A favicon of NoFraud

Companies Using NoFraud

Our October 2026 crawl finds NoFraud's fraud-screening script on 6,382 live domains, and nearly all of them are Shopify stores: Shopify runs on 98.0% of the domains in our stack table. They are mostly small and mid-sized brands selling clothes, shoes, beauty products and outdoor gear, among them Burton, Nine West, bareMinerals, Laura Mercier and Everlane. Below is the list of companies that use NoFraud, with size, country, industry and stack.

NoFraud renamed itself Wyllo on 19 March 2026, after buying the returns-abuse tool Yofi, but the script that stores load still comes from services.nofraud.com, so this page keeps the name merchants and shoppers search for. It ranks 5th of the 32 tools in Fraud Prevention with 4.23%, and three of the four above it fight ad fraud rather than review orders.

Published Oct 11, 2026 · Updated Oct 15, 2026 · Data analysed on October 11, 2026.

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NoFraud Usage Statistics

NoFraud reads 4,947 domains in June 2026, 6,187 in July, 6,263 in August, 6,104 in September and 6,382 in October. The June to July step of 1,240 reflects changes on our side, both the domains we cover and the signals we detect NoFraud with, and the set of domains we crawl turns over every month as dead sites drop out and new ones are added. Since July the count has stayed between 6,104 and 6,382. 1,439 domains dropped NoFraud between 16 March 2026, when we began tracking removals, and October; 198 of the domains that dropped it still run it on another hostname.

List of Companies Using NoFraud

Who uses NoFraud? This list of companies that use NoFraud names 50 of the 1,981 matched companies. When we loaded each site on 15 October 2026, 43 loaded NoFraud's script; the other seven sat behind bot checks or redirected us to a local storefront, so we name none of them here. Many NoFraud customers are a brand's side store rather than its main site: Dave & Buster's merchandise shop, Shake Shack's branded-goods store and AVI-SPL's equipment shop. We dropped one store that only showed a password page.

Download all 6,382 NoFraud customers with full company data, or create a signal to track when companies start or stop using NoFraud.

