A favicon of Okendo

Companies Using Okendo

Our September 2026 crawl finds Okendo on 12,827 store domains, and 99.88% of them are Shopify stores. Okendo is an Australian app, with a Sydney address on its Shopify listing, that sells reviews, loyalty, quizzes, surveys and referrals to Shopify brands; on the pages we load, what shows is almost always the reviews widget. Below is the list of companies that use Okendo, including European Wax Center, Rainbow Shops, Lovisa, SKIMS, Utz Snacks and Barstool Sports' store, with size, country, industry and the rest of their stack.

Read the count as domains, not companies. About a third of them forward to another Okendo store, a country site or a second brand domain pointing at the main shop, so there are fewer distinct Okendo customers than 12,827. Okendo ranks 16th of the 139 technologies we track in Reviews & Ratings, with 0.74% of the category. Its buyers are a step larger than Loox's or Judge.me's: 29.72% of matched companies have 11 to 50 staff, and Australia is its second country.

Published Sep 27, 2026 · Updated Sep 27, 2026 · Data analysed on September 27, 2026.

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Okendo Usage Statistics

Okendo reads 4,773 domains in June 2026, 5,737 in July, 11,138 in August and 12,827 in September. The August step comes from our side. That month we began detecting Okendo's newer review widget, and 54.71% of today's live Okendo domains were first seen in August or September, while domains on the older widget, the one that prints a version number into the page, held at roughly 4,100 to 4,700 a month throughout. The set of domains we crawl also turns over every month, with dead sites dropping out and new ones added. Read the chart as our coverage catching up with Okendo's installed base.

List of Companies Using Okendo

Who uses Okendo? This list of companies that use Okendo names 50 of the 5,256 matched companies. Each row is a store where Okendo's widget or script appeared in the page source or in a browser when we checked on 27 September 2026. 10 of the 50 run Okendo on a subdomain such as shop.lifefitness.com, store.barstoolsports.com or shop.edenproject.com, where the shop team rather than the main website is the Okendo customer.

Download all 12,827 Okendo customers with full company data, or create a signal to track when companies start or stop using Okendo.

