned October figure. Most of that rise is REG.RU's lots arriving in our crawl, and the rest is the usual movement: the domains we crawl turn over every month, and our detection widens. 109 domains dropped Flocktory on at least one hostname since we began tracking it on 18 March 2026, and 18 of those were REG.RU lots.

"Nine in ten domains carrying Flocktory's tag were domain names for sale. Strip REG.RU's shop out and you're left with a short, very Russian list of banks, telecoms and online schools." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: treat 387 domains as the working universe. A growth story built on the raw series would be about REG.RU's inventory, not Flocktory's customers.

Banks, telecoms and online schools

Russia accounts for 52 of the 69 matched companies with a known country. Size is spread out: 24.51% have 51 to 200 employees and 23.53% have 1 to 10, but 20 of 102 have more than 1,000. Alfa-Bank runs Flocktory on its mortgage site, Beeline on its Moscow site, Ural Airlines on its main site. Retail leads the industry chart at 12.9%, and three education labels hold 17.2%: Skillbox, Skillfactory, Uchi.ru, Umschool. The 1990s hold 25.42% of matched founding years, the decade Alfa-Bank and Beeline started.

Sales signal: there are two buyer types. Big banks and telecoms buy sign-ups at scale; online schools buy students and may host partner offers themselves. Pitch them differently.

Rivals are not the ones in the table

Our table puts Flocktory beside Smile, Yotpo Loyalty & Referrals, theMarketer and SaaSquatch. None of the four sells a partner-offer network, and in our crawl they almost never share a site with Flocktory. A Rostelecom explainer from April 2026 lists the Russian gift-showcase platforms instead: Flocktory, Get4Click and Pampadu. The tool that does share Flocktory's sites is Mindbox, a customer-data platform, on 32.04%, and Carrot quest appears on 4.13%. We publish no switching rows.

"Flocktory's competition is Russian and sits in a different category. A third of its sites also run Mindbox, which tells you who else is fighting for the same marketing budget." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for Mindbox or Carrot quest, Flocktory's 387 domains are a pre-qualified list of Russian brands that buy marketing tech. For Flocktory, the Mindbox sites without it are the obvious prospects.

The stack around it

Across the 387 domains, Yandex.Metrika runs on 86.05% and Top.Mail.Ru on 48.84%, against 39.28% for Google Analytics. VK Pixel is on 31.01% and AdRiver on 17.31%. Tilda builds 22.74% and 1C-Bitrix 22.22%, and Vue.js runs on 31.78%. DDoS-Guard protects 25.84%.

Sales signal: this is a Yandex-measured, VK-advertised stack. Yandex.Metrika and VK integrations are table stakes here.

Reputation

We have no review-site profile for Flocktory with enough reviews to use. What Russian search results do show is the consumer side: several of the top results for "flocktory отзывы" are shoppers asking what Flocktory is and why gift-showcase emails arrive after a purchase. For a brand weighing the showcase, that's the trade-off to test: partner revenue against how customers feel about the offers.

Sales signal: lead with brand safety. Buyers will ask who controls which partner offers appear after their checkout.

What it costs

We found no public price list. From 15 to at least 24 October 2026 flocktory.com showed a notice that its services were temporarily unavailable because of a cloud-provider problem, and the legal page lists contract terms without prices.

Key takeaways

1. 387 live domains after removing 4,147 REG.RU for-sale pages; 25th of 51 in Loyalty & Rewards on that basis.

2. Russian: 52 of 69 matched companies with a known country.

3. Two buyer types: large banks and telecoms, and online schools.

4. Owned by Alfa-Bank since April 2026, which is also a customer.

5. Mindbox runs on 32.04% of Flocktory's domains; the loyalty apps in its table barely appear.

How to use this list

Dedupe by site id, filter out REG.RU's lots, then split banks and telecoms from online schools. For the cleaned list of 387 Flocktory domains with company and stack data, explore TechnologyChecker.io.