Verified list of companies and domains where we detect NoFraud — sorted by company size. Companies matched to domains where we detect NoFraud; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Toys R Us Inc. logoToys R Us Inc.
toysrus.comtoysrus.comUnited StatesRetail10001+Privately Held1948https://linkedin.com/company/toysrus1
Dave & Buster's logoDave & Buster's
shop.daveandbusters.comdaveandbusters.comUnited StatesEntertainment Providers10001+Public Company1982https://linkedin.com/company/daveandbusters
Shake Shack logoShake Shack
shackstore.shakeshack.comshakeshack.comUnited StatesHospitality5001-10000Public Company2004https://linkedin.com/company/shakeshack
AVI-SPL, Inc. logoAVI-SPL, Inc.
shop.avispl.comavispl.comUnited StatesIT Services and IT Consulting1001-5000Privately Held1979https://linkedin.com/company/avi-spl
Earth, Inc. logoEarth, Inc.
earthshoes.comearthshoes.comUnited StatesConsumer Goods51-200Privately Held1970https://linkedin.com/company/earth-brands
Weber Inc logoWeber Inc
anz.weber.comweber.comUnited StatesManufacturing1001-5000Privately Held1952https://linkedin.com/company/webergrills
Shopwss logoShopwss
www.shopwss.comshopwss.comUnited StatesRetail Apparel and Fashion1001-5000Public Company1984https://linkedin.com/company/shopwss
Diamonds International logoDiamonds International
www.diamondsinternational.comdiamondsinternational.comUnited StatesRetail Luxury Goods and Jewelry1001-5000Privately Held1988https://linkedin.com/company/diamonds-international
Canac Blog logoCanac Blog
www.canac.cacanac.caCanadaRetail1001-5000Privately Held1875https://linkedin.com/company/canac
Bare Minerals company logoBare Minerals company
bareminerals.combareminerals.comUnited StatesPersonal Care Product Manufacturing1001-5000Public Company1976https://linkedin.com/company/bareminerals
Show 40 more NoFraud using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Burton logoBurton
www.burton.comburton.comUnited StatesSporting Goods501-1000Privately Held1977https://linkedin.com/company/burton-snowboards
Naturalresources Shop logoNaturalresources Shop
naturalresources-sf.comnaturalresources-sf.comUnited StatesCivic and Social Organizations11-50Nonprofit1988https://linkedin.com/company/natural-resources_2
Nine West Group logoNine West Group
ninewest.comninewest.comUnited StatesRetail Apparel and Fashion1001-5000Privately Held1978https://linkedin.com/company/nine-west-group
Atari logoAtari
atari.comatari.comUnited StatesComputer Games11-50Public Company1972https://linkedin.com/company/atari
Perfumania Holdings logoPerfumania Holdings
perfumania.comperfumania.comUnited StatesRetail1001-5000Public Company1988https://linkedin.com/company/perfumania
Phantom IP, LLC. logoPhantom IP, LLC.
fireworks.comfireworks.comUnited StatesRetail201-500Privately Held—https://linkedin.com/company/phantom-fireworks
Canon Singapore Pte Ltd logoCanon Singapore Pte Ltd
shop.sg.canonsg.canonSingaporeIT Services and IT Consulting501-1000Public Company1979https://linkedin.com/company/canonsingapore
Thrifty White logoThrifty White
shop.thriftywhite.comthriftywhite.comUnited StatesRetail1001-5000Privately Held1884https://linkedin.com/company/thrifty-white-pharmacy
Away logoAway
www.awaytravel.comawaytravel.comUnited StatesRetail201-500Privately Held2015https://linkedin.com/company/away
Dockers logoDockers
dockers.comdockers.comUnited StatesRetail Apparel and Fashion201-500Public Company—https://linkedin.com/company/dockers
Laura Mercier logoLaura Mercier
lauramercier.comlauramercier.comUnited StatesPersonal Care Product Manufacturing51-200Public Company1996https://linkedin.com/company/laura-mercier
Decjuba Pty logoDecjuba Pty
decjuba.com.audecjuba.com.auAustraliaRetail1001-5000Privately Held2001https://linkedin.com/company/decjuba
Mikeamiri logoMikeamiri
amiri.comamiri.comUnited StatesApparel & Fashion51-200Privately Held2014https://linkedin.com/company/amirila
Pure Hockey, LLC logoPure Hockey, LLC
purehockey.compurehockey.comUnited StatesRetail1001-5000Privately Held1994https://linkedin.com/company/pure-hockey
Premier Lacrosse League, Inc. logoPremier Lacrosse League, Inc.