Verified list of companies and domains where we detect Okendo — sorted by company size. Companies matched to domains where we detect Okendo; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
European Wax Center logoEuropean Wax Center
waxcenter.comwaxcenter.comUnited StatesPersonal Care Services51-200Public Company2004https://linkedin.com/company/european-wax-center
Rainbow USA Inc. logoRainbow USA Inc.
rainbowshops.comrainbowshops.comUnited StatesRetail10001+Privately Held1935https://linkedin.com/company/rainbow-apparel-co
Lovisa America LLC logoLovisa America LLC
lovisa.comlovisa.comAustraliaRetail5001-10000Public Company2010https://linkedin.com/company/lovisa-pty-ltd
Life Fitness logoLife Fitness
shop.lifefitness.comlifefitness.comUnited StatesWellness and Fitness Services1001-5000Privately Held1977https://linkedin.com/company/life-fitness
Utz Quality Foods logoUtz Quality Foods
www.utzsnacks.comutzsnacks.comUnited StatesFood and Beverage Manufacturing1001-5000Public Company1921https://linkedin.com/company/utzbrands
Pure Fishing, Inc. logoPure Fishing, Inc.
www.purefishing.compurefishing.comUnited StatesSporting Goods Manufacturing1001-5000Public Company—https://linkedin.com/company/pure-fishing
Doelashes logoDoelashes
www.doelashes.comdoelashes.comUnited StatesCosmetics1-10Privately Held2019https://linkedin.com/company/doelashes
Cambria, Inc. logoCambria, Inc.
shop.cambriausa.comcambriausa.comUnited StatesBuilding Materials1001-5000Privately Held2001https://linkedin.com/company/cambria
Barstool Sports Inc. logoBarstool Sports Inc.
store.barstoolsports.combarstoolsports.comUnited StatesOnline Audio and Video Media201-500Privately Held2003https://linkedin.com/company/barstool-sports
Arrocha logoArrocha
arrocha.comarrocha.comPanamaRetail1001-5000Privately Held—https://linkedin.com/company/farmacias-arrocha
Show 40 more Okendo using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Jack Link's Inc. logoJack Link's Inc.
jacklinks.comjacklinks.comUnited StatesManufacturing1001-5000Privately Held1986https://linkedin.com/company/jack-link's-protein-snacks
Bikes logoBikes
resources.bikes.combikes.comCanadaSporting Goods Manufacturing51-200Privately Held1981https://linkedin.com/company/rocky-mountain-bicycles
Skims Body, Inc. logoSkims Body, Inc.
skims.comskims.comUnited StatesRetail Apparel and Fashion51-200Privately Held—https://linkedin.com/company/skimsbody
Whoop, Inc. logoWhoop, Inc.
join.whoop.comwhoop.comUnited StatesWellness and Fitness Services501-1000Privately Held2012https://linkedin.com/company/whoop
Scalperscompany logoScalperscompany
scalperscompany.comscalperscompany.comSpainApparel & Fashion501-1000Self-Owned2007https://linkedin.com/company/scalpers
Huda Beauty Limited. logoHuda Beauty Limited.
hudabeauty.comhudabeauty.comUnited Arab EmiratesRetail201-500Privately Held2013https://linkedin.com/company/hudabeauty
Brighton Collectibles Llc logoBrighton Collectibles Llc
brighton.combrighton.comUnited StatesRetail1001-5000Privately Held2005https://linkedin.com/company/brighton-collectibles
Bare Minerals company logoBare Minerals company
www.bareminerals.combareminerals.comUnited StatesPersonal Care Product Manufacturing1001-5000Public Company1976https://linkedin.com/company/bareminerals
Itsnormal logoItsnormal
itsnormal.comitsnormal.comAustraliaRetail11-50Privately Held—https://linkedin.com/company/itsnormal
Shopakira logoShopakira
shopakira.comshopakira.comUnited StatesRetail Apparel and Fashion1001-5000Privately Held2002https://linkedin.com/company/akira-shopakira-com
Blissworld Inc. logoBlissworld Inc.
blissworld.comblissworld.comUnited StatesPersonal Care Product Manufacturing11-50Privately Held1996https://linkedin.com/company/bliss
TOMS Shoes logoTOMS Shoes
www.toms.comtoms.comUnited StatesRetail Apparel and Fashion201-500Privately Held2006https://linkedin.com/company/toms
SVS Inc. logoSVS Inc.
www.svsound.comsvsound.comUnited StatesComputers and Electronics Manufacturing11-50Privately Held1998https://linkedin.com/company/svsound
Thermomix logoThermomix
thermomix.com.authermomix.com.auAustraliaRetail51-200Privately Held2001https://linkedin.com/company/thermomix-in-australia
Venus Fashion, Inc. logoVenus Fashion, Inc.
