Companies Using PushOwl

We detect PushOwl on 85,529 domains, including Pepstores, Iparty, JB Hi-Fi Limited. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (14.88%).

We detect 85,529 domains running PushOwl across our monthly crawl of live business domains. Company data could be matched for 27,662 of them (32.3%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 12,748 domains carried a PushOwl detection previously and no longer do.

PushOwl holds 54.3% of the Push Notifications category, ranking #1. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

By footprint, OneSignal (46,835 domains) is the only alternative at scale, followed by Webpushr (4,071), Knock (3,993), Pushly (1,668) and Gravitec (1,524). For a Shopify merchant the practical alternatives are narrower, because most of those are general-purpose tools. In our churn data the most common outcome for a store that drops PushOwl is running no web push at all.

The United States at 36.2% of enriched companies, then the United Kingdom (8.95%), Canada (6.13%), Australia (5.72%), France (5.07%), India (4.84%) and Germany (4.21%). The mix tracks Shopify's own geography rather than general web usage, which follows from the app being distributed through one marketplace.

Small ones. 66.6% of the 27,662 companies we could enrich have 10 employees or fewer and 22.75% have 11 to 50, so nearly nine in ten are under 50 people. Larger names do appear, but usually as a brand storefront rather than the whole company: Duracell matches on powerstations.duracell.com and VTech on hktoys.vtech.com.

44.79% were founded in the 2010s and 26.92% in the 2020s, so roughly seven in ten are under 15 years old. That is the Shopify generation of retail. About 3% were founded before 1960 and are established brands that added a storefront later.

A Shopify store with 1-10 employees, founded in the 2010s or later, selling retail or apparel, based in the US, UK, Canada or Australia, and already running Klaviyo or Mailchimp for email plus a reviews app such as Judge.me. That profile covers the large majority of the base we can enrich.

Our crawl detects PushOwl on 85,529 active domains as of our August 2026 crawl. That makes it the most widely detected web push tool on the web and gives it 54.3% of the Push Notifications category. A further 12,748 domains have carried it at some point since we began tracking it in March 2026 and no longer do.

In practice, almost. 98.28% of the domains where we detect PushOwl also run Shopify. It is distributed as a Shopify app and its listing, plans and integrations are built around Shopify. We do find a small number of non-Shopify installs, which are stable across repeat crawls, but they are a rounding error against the Shopify base.

Brevo, the European marketing platform formerly called Sendinblue. The acquisition was announced on 23 September 2021, alongside Metrilo and Chatra. The Shopify listing is now published as Brevo PushOwl: Email, Push, SMS and bundles email and SMS with web push. Our detection still matches the original PushOwl script, which is why the technology is listed under its original name.

There is a free tier. The Shopify listing offers a Basic Bundle at no cost covering 500 web push notifications a month, 500 emails and unlimited subscribers, then a Plus Bundle at $19/month and a Power Bundle at $79/month with unlimited push. The free tier is a large part of why the footprint is so wide relative to the category: installing it costs a merchant nothing.

They are aimed at different buyers, and our data shows they rarely compete. PushOwl runs on Shopify stores (98.28% Shopify) and is built for e-commerce campaigns such as abandoned cart, back-in-stock and price drop. OneSignal runs almost anywhere (0.7% Shopify, roughly 10% WooCommerce) and is a general push platform with mobile SDKs. Of the 11,778 domains that dropped PushOwl entirely, only 6 moved to OneSignal. If you run a Shopify store, PushOwl is the default; if you need mobile push or a non-Shopify site, it is not an option.

Retail dominates. Retail is 14.88% and Retail Apparel and Fashion 10.14%; adding Luxury Goods and Jewelry and Health and Personal Care brings direct retail to about 30%. Below that sit Manufacturing (4.22%), Food and Beverage Services (4.21%) and Wellness and Fitness Services (4.08%), which are mostly brands selling their own product direct to consumers.

Merchants rate it highly. The Shopify App Store listing shows 4.8 out of 5 across 2,232 reviews, with 2,120 of those at five stars and 31 at one star. Recurring praise covers the abandoned-cart and browse-abandonment automations, quick setup and responsive support. The recurring complaints are about the Brevo relationship rather than the push product: several merchants report the app creating a duplicate Brevo account when the Shopify and Brevo email addresses differ, and describe the split between brevo.com and the app as confusing.

Not meaningfully for most buyers. We detect a handful of non-Shopify domains carrying the script, and they persist across repeat crawls, so the detection is real. But the product is built, priced and supported as a Shopify app, and 98.28% of the installed base reflects that.

Two signals: a script loaded from cdn.pushowl.com, and a pushowl JavaScript global on the page. Both require the app to be live on a page our crawler fetched, so a detection means the code was actually served, not that an account exists. Note that our dictionary also carries a second, narrower entry matching /sdks/pushowl-shopify.js; it covers 2,461 domains that are almost all already counted under the main entry.

Beyond Shopify at 98.28%: Klaviyo on 32.96%, Judge.me on 30.67%, Klaviyo Reviews on 28.25%, Instafeed on 15.26%, Mailchimp on 10.48% and Brevo on 9.96%. The Brevo figure is worth noting given Brevo owns PushOwl: its own platform is on a third as many PushOwl stores as Klaviyo is.