shop.premierlacrosseleague.compremierlacrosseleague.comUnited StatesSpectator Sports11-50Privately Held2018https://linkedin.com/company/premierlacrosseleague
Reef logoReef
reef.comreef.comUnited StatesRetail Apparel and Fashion51-200Privately Held1984https://linkedin.com/company/reef_2
Stride Rite logoStride Rite
www.striderite.comstriderite.comUnited StatesRetail501-1000Public Company1919https://linkedin.com/company/stride-rite
Everlane, Inc. logoEverlane, Inc.
blog.everlane.comeverlane.comUnited StatesRetail51-200Privately Held2011https://linkedin.com/company/everlane
Diane Von Furstenberg logoDiane Von Furstenberg
dvf.comdvf.comUnited StatesRetail Apparel and Fashion201-500Privately Held1972https://linkedin.com/company/diane-von-furstenberg
Beato Enterprises Inc. logoBeato Enterprises Inc.
www.beatoapp.combeatoapp.comIndiaWellness and Fitness Services201-500Privately Held2015https://linkedin.com/company/beato-health-arx-technologies-pvt-ltd
Faherty Brand, LLC. logoFaherty Brand, LLC.
fahertybrand.comfahertybrand.comUnited StatesRetail Apparel and Fashion201-500Privately Held2013https://linkedin.com/company/faherty-brand
Schleich USA, Inc. logoSchleich USA, Inc.
us.schleich-s.comschleich-s.comGermanyManufacturing201-500Privately Held1935https://linkedin.com/company/schleich-global
Olipop, Inc. logoOlipop, Inc.
drinkolipop.comdrinkolipop.comUnited StatesFood and Beverage Services51-200Privately Held2018https://linkedin.com/company/olipop-pbc
Oh Polly Ltd. logoOh Polly Ltd.
eu.ohpolly.comohpolly.comUnited KingdomRetail201-500Privately Held2016https://linkedin.com/company/oh-polly
Range USA logoRange USA
rangeusa.comrangeusa.comUnited StatesRetail501-1000Privately Held2012https://linkedin.com/company/rangeusa
ILIA Beauty logoILIA Beauty
iliabeauty.comiliabeauty.comUnited StatesPersonal Care Product Manufacturing11-50Privately Held—https://linkedin.com/company/ilia-beauty
KEF Limited logoKEF Limited
us.kef.comkef.comUnited KingdomComputers and Electronics Manufacturing501-1000Public Company1961https://linkedin.com/company/kef
Bobbie Baby, Inc. logoBobbie Baby, Inc.
www.hibobbie.comhibobbie.comUnited StatesFood Production51-200Privately Held2017https://linkedin.com/company/bobbie-baby
Style Union logoStyle Union
styleunion.instyleunion.inIndiaRetail Apparel and Fashion201-500Privately Held—https://linkedin.com/company/styleunion-in
Vera Wang logoVera Wang
verawang.comverawang.comUnited StatesApparel & Fashion201-500Privately Held1990https://linkedin.com/company/verawang
Lodgemfg logoLodgemfg
lodgecastiron.comlodgecastiron.comUnited StatesManufacturing201-500Privately Held1896https://linkedin.com/company/lodge-manufacturing
LSKD US, Inc. logoLSKD US, Inc.
www.lskd.colskd.coAustraliaRetail Apparel and Fashion51-200Privately Held2007https://linkedin.com/company/lskd
Benchmade Knife Company, Inc. logoBenchmade Knife Company, Inc.
www.benchmade.combenchmade.comUnited StatesManufacturing201-500Privately Held1987https://linkedin.com/company/benchmade
TYR Sport, Inc. logoTYR Sport, Inc.
tyr.comtyr.comUnited StatesSporting Goods Manufacturing201-500Privately Held1985https://linkedin.com/company/tyr-sport
Rockstaroriginal logoRockstaroriginal
www.rockstaroriginal.comrockstaroriginal.comUnited StatesApparel & Fashion11-50Privately Held2008https://linkedin.com/company/rockstaroriginal
The Rockport Group logoThe Rockport Group
rockport.comrockport.comUnited StatesRetail Apparel and Fashion201-500Privately Held1971https://linkedin.com/company/the-rockport-company
Gas Jeans logoGas Jeans
gasjeans.comgasjeans.comItalyRetail Apparel and Fashion51-200Privately Held1984https://linkedin.com/company/gasjeans
Rockford Corp logoRockford Corp
store.rockfordfosgate.comrockfordfosgate.comUnited StatesComputers and Electronics Manufacturing51-200Public Company1980https://linkedin.com/company/rockfordfosgate
Abbott Lyon Limited logoAbbott Lyon Limited
www.abbottlyon.comabbottlyon.comUnited KingdomRetail Luxury Goods and Jewelry51-200Privately Held2015https://linkedin.com/company/abbott-lyon
Computer Technology Link Corp logoComputer Technology Link Corp
ctl.netctl.netUnited StatesComputer Hardware Manufacturing51-200Privately Held1989https://linkedin.com/company/ctl-corporation