www.venus.comvenus.comUnited StatesRetail201-500Privately Held1982https://linkedin.com/company/venus
Arizona Tea Co. logoArizona Tea Co.
drinkarizona.comdrinkarizona.comUnited StatesFood and Beverage Services1001-5000Privately Held1992https://linkedin.com/company/arizona-iced-tea
Sahara Limited logoSahara Limited
saharalondon.comsaharalondon.comUnited KingdomRetail Apparel and Fashion51-200Privately Held1975https://linkedin.com/company/sahara-london
1st Phorm International logo1st Phorm International
1stphorm.com1stphorm.comUnited StatesWellness and Fitness Services201-500Privately Held2008https://linkedin.com/company/1st-phorm-international
Amika, LLC. logoAmika, LLC.
loveamika.comloveamika.comUnited StatesCosmetics51-200Privately Held2009https://linkedin.com/company/amika
Hendrick Motorsports, LLC logoHendrick Motorsports, LLC
store.hendrickmotorsports.comhendrickmotorsports.comUnited StatesSpectator Sports501-1000Privately Held1984https://linkedin.com/company/hendrick-motorsports
Frame Store logoFrame Store
frame-store.comframe-store.comUnited StatesRetail Apparel and Fashion51-200Privately Held2012https://linkedin.com/company/frame-denim
Burst Oral Care logoBurst Oral Care
burstoralcare.comburstoralcare.comUnited StatesConsumer Goods11-50Privately Held2016https://linkedin.com/company/burstoralcare
Laura Mercier logoLaura Mercier
www.lauramercier.comlauramercier.comUnited StatesPersonal Care Product Manufacturing51-200Public Company1996https://linkedin.com/company/laura-mercier
Gorjana & Griffin, Inc. logoGorjana & Griffin, Inc.
gorjana.comgorjana.comUnited StatesRetail Luxury Goods and Jewelry51-200Privately Held2004https://linkedin.com/company/gorjana
BioTechUSA Group logoBioTechUSA Group
shop.biotechusa.hubiotechusa.huHungaryWellness and Fitness Services1001-5000Public Company1993https://linkedin.com/company/biotechusa
Milkbarstore logoMilkbarstore
milkbarstore.commilkbarstore.comUnited StatesFood & Beverages201-500Privately Held2008https://linkedin.com/company/milk-bar
Harry's logoHarry's
us.harrys.comharrys.comUnited StatesPersonal Care Product Manufacturing11-50Privately Held2013https://linkedin.com/company/harrysinc
Treeoflife logoTreeoflife
treeoflife.com.autreeoflife.com.auAustraliaRetail201-500Privately Held1990https://linkedin.com/company/tree-of-life-pvt-ltd
Obagi Cosmeceuticals LLC logoObagi Cosmeceuticals LLC
www.obagi.comobagi.comUnited StatesPharmaceutical Manufacturing201-500Privately Held1988https://linkedin.com/company/obagi-medical-products
La Colombe® logoLa Colombe®
lacolombe.comlacolombe.comUnited StatesFood and Beverage Services201-500Public Company1994https://linkedin.com/company/la-colombe-coffee-workshop
AG Jeans logoAG Jeans
www.agjeans.comagjeans.comUnited StatesRetail Apparel and Fashion201-500Privately Held2000https://linkedin.com/company/ag-jeans
Universal Audio, Inc. logoUniversal Audio, Inc.
www.uaudio.comuaudio.comUnited StatesMusic201-500Privately Held1958https://linkedin.com/company/universal-audio
Megafood logoMegafood
megafood.commegafood.comUnited StatesWellness and Fitness Services51-200Privately Held1973https://linkedin.com/company/mega-food
Cue, Inc. logoCue, Inc.
cue.comcue.comAustraliaRetail1001-5000Privately Held1968https://linkedin.com/company/cue-clothing-co-
Koala Inc. logoKoala Inc.
koala.comkoala.comAustraliaRetail201-500Privately Held2015https://linkedin.com/company/koala-aussie-furniture
Oh Polly Ltd. logoOh Polly Ltd.
ohpolly.comohpolly.comUnited KingdomRetail201-500Privately Held2016https://linkedin.com/company/oh-polly
The Ridge Wallet LLC logoThe Ridge Wallet LLC
eu.ridge.comridge.comUnited StatesRetail Luxury Goods and Jewelry51-200Privately Held2013https://linkedin.com/company/the-ridge-wallet
Greenhouse Juice Co. logoGreenhouse Juice Co.
www.greenhouse.cagreenhouse.caCanadaFood & Beverages51-200Privately Held2014https://linkedin.com/company/greenhouse-juice-co-
J.McLaughlin, LLC logoJ.McLaughlin, LLC
www.jmclaughlin.comjmclaughlin.comUnited StatesRetail501-1000Privately Held1977https://linkedin.com/company/j-mclaughlin
Eden Project International logoEden Project International
shop.edenproject.comedenproject.comUnited KingdomNon-profit Organizations201-500Nonprofit2000https://linkedin.com/company/eden-project

