Companies Using Oracle Eloqua

Oracle Eloqua is used by 5,198 companies worldwide, including Siemens AG, Oracle Corporation, Dell Technologies Inc, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (7.28% of customers).

Oracle Eloqua has 5,198 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 2,681 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 1,018 sites that previously used Oracle Eloqua are also tracked.

Oracle Eloqua holds 0.42% of the Marketing Automation market, ranking #23 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Oracle Eloqua include HubSpot (47.55% market share), HighLevel (8.91% market share), Salesforce Marketing Cloud Account Engagement (4% market share), WonderPush (2.8% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 1,550 Oracle Eloqua customers, followed by United Kingdom (198), Australia (106), Canada (105), Brazil (48), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 26.6% of Oracle Eloqua customers, based on our analysis of 2,681 enriched companies. This is followed by 11-50 employees (22.48%) and 51-200 employees (18.07%).

The majority of Oracle Eloqua customers were founded in the 2000s (21.62%), followed by the 2010s (18.78%), based on our analysis of 2,681 enriched companies. This suggests Oracle Eloqua is most popular among established companies.

The ideal Oracle Eloqua customer is: Company Size: 1,000+ employees, Location: United States or United Kingdom, Industry: Manufacturing, healthcare, financial services, higher education, Founded: Before 2000, Paired With: Adobe Analytics, Tealium, OneTrust — based on our analysis of 2,681 enriched companies at TechnologyChecker.io.

We currently detect Oracle Eloqua on 5,198 domains. Of those, 2,681 match a LinkedIn company record, which is the sample behind every industry, size and country breakdown on this page. That places Eloqua 23rd in our Marketing Automation category with roughly 0.42% share of tracked domains, well behind HubSpot but with a far larger share of enterprise customers.

Large, old and regulated ones. Some 18.39% of Eloqua companies employ more than 1,000 people and 5.50% employ more than 10,000, the highest figures of any web-detected tool in this category. More than half were founded before 2000. Manufacturing, healthcare, insurance, financial services and higher education dominate the industry table.

Yes. We detect it on 5,198 domains and the count has risen through 2026 rather than fallen. The install base is small compared with HubSpot, but it is stable and heavily concentrated among large enterprises. Siemens, Dell Technologies, ADP, Medtronic, BlackRock, Thomson Reuters and the Mayo Clinic all currently run it on live marketing properties.

Oracle. The company was founded in 1999 and Oracle acquired it in 2012 for roughly 871 million dollars. It is now sold as part of Oracle's customer experience suite and branded Oracle Eloqua. The product kept its original name through the acquisition, which is unusual for Oracle and explains why most buyers still simply call it Eloqua.

We look for the tracking script and the browser state it creates: the Eloqua configuration script, asset requests to Eloqua's content domain, the ELOQUA cookie and a set of JavaScript variables the tracker defines. All of those only exist when a live page is executing Eloqua code, so a detection means the site is actively running it.

By employee count, Siemens, Oracle itself, Dell Technologies, ADP, Medtronic, AON, 3M, Broadcom, Eaton and Emerson lead our list. Industrial manufacturing and healthcare are the strongest verticals at the top of the table, and 48 of the top 50 detected companies employ more than 5,000 people, which is unusual for any marketing tool.

Marketo is detected on 12,901 domains against Eloqua's 5,198, so Marketo is roughly two and a half times larger by install base. Eloqua is the more enterprise-weighted of the two, with 5.50% of its companies above 10,000 employees against Marketo's 3.38%. Both are detected by identical methods, so the comparison is like for like.

Yes, and it is the single largest flow we observe. Seventy-one domains dropped Eloqua and now run HubSpot, against 19 moving the other way. That is the standard enterprise-to-midmarket simplification move. A further 44 domains moved from Eloqua to Salesforce Marketing Cloud Account Engagement, usually as part of wider CRM consolidation onto one vendor.

It does, and this is the one flow that runs in Eloqua's favour. We recorded 31 domains adopting Eloqua after dropping Marketo, against 12 going the other direction. That is a net gain of 19 domains against its closest enterprise competitor, measured over the period we have been watching both products.

Because the domain is not the buyer. Large organisations run Eloqua on separate campaign sites, event microsites and sub-brand properties, and each of those matches a small company record rather than the parent group. A single trade show or a university athletics site registers as a micro-business even though a large organisation pays the licence.

Season tickets, memberships and donor programmes are long nurture cycles with large contact databases, which is exactly the workload Eloqua is designed for. We detect it across US collegiate athletics departments and professional franchises, including sites for the Buffalo Bills, Cleveland Browns and Arizona Cardinals, along with dozens of university teams and minor league baseball clubs.

Google Tag Manager appears on 86.62% of Eloqua domains and Google Analytics on 80.99%. The distinctive pairings are the enterprise ones: Adobe Experience Platform Launch on 14.37%, Adobe Analytics on 12.16% and Tealium on 9.22%. Privacy governance runs heavy too, with OneTrust on 30.50%, Transcend on 11.71% and TrustArc on 10.75% of domains.

By our detection counts, yes. Eloqua is the most widely detected Oracle-owned product in our corpus, ahead of NetSuite, BlueKai, Oracle Infinity and Oracle Commerce. Two Java runtimes rank near it, but those indicate a server technology rather than a purchasing decision. Eloqua is the Oracle product whose install base maps cleanly onto identifiable enterprise buyers.

We have watched 1,018 domains drop Eloqua since we began tracking it in March 2026. Around 380 of those meet a stricter test, having been seen running Eloqua more than once before disappearing across several later checks. This figure covers recent observed churn only and is not a lifetime total of every past customer.

Cost and complexity, in that order. Reviewers describe a steep learning curve that leaves them dependent on an administrator for anything beyond a routine send, pricing that climbs once advanced modules are added, and an interface that feels dated next to newer rivals. The underlying capability is rarely questioned, which is typical for enterprise platforms.