There are 6,382 companies and domains where we detect NoFraud, sign up to download the entire NoFraud dataset.

Here are some of the recognisable companies that use NoFraud in 2026. Each loaded NoFraud's script when we checked it on 15 October 2026:

  • Toys"R"Us: the toy retailer, on toysrus.com
  • Burton: the Vermont snowboard maker, on www.burton.com
  • Nine West: the shoe and handbag brand, on ninewest.com
  • bareMinerals: the mineral make-up brand, on bareminerals.com
  • Everlane: the San Francisco clothing brand, which Wyllo also features as a customer story
  • Dave & Buster's: on its merchandise store, shop.daveandbusters.com
  • Shake Shack: on its branded-goods shop, shackstore.shakeshack.com
  • Canon Singapore: on its eShop, shop.sg.canon
  • Away: the luggage brand, on www.awaytravel.com
  • Lodge Cast Iron: the Tennessee cookware maker, on lodgecastiron.com

Which Countries Use NoFraud the Most?

Which countries use NoFraud the most? The United States, with 1,432 matched companies, then Canada (130), the United Kingdom (109) and Australia (68). Those four hold 1,739 of the 1,981 companies we matched, about 88%. Nothing else reaches 20: Italy has 17, India 15 and France 12. That is the footprint of a Shopify app sold in English, and the non-US names on the list are mostly brands shipping to North America, such as Canon Singapore's eShop and KEF's US store.

🇺🇸United States1,43272.3%
🇨🇦Canada1306.6%
🇬🇧United Kingdom1095.5%
🇦🇺Australia683.4%
🇮🇹Italy170.9%
🇮🇳India150.8%
🇫🇷France120.6%
🇲🇽Mexico110.6%
🇨🇳China110.6%
🇪🇸Spain110.6%
🇸🇬Singapore100.5%
🇳🇱Netherlands80.4%
🇨🇭Switzerland70.4%
🏳️Hong Kong70.4%
🇩🇪Germany70.4%

Share of the 1,981 NoFraud domains we matched to a company record — 31.0% of the 6,382 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

NoFraud Market Share Among Fraud Prevention

What is NoFraud's market share? 4.23% of Fraud Prevention, 5th of the 32 tools we track there, based on our live crawl at TechnologyChecker.io. The rank needs reading: Google Ad Traffic Quality and ClickCease, the top two, fight click fraud on ads rather than review orders. Among the vendors that decide whether an order ships, NoFraud's 6,382 domains sit behind only Forter (21,652) and ahead of Signifyd (3,769), Riskified (1,665) and Sift (1,539). Riskified's and Sift's counts have had pages removed where a platform runs the vendor on its own account; Forter's hasn't been through that check.

Customers6.4KCompanies using NoFraud
Companies Analyzed2.0KWith LinkedIn company data
Market Share4.23%Of the category market
Category Ranking#5In its category

Top Competitors by Market Share

NoFraud Customers by Company Size & Age

What size companies use NoFraud? Mostly small ones. 55.2% of matched companies with a known size have 1 to 10 employees and 28.49% have 11 to 50, so 83.69% have 50 staff or fewer, based on our enriched company data. Only 23 have more than 1,000. They include Toys"R"Us, Dave & Buster's on its merchandise store and Shake Shack on its branded-goods shop, all three on Shopify.

Company Size Distribution

Company Age (Founded Decade)

Almost half the matched companies, 47.4%, were founded in the 2010s, the decade direct-to-consumer brands moved onto Shopify. The 2000s and the 2020s hold 15.39% each, and only 3.97% date from before 1960. The old names are mostly heritage brands selling direct: Thrifty White (1884), Lodge Cast Iron (1896) and Stride Rite (1919).

What Industries Use NoFraud the Most?

Retail leads at 18.22%, then Retail Apparel and Fashion (13.33%), Wellness and Fitness Services (6.47%) and Manufacturing (6.07%), based on our enriched company data. Add Retail Luxury Goods and Jewelry (4.09%) and the three retail labels cover 35.64% of matched companies. The manufacturing rows are brands selling their own products online, from swimwear to cookware.

Retail276 (18.22%)
Retail Apparel and Fashion202 (13.33%)
Wellness and Fitness Services98 (6.47%)
Manufacturing92 (6.07%)
Retail Luxury Goods and Jewelry62 (4.09%)
Sporting Goods Manufacturing51 (3.37%)

Footwear brands using NoFraud are the clearest cluster: Nine West, Stride Rite, Rockport, Earth Shoes and Shoe Station. Beauty brands on NoFraud include bareMinerals, Laura Mercier and ILIA. Outdoor and sports brands using NoFraud include Burton, TYR, Benchmade and the Premier Lacrosse League's shop, while Range USA, a shooting-range chain, sells through it too.

NoFraud Alternatives & Competitors

On NoFraud stores the other order-fraud tools are more often a second script than a replacement. 149 domains run NoFraud and Signifyd today, out of 199 ever seen with both, and 82 run NoFraud and Forter (132 ever). TruValidate shows up on 16 (29 ever), Riskified on only 5 (14 ever). None of these pairs passes our switching tests here, because most domains seen with both still run both; Signifyd's page counts 22 domains moving each way between the two since March. Sift doesn't share a single live domain with NoFraud in our census; its sites are mostly apps, marketplaces and platforms, not Shopify stores.