There are 12,827 companies and domains where we detect Okendo, sign up to download the entire Okendo dataset.

Here are some of the recognisable companies that use Okendo in 2026. Each showed Okendo's widget or script on its store when we checked it on 27 September 2026:

  • European Wax Center: the US waxing-salon chain, on waxcenter.com
  • Rainbow Shops: the fashion retailer founded in 1935, on rainbowshops.com
  • Lovisa: the Australian jewellery chain, on lovisa.com
  • Life Fitness: the gym-equipment maker's store, shop.lifefitness.com
  • Utz Snacks: the Pennsylvania snack maker, on utzsnacks.com
  • SKIMS: the shapewear and apparel brand, on skims.com
  • Huda Beauty: the Dubai cosmetics brand, on hudabeauty.com
  • TOMS: the shoe brand, on toms.com
  • Barstool Sports: the media company's merchandise store, store.barstoolsports.com
  • Harry's: the razor brand's US store, us.harrys.com

Which Countries Use Okendo the Most?

Which countries use Okendo the most? The United States, with 3,056 matched companies, then Australia with 835, more than twice the United Kingdom's 350. Canada (242) and New Zealand (98) follow. On Loox and Yotpo Reviews the United Kingdom is second; on Okendo, Australia is, which fits a company with its home in Sydney. These counts cover the 5,256 Okendo domains matched to a company.

🇺🇸United States3,05658.1%
🇦🇺Australia83515.9%
🇬🇧United Kingdom3506.7%
🇨🇦Canada2424.6%
🇳🇿New Zealand981.9%
🇩🇪Germany490.9%
🇫🇷France450.9%
🇳🇱Netherlands330.6%
🇸🇪Sweden320.6%
🇮🇳India260.5%
🇸🇬Singapore250.5%
🇲🇽Mexico220.4%
🇪🇸Spain170.3%
🏳️United Arab Emirates160.3%
🇮🇪Ireland150.3%

Share of the 5,256 Okendo domains we matched to a company record — 41.0% of the 12,827 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Okendo Market Share Among Reviews & Ratings

What is Okendo's market share? 0.74% of Reviews & Ratings, 16th of the 139 technologies we track there, based on our live crawl at TechnologyChecker.io. The category puts product-review apps next to trust badges and Google-review widgets, so compare Okendo with other Shopify review apps instead. Judge.me leads with 350,844 domains, Loox has 57,745 and Yotpo Reviews 49,319. Okendo's 12,827 is about a quarter of Yotpo's.

Customers12.8KCompanies using Okendo
Companies Analyzed5.3KWith LinkedIn company data
Market Share0.74%Of the category market
Category Ranking#16In its category

Top Competitors by Market Share

Okendo Customers by Company Size & Age

What size companies use Okendo? Small to mid-sized brands. 58.09% of matched companies with a known size have 1 to 10 employees, 29.72% have 11 to 50 and 9.28% have 51 to 200. That middle is heavier than on Loox (18.76% at 11 to 50) or Judge.me (18.48%), and a little above Yotpo Reviews (24.32%). 30 companies have more than 1,000 staff, among them Rainbow Shops, Lovisa, Life Fitness, Utz and Cambria, and some run Okendo on a separate shop such as shop.lifefitness.com.

Company Size Distribution

Company Age (Founded Decade)

The largest group of matched companies was founded in the 2010s (50.82%), then the 2020s (24.40%). That puts Okendo between Yotpo Reviews, where the 2020s hold 16.97%, and Loox (33.65%). Direct-to-consumer brands of the last decade, such as Harry's (2013) and Oh Polly (2016), share the list with much older firms like Utz (1921) and Rainbow Shops (1935).

What Industries Use Okendo the Most?

Retail leads at 15.45%, then Retail Apparel and Fashion (12.70%), Wellness and Fitness Services (7.65%), Manufacturing (7.20%) and Personal Care Product Manufacturing (6.94%), based on our enriched company data. Beauty and personal care is bigger than any single row shows. Add Retail Health and Personal Care Products (4.23%) and the two personal-care rows reach 11.17%.

Retail719 (15.45%)
Retail Apparel and Fashion591 (12.7%)
Wellness and Fitness Services356 (7.65%)
Manufacturing335 (7.2%)
Personal Care Product Manufacturing323 (6.94%)
Food and Beverage Services275 (5.91%)

Beauty brands using Okendo include Huda Beauty, bareMinerals, Laura Mercier, Obagi, amika and Doe Lashes. Fashion and accessories brands on Okendo run from SKIMS, Oh Polly and AG Jeans to Lovisa and Gorjana. Food and drink companies using Okendo include Utz Snacks, Arizona Tea, La Colombe and Jack Link's.

Okendo Alternatives & Competitors

The table ranks Reviews & Ratings by domains and mixes product-review apps with trust badges, so the useful comparison is with the apps installed next to Okendo. 651 Okendo stores (5.00%) also run Yotpo Reviews, which is 1.34% of the Yotpo Reviews customers. Judge.me (324), Loox (194) and Stamped (176) follow, and 1,303 Okendo domains (10.0%) run at least one of those four. Most of these are second widgets, not switches in progress: in a browser check of 13 co-install stores, both apps' widgets rendered on 5. Trustpilot (231,575 in the table) collects company reviews rather than product reviews, and it sits on 609 Okendo domains.

TechnologyDomainsMarket Share
A favicon of Judge.me Reviews Shopify App
Judge.me Reviews Shopify App
350,84420.3%
A favicon of Trustindex
Trustindex
266,27215.41%
A favicon of Trustpilot
Trustpilot
231,57513.4%
TrustedSite
97,8115.66%
A favicon of Loox
Loox
57,7453.34%

Tech Stack of Okendo-Powered Websites

Across the 13,030 live Okendo domains, Klaviyo runs on 78.97%, against 50.09% on Stamped and 45.25% on Loox. Mailgun (11.70%) is a distant second. Okendo stores watch their visitors closely: Microsoft Clarity is on 38.00% and Hotjar on 11.30%. SMS runs through Attentive (7.08%) and Postscript (4.90%). Smile (5.05%) and LoyaltyLion (3.36%) turn up too, although Okendo sells loyalty itself.

Email Marketing

A favicon of Klaviyo
Klaviyo
10,290 (78.97%)
A favicon of Mailgun
Mailgun
1,525 (11.7%)
A favicon of Mailchimp
Mailchimp
771 (5.92%)
A favicon of SendGrid
SendGrid
454 (3.48%)
A favicon of Omnisend
Omnisend
416 (3.19%)
A favicon of Amazon SES
Amazon SES
223 (1.71%)

Reviews & Ratings

A favicon of Trustpilot
Trustpilot
609 (4.67%)
A favicon of Loox
Loox
194 (1.49%)
A favicon of Stamped
Stamped
176 (1.35%)

Loyalty & Rewards

A favicon of Smile
Smile
658 (5.05%)
A favicon of LoyaltyLion
LoyaltyLion
438 (3.36%)
A favicon of Appstle
Appstle
370 (2.84%)
A favicon of Rise.ai
Rise.ai
339 (2.6%)
A favicon of Yotpo Loyalty & Referrals
Yotpo Loyalty & Referrals
217 (1.67%)
A favicon of Fondue
Fondue
117 (0.9%)

SMS Marketing

A favicon of Attentive
Attentive
922 (7.08%)
A favicon of Postscript
Postscript
639 (4.9%)
A favicon of Emotive
Emotive
23 (0.18%)
A favicon of SMSBump
SMSBump
15 (0.12%)

Heatmaps & Session Recording

A favicon of Hotjar
Hotjar
1,472 (11.3%)
A favicon of Lucky Orange
Lucky Orange
369 (2.83%)
A favicon of Crazy Egg
Crazy Egg
160 (1.23%)
A favicon of Mouse Flow
Mouse Flow
88 (0.68%)
A favicon of FullStory
FullStory
55 (0.42%)

Expert Analysis: Okendo Growth Trends & Key Signals for Sales Teams in 2026

Emma Davies
Emma DaviesData Analyst, TechnologyChecker

I analysed Okendo against our September 2026 crawl. A domain counts when its pages load Okendo's code from cdn-static.okendo.io, run Okendo's widget functions or carry its review markup. On that basis 12,827 domains run Okendo and 5,256 of them (41.0%) match a company record. The same code server delivers every Okendo product, so strictly this counts stores running Okendo. In practice that means reviews: review widgets or star ratings showed on most pages we loaded.