TechnologyDomainsMarket Share
A favicon of Forter
Forter
21,65214.34%
A favicon of Signifyd
Signifyd
3,7692.5%
A favicon of Riskified
Riskified
1,6651.1%
A favicon of Sift
Sift
1,5391.02%

NoFraud Customer Migration

Tech Stack of NoFraud-Powered Websites

Across the 6,294 live NoFraud domains in our stack table, Shopify runs on 98.0%. Apple Pay (80.7%), Shop Pay (80.19%) and PayPal (72.12%) are the usual Shopify checkout set, and Google Analytics is on 66.68%. The apps around it are small-store apps: Instafeed on 16.06%, Hextom on 7.44% and the Pandectes cookie banner on 4.13%. Other fraud tools are rare. Signifyd runs on 149 of these domains and Forter on 82.

Ecommerce Platforms

A favicon of Shopify
Shopify
6,168 (98%)
A favicon of Instafeed
Instafeed
1,011 (16.06%)
A favicon of Hextom
Hextom
468 (7.44%)
AVADA Commerce
250 (3.97%)
A favicon of Show Recent Orders
Show Recent Orders
216 (3.43%)
A favicon of Secomapp
Secomapp
188 (2.99%)

Payment Processing

A favicon of Apple Pay
Apple Pay
5,079 (80.7%)
A favicon of Shop Pay
Shop Pay
5,047 (80.19%)
A favicon of PayPal
PayPal
4,539 (72.12%)
A favicon of Mastercard
Mastercard
3,040 (48.3%)
A favicon of Visa
Visa
3,037 (48.25%)
A favicon of American Express
American Express
2,926 (46.49%)

Web Analytics

A favicon of Google Analytics
Google Analytics
4,197 (66.68%)
A favicon of Snowplow Analytics
Snowplow Analytics
145 (2.3%)
A favicon of Elevar
Elevar
129 (2.05%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
126 (2%)
A favicon of AddShoppers
AddShoppers
97 (1.54%)

Consent & Privacy Management

A favicon of Pandectes
Pandectes
260 (4.13%)
A favicon of OneTrust
OneTrust
108 (1.72%)
A favicon of AdRoll CMP System
AdRoll CMP System
88 (1.4%)
A favicon of Osano
Osano
56 (0.89%)
A favicon of Cookiebot
Cookiebot
42 (0.67%)
A favicon of iubenda
iubenda
41 (0.65%)

Cart & Checkout

Code Black Belt
173 (2.75%)
A favicon of CartBot
CartBot
61 (0.97%)
AOV.ai
40 (0.64%)
A favicon of UpSellit
UpSellit
37 (0.59%)
KaktusApps
26 (0.41%)

NoFraud Customer Reviews with Pros and Cons

Based on aggregated G2 reviews (176 total mentions), NoFraud scores highest for quick and accurate fraud prevention. The most common criticisms are false positives and unclear reasons for flagged orders.

Generated from real user reviews on G2

Pros
  • Users appreciate the quick and accurate fraud prevention offered by Wyllo, enhancing confidence and saving time.(42 reviews)
  • Users praise Wyllo's accurate fraud detection system that minimizes manual work and boosts transaction confidence significantly.(30 reviews)
  • Users appreciate the ease of use of Wyllo, enjoying its intuitive design and responsive support for quick resolutions.(24 reviews)
  • Users appreciate the quick response and seamless integration of Wyllo's service quality, ensuring effective customer support.(22 reviews)
  • Users appreciate the high detection efficiency of Wyllo, enabling faster transactions with minimal manual intervention.(21 reviews)
Cons
  • Users experience false positives with Wyllo's tools, leading to frustrating manual reviews and delayed shipping for legitimate orders.(9 reviews)
  • Users feel a lack of clarity regarding flagged orders, which complicates their experience and slows down transactions.(9 reviews)
  • Users find the pricing to be steep, particularly challenging for smaller businesses with high transaction volumes.(7 reviews)
  • Users experience occasional false alarms that can delay legitimate orders and frustrate the purchasing process.(6 reviews)
  • Users find that Wyllo needs improvement in transaction processing and reporting features, affecting overall satisfaction and usability.(6 reviews)

Expert Analysis: NoFraud Growth Trends & Key Signals for Sales Teams in 2026

David Thomson
David ThomsonCTO, TechnologyChecker

I build the detection rules behind our crawl, so I started NoFraud where I always start: with what the rule sees. A domain counts when a page loads a script from services.nofraud.com. As of our October 2026 crawl that is 6,382 live domains, 1,981 of them matched to a company. On 15 October I loaded the 50 sites in our table in a browser: 43 loaded the script, and the other seven hid behind bot checks or sent me to a local storefront. I also read the script address on every domain where our crawl recorded it, because a fraud tool loaded under somebody else's account would mean the count measures that account, not the store. It doesn't. NoFraud is the cleanest of the three order-fraud tools I checked this week.