Domains, not companies

Okendo's customers run a lot of domains. In a sample of 200, 63 (32.0%) forwarded to another domain that is itself on our Okendo list, jurlique.net to jurlique.com, for example, or buyvibrosculpt.com to vibrosculpt.com. Page titles tell the same story: Pinsy Shapewear appears on 31 domains, Jurlique and Thermomix on 25 each. So 12,827 counts store domains, and the number of distinct Okendo stores is lower. Okendo's pricing page says more than 18,000 brands use it; the two figures count different things.

Sales signal: dedupe by final domain before you size a campaign. A brand with a dozen country sites is one buyer.

The August step is ours

The chart reads 4,773 in June, 5,737 in July, 11,138 in August and 12,827 in September. That looks like Okendo doubling in a month, and it isn't. In August we began detecting Okendo's newer review widget, which prints no version number into the page, and 54.71% of today's live domains were first seen in August or September. Domains on the older, versioned widget held at about 4,100 to 4,700 a month the whole time. In a browser check of 19 newly found stores, 18 fetched Okendo's code and the 19th blocked us, so the new rows are real Okendo stores that we had been missing. The domains we crawl also change every month, which moves the line on its own.

"More than half of today's Okendo domains were first seen in August or September. Most were stores running a newer widget we hadn't been reading, which is a different thing from a rush of installs." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: don't pitch Okendo's base as a fast-growing segment on the strength of this chart. What the data does support is stability: only 998 domains have dropped Okendo since March 2026.

Who the customers are

58.09% of matched companies with a known size have 1 to 10 employees, 29.72% have 11 to 50 and 9.28% have 51 to 200. Next to the other Shopify review apps we profile, that's a heavier middle. Loox has 18.76% at 11 to 50, Judge.me 18.48% and Yotpo Reviews 24.32%. 30 companies have more than 1,000 staff, including Rainbow Shops, Lovisa, Life Fitness, Utz and Cambria. Half were founded in the 2010s (50.82%) and a quarter in the 2020s (24.40%).

Sales signal: an Okendo buyer is more likely than a Loox or Judge.me buyer to have an e-commerce or retention team behind them. Pitch to whoever owns retention there.

Where they sell

The United States leads with 3,056 matched companies, 60.03% of those with a known country. Australia is second with 835 (16.40%), more than twice the United Kingdom's 350, where on Loox and Yotpo Reviews the UK comes second. Okendo's Shopify listing gives a Sydney address, and its home market shows in the names: Lovisa, Cue, Koala and Tree of Life are all on the list. Canada (242) and New Zealand (98) follow, and English-speaking countries hold about nine in ten matched companies.

Sales signal: for an agency or app selling into Australia, Okendo's list is a good place to start. About one matched company in six is Australian.

Second widgets, not switches

1,303 Okendo domains (10.0%) also run Yotpo Reviews, Judge.me, Loox or Stamped. Yotpo is the most common, on 651, then Judge.me (324), Loox (194) and Stamped (176). It's tempting to read each one as a store halfway through a switch. In a browser check of 13 co-install stores that loaded, Okendo rendered on 10, and on 5 of those the other app's widget rendered too. On 3 only the other app showed, which looks like leftover Okendo code. Between 63% and 73% of domains ever seen with Okendo and a given rival still run both, and no pair passes our switching tests, so this page has no migration table.

Yotpo is the one pair that leans. Since March, 178 Okendo domains removed Yotpo and kept Okendo, against 42 that left Okendo and now run Yotpo. But 72.6% of domains ever seen with both still have both, and Okendo stores drop Yotpo only slightly more often than Yotpo stores do in general, so we don't call it a migration.

"Most stores running Okendo next to another review app aren't mid-switch. They're paying for two widgets, and on some pages both are showing." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: the 1,303 co-install stores are a consolidation list. An agency can offer to pick one app and move the reviews across; a vendor can offer a contract buyout. A pitch built on a migration wave won't land, because there isn't one.