One script, two addresses

On 4,494 domains we have the address NoFraud's script was loaded from. 4,392 of them load the Shopify app's device script with the store's own myshopify name in the query string; 102 load a numbered customer script, the version for BigCommerce, Adobe Commerce and direct integrations. Those 4,494 domains belong to 3,433 stores. The busiest single store sits on 29 domains, and no account comes near 1% of the count. Shopify runs on 98.0% of NoFraud domains in our stack table; in our own census BigCommerce shows up on 48 domains and Adobe Commerce on 13.

Sales signal: treat NoFraud as a Shopify app first. A seller targeting BigCommerce or Adobe Commerce stores will find a few dozen NoFraud merchants, not thousands.

Flat since July

The chart reads 4,947 domains in June, 6,187 in July, 6,263 in August, 6,104 in September and 6,382 in October. The June to July step reflects changes on our side, both the domains we cover and the signals we detect NoFraud with, and the set of domains we crawl turns over every month as dead sites drop out and new ones are added. Since July the line has held between 6,104 and 6,382. 1,439 domains dropped NoFraud between 16 March 2026, when we began tracking removals, and October; 198 of the domains that dropped it still run it on another hostname. 68 of today's domains, about 1%, show a closed or not-yet-open Shopify store page.

"Every NoFraud address we could read named the store's own account. Sift's and Riskified's counts needed 10,605 and 618 platform pages taken out; NoFraud's needed none." - David Thomson, CTO at TechnologyChecker.io

Sales signal: this is a steady pool. Pitch on fit, and expect a few hundred stores a quarter to cycle in and out.

Who the customers are

55.2% of matched companies with a known size have 1 to 10 employees and 28.49% have 11 to 50. Only 23 have more than 1,000. The big names are often a side store: Dave & Buster's sells merchandise through it, Shake Shack its branded goods, AVI-SPL its equipment shop. Toys"R"Us, Burton and Nine West run it on their main store. Age points the same way: 47.4% were founded in the 2010s, the decade direct-to-consumer brands built on Shopify. Wyllo's own customer stories feature Everlane, OluKai and Credo Beauty; Everlane is in our table and loaded the script when I checked.

Sales signal: the buyer is the founder or the head of ecommerce, often one person. They chose an app with a free tier and a flat monthly guarantee, so a long procurement cycle will lose them.

Where they sell, and what

The United States has 1,432 matched companies, Canada 130, the United Kingdom 109 and Australia 68: 1,739 of 1,981, about 88%. By industry the three retail labels cover 35.64%, with Wellness and Fitness Services at 6.47% and Manufacturing at 6.07%. The list reads like a shoe and apparel directory: Nine West, Stride Rite, Rockport, Earth Shoes and Shoe Station, then beauty (bareMinerals, Laura Mercier, ILIA) and outdoor gear (Burton, TYR, Benchmade).

Sales signal: footwear and apparel brands that pay for fraud screening also deal with sizing returns. That is the abuse problem Wyllo bought Yofi to cover, so expect upsell pressure there.

Second scripts

Our switching table for NoFraud is empty, and the reason is useful. 149 domains run NoFraud and Signifyd today, out of 199 ever seen with both. Forter is on 82 (132 ever), TruValidate on 16 (29) and Riskified on just 5 (14). Most stores seen with a pair still run both, so the pair doesn't pass our test for a switch here, though Signifyd's page counts 22 domains moving each way. Some of that is merchants testing a second tool; most pairs have simply stayed.

"Signifyd is the rival NoFraud actually meets: 149 stores run both scripts today. Riskified shares five." - David Thomson, CTO at TechnologyChecker.io

Sales signal: a store carrying both NoFraud and Signifyd may be evaluating, or splitting orders between them. That is the moment either vendor, or a chargeback-management tool, has a real conversation.