The store stack

Shopify runs on 99.88% of Okendo domains. Klaviyo is on 78.97%, far above its 50.09% on Stamped and 45.25% on Loox, and Okendo's listing names Klaviyo among its integrations. Microsoft Clarity (38.00%) and Hotjar (11.30%) are common. For SMS, Attentive (7.08%) leads Postscript (4.90%). Smile (5.05%) and LoyaltyLion (3.36%) show up although Okendo sells loyalty itself.

Sales signal: four in five Okendo stores send email through Klaviyo, so any tool sold into this base needs a Klaviyo integration first. Our Shopify analytics report covers the wider app picture.

What merchants say

On the Shopify App Store, Okendo rates 4.8 out of 5 from 1,426 reviews (27 September 2026). It's free up to 50 orders a month, then $19 for Essential (200 orders), $119 for Growth (1,500) and $299 for Power (3,500), with bundles and custom pricing above that on okendo.io. Judge.me charges $15 a month flat and rates 5.0 from 47,558 reviews. Our data can't tie price to removals, and with 998 exits since March there are few to explain.

Sales signal: against Okendo, price only wins at low volume. Okendo's case is the bundle of reviews, loyalty, quizzes and surveys, sold to brands with a team to run them.

Key takeaways

1. 12,827 store domains, 99.88% on Shopify; about a third are aliases of another Okendo store.

2. 16th of 139 in Reviews & Ratings; the August jump is detection, not growth.

3. A heavier mid-sized layer than Loox or Judge.me: 29.72% of matched companies have 11 to 50 staff.

4. Australia is the second market, with 835 matched companies.

5. 1,303 stores run a second review app, and no pair passes our switching tests.

How to use this list

Filter by country and company size, then collapse aliases to one row per brand. For the full list of 12,827 Okendo store domains with company, size and stack data, explore TechnologyChecker.io.

Frequently Asked Questions

Who uses Okendo?

Shopify brands, from small direct-to-consumer labels to chains like European Wax Center, Rainbow Shops and Lovisa. Our crawl finds Okendo on 12,827 store domains, 99.88% on Shopify. The United States leads with 3,056 matched companies, then Australia with 835. Other Okendo customers include Utz Snacks, SKIMS, Huda Beauty, TOMS and Barstool Sports' online store.

How many customers does Okendo have?

Okendo's pricing page says more than 18,000 Shopify brands use it. Our September 2026 crawl finds it on 12,827 store domains, 5,256 matched to a company. Those are domains, not companies: in a sample of 200, about a third forwarded to another Okendo store, such as a country site. Only 998 domains have dropped Okendo since March 2026.

What is Okendo's market share?

0.74% of Reviews & Ratings, 16th of the 139 technologies we track there, counting domains. The category mixes review apps with trust badges and Google-review widgets, so compare Okendo with Shopify review apps: Judge.me has 350,844 domains, Loox 57,745 and Yotpo Reviews 49,319. Okendo's jump in August 2026 was our detection widening, not a surge in installs.

What are the best alternatives to Okendo?

Yotpo Reviews is the closest match, selling reviews and loyalty to similar brands, and 651 Okendo stores already run it. Judge.me is the low-cost option, with a free plan and 350,844 domains. Loox suits brands built on photo reviews, and Stamped also bundles reviews with loyalty. Klaviyo sells a reviews product too, relevant because 78.97% of Okendo stores use Klaviyo.

Which countries use Okendo the most?

The United States, with 3,056 matched companies, then Australia (835), the United Kingdom (350), Canada (242) and New Zealand (98). Australia's second place, more than twice the UK, reflects Okendo's Sydney base; on Loox and Yotpo Reviews the UK is second. English-speaking countries hold about nine in ten matched companies with a known country.

What size companies use Okendo?

Mostly small, with a real mid-sized layer. 58.09% of matched companies with a known size have 1 to 10 employees, 29.72% have 11 to 50 and 9.28% have 51 to 200. That middle is heavier than on Loox or Judge.me, where about 18% have 11 to 50. 30 companies have more than 1,000 staff, including Rainbow Shops, Lovisa, Life Fitness, Utz and Cambria.

How old are companies that use Okendo?