The stack around it

Apple Pay runs on 80.7% of NoFraud domains, Shop Pay on 80.19% and PayPal on 72.12%. Google Analytics is on 66.68%. The apps beside it are small-store apps: Instafeed on 16.06%, Hextom on 7.44%, the Pandectes cookie banner on 4.13% and Code Black Belt on 2.75%. Server-side tracking is thin, with Elevar on 2.05%.

Sales signal: these merchants already pay for a guarantee but run little analytics beyond Google's. Attribution and server-side tracking tools have room here.

What it costs

NoFraud's Shopify listing, checked on 15 October 2026, offers screening free to install: the first screened order starts a 14-day trial, then 100 orders a month are free. Guaranteed plans cost $250, $350 or $450 a month, or 1%, 1.25% or 1.5% of revenue if that is higher, for $500, $1,000 or $2,000 of fraud-chargeback cover, for merchants under $50,000 a month; larger stores get custom pricing. The app has a 4.8 rating from 163 reviews.

Sales signal: a percentage-of-revenue price grows with the store. A merchant passing $50,000 a month is moving onto custom pricing, which is when rivals get a hearing.

Key takeaways

1. 6,382 live domains, 5th of 32 in Fraud Prevention, and the store accounts are the stores' own.

2. A Shopify app in practice: 98.0% of domains, and 4,392 of 4,494 readable script addresses.

3. Small brands: 83.69% of matched companies with a known size have 50 staff or fewer.

4. Signifyd is the real overlap, with 149 shared domains.

5. The company is now Wyllo, but the script still says NoFraud.

How to use this list

Filter by country and size, then group domains by store before you count accounts: 4,494 domains map to 3,433 stores. For the full list of 6,382 NoFraud domains with company, size and stack data, explore TechnologyChecker.io, and compare it with the Fraud Prevention category.

Frequently Asked Questions

Who uses NoFraud?

Mostly small and mid-sized Shopify brands. Our crawl finds NoFraud's script on 6,382 live domains, and Shopify runs on 98.0% of them. 55.2% of matched companies with a known size have 1 to 10 employees. Recognisable users include Toys"R"Us, Burton, Nine West, bareMinerals, Laura Mercier and Everlane, plus branded side stores such as Dave & Buster's merchandise shop and Shake Shack's store.

How many customers does NoFraud have?

Our October 2026 crawl finds NoFraud's script on 6,382 live domains, 1,981 of them matched to a company. Domains run ahead of stores: where we could read the store name in the script address, 4,494 domains belonged to 3,433 stores, about 1.3 domains each. Since 16 March 2026, 1,439 domains have dropped it, and 198 of those still run it on another hostname.

What is NoFraud's market share?

4.23% of Fraud Prevention, 5th of the 32 tools we track there, on 6,382 domains. The two leaders, Google Ad Traffic Quality and ClickCease, block click fraud on ads rather than review orders. Among order-fraud vendors only Forter (21,652 domains) counts more; Signifyd (3,769), Riskified (1,665) and Sift (1,539) count fewer, the last two after removing pages that platforms run on their own accounts.

What are the best alternatives to NoFraud?

For a Shopify store, Signifyd is the closest match: it also guarantees approved orders, runs on 3,769 domains in our crawl and shares 149 live domains with NoFraud. Forter and Riskified sell mostly to larger merchants. Shopify's built-in fraud analysis is the free baseline every store already has. Merchants worried about returns abuse rather than stolen cards now get that from Wyllo itself.

Which countries use NoFraud the most?

The United States, with 1,432 matched companies, then Canada (130), the United Kingdom (109) and Australia (68). Those four countries hold 1,739 of the 1,981 companies we matched, about 88%. No other country reaches 20; Italy has 17 and India 15. That is what a Shopify app sold mainly to English-speaking merchants looks like in our data.

What size companies use NoFraud?

Mostly small ones. 55.2% of matched companies with a known size have 1 to 10 employees and 28.49% have 11 to 50, so 83.69% have 50 staff or fewer. 197 have 51 to 200. Only 23 have more than 1,000, including Toys"R"Us, Dave & Buster's and Shake Shack, and the last two run NoFraud on a merchandise store rather than their main site.

How old are companies that use NoFraud?

Among the NoFraud domains we could match to a company with a known founding date, the largest group was founded in the 2010s (47.4%), followed by the 2000s (15.39%). That matched subset is drawn from 1,981 companies and is not representative of all 6,382 detected domains. This suggests NoFraud is most popular among relatively young companies.

What is the ideal customer profile for NoFraud?

The ideal NoFraud customer is: Company Size: 1-10 employees (55.2%), then 11-50, Location: US, then Canada, UK and Australia, Founded: 2010-2019 (47.4%), Industry: Apparel, footwear, beauty and gear, Store: Shopify store with Shop Pay and PayPal — based on our analysis of 1,981 enriched companies at TechnologyChecker.io.

What does NoFraud do?

It screens online orders for payment fraud. A script on the store collects device and session data, and NoFraud scores each order to approve, decline or hold it for review. On guaranteed plans it reimburses fraud chargebacks on orders it passed. Its Shopify listing now also covers bot and reseller detection, returns abuse and policy abuse, which came with the Yofi acquisition.

Is NoFraud now Wyllo?

Yes. NoFraud announced on 19 March 2026 that it was rebranding as Wyllo, after acquiring the post-purchase risk platform Yofi. Its Shopify App Store listing now reads "Wyllo (NoFraud + Yofi)". The script stores load still comes from services.nofraud.com and the developer docs still sit on developers.nofraud.com, so our crawl reports it under the NoFraud name.

Is NoFraud legit?

Yes. NoFraud is a real fraud-screening company, now called Wyllo, and its script runs on 6,382 live store domains in our crawl, including Burton, Nine West and Toys"R"Us. Its Shopify app has a 4.8 rating from 163 reviews. A verification email or text from NoFraud about an order you placed is usually genuine, but it should never ask for your full card number.

Why did I get an email from NoFraud?

Because a store that uses NoFraud flagged your order for a check. Merchant help pages, such as CrystalClear's, explain that NoFraud contacts shoppers when an order shows irregular characteristics or elevated risk, to confirm the cardholder placed it. Once you confirm, there is usually nothing else to do. NoFraud says it never asks for your full card number or social security number.

How much does NoFraud cost?

On Shopify, screening alone is free to install, with a 14-day trial from the first screened order and then 100 free orders a month. Guaranteed plans cost $250, $350 or $450 a month, or 1%, 1.25% or 1.5% of revenue if higher, for $500, $1,000 or $2,000 of cover, for merchants under $50,000 a month. Larger stores get custom pricing. Checked 15 October 2026.

Does NoFraud work with Shopify and BigCommerce?

Yes, both, plus Adobe Commerce and a direct API, according to Wyllo's install page. In our crawl the Shopify app dominates: Shopify runs on 98.0% of NoFraud domains, and on 4,392 of the 4,494 domains where we could read the script address it was the Shopify version. BigCommerce shows up on only 48 domains, under 1%.

NoFraud vs Signifyd: which is more widely used?

NoFraud, by domains. Our crawl finds it on 6,382 live domains against Signifyd's 3,769. Both are mostly Shopify stores and both guarantee approved orders against fraud chargebacks. Signifyd is also the fraud tool NoFraud's stores pair it with most often: 149 domains run both today, out of 199 ever seen with both, so many merchants test one beside the other.

Does NoFraud offer a chargeback guarantee?

Yes, as an option. Its Shopify listing sells a screening-only plan without one, then three guaranteed plans covering $500, $1,000 or $2,000 of fraud chargebacks a month on orders NoFraud approved, from $250 a month. Expert manual review and branded verification are optional add-ons on the guaranteed plans. Checked 15 October 2026.

NoFraud Overview
Customers
6,382
Companies Analyzed
1,981
Market Share
4.23%
Category Rank
#5
Top Country
United States
Top Industry
Retail
NoFraud Customer ICP

Based on 1,981 company data

Company Size
1-10 employees (55.2%), then 11-50
Location
US, then Canada, UK and Australia
Founded
2010-2019 (47.4%)
Industry
Apparel, footwear, beauty and gear
Store
Shopify store with Shop Pay and PayPal
About Our Data

These insights include all TechnologyChecker.io detections of NoFraud (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate31.0%