Among the Okendo domains we could match to a company with a known founding date, the largest group was founded in the 2010s (50.82%), followed by the 2020s (24.4%). That matched subset is drawn from 5,256 companies and is not representative of all 12,827 detected domains. This suggests Okendo is most popular among relatively young companies.

What is the ideal customer profile for Okendo?

The ideal Okendo customer is: Company Size: 1-10 employees, with 11-50 close behind, Location: United States, then Australia, Industry: Retail, fashion, wellness and beauty, Founded: 2010-2019, Storefront: Shopify store emailing through Klaviyo — based on our analysis of 5,256 enriched companies at TechnologyChecker.io.

What does Okendo do?

Okendo is a Shopify app for customer marketing. Its main product collects and displays product reviews, with photos, videos, star ratings and Q&A, and it also sells loyalty, referrals, quizzes and surveys. On the 12,827 store domains where we detect it, the reviews widget is what usually shows. Its Shopify listing gives a Sydney address and a launch date of 12 June 2018.

What kind of businesses use Okendo?

Direct-to-consumer brands on Shopify, mostly in retail, fashion, wellness and beauty. Retail (15.45%), apparel (12.70%) and wellness (7.65%) lead our industry table, and beauty names such as Huda Beauty, bareMinerals and Laura Mercier are on the list. Okendo reaches more mid-sized brands than Loox or Judge.me: 29.72% of matched companies have 11 to 50 employees.

Is Okendo a CRM?

No. Okendo collects reviews and runs loyalty, referral, quiz and survey programs for Shopify stores, and calls itself a customer marketing platform. It sits beside an email and SMS tool rather than replacing one: 78.97% of Okendo store domains in our crawl also run Klaviyo, and its Shopify listing names Klaviyo, Postscript and Gorgias among its integrations.

How much does Okendo cost?

On the Shopify App Store, Okendo Reviews is free up to 50 orders a month, then $19 for Essential (200 orders), $119 for Growth (1,500) and $299 for Power (3,500), with about 8% to 11% off for annual billing and a 14-day trial on paid plans. Okendo's own site quotes bundles and custom pricing above that. Checked 27 September 2026.

Is Okendo free?

Yes, for small stores. The free plan covers up to 50 orders a month with automated review requests, the review form, review displays, Google snippets and moderation. Past 50 orders you need Essential at $19 a month. Judge.me's free plan has no order cap, which is why it suits tiny stores better. Checked on the Shopify App Store, 27 September 2026.

Is Okendo a good review platform?

Merchants rate it well: 4.8 out of 5 from 1,426 reviews on the Shopify App Store (27 September 2026). Our crawl finds it on 12,827 store domains, and only 998 have dropped it since March 2026. It suits brands with enough orders to justify $119 to $299 a month; a store on a few dozen orders will find Judge.me cheaper.

Okendo vs Yotpo: which is better for Shopify stores?

They sell the same thing, reviews plus loyalty, priced by orders. Both are free up to 50 orders; then Okendo charges $19 and $119, Yotpo from $15 and $119, on the Shopify App Store in September 2026. Yotpo is nearly four times larger, 49,319 domains to 12,827. 651 stores run both, and 72.6% of domains ever seen with both still do.

Okendo vs Judge.me: what is the difference?

Judge.me is the free-first app, on 350,844 domains, with a Forever Free plan and a $15 Awesome plan. Okendo prices by order volume, from free at 50 orders to $299 a month at 3,500, and adds loyalty, quizzes and surveys. Their customers differ: 29.72% of Okendo's matched companies have 11 to 50 staff, against 18.48% for Judge.me. 324 stores run both.

Okendo Overview
Customers
12,827
Companies Analyzed
5,256
Market Share
0.74%
Category Rank
#16
Top Country
United States
Top Industry
Retail
Okendo Customer ICP

Based on 5,256 company data

Company Size
1-10 employees, with 11-50 close behind
Location
United States, then Australia
Industry
Retail, fashion, wellness and beauty
Founded
2010-2019
Storefront
Shopify store emailing through Klaviyo
About Our Data

These insights include all TechnologyChecker.io detections of Okendo (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate41.0%